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International Marketing & Piece of Homeland & Expanding Shanghai

Autor:   •  November 18, 2011  •  Case Study  •  6,633 Words (27 Pages)  •  1,662 Views

Page 1 of 27

Table Of Content.

1. Cultural Analysis 3

I. Introduction 3

II. II. The location, climate, and governance of China 3

III. People: Ethnic Groups and languages 4

IV. Culture 5

V. Religion 6

VI. Source of information 7

2. Economic Analysis 8

I. Introduction 8

II. Population 8

III. Economic statistics and activity 8

IV. Development in science and technology 11

V. Channels of distribution 12

VI. Media 12

VII. Source of information 15

3. Market Audit And Competitive Market Analysis. 15

I. Introduction 15

II. The product 15

III. III. The market 15

IV. Source of information 17

4. Preliminary Marketing Plan. 18

I. The marketing plan

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