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  • Situational Relevance in Social Networking

    Situational Relevance in Social Networking

    Anyone who has spent a fair amount of time on a social networking website is familiar with the "what's next?" problem. Put quite simply, "what's next?" is what you say to yourself after you have exhausted the novelty of the service, and from that moment on you use the site less and less. Friendster.com has been stung terribly by this problem. Orkut and LinkedIn as well. Looking at the traffic graphs for Friendster and LinkedIn

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    Essay Length: 1,543 Words / 7 Pages
    Submitted: February 25, 2011 Autor: Antonio
  • Letter from a Birmingham Jail [king, Jr.]

    Letter from a Birmingham Jail [king, Jr.]

    16 April 1963 My Dear Fellow Clergymen: While confined here in the Birmingham city jail, I came across your recent statement calling my present activities "unwise and untimely." Seldom do I pause to answer criticism of my work and ideas. If I sought to answer all the criticisms that cross my desk, my secretaries would have little time for anything other than such correspondence in the course of the day, and I would have no

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    Essay Length: 6,877 Words / 28 Pages
    Submitted: February 27, 2011 Autor: andrew
  • Marketing Analysis of a Booster Juice Location

    Marketing Analysis of a Booster Juice Location

    Booster Juice Assignment Background: We are Sarah and John Matthews, a young couple from Regina, SK and are looking to buy into the Booster Juice franchise. We have a location in mind, but are uncertain of whether it would be profitable in the area. The location we wish to have our store in is down town Regina. Project objectives: The objectives of the project are to survey, and analyze data collected from surveys conducted near

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    Essay Length: 334 Words / 2 Pages
    Submitted: February 28, 2011 Autor: andrey
  • The Social Responsibility of a Business Is to Increase Its Profits - Milton Friedman

    The Social Responsibility of a Business Is to Increase Its Profits - Milton Friedman

    The author in his article has stated that only people can have responsibilities and that there is no such thing as "social responsibility" of a business. A corporation is considered as an artificial person and therefore shall have artificial responsibilities. The individuals who are responsible are the businessmen, who can be individual proprietors or corporate executives. A corporate executive is employed by the owners of the business and his responsibility is to conduct the business

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    Essay Length: 701 Words / 3 Pages
    Submitted: February 28, 2011 Autor: antoni
  • Amazon Kindle Marketing Project

    Amazon Kindle Marketing Project

    Amazon Kindle Marketing project Peter Kollar January 30th, 2011 INTRODUCTION E-book reader is electronic device that is designed for reading digital books; main advantage is readability, portability, storage and long battery life. Concept of electronics' book readers were with us for good number of years, but none of the companies could bring to market solid and affordable device. In later 2007 "Amazon introduced its Kindle the e-book reader… [this device] uses electronic ink technology to

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    Essay Length: 1,013 Words / 5 Pages
    Submitted: February 28, 2011 Autor: antoni
  • Mk 4900 Course Information - Marketing Problems

    Mk 4900 Course Information - Marketing Problems

    MK 4900 Course Information Document Spring Semester 2011 This is a CTW (Critical Thinking Through Writing) Course. MK 4900, Marketing Problems, is the capstone course in the Marketing major. The role of the course is to hone your marketing decision-making skills and to further your indoctrination as a marketing professional. It is often said that "Marketing is easy to understand but hard to do." An important goal of this course is to provide you with

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    Essay Length: 8,082 Words / 33 Pages
    Submitted: February 28, 2011 Autor: antoni
  • The Preferences of Social Network

    The Preferences of Social Network

    CHAPTER 1 INTRODUCTION 1. Introduction Social Website such as Facebook, MySpace and Twitter offer a variety of features to facilitate socialization on the internet. Users share public musings, private messages, photos, songs, videos and most other standard forms of expression. These social websites are amongst the most visited sites on the internet and have grown exponentially within the last few years. The number of social website has also grown exponentially, offering different focuses, designs and

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    Essay Length: 5,190 Words / 21 Pages
    Submitted: March 1, 2011 Autor: viki
  • 1-800-Flowers Company Description

    1-800-Flowers Company Description

    1-800-Flowers.com 1-800-Flowers.com is the world's leading florist and gift shop (About Us: 1-800-FLOWERS). With its headquarters located in Westbury, New York, 1-800-Flowers.com was founded in 1976 by James McCann. James McCann, CEO and founder of 1-800-Flowers.com, lived in Queens, New York with his family and had hoped to be a police officer and studied at the John Jay College of Criminal Justice in New York in the 1970's. He eventually became a social worker continuing

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    Essay Length: 972 Words / 4 Pages
    Submitted: March 1, 2011 Autor: viki
  • The Boeing Company Marketing Plan

    The Boeing Company Marketing Plan

    A marketing outline for The Boeing Company. Market share, SWOT analysis, Short term v. Long Term, Environmental analysis, Reccommendations Boeing is the world's leading aerospace company and the largest manufacturer of commercial jetliners and military aircraft combined. It was founded in 1916 by William Boeing as Pacific Aero Products Company and changed its name to The Boeing Airplane Company in 1918. Boeing has continued to grow ever since. It has a vast product line ranging

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    Essay Length: 2,090 Words / 9 Pages
    Submitted: March 1, 2011 Autor: viki
  • The Strategic Planning - Differences of International and Domestic Market Planning

    The Strategic Planning - Differences of International and Domestic Market Planning

    Introduction The strategic marketing planning of any business can be summarised in to three broad components like 1. The analysis of its micro and macro environments like its potential customers, its competitors, the economic, political and the technological standing etc 2. The analysis and interpretation of the company's broad activity with respect to its marketing mix 3. The analysis of its marketing system; like marketing research, objectives etc [William C. Taylor and Alan M. Webber]

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    Essay Length: 2,860 Words / 12 Pages
    Submitted: March 8, 2011 Autor: moto
  • Marketing Strategy of Vodafone in India

    Marketing Strategy of Vodafone in India

    INTRODUCTION- VODAFONE ESSAR Vodafone Essar in India is a subsidiary of Vodafone Group Plc and commenced operations in 1994 when its predecessor Hutchison Telecom acquired the cellular license for Mumbai. Vodafone Essar now has operations in 23 circles with over with over 85.82 million customers**. Vodafone has partnered with the Essar Group as its principal joint venture partner for the Indian market. Vodafone Essar is owned by Vodafone 67% and Essar Group 33%. The company

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    Essay Length: 4,159 Words / 17 Pages
    Submitted: March 8, 2011 Autor: rita
  • Marketing Research - Work Environment Proposal Essay

    Marketing Research - Work Environment Proposal Essay

    Introduction This report outlines a research plan for fulfilling the information needs of a small to midsize accounting company. The general purpose is to respond to perceived and identified problems and issues and to suggest appropriate research methods so more information can be provided. It is envisaged that the research will be of a very preliminary nature, with the outcome of delineating further areas for detailed concentration. Work environment The general accounting practice is located

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    Essay Length: 383 Words / 2 Pages
    Submitted: March 8, 2011 Autor: moto
  • Defining Marketing

    Defining Marketing

    Defining Marketing Defining marketing: "According to The American Marketing Association offers the following formal definition: Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders" (Kotler & Keller, 2009,. p. 5) The definition can be distinguished between a social and managerial definition, which shows the role that marketing plays in our society. An

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    Essay Length: 292 Words / 2 Pages
    Submitted: March 8, 2011 Autor: andrey
  • Search Engine Marketing

    Search Engine Marketing

    The purpose of this document is to analyze Search Engine Marketing Techniques and the different ways to get your website to show up on Internet search engine results pages. Search Engine Marketing, or SEM, is the process of marketing a website via search engines. After thoroughly researching SEM, I determined that there are three main strategies: 1. Search Engine Optimization (SEO) 2. Pay-Per-Click advertising (PPC) 3. Paid Inclusion SEO - is the process of improving

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    Essay Length: 3,591 Words / 15 Pages
    Submitted: March 8, 2011 Autor: moto
  • Colgate Palmolive Marketing Case

    Colgate Palmolive Marketing Case

    This recommends that the new super-premium Precision toothbrush be launched as a niche product on February 10, 1993. Implementation will take place within 120 days of approval. A niche launch strategy will result in a 17.3% increase in firm-wide profitability by the second year (See pro forma income statement and accompanying assumptions in Exhibits 1). In 1991, Colgate-Palmolive (CP) was number one in the US toothbrush market. However, CP is not represented in the most

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    Essay Length: 638 Words / 3 Pages
    Submitted: March 8, 2011 Autor: antoni
  • Ethical Issues in Marketing

    Ethical Issues in Marketing

    · Run the Analyzing Ethical Issues in Marketing simulation. What type of ethical dilemmas did you encounter when you had to make key decisions in the simulation? How did these dilemmas affect the decisions you made? The main issue I encountered in the Ethical Issues Simulation was finding that balance between social responsibility and profits. In each scenario, I was faced with an option to make the best decision for the company or for the

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    Essay Length: 549 Words / 3 Pages
    Submitted: March 8, 2011 Autor: andrew
  • Environmental Scanning: Ethics and Social Responsibility

    Environmental Scanning: Ethics and Social Responsibility

    Module 2. Environmental Scanning; Ethics and Social Responsibility Environmental scan for Jamba Juice Question 1. Environmental Scan Jamba Juice bar. The project envisages a new juice bar to open near University Granada. Fuentenueva Campus. Identify factors that you think have an impact on the juice bar market, and indicate whether these factors would tend to enhance opportunities or represent threats. This environmental scan studies the factors which will affect the success of Jamba Juice Bar

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    Essay Length: 1,680 Words / 7 Pages
    Submitted: March 8, 2011 Autor: viki
  • Mkt640-0903a-02 - Manageial Approach to Marketing

    Mkt640-0903a-02 - Manageial Approach to Marketing

    MKT640-0903A-02 Type your Paper Title A Managerial Approach to Marketing Project Type: Unit 1 Individual Project July 26, 2009 Abstract NOTE: no indentation is required. The next page will be an abstract; "a brief, comprehensive summary of the contents of the article; it allows the readers to survey the contents of the article quickly" (Publication Manual, 2001). The length of the abstract should be xx words (x sentences) depending on the length of the body

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    Essay Length: 1,305 Words / 6 Pages
    Submitted: March 8, 2011 Autor: andrey
  • Marketing Strategy for Citycell Alap

    Marketing Strategy for Citycell Alap

    Marketing Strategy for CityCell ‘Alap' 1.0 Introduction 1.1 Origin of the Report The course instructor of Consumer Behavior, Mr. Syed Munir Khasru assigned us to develop a report on a particular product and design its marketing strategies with respect to the dynamics of Consumer behavior. We decided to work on the CityCell Digital's latest package – ‘Alap'. 1.2 Objectives The main objective of this research is to find out the strategies to successfully establish and

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    Essay Length: 3,196 Words / 13 Pages
    Submitted: March 8, 2011 Autor: moto
  • Relationship Marketing in Content of Malaysia

    Relationship Marketing in Content of Malaysia

    Relationship involves at least two persons and this relationship must be build consistently. Relationships will only happen where they respect each other and what each other brings to the relationships, thereby it will increase their contribution to the overall value of the relationship (Batterly, 2004). Relationship marketing is a kind of strategy that fosters customer loyalty, interaction and long-term engagement; it does not happened between a business and customer, as well as supplier, competitors, etc.

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    Essay Length: 704 Words / 3 Pages
    Submitted: March 8, 2011 Autor: simba
  • Importance of Marketing

    Importance of Marketing

    Importance of Marketing Many organizations may think little of marketing or may not be aware of the clear advantages of this successful tool. Various definition of marketing is readily available so one can at least have an idea of what marketing incorporates. As one reviews this paper, three definitions of marketing with one being personal will be available. Based on these definitions, an explanation of the importance of marketing in organizational success will be provided.

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    Essay Length: 1,129 Words / 5 Pages
    Submitted: March 8, 2011 Autor: viki
  • The Value Relevance of Fair Value Accounting to Market Returns

    The Value Relevance of Fair Value Accounting to Market Returns

    Around the world, financial statements are prepared to be interpreted by internal and external users. Traditionally, the view on accounting and its role differ around the world1. This variation can be due to culture, legal or economic reasons. Traditionally there is a difference between the Anglo-Saxon parts of the world and continental Europe. To generalize, accounting regulations in the Anglo-Saxon countries is focused on informing outside investors, giving grounds for investment decisions. The regulations in

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    Essay Length: 290 Words / 2 Pages
    Submitted: March 8, 2011 Autor: moto
  • Social Networking Sites for Society

    Social Networking Sites for Society

    Social networking sites are a boon for society, we all can benefit from them if we have not already. The argument however, is that these sites are slowly taking over the common face to face communication as people feel more free to express themselves online. Most people are not people persons, meaning not everyone can get in front of someone and have a conversation without stuttering or mumbling over their words. By being able to

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    Essay Length: 649 Words / 3 Pages
    Submitted: March 8, 2011 Autor: andrey
  • Impact of Terrorism on the Economic & Social Aspects of United States

    Impact of Terrorism on the Economic & Social Aspects of United States

    Impact Of Terrorism On The Economic & Social Aspects of United States 1. Introduction 2. The effects on tourism of September 11th attacks in United States 3.Conclusions 1. Introduction Terrorism is using of force or violence against people or property by groups or persons for political goals. For example, in violation of the criminal laws, coercion or ransom. Terrorist acts can be bombing, attack of biological or chemical agents or weapons of mass destruction(WMD). Most

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    Essay Length: 1,112 Words / 5 Pages
    Submitted: March 8, 2011 Autor: jon
  • Social Responsibilities in Companies

    Social Responsibilities in Companies

    Every company interacts with other members of its environment. A company might have several environments. One of the environments which are closely related to the company is shareholders, which refers to any individual, institution, firm, or other entity that owns shares in a company (Mallin 2007). Moreover, in a broader context, every company also has stakeholders. Stakeholders refer to any actor (individual or group) that is vital for the success and survival of the company

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    Essay Length: 2,056 Words / 9 Pages
    Submitted: March 8, 2011 Autor: antoni

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