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Last update: March 19, 2019
  • Mk 4900 Course Information - Marketing Problems

    Mk 4900 Course Information - Marketing Problems

    MK 4900 Course Information Document Spring Semester 2011 This is a CTW (Critical Thinking Through Writing) Course. MK 4900, Marketing Problems, is the capstone course in the Marketing major. The role of the course is to hone your marketing decision-making ...

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    Essay Length: 8,082 Words / 33 Pages
    Submitted: February 28, 2011 Autor: antoni
  • The Boeing Company Marketing Plan

    The Boeing Company Marketing Plan

    A marketing outline for The Boeing Company. Market share, SWOT analysis, Short term v. ...

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    Essay Length: 2,090 Words / 9 Pages
    Submitted: March 1, 2011 Autor: viki
  • Finance - the Four Types of Firms

    Finance - the Four Types of Firms

    The Four Types of Firms: 1.) Sole Proprietorships a. A business owned and run by one person b. Usually very small with few, if any, employees c. All share the following key characteristics: i. Straightforward to setup – that is why many new businesses use ...

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    Essay Length: 1,291 Words / 6 Pages
    Submitted: March 1, 2011 Autor: peter
  • The Strategic Planning - Differences of International and Domestic Market Planning

    The Strategic Planning - Differences of International and Domestic Market Planning

    Introduction The strategic marketing planning of any business can be summarised in to three broad components like 1. The analysis of its micro and macro environments like its potential customers, its competitors, the economic, political and the ...

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    Essay Length: 2,860 Words / 12 Pages
    Submitted: March 8, 2011 Autor: moto
  • Marketing Strategy of Vodafone in India

    Marketing Strategy of Vodafone in India

    ... venture partner for the Indian market. Vodafone Essar is owned by ...

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    Essay Length: 4,159 Words / 17 Pages
    Submitted: March 8, 2011 Autor: rita
  • Financial Proposal Contruction Manager

    Financial Proposal Contruction Manager

    ... qualified construction and design consultant firms, hereinafter referred to as the Construction Manager, to provide construction management services for the construction of ...

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    Essay Length: 368 Words / 2 Pages
    Submitted: March 8, 2011 Autor: simba
  • Defining Marketing

    Defining Marketing

    Defining Marketing Defining marketing: "According to The American Marketing Association offers the following formal definition: Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to ...

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    Essay Length: 292 Words / 2 Pages
    Submitted: March 8, 2011 Autor: andrey
  • Search Engine Marketing

    Search Engine Marketing

    The purpose of this document is to analyze Search Engine Marketing Techniques and the different ways to get your website to show up on Internet search engine results pages. Search Engine Marketing, or SEM, is the process of marketing a website via search ...

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    Essay Length: 3,591 Words / 15 Pages
    Submitted: March 8, 2011 Autor: moto
  • Operations Management

    Operations Management

    Operations management is defined as the management of systems or processes that create goods and/or provide services. It is vital for a person like myself who is studying Marketing to understand the importance of operations management as it relates to the ...

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    Essay Length: 818 Words / 4 Pages
    Submitted: March 8, 2011 Autor: Antonio
  • Union Management Negotiation at Bawa Motors

    Union Management Negotiation at Bawa Motors

    UNION-MANAGEMENT NEGOTIATION AT BAWA MOTORS Bawa ...

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    Essay Length: 1,092 Words / 5 Pages
    Submitted: March 8, 2011 Autor: antoni
  • Strategic Management Analysis - Hong Leong Banking Group

    Strategic Management Analysis - Hong Leong Banking Group

    ... to Lamb (1984), "Strategic management is an ongoing process that ...

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    Essay Length: 1,213 Words / 5 Pages
    Submitted: March 8, 2011 Autor: peter
  • Colgate Palmolive Marketing Case

    Colgate Palmolive Marketing Case

    This recommends that the new super-premium Precision toothbrush be launched as a niche product on February 10, 1993. Implementation will take place within 120 days of approval. A niche launch strategy will result in a 17.3% increase in firm-wide ...

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    Essay Length: 638 Words / 3 Pages
    Submitted: March 8, 2011 Autor: antoni
  • Computer Networking Management

    Computer Networking Management

    Task -1 a) For each segment, making any necessary assumptions, calculate the following and plot the data on a graph: • An appropriate timeout interval for use when transmitting the next TCP segment. Estimated RTT = (1-a)3*Sample RTT(4)+a*(1-a)2*Sample RTT ...

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    Essay Length: 8,083 Words / 33 Pages
    Submitted: March 8, 2011 Autor: Antonio
  • Ethical Issues in Marketing

    Ethical Issues in Marketing

    ... the Analyzing Ethical Issues in Marketing simulation. What type of ethical ...

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    Essay Length: 549 Words / 3 Pages
    Submitted: March 8, 2011 Autor: andrew
  • Risk Management: Responding to the Nursing Shortage

    Risk Management: Responding to the Nursing Shortage

    Risk Management: Responding to the Nursing Shortage Risk Management: Responding to the Nursing Shortage ...

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    Essay Length: 2,746 Words / 11 Pages
    Submitted: March 8, 2011 Autor: andrew
  • Mkt640-0903a-02 - Manageial Approach to Marketing

    Mkt640-0903a-02 - Manageial Approach to Marketing

    ... Paper Title A Managerial Approach to Marketing Project Type: Unit 1 Individual Project ...

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    Essay Length: 1,305 Words / 6 Pages
    Submitted: March 8, 2011 Autor: andrey
  • Marketing Strategy for Citycell Alap

    Marketing Strategy for Citycell Alap

    Marketing Strategy for CityCell ‘Alap' 1.0 Introduction 1.1 Origin of the Report The course instructor of Consumer Behavior, Mr. Syed Munir Khasru assigned us to develop a report on a particular product and design its marketing strategies with ...

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    Essay Length: 3,196 Words / 13 Pages
    Submitted: March 8, 2011 Autor: moto
  • Relationship Marketing in Content of Malaysia

    Relationship Marketing in Content of Malaysia

    ... the relationship (Batterly, 2004). Relationship marketing is a kind of strategy that ...

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    Essay Length: 704 Words / 3 Pages
    Submitted: March 8, 2011 Autor: simba
  • Importance of Marketing

    Importance of Marketing

    Importance of Marketing Many organizations may think little of marketing or may not be aware of the clear advantages of this successful tool. Various definition of marketing is readily available so one can at least have an idea of what marketing ...

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    Essay Length: 1,129 Words / 5 Pages
    Submitted: March 8, 2011 Autor: viki
  • The Value Relevance of Fair Value Accounting to Market Returns

    The Value Relevance of Fair Value Accounting to Market Returns

    Around the world, financial statements are prepared to be interpreted by internal and external users. Traditionally, the view on accounting and its role differ around the world1. This variation can be due to culture, legal or economic reasons. ...

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    Essay Length: 290 Words / 2 Pages
    Submitted: March 8, 2011 Autor: moto
  • Product Lifecycle Management

    Product Lifecycle Management

    Product lifecycle management Product lifecycle management (PLM) is a fairly new concept that involves lean thinking to maximize profit and eliminate waste. Product lifecycle management is also being utilized by ...

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    Essay Length: 440 Words / 2 Pages
    Submitted: March 8, 2011 Autor: andrey
  • Is There Ethnic Discrimination in the U.K Market for Small Business Credit Against Black People?

    Is There Ethnic Discrimination in the U.K Market for Small Business Credit Against Black People?

    ... there Ethnic Discrimination in the U.K Market for Small Business Credit against ...

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    Essay Length: 1,433 Words / 6 Pages
    Submitted: March 8, 2011 Autor: jon
  • Business Policy - Strategic Management Approach

    Business Policy - Strategic Management Approach

    Personal Reflections: The strategic management approach has to be top-down. Although the bottom line of a company may have very good ideas about taking the business to the next level, it is only the top-management that can make provisions to ...

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    Essay Length: 855 Words / 4 Pages
    Submitted: March 8, 2011 Autor: Antonio
  • Finance Management

    Finance Management

    ... business opportunity offered by Indian markets. In the last few years, ...

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    Essay Length: 816 Words / 4 Pages
    Submitted: March 8, 2011 Autor: simba
  • Cdo Creative Balance Sheet Risk Management: Value Creation?

    Cdo Creative Balance Sheet Risk Management: Value Creation?

    Traditional Securitization An originator repackages a pool of assets and sells them to a SPV that issues tradable securities and sell them to investors. Assets are removed from the originator's balance sheet through a true sale, hence their credit ...

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    Essay Length: 491 Words / 2 Pages
    Submitted: March 8, 2011 Autor: andrew

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