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Last update: February 21, 2020
  • Elements of the Marketing Mix

    Elements of the Marketing Mix

    Elements of the Marketing Mix MKT-421 Elements of the Marketing Mix Today’s corporations operate on the assumption that effective marketing is critical to their success. Effective marketing managers know that planning is essential to ensure effective marketing strategies. Effective marketing strategies involve clear goals and objectives while consider new opportunities regularly. Marketing strategy begins with research aimed at identifying the intended market for a product or service. Marketing managers then attempt to create a mix

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    Essay Length: 1,251 Words / 6 Pages
    Submitted: January 17, 2013 Autor: wmankowski
  • Warren Buffett's Opinion on the Derivatives Market

    Warren Buffett's Opinion on the Derivatives Market

    There are several forms of derivatives markets, all of which only can be triumphed by the most savvy and insightful teams of investors. Comprised of futures, forwards, options, and various other even more complex derivatives, the contents of these markets are not only thought of as tremendously risky investments, they are considered to have an extremely high potential for economic destruction. The derivatives market, with a notional value of upwards of 1.4 quadrillion dollars, is

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    Essay Length: 929 Words / 4 Pages
    Submitted: January 18, 2013 Autor: adamb
  • The Ethical Responsibilities of Marketing Strategies

    The Ethical Responsibilities of Marketing Strategies

    The Ethical Responsibilities of Marketing Strategies Every business has one main objective, and that is to generate profitable income, after all increasing profits is the driving force behind innovations, inventions and growth. However, this does beg the question as to how money is generated. This has led many to question the marketing strategies that companies utilise, and the ethical standing of their promotions in today’s society. I will be exploring this moral ambiguity, off the

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    Essay Length: 1,832 Words / 8 Pages
    Submitted: January 20, 2013 Autor: kav1234
  • Marketing Mmbc

    Marketing Mmbc

    Name of our new light beer or new brand: Sunny Mountain Man Our position is remaining the Mountain Man Larger, and at the same time, creating a new brand name, how about our new brand name is Sunny Mountain Man? I think that Sunny is suitable for the younger drinkers who become the key segment of the beer markets. Also, our new product is light beer, which is better to drink in sunny day or

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    Essay Length: 276 Words / 2 Pages
    Submitted: January 20, 2013 Autor: wzhpotato
  • Mm 522 - Marketing Plan

    Mm 522 - Marketing Plan

    MM522 – Marketing Management MP First Draft Marketing Plan Gary Myers DeVry University Despite today's market, countless business owners are finding ways to survive the economic storm and keep their businesses profitable. The gut instinct for many is to look for ways to cut costs internally by trimming headcount, salary or employee hours, or seeking ways to reduce production costs or improve efficiency. Some business owners, though, could benefit from considering business expansion. I believe

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    Essay Length: 4,877 Words / 20 Pages
    Submitted: January 20, 2013 Autor: lilymouse13
  • Marketing Case

    Marketing Case

    Every generation is marked by its own characteristics. Throughout our research, we found out that the difference exists in various aspects of life: from working attitude to recreation preference; from cultural taste to consuming behavior. Influenced by their childhood, the 70s tend to be more conventional. Compared with younger people, they maintain a reserved attitude toward changes and innovations. They value hard work and constitute the backbone of our society. Their major defining events include

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    Essay Length: 251 Words / 2 Pages
    Submitted: January 20, 2013 Autor: mutedcry
  • Subway Marketing Strategy

    Subway Marketing Strategy

    1) Industry analysis a. Definition of the industry The industry is the fast food industry (“la restauration rapide”). I would define this industry as a mean of eating food where the aim is to eat quickly and to have the possibility to take away. It is often affordable. The most served food is Burgers, sandwiches, fries, soft drink but also hot dog, pizza, taco or sushi. The turnover of the market increased for 66% in

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    Essay Length: 3,261 Words / 14 Pages
    Submitted: January 21, 2013 Autor: afreujojo
  • Ran Inc Global Marketing

    Ran Inc Global Marketing

    Global Marketing INTB 694W University of Redlands Dr. Xin Zhao Country Notebook China and Germany Summary RAN Inc. is 10 years old company that specialized in LED lighting. With our headquarter and manufacturing facility located in Riverside, California serving the Southern California market, we are looking to expand our LED business globally. In the last two years we have develop a new LED light product that will take our market beyond Southern California. The product

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    Essay Length: 602 Words / 3 Pages
    Submitted: January 22, 2013 Autor: calicubbear
  • Whole Foods Market Case Study

    Whole Foods Market Case Study

    Ronald White: BA 427, Winter 2013: Whole Foods Market case study: As stated in the case study, the Whole Food Market Company's vision and strategy is to offer "the most flavorful naturally preserved and fresh foods available." The company intends to market their products in "appealing store environments that make shopping at whole foods interesting and enjoyable." The company's cofounder and CEO, John McKay, believes that the availability of high quality natural and organic foods,

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    Essay Length: 1,050 Words / 5 Pages
    Submitted: January 25, 2013 Autor: simba
  • Strategic Marketing Plan McDonald's

    Strategic Marketing Plan McDonald's

    Communication Case Analysis McDonald’s Corporation Abstract The case of McDonald’s incorporates a detailed description or report of its current business situation. The case includes qualitative and quantitative data that has been analyzed and its proper alternatives and solutions determined. This case analysis involves a four step process. First, the problem will be defined. Second, alternate courses of action are formulated that in theory will solve the problem. Third, the alternatives will be analyzed in form

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    Essay Length: 470 Words / 2 Pages
    Submitted: January 25, 2013 Autor: magicus
  • Three Marketing Strategies

    Three Marketing Strategies

    Three Marketing Strategies Russell Ponder AIU Online   Abstract One of the most challenging things in life is participating in an interview. It is a big challenge to stand out to a potential employer. One of the key things is to research about the company that you are applying to. I will be discussing three different marketing strategies for three different parts. I'll also be talking about the three different marketing opportunities and which ones

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    Essay Length: 662 Words / 3 Pages
    Submitted: January 27, 2013 Autor: thechad1130
  • Market Entry Strategy for Himalya

    Market Entry Strategy for Himalya

    INTRODUCTION The Himalaya Drug Company has been in the market of phtyo-pharmaceuticals for animal healthcare for quite a few years now. As compared to most other organizations which are in the chemical products segment, Himalaya's products are created completely from natural products. They manufacture and export drugs for livestock, poultry, aquaculture, and domestic pets. As of today, the organization is expanding its market share within India and exports to over 82 countries. SITUATIONAL OVERVIEW We

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    Essay Length: 1,914 Words / 8 Pages
    Submitted: January 28, 2013 Autor: Antonio
  • McBride Financial Services' Marketing Plan

    McBride Financial Services' Marketing Plan

    McBride Financial Services' Marketing Plan Introduction McBride Financial Service is striving to be the ultimate provider of low cost mortgage services. The headquarters for McBride are located in Boise, Idaho and they provide services for five states; Idaho, Montana, Wyoming, North Dakota, and South Dakota. McBride specialized in conventional, FHA, and VA loans for home purchasing and refinancing. Since McBride Financial Service is just starting out, the best plan would be to research the different

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    Essay Length: 681 Words / 3 Pages
    Submitted: January 28, 2013 Autor: tprescott
  • How Have the Attitudes of War Been Portrayed in Different Social Classes?

    How Have the Attitudes of War Been Portrayed in Different Social Classes?

    How have the attitudes of war been portrayed in different social classes? POLITICIANS Throughout "Oh what a lovely war" it continually shows both life at home and the battlefield. This juxtaposition of these images shows how naive the people at home were. The newspaper were being controlled by the politicians who had the power to alter the headlines and produce the information that they wanted to be received by the public. From the viewpoint of

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    Essay Length: 397 Words / 2 Pages
    Submitted: January 29, 2013 Autor: jon
  • Martin Luther King Jr. and Malcolm X

    Martin Luther King Jr. and Malcolm X

    Martin Luther King Jr. and Malcolm X were both great leaders in the civil rights movement. They each used their own methods to try and bring an end to the racial violence and inequality that was so prevalent in their time. Each one seemed to be greatly influenced by their childhood which became evident later in beliefs and methods for achieving their goals. Born Michael King Jr. in Atlanta, GA on January 15, 1929, he

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    Essay Length: 626 Words / 3 Pages
    Submitted: January 29, 2013 Autor: langdale75
  • Unilever Bestfoods Market Analytics

    Unilever Bestfoods Market Analytics

    Unilever Bestfoods, USA and Shin Shii, Taiwan are competitors in the rapidly growing iced-tea market with their brands Lipton (in alliance with Pepsi) and Kai Shii respectively. Unilever has also introduced an instant hot-tea can by the name of Brooke Bond’s PG Tips. Kai Shii is about to be launched in the US market. The following study evaluates various market segmentation strategies, potential consumer target segments, and factors to forecast demand that were used or

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    Essay Length: 364 Words / 2 Pages
    Submitted: January 30, 2013 Autor: ps_ozer
  • Aggression: A Comparison Between the Biological Approach and the Social Learning Theory

    Aggression: A Comparison Between the Biological Approach and the Social Learning Theory

    Aggression: A Comparison between the Biological Approach and the Social Learning Theory   Abstract Aggression is any hostile behavior by an individual person that inflicts physical or psychological damage onto another individual. It can take on a physical form, such as physical acts of violence. It can also take on psychological forms, such as verbal threats or verbal abuse. There are many different theories which aim to explain how aggressive personalities are developed. Theorists who

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    Essay Length: 1,264 Words / 6 Pages
    Submitted: February 1, 2013 Autor: peter
  • The Value of Social Responsibility in the Organization

    The Value of Social Responsibility in the Organization

    The value of social responsibility in the organization In the cotext of organizational understanding social responsibility is defined as the obligation to take action that protects and improves the welfare of society as a whole as well as organizational interests. This concept extend beyond the horizon of the organization; it helps increase the positive influence and reduce the negative activity toward society. In that sense, while ethics is a matter for each individual in the

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    Essay Length: 2,274 Words / 10 Pages
    Submitted: February 2, 2013 Autor: Ttaugape
  • How Attractive Is the Cassette Market for Gillette? Why?

    How Attractive Is the Cassette Market for Gillette? Why?

    How attractive is the cassette market for Gillette? Why? Conduct a situation and SWOTs (Strengths, Weaknesses, Opportunities, and Threats) analysis. The cassette market appears to be attractive for Gillette. The current blank cassette market has weaknesses that include distribution, lack of media and advertising, poor product display and packaging, and lack of competitive market leadership. Gillette has proven successful in all of these areas with other product lines and perhaps could see success in this

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    Essay Length: 652 Words / 3 Pages
    Submitted: February 3, 2013 Autor: jon
  • What Are the Long Term Changes in the Meetings and Conference Market as a Result of the Recent Economic Environment?

    What Are the Long Term Changes in the Meetings and Conference Market as a Result of the Recent Economic Environment?

    For Destination:  Promote MICE industry and become MICE destination According to Weber and Ladkin (2004), the expert panel in Australia identified four trends in business environment, namely the globalisation of business; governments’ increased awareness of the economic benefits of the MICE industry; taxation; currency exchange issues. The globalisation of business is on going now. Weber and Ladkin (2004) stated that the greatest changes of conference industry are likely to occur in the structure and

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    Essay Length: 1,784 Words / 8 Pages
    Submitted: February 5, 2013 Autor: cAtHeRcAt
  • Australian Automative Industry Marketing Report

    Australian Automative Industry Marketing Report

    Executive summary: This Minor Assignment - Stream 1 is based on a business formulated report discussing the Australian Automotive Industry, and includes a general description of the industry, such as production details, major players, etc. This report will also attempt to identify and cover the microenvironmental and macroenvironmental forces affecting the industry and the likely consequences as a result of these forces. It is hoped that through this minor assignment and by investigating the automotive

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    Essay Length: 2,354 Words / 10 Pages
    Submitted: February 5, 2013 Autor: Rajiv2308
  • Australian Automotive Industry Marketing Report

    Australian Automotive Industry Marketing Report

    Executive summary: This Minor Assignment - Stream 1 is based on a business formulated report discussing the Australian Automotive Industry, and includes a general description of the industry, such as production details, major players, etc. This report will also attempt to identify and cover the microenvironmental and macroenvironmental forces affecting the industry and the likely consequences as a result of these forces. It is hoped that through this minor assignment and by investigating the automotive

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    Essay Length: 2,354 Words / 10 Pages
    Submitted: February 5, 2013 Autor: Rajiv2308
  • Build-A-Bear Marketing

    Build-A-Bear Marketing

    1. There are many different needs that Build-A-Bear offers. Physically, it gives children the sense of safety, socially in terms of affection. Individually, it fulfills the need of self expression for all customers. While everyone NEEDS safety, NEEDS affection and NEEDS self expression, Build-A-Bear gives customers, mainly the children, safety in the form of a teddy bear, which would then be considered a want. When it comes to affection, the experience makes children feel loved

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    Essay Length: 431 Words / 2 Pages
    Submitted: February 5, 2013 Autor: andrea.alvarez
  • Television Media

    Television Media

    Television is an important component of the American society today. Without it many people would not know how to live with themselves. I believe television is a great tool for our society when shown correctly, and what I mean by correctly is censored. Even though many might argue that censorship does not have a place in a society that emphases freedom of speech and the freedom to express oneself, I believe censorship is an essential

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    Essay Length: 944 Words / 4 Pages
    Submitted: February 5, 2013 Autor: simba
  • Arthur Blank Case Study

    Arthur Blank Case Study

    When Arthur Blank took over the Atlanta Falcons franchise in 2002 there were many issues that had to be corrected in order to create a successful franchise. The biggest issue was the fan base for the Falcons. They were ranked near the bottom of the league in attendance with no signs of progression before Mr. Blank took over. Another issue was the lack of success the Falcons had on the field. Mr. Blank decided to

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    Essay Length: 1,004 Words / 5 Pages
    Submitted: February 6, 2013 Autor: JoeDigs

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