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Last update: February 13, 2015
  • International Marketing: Standardization of the Marketing Mix

    International Marketing: Standardization of the Marketing Mix

    International marketing and global marketing refers to marketing companies run by transatlantic or through national borders. This strategy uses an extension of the techniques used in the company's main country. International marketing uses strategies ...

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    Essay Length: 880 Words / 4 Pages
    Submitted: March 14, 2011 Autor: andrey
  • International Markets

    International Markets

    Introduction International markets as a country or a group of countries, which can consist of customers from several countries (Hollensen, 2011). Potential determinants of the firm's choice of foreign markets In context of textbook suggested that the ...

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    Essay Length: 547 Words / 3 Pages
    Submitted: April 4, 2011 Autor: Antonio
  • Market Psycogology - Consumer Behaviour

    Market Psycogology - Consumer Behaviour

    INTRODUCTION. Consumer Behaviour according to Bennett (1989) in Blythe (2008) is "The dynamic interaction that affects cognition , behaviour and environmental by humans which conduct the exchange processes in their lives". In this above ...

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    Essay Length: 3,513 Words / 15 Pages
    Submitted: April 6, 2011 Autor: moto
  • International Marketing - Services Marketing and Standardisation

    International Marketing - Services Marketing and Standardisation

    International marketing Marketing services overseas Services marketing and standardisation Standardisation of services is harder than standardisation of goods due to the people element of service delivery The more local the service provider and the more ...

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    Essay Length: 349 Words / 2 Pages
    Submitted: September 28, 2011 Autor: Antonio
  • International Marketing

    International Marketing

    ... of Bionade in terms of market trends, customers, competitors and the current position within the US market. Through this analysis strengths, weaknesses, ...

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    Essay Length: 926 Words / 4 Pages
    Submitted: October 20, 2011 Autor: bluegaf
  • International Marketing & Piece of Homeland & Expanding Shanghai

    International Marketing & Piece of Homeland & Expanding Shanghai

    Table Of Content. 1. Cultural Analysis 3 I. Introduction 3 II. II. The location, climate, and governance of China 3 III. People: Ethnic Groups and languages 4 IV. Culture 5 V. Religion 6 VI. Source of information 7 2. Economic Analysis 8 I. Introduction 8 ...

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    Essay Length: 6,633 Words / 27 Pages
    Submitted: November 18, 2011 Autor: antoni
  • International Marketing Environment Analysis

    International Marketing Environment Analysis

    The Marketing Review 2005, 5, 159-173 www.themarketingreview.com ISSN 1472-1384/2005/2/00159 + 14 £8.00/0 ©Westburn Publishers Ltd. Geri Clarke1 International Business School International Marketing Environment Analysis Academic international marketing ...

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    Essay Length: 5,266 Words / 22 Pages
    Submitted: November 21, 2011 Autor: andrew
  • Pk Electrics Entry International Market

    Pk Electrics Entry International Market

    ... reasons of PK Electrics entering international markets,sources of information for deciding international markets, opportunities and threats associates with entry into international

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    Essay Length: 1,274 Words / 6 Pages
    Submitted: December 5, 2011 Autor: lianlian
  • International Marketing Strategies of Marks and Spencer

    International Marketing Strategies of Marks and Spencer

    International Marketing strategies of marks and spencer. Dessertation on the above topic. Various marketing strategies used by marks & spencer in domestic and internationl market. SWOT which is strengths and weakenss are internal resources of the ...

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    Essay Length: 272 Words / 2 Pages
    Submitted: January 1, 2012 Autor: jpachpol
  • International Marketing

    International Marketing

    5. Distinguish between: (a) free trade area, (b) customs union, (c) common market, (d) eco-nomic and monetary union and (e) political union. (a) Free trade area: Free trade among members. (b) Customs union: (a) plus Common external trade policy. (c) ...

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    Essay Length: 302 Words / 2 Pages
    Submitted: January 17, 2012 Autor: cinniej
  • Marketing Case - Consumer Satisfaction

    Marketing Case - Consumer Satisfaction

    Marketing merely reflects the needs and wants of consumers. Marketing is about identifying and meeting social needs "Meeting needs profitably5." In order for organisations to create value and satisfaction for customers, they need information and ...

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    Essay Length: 497 Words / 2 Pages
    Submitted: February 10, 2012 Autor: andrew
  • International Marketing Management 101 - Economic Value Added - Information for Decision Making

    International Marketing Management 101 - Economic Value Added - Information for Decision Making

    ... Newton Fuasi Standardized & Localized Marketing Strategies, Cultural Pattern and Market Research International Marketing Management 101 SMC-IMM101 Assignment ...

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    Essay Length: 2,143 Words / 9 Pages
    Submitted: February 12, 2012 Autor: peter
  • Riordan Manufacturing International Marketing

    Riordan Manufacturing International Marketing

    ... Manufacturing has chosen Malaysia for marketing one of its top-selling ...

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    Essay Length: 1,095 Words / 5 Pages
    Submitted: February 21, 2012 Autor: simba
  • International Marketing Launch of an Electric / Hybrid Car by a French Manufacturer in the U.S

    International Marketing Launch of an Electric / Hybrid Car by a French Manufacturer in the U.S

    Introduction In today's competitive environment, developing an international marketing strategy is common and used by many companies to open business perspective, remain competitive and fulfill customer needs across the globe. According to Catero and ...

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    Essay Length: 4,452 Words / 18 Pages
    Submitted: July 23, 2012 Autor: peter
  • International Marketing

    International Marketing

    MARKETING MANAGEMENT Marketing is all about creating, communicating and delivering customer value which in return satisfies both the organization and its all stakeholder. In the marketing the concept of establishing and maintaining a long term ...

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    Essay Length: 1,541 Words / 7 Pages
    Submitted: August 13, 2012 Autor: moto
  • International Marketing

    International Marketing

    ORGANISATION, a social unit of people that is structured and managed to meet a need or to pursue collective goals. It is a collection of rights, privileges, obligations and responsibilities that is delicately balanced over a period of time through ...

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    Essay Length: 397 Words / 2 Pages
    Submitted: November 17, 2012 Autor: junior
  • International Marketing Management - Globalization and Product Market Development

    International Marketing Management - Globalization and Product Market Development

    POSTGRADUATE DIPLOMA IN BUSINESS MANAGEMENT ASSIGNMENT TITTLE: GLOBALIZATION AND PRODUCT MARKET DEVELOPMENT (International Marketing Management) Assignment Submitted to: Mr Shoaib Hassan By: Matthew Olugbenga Bolade 1232 CONTENTS INTRODUCTION ...

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    Essay Length: 339 Words / 2 Pages
    Submitted: December 26, 2012 Autor: seyi4talk
  • International Marketing - Marketing Strategies

    International Marketing - Marketing Strategies

    International Marketing Pre-Assignment Are French wines screwed? 1. What major issues do French wines face in protecting their brands against New World producers? There are a few major issues that the French wines face in protecting their brands against ...

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    Essay Length: 1,119 Words / 5 Pages
    Submitted: January 6, 2013 Autor: naregordon
  • Kfc International Marketing

    Kfc International Marketing

    Introduction KFC ( Kentucky Fried Chicken ) is one of the largest fried chicken fast-food chain business in the world operating more than 18,000 restaurants in 120 countries. Its main products are fried chicken pieces, hamburgers, sandwiches, desserts and ...

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    Essay Length: 2,067 Words / 9 Pages
    Submitted: August 16, 2013 Autor: tanchang
  • International Marketing

    International Marketing

    ... ? 11. In forecasting sales in international markets, to what extent can the ...

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    Essay Length: 561 Words / 3 Pages
    Submitted: December 15, 2013 Autor: malika
  • International Marketing: South Africa

    International Marketing: South Africa

    SOUTH AFRICA: REPORT DEMOGRAPHIC DETAILS DEMOGRAPHICS SOUTH AFRICA INDIA LOCATION Located in the southern tip of Africa Located in the southern part of the continent of Asia. GEOGRAPHICAL AREA COVERED 1,200,000 km2 3,287,590 km² CAPITALS Has three ...

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    Essay Length: 967 Words / 4 Pages
    Submitted: February 12, 2014 Autor: jon
  • International Marketing Strategy

    International Marketing Strategy

    Table of Contents 1. Introduction: 2 1.1 Organization-Overview: 2 1.2 Marketing Mix: 3 2. Customer Responses: 4 2.1 Cognitive Response: 5 2.2 Affected Response: 7 2.3 Behavioural Response: 9 3. Conclusion: 11 REFERENCES: 13 1. Introduction: In the words ...

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    Essay Length: 3,165 Words / 13 Pages
    Submitted: February 23, 2014 Autor: xxnano8xx
  • International Marketing: Iceland

    International Marketing: Iceland

    ... Executive Summary 3 Introduction 4 Mission Statement 4 Market Choice 4 Table 1 5 Quantification, Weighting and Ranking 6 Table 2 7 Internal Analysis 8 Overview of Iceland 8 Marketing Factors 8 Financial analysis 8 Manufacturing factors 9 ...

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    Essay Length: 8,778 Words / 36 Pages
    Submitted: April 4, 2014 Autor: andrew
  • Pepsi Coca Cola International Marketing

    Pepsi Coca Cola International Marketing

    Coca Cola and Pepsi are the leaders in carbonated soft drink market. The two companies are in constant competition and have been in competition since the early 1890s when Pepsi was created, just seven years after Coke. Today Coke controls 42% of the ...

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    Essay Length: 508 Words / 3 Pages
    Submitted: March 17, 2015 Autor: breakersbabe
  • Progress Report - “international Marketing in the Age of Internet”

    Progress Report - “international Marketing in the Age of Internet”

    THE PROGRESS REPORT Supervisor’s Name : Student Name : ID No : Date : Subject : Progress report - “International Marketing in the age of Internet” Introduction The main objective of the study is to provide a clear perceptive about the effect of Internet ...

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    Essay Length: 595 Words / 3 Pages
    Submitted: May 26, 2015 Autor: Milton

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