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Marketing Strategy

Autor:   •  April 14, 2011  •  Case Study  •  316 Words (2 Pages)  •  3,720 Views

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In this market, we have to compete with many competitors

TRUNG NGUYEN

They opened in 1996 so they had a lot experiences, had a large of market share and a strong trademark in Vietnam and in other countries. Consumers are interested in their brands such as G7, 777

VINAMILK

They opened business over than 30 years, attracted a lot of consumers not only in milk but also in coffee.

Despite of strong competitors, we believe that the Ignite products with differentiated features can help us to get good position.

III. Threats and opportunities analysis

Strengths Weaknesses

- Value pricing

- Convenient

- New taste

- Offers many types: Wine, Caramel, vanilla ,Chocolate

- Spend much time to attract customers.

- Try to use it receive idea and opinion

- Don't establish brand or image in this place

Opportunities Threats

- Consumers always want to try the new things

- Wine coffee is the strong type to attack the market

- Intensive competitor

- Technology

- Natural environment

IV. Objectives and issues

First year objectives: we are aiming for building the trade mark and brands name to the consumers and achieve break-even early

Second year objectives:

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