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Last update: February 21, 2020
  • Cloud Computing Marketing Plan

    Cloud Computing Marketing Plan

    Cloud Computing, Marketing Plan by Michael Mundy I. The Executive Summary Cloud Computing is a style of computing in which massively scalable IT-enabled capabilities are delivered ‘as a service' to multiple customers using Internet technologies. IT functions of a business are expensive but extremely important in highly competitive markets. Cloud computing as a service is a business enabler and is becoming increasingly popular because of the low costs, economies of scale, and mobility it provides

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    Essay Length: 4,342 Words / 18 Pages
    Submitted: December 13, 2012 Autor: moto
  • Social Networking

    Social Networking

    Social networking sites are in today's context a worldwide phenomenon. To the hundreds of millions of people around the world who are members of sites like Twitter and specifically, Facebook, daily social interactions within the realm of cyberspace has become an essential part of their day to day life. These massively popular 'profile' building websites serve as mediums for building 'friend' networks that might serve as a virtual platform for the construction and management of

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    Essay Length: 1,544 Words / 7 Pages
    Submitted: December 14, 2012 Autor: Antonio
  • Vita-King Co. , Grape Vine Co.

    Vita-King Co. , Grape Vine Co.

    Vita-King was a leader in the vitamin and supplement industry and it had the resources to research, develop, and marketing its products. Customer loyalty of Vita-King was strong because of its brand reputation among its customers. Grape was the largest producer and marker of wind in Canada, however, there was a potential risk that the retail stores might refuse to participant the marketing campaign in the future if it could not bring in significant profit.

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    Essay Length: 539 Words / 3 Pages
    Submitted: December 14, 2012 Autor: Antonio
  • Long Live the King's Fool: Hop Frog's Revenge

    Long Live the King's Fool: Hop Frog's Revenge

    Long Live the King's Fool: "Hop-Frog's" Revenge The king's actions define him as a tyrant, and any man who attempts to rationalize the actions of a tyrant deem themselves lovers of evil. Abusive, cruel, brutal, and unjust all describe the king's behavior towards his jests, Hop-Frog and Tripetta, and it does not seem excessive for the two to kill the king. I do suppose that from different perspectives the murder could seem unjustifiable, but I

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    Essay Length: 685 Words / 3 Pages
    Submitted: December 16, 2012 Autor: andrew
  • Strategies That Fit Emerging Markets

    Strategies That Fit Emerging Markets

    Strategies That Fit Emerging Markets In the case study article of Strategies that fit emerging markets written by Tarun, Krishna and Jayant, there are five points illustrated to state the important factors for multinational companies to form successful strategies to enter into emerging markets:  Political and social systems: like power distribution among city, state and central governments; whether there is independent judiciary; whether private property rights protected by law  Openness: foreign investments restrictions;

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    Essay Length: 1,799 Words / 8 Pages
    Submitted: December 18, 2012 Autor: danielchenkang
  • The Japanese Gaming Market

    The Japanese Gaming Market

    The Japanese gaming market is a large yet saturated market, which is similar to the USA in terms of prevalence of consoles and console games. In addition, buyers have many games to choose from, and many entertaining alternatives to gaming in general.26 Like in Korea, opportunities lie in new platforms like mobile phones. Japan's ranks of successful content developers, console makers, etc. are well known. It has taken a back seat to Korea in developing

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    Essay Length: 432 Words / 2 Pages
    Submitted: December 20, 2012 Autor: simba
  • Marketing for Systema Mouthwash

    Marketing for Systema Mouthwash

    1.0 Executive Summary Systema mouthwash is developed by Lion Corporation, which is known as the No. 1 Oral Care Company in Japan. Although Systema mouthwash has been in the Singapore market for 3 years, research and findings have shown that the product has low awareness level. This is attributed through some of the problems in the marketing mix, which are packaging of product, minimum advertising and promotion and product placement at the distribution channels not

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    Essay Length: 633 Words / 3 Pages
    Submitted: December 21, 2012 Autor: carmenchai
  • Is Technology Destroying Human Social Life?

    Is Technology Destroying Human Social Life?

    Yesterday I was talking on the phone with a friend, and I said to him, ” Can we just text, I don’t feel like talking on the phone.” After saying this, I realized how rude it was, but more importantly I realized how damaging it was to the friendship as a whole. There is no possible way that we can truly learn about each other if we are not communicating in real life. I believe

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    Essay Length: 431 Words / 2 Pages
    Submitted: December 21, 2012 Autor: ShashaBrown
  • Do You Agree with Disney's Decision with Respect to Market Entry into Hk/china?

    Do You Agree with Disney's Decision with Respect to Market Entry into Hk/china?

    Do you agree with Disney's decision with respect to market entry into HK/China? There is several factors or characteristics need to be considered in order to decide the strategy of Disney to enter Hong Kong/China. The factors that render the market attractive are: Market size: mainly local residents and tourists from mainland China According to the statistics the world's population is approximately 6.7 billion, and China represents 20% of the world's population with probability of

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    Essay Length: 332 Words / 2 Pages
    Submitted: December 22, 2012 Autor: zarina
  • Marketing for Business

    Marketing for Business

    Marketing For Business Introduction In this assignment I am going to cover six tasks related to my chosen product, in task 1 I will be describing the marketing mix in general, in task 2 I will carry out market research and in tasks 3 to 6 I will cover explain the marketing mix for my selected product. For my research I have selected the latest ipod touch and will use the findings of my market

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    Essay Length: 1,869 Words / 8 Pages
    Submitted: December 22, 2012 Autor: antoni
  • International Marketing Management - Globalization and Product Market Development

    International Marketing Management - Globalization and Product Market Development

    POSTGRADUATE DIPLOMA IN BUSINESS MANAGEMENT ASSIGNMENT TITTLE: GLOBALIZATION AND PRODUCT MARKET DEVELOPMENT (International Marketing Management) Assignment Submitted to: Mr Shoaib Hassan By: Matthew Olugbenga Bolade 1232 CONTENTS INTRODUCTION......................................................................................................................................3 GLOBALIZATION.....................................................................................................................................4 ADVANTAGE AND DISADVANTAGE OF GLOBALIZATION........................................................................4 ADVANTAGES.............................................................................................................................4 DISADVANTAGES.......................................................................................................................5 EFFECTS OF GLOBALIZATION..................................................................................................................6 DFFICULTIES/PROBLEMS FACED BY CHUPA CHUPS...............................................................................7 DOMESTIC MARKET SUCCESS................................................................................................................7 FOREIGN ENTRY MODE..........................................................................................................................8 TANGIBLE...................................................................................................................................8 INTANGIBLE...............................................................................................................................8 SUCCESS IN DIFFERENT MARKET...........................................................................................................9 CONCLUSION........................................................................................................................................11 REFERENCES..........................................................................................................................................12 OTHER REFERENCES.................................................................................................................12 INTRODUCTION The present world is said to be globalization era. Globalization encompasses varied perspectives from

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    Essay Length: 339 Words / 2 Pages
    Submitted: December 26, 2012 Autor: seyi4talk
  • Consumer Behavior: Market Segmentation

    Consumer Behavior: Market Segmentation

    Consumer Behavior: Market Segmentation Introduction Market segmentation, as a crucial step of marketing, is not what you do to a product, but something you know about your customers. A good knowledge of your customers can enable you to yield twice the result with half the effort. Every consumer is different. Some prefer stylish products, while some want cheap and durable, so it is impossible for a company with limited resource to meet every individual's need.

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    Essay Length: 2,235 Words / 9 Pages
    Submitted: December 26, 2012 Autor: simba
  • Market Drivers - Audi China

    Market Drivers - Audi China

    Market drivers In 2009 China have became the world’s biggest car market when they replaced the US The outlook of the automotive industry in China is very prosperous. In 2011 the industry witnessed a sales figure of 15 million passenger car units. According to the CAAM (Julian Bush, 2012) in 2012 8-10% growth is predicted.The fast motoroziation of the country means the Chinese streets are becoming crowded with passenger cars. The market for luxury goods

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    Essay Length: 651 Words / 3 Pages
    Submitted: December 27, 2012 Autor: ToniPolster
  • Marketing Manager

    Marketing Manager

    The task approach requires advanced planning for budgeting marketing promotions because it is strictly goal-oriented. After a business conducts a wide array of market research, they set the marketing objectives and cost of promotions figures. The process involves defining the goals that the promotional mix is intended to accomplish, and then determining the amount and types of activity required to reach each one of the objectives (commercials, sales promotions, etc.) The toughest challenge with the

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    Essay Length: 275 Words / 2 Pages
    Submitted: December 29, 2012 Autor: lanycemiller
  • Corporate Social Responsibility

    Corporate Social Responsibility

    Corporate Social Responsibility The million dollar question; is a company responsible to society or are they in fact only focused on making money? In today’s society, I hypothesize that it’s both. Focusing on Professor’s social responsibility strategies of the obstructionist, defensive, accommodative, and proactive mindset, I personally feel that a majority of companies fall into the accommodative region. These companies focus a little on each of the identified types of responsibility of Economic, legal, and

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    Essay Length: 1,117 Words / 5 Pages
    Submitted: December 30, 2012 Autor: ohcit99
  • Strategy Marketing Management

    Strategy Marketing Management

    Strategy Marketing Management Group 3.3 Case Study --- Red Bull 1. Identify the critical marketing issues In recent years, energy drinks category is no longer popular as the volume share for it decreased dramatically. Meanwhile, Red Bull, the brand leader in the field of energy drinks, came across a variety of brand competitors selling the similar energy drinks. What kind of marketing strategies should Red Bull take while facing the difficult challenge for growth? 2.

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    Essay Length: 283 Words / 2 Pages
    Submitted: January 2, 2013 Autor: fangxin158711748
  • Economic and Market Analysis

    Economic and Market Analysis

    At Citi we are committed to providing quality research coupled with independent ideas. In economic, equity, quantitative, and fixed income research, Citi is a global leader. In Australia and New Zealand our research team is highly regarded for combining global expertise with a wealth of local knowledge. Citi Investment Research & Analysis's award-winning equity analysts provide comprehensive research reports on more than 200 local companies. Globally we cover some 3,000 securities in 51 countries. Our

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    Essay Length: 919 Words / 4 Pages
    Submitted: January 3, 2013 Autor: ynhi
  • Corporate Social Responsibility-Drivers and Consequences

    Corporate Social Responsibility-Drivers and Consequences

    CORPORATE SOCIAL RESPONSIBILITY-DRIVERS AND CONSEQUENCES 1.1. INTRODUCTION Corporate social responsibility (CSR) is one of the most commonly used phrase in international business arena specially considering the increased concern of negligence by large multinational companies in regards to social and ethical impact they bear on society where they operate (Onishi, 2002). Such intensifying social attention towards consequences such as global environmental disasters and globalization pressures has necessitated the firms to create a corporate policies and agenda

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    Essay Length: 2,068 Words / 9 Pages
    Submitted: January 6, 2013 Autor: pra786
  • International Marketing - Marketing Strategies

    International Marketing - Marketing Strategies

    International Marketing Pre-Assignment Are French wines screwed? 1. What major issues do French wines face in protecting their brands against New World producers? There are a few major issues that the French wines face in protecting their brands against New World producers. The problem with French wine operators is that they don’t really know about the international market and they don’t invest in marketing. New World producers and French producers have a different approach to

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    Essay Length: 1,119 Words / 5 Pages
    Submitted: January 6, 2013 Autor: naregordon
  • Consumer Behavior of Social Drinking in College

    Consumer Behavior of Social Drinking in College

    This project will address the aspects of consumer behavior which occur involving social drinking in college. It is broken down into several different categories in an attempt to include as many pieces of the puzzle as possible to better understand these consumers. The goal of the paper is to answer questions like, “Why do college students drink?” What do they drink? How much is spent on alcohol? How does drinking affect them, their studies, etc.?

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    Essay Length: 4,750 Words / 19 Pages
    Submitted: January 11, 2013 Autor: qiuqa
  • Standardization/customization Debate in Global Marketing

    Standardization/customization Debate in Global Marketing

    Within the field of international marketing, the debate of standardization and customization has played a large significant part of the research and Vignali and Vrontis (1999) indicated that this debate started as early as 1961 with the worldwide advertising (cited in Vrontis, Thrassou, and Lamprianou, 2009, p.478). When companies start to go global they need to decide on how they will do their marketing mix and whether to adapt to the local market or go

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    Essay Length: 1,320 Words / 6 Pages
    Submitted: January 12, 2013 Autor: kubajz89
  • Market Trend for Topshop

    Market Trend for Topshop

    Topshop is the UK’s leading fashion brand and it is a successful representative of fast fashion. Like all the fast fashion brand, Topshop use global market strategy is very successful. For example, Topshop has developed stores in 39 countries in the world (Topshop official website, 2013). However, these stores are concentrated in developed markets. Today, emerging market has become the largest consumer market, in particular Chinese market. Thus, if develop properly that the develop Chinese

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    Essay Length: 334 Words / 2 Pages
    Submitted: January 12, 2013 Autor: yf1e12
  • Boots and Innocent - Marketing Techniques

    Boots and Innocent - Marketing Techniques

    Marketing Techniques Boots and Innocent use a different range of techniques to entice people to buy their products. To get people to buy their products is important for a company because this is how they make a profit. What they have to do will need to be unique to other stores, because if it was all the same, then it wouldn’t grab the attention of consumers because they would have seen it all before. Also,

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    Essay Length: 2,846 Words / 12 Pages
    Submitted: January 16, 2013 Autor: HyunseungKikwang
  • Managers Responsability in Todays Market

    Managers Responsability in Todays Market

    How do you think you would feel about carving a manager's responsibility in today's world characterised by uncertainty, ambiguity and sudden changes or threats from the environment? Discuss some of the key skills and qualities that are important to managers under these conditions. Justify your conclusions using frameworks from this study unit and your personal experiences of managing or being manager. In this period of numerous changes, managers have to nowaday face new situations and

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    Essay Length: 471 Words / 2 Pages
    Submitted: January 16, 2013 Autor: stegentili
  • Marketing and Priming

    Marketing and Priming

    As a marketing specialist I would use priming as a way to promote the company’s products. For example, if I wanted to promote game day items at a grocery store. I would put the many of the store brand items in a central location. I would have like nachos, dips, buns, and even set up an area for the cold items. As I know before a major game, customers especially men don’t want to run

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    Essay Length: 372 Words / 2 Pages
    Submitted: January 16, 2013 Autor: korimenei