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International Marketing Management - Globalization and Product Market Development

Autor:   •  December 26, 2012  •  Case Study  •  339 Words (2 Pages)  •  1,222 Views

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POSTGRADUATE DIPLOMA IN BUSINESS MANAGEMENT

ASSIGNMENT TITTLE:

GLOBALIZATION AND PRODUCT MARKET DEVELOPMENT

(International Marketing Management)

Assignment

Submitted to: Mr Shoaib Hassan

By: Matthew Olugbenga Bolade

1232

CONTENTS

INTRODUCTION......................................................................................................................................3

GLOBALIZATION.....................................................................................................................................4

ADVANTAGE AND DISADVANTAGE OF GLOBALIZATION........................................................................4

ADVANTAGES.............................................................................................................................4

DISADVANTAGES.......................................................................................................................5

EFFECTS OF GLOBALIZATION..................................................................................................................6

DFFICULTIES/PROBLEMS FACED BY CHUPA CHUPS...............................................................................7

DOMESTIC MARKET SUCCESS................................................................................................................7

FOREIGN ENTRY MODE..........................................................................................................................8

TANGIBLE...................................................................................................................................8

INTANGIBLE...............................................................................................................................8

SUCCESS IN DIFFERENT MARKET...........................................................................................................9

CONCLUSION........................................................................................................................................11

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