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Last update: February 21, 2020
  • Analysis of Marketing at Kudler Fine Foods

    Analysis of Marketing at Kudler Fine Foods

    Analysis of Marketing at Kudler Fine Foods MKT421 July 22, 2013   Analysis of Marketing at Kudler Fine Foods Marketing research and competitive intelligence can be a significant factor in a successful marketing strategy. As Kudler Fine Foods gears itself for further growth, these areas will require additional focus. The existing marketing program at Kudler is examined, past market research and competitive intelligence discussed, and recommendations made for additional market research. Summary of Marketing at

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    Essay Length: 1,388 Words / 6 Pages
    Submitted: September 9, 2013 Autor: gomezcid
  • The Positive Effects of Social Networking Sites

    The Positive Effects of Social Networking Sites

    The positive effects of social networking sites Over the past few years, people have set a new mind-blowing rate for the development of social networking. Communications using the Internet as a channel, such as Facebook and Twitter, are becoming increasingly popular. “In 2009, a slew of news reports warned that social networking sites would ruin our bodies and brains by shortening our attention spans, weakening our immune systems and possibly fostering autism.” As social media

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    Essay Length: 506 Words / 3 Pages
    Submitted: September 10, 2013 Autor: aquayy
  • Social Racism

    Social Racism

    Imagine if you see red and blue lights flashing ,questioning, what you did wrong. Your scared; the officer ordered you to pull over. They force you to roll down your window. They force you to get out of the car humiliating you. They force you to put your hands on your head. They force you to not say a word. Searching the car, they find nothing. They never worry about how we feel. You question

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    Essay Length: 998 Words / 4 Pages
    Submitted: September 12, 2013 Autor: kperez42
  • Social Theories and the Environment

    Social Theories and the Environment

    Tec, E. (2013). Solar energy. 1. There are two schools of thought regarding climate change. One school believes that climate change is caused by human activity and another school that espouses the belief that climate change is a natural phenomenon that occurs in cycles. Search the web for arguments for both schools of thought. Write an essay briefly describing the arguments for both schools of thought. Finally, state what you think about it. (15 pts)

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    Essay Length: 1,356 Words / 6 Pages
    Submitted: September 14, 2013 Autor: sirpogi
  • Value Maximization and Corporate Social Responsibility; Why or Why Not?

    Value Maximization and Corporate Social Responsibility; Why or Why Not?

    Value Maximization and Corporate Social Responsibility (CSR); Why or Why Not? By Sean Erik Holm In my words: Value maximization is the concept that by working toward an increasingly positive corporate sum total (its value minus claims against), over an extended period, will provide the best return to those seeking a consistent gain in value. It is sometimes called stakeholder theory, which takes into account more than just shareholders, it includes all the stakeholders; owners

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    Essay Length: 1,613 Words / 7 Pages
    Submitted: September 15, 2013 Autor: quartshort
  • Martin Luther and His Influence on Social Order

    Martin Luther and His Influence on Social Order

    Martin Luther and His Influence on Social Order On October 31, 1517, a copy of Ninety-Five Theses on the door of the Castle Church of Wittenberg stirred up the crowd. The author Martin Luther, together with his concept of ‘justification by faith alone' and ‘the freedom of the Christian' confronted the Catholic Church, shook up the widely accepted view on religion practices, and became the catalyst of the Protestant Reformation which upset the social order

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    Essay Length: 1,389 Words / 6 Pages
    Submitted: September 18, 2013 Autor: dhhxi
  • Media Contribution in Constitutional Making in Kenya

    Media Contribution in Constitutional Making in Kenya

    Since then, the kenya's political landscape has continuously shaped the constitution to what it is currently. The following is a chronology of events in shaping the constitution: S/No. Year Event 1. 1960 The Lancaster House Conference was the beginning of the Constitutional Conference. The First Conference was held under the Chairmanship of Ian Maclead. No Agreement was reached then. 2. 1992 The Second Lancaster House Conference was initiated and a framework for self-governance was negotiated.

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    Essay Length: 517 Words / 3 Pages
    Submitted: September 19, 2013 Autor: jon
  • Target Marketing- Good or Bad

    Target Marketing- Good or Bad

    Target Marketing is part of the qualified market that a company decides to peruse (Kotler and Keller). Defining a target market helps a business’s marketing strategy to actually start being effective. Having a target marketplace makes a company much more focused and much more referable (Guille). Target marketing is not a new concept but it yields a great debate. Many argue that it is a mere form of stereotyping while others feel it’s a key

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    Essay Length: 725 Words / 3 Pages
    Submitted: September 19, 2013 Autor: sdeweever
  • Marketing to the Toilet Less Population

    Marketing to the Toilet Less Population

    Marketing to the Toilet Less Population “World Toilet Day” recently celebrated its 10th year of existence on November 19, 2012, and it was not until then that I realized we live in a world where there is a global sanitation crisis. This day has been designated as a way to draw attention to the sanitation crisis and provide some possible solutions. I say sanitation crisis because hundreds of tons of feces and urine each day

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    Essay Length: 3,147 Words / 13 Pages
    Submitted: September 21, 2013 Autor: nytortora
  • Retail Strips Marketing Geography

    Retail Strips Marketing Geography

    GGR252H5 S - Marketing Geography Introduction: Retail strips, which is one of the special retail landscapes in Canada. Just as its name implies, the typical layout is that many retail stores such as independent stores are close to each other and form “strips”. Many different types of independent stores are close together because they want to operate their retail business more effectively. However, there are many issues will influence their retail forms. The first issue

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    Essay Length: 2,114 Words / 9 Pages
    Submitted: September 21, 2013 Autor: renqiaoy
  • Ethical Issues Affecting Each Component of the Marketing Mix

    Ethical Issues Affecting Each Component of the Marketing Mix

    Ethical Issues Affecting Each Component of the Marketing Mix Ethical issues in businesses among other related issues like conflicts or success revolves around relationships. In today’s business world, it has become inevitable to built strong and effectives between all the key players in businesses (Carroll et al 403). The board of directors in every business has the mandate of giving direction and oversight making sure that the business does not stray from its course and

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    Essay Length: 1,650 Words / 7 Pages
    Submitted: September 25, 2013 Autor: trsina
  • Services Marketing

    Services Marketing

    1. Power-Washing Service Hello Mr. Smith- This is Barnaby Bottles from Papa’s Power Washin’ Warriors. We have you scheduled to get your premises cleaned on the 21st, but before we come, there is a short survey that we would appreciate you participating in, if you have a few minutes. 10 question pre-service survey 1. What are your minimum expectations out of our service? 2. How much money do you think this service should cost? 3.

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    Essay Length: 1,437 Words / 6 Pages
    Submitted: September 27, 2013 Autor: bastapastas
  • Blue Lines - Men’s Clothing Retailer - Marketing Plan

    Blue Lines - Men’s Clothing Retailer - Marketing Plan

    BLUE LINES, MEN’S CLOTHING RETAILER COURSE PROJECT MKTG 522 Marketing Plan OUMAR BAH 2/20/2013   1. Executive Summary Blue Lines is a company founded by four young entrepreneurs from Guinea, Senegal and the United States. Our mission is to provide high quality formal clothing to all professionals in a price nearly accessible to everyone here in New York City. Our commitment is to make high quality clothing accessible to those who make less today but

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    Essay Length: 4,665 Words / 19 Pages
    Submitted: September 28, 2013 Autor: tellybah
  • Social Entrepreneurship

    Social Entrepreneurship

    Summary Taking Social Entrepreneurship Seriously is an article very well written by J. Gregoryt Dees. It covers the idea of social entrepreneurship has a long history that is hidden under different names and different trends covering. In the United Kingdom, social entrepreneurship is seen as an organizational activity that is neither part of the public sector or the private sector. Organizations using the logic of social entrepreneurship often combine social and economic missions and are

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    Essay Length: 288 Words / 2 Pages
    Submitted: September 29, 2013 Autor: 1622858
  • Rohm and Haas New Product Marketing Strategy

    Rohm and Haas New Product Marketing Strategy

    Case Analysis: Rohm and Haas (A) New Product Marketing Strategy 2013-09-20 Team 8 HYEJIN CHO, RENE GEORG GEPPERT, RISHABH MEHROTRA, LIAO SHAOSHENG, DAN WANG Problem Statement The market manager of Rohm and Haas' (R&H) Metalworking Fluids division is confronted with a poor market performance of R&H's newly introduced product, Kathon MWX. Kathon MWX was introduced in response to a customer request to provide an equally effective solution as R&H's well-established Kathon 886 MW, but targeted

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    Essay Length: 950 Words / 4 Pages
    Submitted: September 30, 2013 Autor: andrew
  • Starbucks Noche Marketing Plan

    Starbucks Noche Marketing Plan

    Starbucks Noche Marketing Plan: Phase I Starbucks with a narrow storefront store at Seattle's historic Pike Place Market opened the first store in 1971 offering some of the world's finest fresh – roasted whole bean coffees. The romance of the high seas and the seafaring tradition of the early coffee traders evoke the name, inspired by Moby Dick. In 1981, Howard Schultz (Starbucks chairman, president and chief executive officer) had first walked into a Starbucks

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    Essay Length: 1,365 Words / 6 Pages
    Submitted: October 2, 2013 Autor: peter
  • How High Frequency Trading Affect the Market Quality

    How High Frequency Trading Affect the Market Quality

    High frequency trading (HFT) is a recent phenomenon that caught the attention of numerous investors, financial institutions, and regulators. By 2010, HFT has accounted for more than 70% of dollar trading volume in the US capital market (Zhang, 2010), and was also growing rapidly in popularity in other parts of the world. In recent years, many debates have been started over the role played by HFT in the modern-day financial markets. Critics have indicated that

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    Essay Length: 802 Words / 4 Pages
    Submitted: October 2, 2013 Autor: Antonio
  • Marketing Case

    Marketing Case

    1. As a marketing professional, how should each league respond to its image problem? First of all, all the sport leagues should admit the misconduct of their players and/or their referees to win back the public’s trust. For the NBA case, since the scandal is about the referee, the league should put its effort to ensure a fair and transparent athletics environment in the future. Only claim this is a loner case is not a

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    Essay Length: 705 Words / 3 Pages
    Submitted: October 3, 2013 Autor: feverouscrab
  • Kudler Fine Foods - Importance of Market Research

    Kudler Fine Foods - Importance of Market Research

    Kathy Kudler decided to create a market that offered a variety of the finest food and products at reasonable prices. In San Diego's metropolitan area is where Kudler Fine Foods has three locations. Every location each store is stocked with the finest, bakery, produce, meat, dairy products, and imported wines. In addition to their store locations Kudler is also gathering information about a catering business. This paper will discuss how important research is concerning the

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    Essay Length: 1,106 Words / 5 Pages
    Submitted: October 3, 2013 Autor: Antonio
  • Trueearth Marketing Plan

    Trueearth Marketing Plan

    Challenges experienced by True Earth The major challenge faced by TruEarth is increasing competition from Rigazzi making the market dynamic change fast. In addition, the company is faced with a dynamically changing market with faster change in preference and taste. The data collected from the market research is not conclusive because they have used intuition in some cases. The market evaluation criteria focus on the preference of the consumer, which may not be the actual

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    Essay Length: 1,350 Words / 6 Pages
    Submitted: October 4, 2013 Autor: antoni
  • Fedex Market Swot In-Depth Analysis

    Fedex Market Swot In-Depth Analysis

    Executive Summary Federal Express pioneered the modern air and ground express industry in 1971. In 1998, the corporation was created as FDX Corporation and in January 2000, became FedEx Corporation. FedEx provides a broad portfolio of transportation, e-commerce and business services to customers and businesses all over the world. FedEx maintains the highest professional and ethical standards, and has a strong commitment to safety. With over 290,000 employees in over 220 countries worldwide FedEx continually

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    Essay Length: 773 Words / 4 Pages
    Submitted: October 4, 2013 Autor: shifeng527
  • Oil & Gas Company Social Responsibility - Societal Role of Business and Social Responsibility

    Oil & Gas Company Social Responsibility - Societal Role of Business and Social Responsibility

    Societal Role of Business and Social Responsibility Oil & Gas Company Social Responsibility In today’s world it is no longer enough for a corporation to serve customers, employees, and shareholders. It is the responsibility and duty of a corporation to serve the communities where they do business and enhance competitiveness of the company while simultaneously advancing social and economic conditions. This concept is called corporate social responsibility. CSR is a process with the aim to

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    Essay Length: 895 Words / 4 Pages
    Submitted: October 5, 2013 Autor: tiffanycon
  • Tender Care Marketing

    Tender Care Marketing

    Tender Care Marketing Right now most of Bennett's time was spent on Tender Care. Bennett recognized that Tender Care would be marketed much differently than the phototherapy products. Tender Care would be sold to wholesalers, who in turn would sell to supermarkets, drugstores, and mass merchandisers. Tender Care would compete either directly or indirectly with two giant consumer goods manufacturers, Procter & Gamble and Kimberly – Clark. Tender Care represented considerable risk to RMM. Because

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    Essay Length: 361 Words / 2 Pages
    Submitted: October 6, 2013 Autor: Antonio
  • Global Market

    Global Market

    Global Market Asian stock increased in the last two weeks excluding Japan, of which the Nikkei declined by 2.85% in continuous three weeks, mainly due to the weak economic reports from Japan and the Bank of Japan’s decision to keep its monetary policy unchanged. This overall growth should be attributed to the boosting measures taken by governments. China accelerated approval of quotas to QFII to boost the market. The Ministry of Finance in India lowered

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    Essay Length: 930 Words / 4 Pages
    Submitted: October 6, 2013 Autor: ibaohan
  • Energy Drink Market Situation Analysis

    Energy Drink Market Situation Analysis

    Product Situation Beverage Industry • The total non alcohol beverage market is over $110 Billion dollars in the US. Functional beverages are approaching $15 Billion of that total.(1) • The market is expanding rapidly due to growing global trend of eating and drinking healthier • The market is highly competitive given the attractive market growth rate and the typically high price point on these types of beverages. • There is an industry wide trust/believability issue

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    Essay Length: 1,410 Words / 6 Pages
    Submitted: October 7, 2013 Autor: jon

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