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Last update: March 19, 2019
  • Marketing Research - Work Environment Proposal Essay

    Marketing Research - Work Environment Proposal Essay

    Introduction This report outlines a research plan for fulfilling the information needs of a small to midsize accounting company. The general purpose is to respond to perceived and identified problems and issues and to suggest appropriate research methods so more information can be provided. It is envisaged that the research will be of a very preliminary nature, with the outcome of delineating further areas for detailed concentration. Work environment The general accounting practice is located

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    Essay Length: 383 Words / 2 Pages
    Submitted: March 8, 2011 Autor: moto
  • Marketing Research - Diet Pepsi

    Marketing Research - Diet Pepsi

    Diet Pepsi is a low-calorie carbonated cola, introduced in 1964 as a variant of Pepsi-Cola with no sugar.[1] Its current formula in the United States contains only the artificial sweetener aspartame. The current Canadian formulation contains both aspartame (124 mg/355 ml) and acesulfame potassium (32 mg/355 ml)[citation needed]. Pepsi does not list on its United States labeling the exact amount of aspartame/Nutrasweet present. In some European countries, Diet Pepsi is known as Pepsi Light. This

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    Essay Length: 284 Words / 2 Pages
    Submitted: March 8, 2011 Autor: peter
  • Marketing Research Ff

    Marketing Research Ff

    Table of Contents Question 1…………………………………………………………………………………………………………………………………Page 3 Question 2…………………………………………………………………………………………………………………………………Page 13 Question 3…………………………………………………………………………………………………………………………………Page 24 Question 4…………………………………………………………………………………………………………………………………Page 30 Question 5…………………………………………………………………………………………………………………………………Page 33 Question 6…………………………………………………………………………………………………………………………………Page 38 Question 7…………………………………………………………………………………………………………………………………Page 41 Appendix 1………………………………………………………………………………………………………………………………...Page 44 Appendix 2…………………………………………………………………………………………………………………………………Page 47 Appendix 3…………………………………………………………………………………………………………………………………Page 51   Question 1: Create appropriate charts (e.g. bar and pie) on the variables and report your initial insights to the Back Yard Barbeque (BYBBQ) management. 1.1 Respondents' FF (fast-food) selection patterns The following tables, bar and pie graphs provide initial insights into

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    Essay Length: 6,943 Words / 28 Pages
    Submitted: March 18, 2011 Autor: andrew
  • Global Marketing Research

    Global Marketing Research

    Chapter 6: Global Marketing Research Market research is one of the most important aspects of choosing whom to market too as well as how. What market research allows a company to do is set up a scenario where you can inquire about your target customer's wants and needs. Without market research companies would have to take a shot in the dark at trying to figure out the best way to market their product. Ways to

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    Essay Length: 1,220 Words / 5 Pages
    Submitted: April 11, 2011 Autor: andrew
  • Market Research Analysis

    Market Research Analysis

    Chapter 7, Case 7.2 Q1. Evaluate this experimental Design. Understanding customers and industry, it is clear that Madonna’s successes have been underpinned by the reaction of the dancers was filmed and used to determine the tracks for Confessions on dance floor. Test market costs is reduced as the control method of test marketing involves only the people on the dance floor; a ‘minimarket test’, as compared to full test marketing which is a laborious and

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    Essay Length: 305 Words / 2 Pages
    Submitted: July 31, 2011 Autor: one98five
  • Research Activities in Terms of the Characteristics of Good Marketing Research

    Research Activities in Terms of the Characteristics of Good Marketing Research

    1. RESEARCH ACTIVITIES IN TERMS OF THE CHARACTERISTICS OF GOOD MARKETING RESEARCH. Research Activities 1. Examine existing products / services: look at other similar products / services on the market: * Can you learn from them? * What do they do well? * What do they do badly? * How is your product going to be better than everything else that is available? 2. Examine your target audience: look at your target customers: * What

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    Essay Length: 306 Words / 2 Pages
    Submitted: September 24, 2011 Autor: mariejane_jheng
  • Marketing Research: Kudler Fine Foods

    Marketing Research: Kudler Fine Foods

    Marketing Research: Kudler Fine Foods Amber Nothem MKT/421 - MARKETING August 23, 2011 Karen Yunker Kudler Fine Foods is an all natural, preservative free; grocery store is located only in Southern California. Located in the San Diego metropolitan area there are three locations that are available for fresh meat, produce, cheese, wine, and more to the public and community. Kudler Fine Food was founded by Kathy Kudler and opened in1998 with two stores followed by

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    Essay Length: 1,182 Words / 5 Pages
    Submitted: November 1, 2011 Autor: nothem1
  • Kudler Fine Foods Market Research

    Kudler Fine Foods Market Research

    Marketing research Marketing research is not only used for the purpose of learning, it is also a critical component in the need to make good business decisions. Therefore, marketing research is imperative for Kudler Fine Foods to know what type of products or services would be profitable to introduce in its desired market. Also with regard to the organization’s existing products of the world’s finest foods, good marketing research enables Kudler to know if they

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    Essay Length: 1,268 Words / 6 Pages
    Submitted: November 17, 2011 Autor: peaches33
  • Analysis of Marketing Research Activities of Banglalink

    Analysis of Marketing Research Activities of Banglalink

    METROPOLITAN UNIVERSITY ASSIGNMENT ON ANALYSIS OF MARKETING RESEARCH ACTIVITIES OF BANGLALINK Submitted To: Taharat Newaz Lecturer Department of Business Administration Metropolitan University, Sylhet. Submitted By: Sarmin Aktar Tauhida ID No: 082-116-019 BBA 15th Batch Metropolitan University, Sylhet -3100 Date of Submission: 03rd December, 2012 Table of content Serial Topic Page nos. EXECUTIVE SUMMERY…………………………………… 05 1.0 METHODOLOGY………………………………………….…. 01 2.0 TELECOMMUNICATION HAS A GREAT ROLE IN MODERN ECONOMY AND SOCIETY…………….............. 02 2.1 Telecommunication… …. ….. ……………… ……

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    Essay Length: 1,217 Words / 5 Pages
    Submitted: December 3, 2011 Autor: kayesfm
  • Kudler Fine Foods Marketing Research

    Kudler Fine Foods Marketing Research

    Kudler Fine Foods is looking to expand their services to increase profit while also increasing loyalty among their consumers. In this paper I will discuss how marketing research has proved to be a vital asset to Kudler Fine Foods’ marketing strategy and tactics. I will also identify the areas where additional market research is needed. Last, I will analyze the importance of competitive intelligence and analysis regarding the development of Kudler Fine Foods’ marketing strategy

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    Essay Length: 785 Words / 4 Pages
    Submitted: January 8, 2012 Autor: Nvme4bnme
  • Britvic - Two Types of Market Research - Primary and Secondary

    Britvic - Two Types of Market Research - Primary and Secondary

    There are two types of market research- Primary and Secondary. Britvic could use primary research also known as “field research”. This involves gathering the information first hand using sources such as questionnaires, telephone surveys and focus groups. The benefits of this are that the information is up-to-date and accurate. Britvic could also use secondary research otherwise known as “desk research”. This involves gathering information from existing/ published sources. Methods such as the internet, books, and

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    Essay Length: 284 Words / 2 Pages
    Submitted: January 15, 2012 Autor: stav1993
  • Marketing Research Paper Kellogg Company

    Marketing Research Paper Kellogg Company

    Marketing Research Paper Kellogg and New Product Innovation Managing the Marketing Function November 8, 2010 Executive Summary The Kellogg’s Company began over 100 years ago in Battle Creek, Michigan, producing ‘better-for-you’ breakfast foods with a strong focus on nutrition, health, and quality. Today, it has a wide geographical presence, manufacturing in 18 countries around the world and selling products in over 180, still maintaining its headquarters in Battle Creek. The company produces and markets ready-to-eat

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    Essay Length: 2,274 Words / 10 Pages
    Submitted: January 16, 2012 Autor: cgreiwe
  • Marketing Research

    Marketing Research

    Introduction Before undertaking any marketing research project, it is crucial to define the research objectives, what are you trying to achieve from the research and what do you need to know. After considering the objectives, marketing researchers need to utilize many types of research techniques and methodologies to collect data they required. There are two methodologies which are available for researchers either collect qualitative or quantitative information (1). Many researches, however, use several techniques, often

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    Essay Length: 1,747 Words / 7 Pages
    Submitted: February 19, 2012 Autor: andrey
  • Fat Cat Creations Marketing Research

    Fat Cat Creations Marketing Research

    1.0 Introduction Fat Cat Creations is an American company which has more than twenty years of experience in making raku pottery. It produces hanging raku cat ornaments. Each cat ornament is created individually and personally designed. Fat Cat Creations will sell its ceramic cats in galleries and at arts andcraft festivals in the whole country, as well as nationally on the Fat Cat Creations website. Ceramic art is a popular attraction of art and craft

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    Essay Length: 621 Words / 3 Pages
    Submitted: February 22, 2012 Autor: andrew
  • Tesco Market Research

    Tesco Market Research

    Market research is Market research is any organized effort to gather information about markets or customers. It is a very important component of business strategy. Market research is a key factor to get advantage over competitors. Market research provides important information to identify and analyze the market need, market size and competition. tesco improve their value for money offer based on shoppers perceptions of all aspects of the shopping experience. These include price, quality, range

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    Essay Length: 575 Words / 3 Pages
    Submitted: March 15, 2012 Autor: jellypooch
  • Kudler Fine Foods Marketing Research

    Kudler Fine Foods Marketing Research

    Kudler Fine Foods Marketing Research Kathy Kudler was I very busy business women that got tired of traveling and on her spare time she did gourmet cooking to relieve her stress. Kathy decided to open a shop and so in six months the first Kudler Fine Foods opened on June 18, 1998. Kathy was doing really good and around 2000 she had her second store open and in one year later Kathy open a third.

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    Essay Length: 716 Words / 3 Pages
    Submitted: April 4, 2012 Autor: Winnie12
  • Global Market Research

    Global Market Research

    Global Market Research Case In the case study 3-2, Sperry/MacLennan Architects and Planners is considering taking their firm global by expanding into the United States. The firm specializes in recreational facilities and is contemplating branching out to expand their market and opportunities. Mitch Brooks a junior partner is by some of the slowing down of the market and intends to present the expansion plan to the directors in their October meeting. Drew Sperry is one

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    Essay Length: 842 Words / 4 Pages
    Submitted: June 7, 2012 Autor: moto
  • What Market Research Would You Have Suggested Prior to the Hansa Launch?

    What Market Research Would You Have Suggested Prior to the Hansa Launch?

    What market research would you have suggested prior to the Hansa launch? The South African beer market offers a rich supply of alcohol consumers in world terms. The consumption of beer is and has for a long time been ingrained into the fabric of society. This has resulted in there always been a more than adequate supply of sample population in order to do market research. The beer industry at the time of Hansa's launch

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    Essay Length: 1,777 Words / 8 Pages
    Submitted: June 18, 2012 Autor: peter
  • Green Food Market Research

    Green Food Market Research

    Sampling : We choose convenient sampling to make market research. It is picked on the basis of convenience to the research. Convenience sampling lends itself to qualitative research, where consumer information can be obtained fairly quickly, inexpensively and effectively from convenient respondents who are close to hand. So it is a good way for us to make research report. We went to KFC and a coffee shop to make our marketing research. During our way

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    Essay Length: 726 Words / 3 Pages
    Submitted: June 27, 2012 Autor: simba
  • Marketing Research Report: Cadbury Chocolate

    Marketing Research Report: Cadbury Chocolate

    1.0 Executive Summary Cadburys, a world leader of confectionary ever since 1824 and are well known for a strong brand and is a market leader in chocolate. Cadburys has three kinds of confectionary, gum, candy and more famously chocolate. Everyday millions of people enjoy the Cadburys brand. The report explains about the company that includes its objectives and mission, followed by a description of its products and services going into a comparison with its competitors.

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    Essay Length: 501 Words / 3 Pages
    Submitted: October 16, 2012 Autor: Sabby
  • The Coop: Market Research

    The Coop: Market Research

    The Coop: Market Research This case is about The Chicken Coop, a quick service restaurant chain (QSR) whose growth has been at about 10% per annum, even during economic downturns. The motto –"We are chicken" reflects their philosophy to provide the best tasting meal around by specializing in the preparation and delivery of chicken. In 1995-for the first time since 1974, sales were down in 20 of the Coop's 76 stores by an average of

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    Essay Length: 728 Words / 3 Pages
    Submitted: November 7, 2012 Autor: Gigi
  • Market Research and Buyer Behavior - Activity: Internet Research

    Market Research and Buyer Behavior - Activity: Internet Research

    Market Research and Buyer Behavior - Activity: Internet Research The primary VALS category is Achievers. This VALS category clearly describes me. This is due to the fact that, as it states an achiever poses goal-oriented lifestyles, and has a firm commitment to his/her family and career and basically that is me. As an achiever I live a conventional life, respect the state of the authority and am politically conservative. Due to my kind of work,

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    Essay Length: 299 Words / 2 Pages
    Submitted: November 8, 2012 Autor: Emily
  • Marketing Research Report

    Marketing Research Report

    Introduction: The following is an individual report about the different methods of doing a research project. Any research is categorized into two major methods: 1. Secondary Research 2. Primary Research. This report explains the concepts making use of a number of references and analyses the information gathered through those sources. Value and Weakness of Secondary Research: “Secondary research (or desk research) gathers existing information through available information sources” (Government of Queensland). Secondary research is the

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    Essay Length: 1,036 Words / 5 Pages
    Submitted: November 21, 2012 Autor: shiva2013
  • Marketing Research Assignment

    Marketing Research Assignment

    We are a research consulting company called UniChoice who conduct research on understanding consumer attitudes in various industries and provide a report of our findings and trends. We hope to expand our research consulting to academic institutions and provide them with student’s attitudes. UniChoice has been lucky enough to have been contracted by Swinburne University to research the student’s attitudes from a variety of student demographic backgrounds. We specialise in discovering attitudes and possible trends

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    Essay Length: 297 Words / 2 Pages
    Submitted: April 1, 2013 Autor: saffankazi
  • Nokia Market Research

    Nokia Market Research

    Nokia, a Finnish icon was the world’s leading mobile phone maker. Established in 1865, its principal products are mobile phones and portable IT devices. Ever since the revolution of fast changing trend of smartphones, Nokia has since lagged behind. Nokia, being in the declining stage, has to relook and understand their target market more closely. The research issues identified were Nokia’s declining sales, the change in consumers’ preferences and trend, the perception and positioning of

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    Essay Length: 480 Words / 2 Pages
    Submitted: April 20, 2013 Autor: essaypapers

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