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International Marketing

Autor:   •  November 17, 2012  •  Essay  •  397 Words (2 Pages)  •  1,092 Views

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a social unit of people that is structured and managed to meet a need or to pursue collective goals. It is a collection of rights, privileges, obligations and responsibilities that is delicately balanced over a period of time through conflict and conflict resolution.

Components of org, Organizational structure (organizations have a structure or shape. The kind of information systems you find in a business firm and the nature of problems with these systems often reflects the type of organizational structure)

Organizational environments (Organizations resides in environments from which they draw resources and to which they supply goods and services. Organizations and environments have a reciprocal relationship. On the other hand, organizations are open to and dependent on the social and physical environment that surrounds them)

Organizational culture (All organizations has unquestioned by the members) assumptions that define their goals and products. Organizational culture encompasses this set of assumptions about what products the organization should produce, how it should produce them, where and for whom)

Organizational politics (differences of viewpoints in an organization matter to both managers and employees and they result in political struggle for resource, competition and conflict within every organization)

Routines and business processes (These are precise rules, procedures, and practices that have been developed to cope with virtually all expected situations. As employees learn these routines they become highly productive and efficient and the firm is able to reduce its costs over time as efficiency increases. Business processes are collections of such routines)


Data, Data is raw, unorganized facts that need to be processed. Data can be something simple


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