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Last update: February 13, 2015
  • Marketing Plan for Starbucks

    Marketing Plan for Starbucks

    1. COMPANY DESCRIPTION Starbucks is the largest coffeehouse company in the world. It was founded by three very unusual entrepreneurs, an English teacher Jerry Baldwin, History teacher Zev Siegel and a Writer Gordon Bawker. They came with this brilliant idea of getting into the coffee business inspired by an entrepreneur who sold high quality coffee beans and equipments, named Alfred Peet. The first Starbucks store was opened in Pike Market Place in Seattle on March

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    Essay Length: 6,860 Words / 28 Pages
    Submitted: April 4, 2011 Autor: andrew
  • Cross Cultural Consumer Behaviour

    Cross Cultural Consumer Behaviour

    CROSS-CULTURAL CONSUMER BEHAVIOUR To succeed, international marketers must understand the nature and extent of differences between the consumers of different societies.- ‘cross-cultural' differences. This is in order to develop effective targeted marketing strategies to use in each foreign market of interest. The issue is not ‘whether' to market a brand in other countries but ‘how' to do it. Question : Same product with same ‘global' advertising campaign or ‘tailored' products and ads for each country.

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    Essay Length: 1,417 Words / 6 Pages
    Submitted: April 4, 2011 Autor: simba
  • Pakistan Soft Drink Market

    Pakistan Soft Drink Market

    Research Proposal: Pakistan soft drink market is quite huge and impressively increasing its volume. This soft drink market comprises different products. One of the major products, apart Cola drinks, of this market is Energy Drink. The charismatic aspect of energy drink is that it is growing at a fast pace. Coca cola is the largest soft drink company of the world, has the largest market share in the world and the main competitor of Pepsi

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    Essay Length: 427 Words / 2 Pages
    Submitted: April 6, 2011 Autor: simba
  • International Operations Manager - Buy Back Shares

    International Operations Manager - Buy Back Shares

    1. Executive Summary Some companies decide to buy back their own shares to invest their excess of cash, to avoid tied dividend policies, to give a message to the market of the sharing price, we buy our shares because the market value of the company is below its real value. When buying shares back the company increases its gearing ratio, as Gearing ratio = Long term borrowing / (Long term borrowing + Equity) If we

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    Essay Length: 509 Words / 3 Pages
    Submitted: April 6, 2011 Autor: Antonio
  • McBride Financial Services - Marketing Plan

    McBride Financial Services - Marketing Plan

    Marketing Plan – McBride Financial Services McBride Financial Services is looking to increase their business as they move into the financial service providing section lending. Based on their website they have a marketing plan put together to target a specific group along with how they plan to advertise in order to get their name and services out to the public. McBride has a good plan for moving forward in their marketing plan; however there are

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    Essay Length: 715 Words / 3 Pages
    Submitted: April 6, 2011 Autor: Antonio
  • International Unionism & Labourl Relations in Canada

    International Unionism & Labourl Relations in Canada

    The following is an essay and analysis on the topic of ‘International' trade unionism, and the respective impact this has on Canadian Industrial Relations. What will be examined in this paper, is the larger context of international labour trends, and in turn, the more pertinent trends within the United States. It will be argued that the broader notion of ‘international' in a Canadian context, has more implications when seen in terms of industry and in

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    Essay Length: 1,661 Words / 7 Pages
    Submitted: April 6, 2011 Autor: simba
  • Understanding Rural Market

    Understanding Rural Market

    Understanding Rural Market Rural India accounts for over % of India's population and this in itself offers a tremendous opportunity for generating volume driven growth Contrary to general perceptions, incomes in rural India have improved dramatically over the years mainly due to the eleven successive normal monsoons and increasing crop yields. 50% of India‟s GDP lies in rural purchasing power 60% of villages are connected by and all weather roads Distribution Channels in Rural Market

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    Essay Length: 684 Words / 3 Pages
    Submitted: April 7, 2011 Autor: simba
  • Banco De Santiago - Strategic Marketing Implementation

    Banco De Santiago - Strategic Marketing Implementation

    Banco Santiago Strategic Marketing Implementation Introduction In the late 1990s, main Chilean banks were facing strong competition and fast duplication of new products and services. The most competitive area was personal banking. Faced with these challenges, Banco Santiago needed to change its strategic focus from products to customers. Central to a new philosophy was the improvement of account retention strategies and a renewed emphasis on attracting customers from other banks. In 1997, Banco Santiago commissioned

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    Essay Length: 6,405 Words / 26 Pages
    Submitted: April 7, 2011 Autor: peter
  • Carlson, Mark (2007) "a Brief History of the 1987 Stock Market Crash with a Discussion of the Federal Reserve Response"

    Carlson, Mark (2007) "a Brief History of the 1987 Stock Market Crash with a Discussion of the Federal Reserve Response"

    This critical review emphasized on some mixed findings about factors that caused the Stock Market Crash in 1987 and how this crash affected the Dow Jones (DJIA) and the S&P 500 index. On October 19, 1987 or also known as "Black Monday", the stock market (together with the associated futures and options markets) had crashed, with the S&P 500 stock market index falling about 20%. He reviewed that among the notable problems were because of

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    Essay Length: 313 Words / 2 Pages
    Submitted: April 7, 2011 Autor: jon
  • Marketing Case - Ab Chemicals

    Marketing Case - Ab Chemicals

    To: Managing Director of AB Chemicals Date: 10/12/2009 Task 1 (Assessment Criteria 1.1, 1.2, 1.3 and 1.4) I do consider AB Chemicals to be a marketing oriented organisation, now I will explain the marketing concept. Marketing is an ongoing procedure of preparation and implementing the marketing mix (Product, Price, Place, Promotion, and Packaging) for products, services or ideas to match existing and potential customer needs. Marketing includes advertising, distribution and selling, also when working in

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    Essay Length: 4,109 Words / 17 Pages
    Submitted: April 7, 2011 Autor: jon
  • Marketing Mix - Joint Venture Marketing

    Marketing Mix - Joint Venture Marketing

    International Business Management Student Name – Dhaval Shah Student Number – M00342031 Submitted To ELLIS L.C. OSABUTEY Joint Venture "Joint venture marketing is a business agreement where at least two or more people join up to work on a particular project, market or two runs a business. " (M LEVENHAGEN)" A joint venture is a kind of agreement in which individuals create a new business entity or official business relationship by sharing their investment and

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    Essay Length: 1,932 Words / 8 Pages
    Submitted: April 7, 2011 Autor: jon
  • Fomc-Federal Open Market Committee

    Fomc-Federal Open Market Committee

    FOMC-Federal Open Market Committee usually meets eight times a year (about every six week) and makes decisions regarding the conduct of open market operations, which influence the money supply and interest rate. The committee consists of the Board of Governors, the president of the Federal Reserve Bank of New York, and the presidents of four other Federal Reserve banks. The chairman of the Board of governors presides as the chairman of the FOMC. The FOMC

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    Essay Length: 514 Words / 3 Pages
    Submitted: April 8, 2011 Autor: rita
  • Apple Inc - the Retail Marketing

    Apple Inc - the Retail Marketing

    The retail marketing is one of the most dynamic and existing areas of growth in the global economy. In order to fight with the competitors, to stand out in a saturated marketplace, retailers are focusing on customer-centre service, personalization and loyalty programs to attract and retain customers. It keeps consumers updated on existed products as well as promotes new products for customers. When the organisation used correctly, it can help to understand their market, their

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    Essay Length: 325 Words / 2 Pages
    Submitted: April 9, 2011 Autor: andrey
  • Executive Meeting - Marketing Manager Proposal

    Executive Meeting - Marketing Manager Proposal

    MARKETING MANAGER PROPOSAL I agree with these new outlet develop in Petaling Jaya. As we know, we offer the catering service, so its vary to other product especially in marketing plan, financial and production. MARKETING PLAN Marketing manager must identify when any opportunity and problem have. I need to give attention how to solve some problem about market environment and must make decision about which programs to execute. The sales force must execute the sales

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    Essay Length: 730 Words / 3 Pages
    Submitted: April 9, 2011 Autor: viki
  • Change in the Consumer Behaviour Due to Organised Retail Sector

    Change in the Consumer Behaviour Due to Organised Retail Sector

    Project Plan Topic: Change in the consumer behaviour due to organised retail sector Objective: To study the change in the buying pattern of the consumers due to the emerging organised retail sector Scope: To evaluate the peoples' response to measure the changes that the organised retail sector will bring in. Benefits: will help the client to take the appropriate expansion strategy Sampling Design: a. Sampling frame: People shopping Age group 23 to 40 Income group

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    Essay Length: 293 Words / 2 Pages
    Submitted: April 9, 2011 Autor: andrew
  • Rural Market

    Rural Market

    Rural Market Introduction: Presently the market system enlarge the economy, where the system is changing because the demands of growing business and trade. With the invention of money system market system has moved a long way forward and today buyers and sellers are no longer dependent on the 'co-incidence of wants'. Market functions only through money. By analyzing market of a specific place we can have an idea about their economic activities. Bangladesh has gone

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    Essay Length: 1,567 Words / 7 Pages
    Submitted: April 9, 2011 Autor: peter
  • Operating International Business Case Study - Cemex

    Operating International Business Case Study - Cemex

    OPERATING INTERNATIONAL BUSINESS CASE STUDY Question 3: Cemex has a strong preference for acquisitions over Greenfield ventures as an entry mode. Why? Case analysis: The form of FDI can be divided into acquisitions and Greenfield investments. It is commonly accepted that the performance of acquisitions is better than Greenfield investments because of quicker execution, valuable strategic assets and efficient acquisitions (Dowling et al. 2009). In this case, Cemex, which is an experienced cement company, mellows

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    Essay Length: 1,745 Words / 7 Pages
    Submitted: April 9, 2011 Autor: simba
  • Marketing Case Ikea

    Marketing Case Ikea

    In response to the invitation of German documentary producer the Ms. Barner should not send any representative to participate at the documentary. Because it is apparent that the documentary producer intends to portray IKEA in a negative light as they are directly aimed at IKEA. By appearing at the interview, the IKEA representative would give more credibility to the documentary and would also give them more material to use against IKEA. It does not matter

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    Essay Length: 278 Words / 2 Pages
    Submitted: April 9, 2011 Autor: andrey
  • Strategic Marketing Assignment - Ge's Ability to Appoint

    Strategic Marketing Assignment - Ge's Ability to Appoint

    Discuss what was critical in GE'S ability to appoint Jeff Immelt as CEO of one of the world's most complex organisations 1 The Chief Executive Officer (CEO) The Chief Executive Officer is the overall topmost man/woman in the helm of affairs and management of an organisation or establishment. His job description encompasses virtually all aspects of the business; he shoulders the most important role in the management of an organisation. 1.1 Critical issues in Jeff

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    Essay Length: 619 Words / 3 Pages
    Submitted: April 10, 2011 Autor: andrew
  • Internal Environment of a Company - Hp

    Internal Environment of a Company - Hp

    The internal environment of a company includes its organizational structure, culture and resources. As one of the important computer companies in the world, Hewlett-Packard has a very high position in computer industry. Its efficient and powerful internal environment has contributed to success; enabling it to achieve a competitive advantage and making Sony become a strong company in global consumer electronics industry. 3.1.1 Organizational structures HP has successful lines of printers, scanners, calculators, PDAs, servers, personal

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    Essay Length: 265 Words / 2 Pages
    Submitted: April 10, 2011 Autor: peter
  • Give an Overview of the Credit Default Swap Market in Emerging Markets, Including Pricing Issues?

    Give an Overview of the Credit Default Swap Market in Emerging Markets, Including Pricing Issues?

    1.0 Introduction. In the time span of merely 5 years back, since the credit default swap first introduced, the market for it has become overwhelmingly well established and trading of them has been increasing sharply. Besides, to show how important is the credit default swap in the market, the government had made a step to use them an indicator of credit risk of government and corporate bonds. (Özeren N.A, 2009) 2.0 Definition of Credit Default

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    Essay Length: 932 Words / 4 Pages
    Submitted: April 10, 2011 Autor: andrey
  • Mkt 640 - a Managerial Approach to Marketing

    Mkt 640 - a Managerial Approach to Marketing

    MKT640=1005B-01 – A Managerial Approach to Marketing 8 January 2011 Frank P. Nolan Abstract There are several challenges companies face when they are about to launch new products within a global economy. In this paper I will discuss the daily challenges, how technology has assisted as well as the legal and ethical battles. The Indonesian based noodle company Indofood is discussed with their attempt to market a new product, the "limited edition" Valentine noodle. An

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    Essay Length: 804 Words / 4 Pages
    Submitted: April 10, 2011 Autor: peter
  • Why Education Is Important?

    Why Education Is Important?

    Why Education is important! Have you ever waited at a stop light, looked out of your window and saw a homeless person begging for scraps of food? Do you know what it is like for a single mother to be forced to work two jobs, in order to put food on the table for her kids? Do you know what it is like for a sick man to be turned away because he can't afford

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    Essay Length: 514 Words / 3 Pages
    Submitted: April 10, 2011 Autor: viki
  • Marketing Management

    Marketing Management

    Task 1 Jam is typically a very sweet fruit jelly with a lot of sugar mixed in with the fruit and it comes in a variety of flavours Fraser Doherty from Edinburgh in Scotland was 14 years old in 2003 his Grandmother shared her jam secrets with him and he soon started making it himself, selling his produce at farmers markets and to local shops. Thing was, Fraser loved eating jam as much as he

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    Essay Length: 6,232 Words / 25 Pages
    Submitted: April 11, 2011 Autor: peter
  • Global Marketing Research

    Global Marketing Research

    Chapter 6: Global Marketing Research Market research is one of the most important aspects of choosing whom to market too as well as how. What market research allows a company to do is set up a scenario where you can inquire about your target customer's wants and needs. Without market research companies would have to take a shot in the dark at trying to figure out the best way to market their product. Ways to

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    Essay Length: 1,220 Words / 5 Pages
    Submitted: April 11, 2011 Autor: andrew

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