Progress Report - “international Marketing in the Age of Internet”

THE PROGRESS REPORT

Supervisor’s Name        :

Student Name                :                                        ID No        :

Date                         :        

Subject : Progress report - “International Marketing in the age of Internet”

Introduction

The main objective of the study is to provide a clear perceptive about the effect of Internet as a major mean of communication on international marketing, and understanding the benefits and challenges that a company will face in a global market through online business. This progress report points out the steps carried out by me to complete this project. The time period of this project is from April 2015 to July 2015.

Phase I (April – May)

In this time, I selected the theme for the research and looked for approval from the mentor. At the selected time, the mentor had a discussion with me in his office and examined quickly about the subject and the comprehension of the subject. After the talk the guide sanction the theme and offered rules to do the task. Additionally the mentor extended a warm welcome to meet him whenever over the span of research if there is anything expected to be cleared up by him.

Phase II (May - June)

At this period, pertinent material for review of literature has been gathered from secondary sources, for example, books, diaries, magazines, and web assets. The gathered materials are isolated into taking after sub headings, for example, Use of internet for marketing success, and Advantages of the internet Meanwhile I prepared a questionnaire and conducted survey with 20 respondents from MNCs.

Phase I (June - July)

In this period, I did a careful examination on the subject with the materials gathered. After the examination I sorted out the venture as per the rules given by the guide. I composed a decent presentation and said the general and particular targets of this study. At that point I added Literature review as per the above given sub headings. After the literature review I discussed about Research Philosophy, approval, strategy, methodology, data collection and survey. Simultaneously I analysed the data got in the survey through questionnaire and made charts and analysis. A declaration on Ethical implications of the research is submitted by me. Validity and reliability of the data is given at the end of the survey. The whole research is finished in this period and kept prepared for submission on … 2015

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