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Last update: March 19, 2019
  • Mk 4900 Course Information - Marketing Problems

    Mk 4900 Course Information - Marketing Problems

    MK 4900 Course Information Document Spring Semester 2011 This is a CTW (Critical Thinking Through Writing) Course. MK 4900, Marketing Problems, is the capstone course in the Marketing major. The role of the course is to hone your marketing decision-making skills and to further your indoctrination as a marketing professional. It is often said that "Marketing is easy to understand but hard to do." An important goal of this course is to provide you with

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    Essay Length: 8,082 Words / 33 Pages
    Submitted: February 28, 2011 Autor: antoni
  • The Boeing Company Marketing Plan

    The Boeing Company Marketing Plan

    A marketing outline for The Boeing Company. Market share, SWOT analysis, Short term v. Long Term, Environmental analysis, Reccommendations Boeing is the world's leading aerospace company and the largest manufacturer of commercial jetliners and military aircraft combined. It was founded in 1916 by William Boeing as Pacific Aero Products Company and changed its name to The Boeing Airplane Company in 1918. Boeing has continued to grow ever since. It has a vast product line ranging

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    Essay Length: 2,090 Words / 9 Pages
    Submitted: March 1, 2011 Autor: viki
  • Finance - the Four Types of Firms

    Finance - the Four Types of Firms

    The Four Types of Firms: 1.) Sole Proprietorships a. A business owned and run by one person b. Usually very small with few, if any, employees c. All share the following key characteristics: i. Straightforward to setup – that is why many new businesses use this organizational form ii. There is no separation between the firm and the owner – this is the principal limitation of this form (there is only one owner, if there

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    Essay Length: 1,291 Words / 6 Pages
    Submitted: March 1, 2011 Autor: peter
  • The Strategic Planning - Differences of International and Domestic Market Planning

    The Strategic Planning - Differences of International and Domestic Market Planning

    Introduction The strategic marketing planning of any business can be summarised in to three broad components like 1. The analysis of its micro and macro environments like its potential customers, its competitors, the economic, political and the technological standing etc 2. The analysis and interpretation of the company's broad activity with respect to its marketing mix 3. The analysis of its marketing system; like marketing research, objectives etc [William C. Taylor and Alan M. Webber]

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    Essay Length: 2,860 Words / 12 Pages
    Submitted: March 8, 2011 Autor: moto
  • Marketing Strategy of Vodafone in India

    Marketing Strategy of Vodafone in India

    INTRODUCTION- VODAFONE ESSAR Vodafone Essar in India is a subsidiary of Vodafone Group Plc and commenced operations in 1994 when its predecessor Hutchison Telecom acquired the cellular license for Mumbai. Vodafone Essar now has operations in 23 circles with over with over 85.82 million customers**. Vodafone has partnered with the Essar Group as its principal joint venture partner for the Indian market. Vodafone Essar is owned by Vodafone 67% and Essar Group 33%. The company

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    Essay Length: 4,159 Words / 17 Pages
    Submitted: March 8, 2011 Autor: rita
  • Financial Proposal Contruction Manager

    Financial Proposal Contruction Manager

    Introduction - The Board of Directors of Shooting Star Telecommunications, hereinafter referred to as Shooting Star, is seeking proposals from qualified construction and design consultant firms, hereinafter referred to as the Construction Manager, to provide construction management services for the construction of the Addition and Renovation to the Shooting Star Telecommunication Office Headquarters located at 3320 Shooting Star Drive, as described below. Understanding the Objectives - Shooting Star Telecommunications is a progressive telecommunications company employing

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    Essay Length: 368 Words / 2 Pages
    Submitted: March 8, 2011 Autor: simba
  • Defining Marketing

    Defining Marketing

    Defining Marketing Defining marketing: "According to The American Marketing Association offers the following formal definition: Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders" (Kotler & Keller, 2009,. p. 5) The definition can be distinguished between a social and managerial definition, which shows the role that marketing plays in our society. An

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    Essay Length: 292 Words / 2 Pages
    Submitted: March 8, 2011 Autor: andrey
  • Search Engine Marketing

    Search Engine Marketing

    The purpose of this document is to analyze Search Engine Marketing Techniques and the different ways to get your website to show up on Internet search engine results pages. Search Engine Marketing, or SEM, is the process of marketing a website via search engines. After thoroughly researching SEM, I determined that there are three main strategies: 1. Search Engine Optimization (SEO) 2. Pay-Per-Click advertising (PPC) 3. Paid Inclusion SEO - is the process of improving

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    Essay Length: 3,591 Words / 15 Pages
    Submitted: March 8, 2011 Autor: moto
  • Operations Management

    Operations Management

    Operations management is defined as the management of systems or processes that create goods and/or provide services. It is vital for a person like myself who is studying Marketing to understand the importance of operations management as it relates to the field of Marketing. The operations function aims to add value during the transformation process from inputs to outputs. The greater the value-added in the production of a good or service, the greater the effectiveness

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    Essay Length: 818 Words / 4 Pages
    Submitted: March 8, 2011 Autor: Antonio
  • Union Management Negotiation at Bawa Motors

    Union Management Negotiation at Bawa Motors

    UNION-MANAGEMENT NEGOTIATION AT BAWA MOTORS Bawa Motors is located in the industrial complex at Manesar near Gurgaon. It is an auto ancillary manufacturer dealing primarily with gears and other automobile components. It supplies to reputed national and multinational companies in the Gurgaon-Manesar belt. They have one factory with a total of 320 employees and 28 executives. Average monthly salary earned by the workers is Rs 9600. They also had other facilities like subsidized food, free

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    Essay Length: 1,092 Words / 5 Pages
    Submitted: March 8, 2011 Autor: antoni
  • Strategic Management Analysis - Hong Leong Banking Group

    Strategic Management Analysis - Hong Leong Banking Group

    1.0 Introduction 1.1 Overview Globalization and rapid development in information and communication technology has resulted in continuous changes to the business and commercial world. Organizations have to create strategic moves in order to adapt and take advantages from change. According to Lamb (1984), "Strategic management is an ongoing process that evaluates and controls the business and the industries in which the company is involved; assesses its competitors and sets goals and strategies to meet all

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    Essay Length: 1,213 Words / 5 Pages
    Submitted: March 8, 2011 Autor: peter
  • Colgate Palmolive Marketing Case

    Colgate Palmolive Marketing Case

    This recommends that the new super-premium Precision toothbrush be launched as a niche product on February 10, 1993. Implementation will take place within 120 days of approval. A niche launch strategy will result in a 17.3% increase in firm-wide profitability by the second year (See pro forma income statement and accompanying assumptions in Exhibits 1). In 1991, Colgate-Palmolive (CP) was number one in the US toothbrush market. However, CP is not represented in the most

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    Essay Length: 638 Words / 3 Pages
    Submitted: March 8, 2011 Autor: antoni
  • Computer Networking Management

    Computer Networking Management

    Task -1 a) For each segment, making any necessary assumptions, calculate the following and plot the data on a graph: • An appropriate timeout interval for use when transmitting the next TCP segment. Estimated RTT = (1-a)3*Sample RTT(4)+a*(1-a)2*Sample RTT(3)+a8(1-a)*Sample RTT(2)+a*Sample RTT(1) We can calculate Estimated RTT by using the above calculation Formula If α = 0.1 in this problem We can derive exponentially weighted moving average (EWMA) of RTT For First 10 segments: 1) (0.9)9

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    Essay Length: 8,083 Words / 33 Pages
    Submitted: March 8, 2011 Autor: Antonio
  • Ethical Issues in Marketing

    Ethical Issues in Marketing

    · Run the Analyzing Ethical Issues in Marketing simulation. What type of ethical dilemmas did you encounter when you had to make key decisions in the simulation? How did these dilemmas affect the decisions you made? The main issue I encountered in the Ethical Issues Simulation was finding that balance between social responsibility and profits. In each scenario, I was faced with an option to make the best decision for the company or for the

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    Essay Length: 549 Words / 3 Pages
    Submitted: March 8, 2011 Autor: andrew
  • Risk Management: Responding to the Nursing Shortage

    Risk Management: Responding to the Nursing Shortage

    Risk Management: Responding to the Nursing Shortage Risk Management: Responding to the Nursing Shortage Over the past decade there has been significant concern regarding the shortage of nurses that American health care facilities battle. As the American population ages and multiplies, the need for qualified nurses expands as well. Unfortunately however, the demand for nurses far exceeds the supply and is only expected to worsen. Nursing shortages are a serious concern because as shared by

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    Essay Length: 2,746 Words / 11 Pages
    Submitted: March 8, 2011 Autor: andrew
  • Mkt640-0903a-02 - Manageial Approach to Marketing

    Mkt640-0903a-02 - Manageial Approach to Marketing

    MKT640-0903A-02 Type your Paper Title A Managerial Approach to Marketing Project Type: Unit 1 Individual Project July 26, 2009 Abstract NOTE: no indentation is required. The next page will be an abstract; "a brief, comprehensive summary of the contents of the article; it allows the readers to survey the contents of the article quickly" (Publication Manual, 2001). The length of the abstract should be xx words (x sentences) depending on the length of the body

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    Essay Length: 1,305 Words / 6 Pages
    Submitted: March 8, 2011 Autor: andrey
  • Marketing Strategy for Citycell Alap

    Marketing Strategy for Citycell Alap

    Marketing Strategy for CityCell ‘Alap' 1.0 Introduction 1.1 Origin of the Report The course instructor of Consumer Behavior, Mr. Syed Munir Khasru assigned us to develop a report on a particular product and design its marketing strategies with respect to the dynamics of Consumer behavior. We decided to work on the CityCell Digital's latest package – ‘Alap'. 1.2 Objectives The main objective of this research is to find out the strategies to successfully establish and

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    Essay Length: 3,196 Words / 13 Pages
    Submitted: March 8, 2011 Autor: moto
  • Relationship Marketing in Content of Malaysia

    Relationship Marketing in Content of Malaysia

    Relationship involves at least two persons and this relationship must be build consistently. Relationships will only happen where they respect each other and what each other brings to the relationships, thereby it will increase their contribution to the overall value of the relationship (Batterly, 2004). Relationship marketing is a kind of strategy that fosters customer loyalty, interaction and long-term engagement; it does not happened between a business and customer, as well as supplier, competitors, etc.

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    Essay Length: 704 Words / 3 Pages
    Submitted: March 8, 2011 Autor: simba
  • Importance of Marketing

    Importance of Marketing

    Importance of Marketing Many organizations may think little of marketing or may not be aware of the clear advantages of this successful tool. Various definition of marketing is readily available so one can at least have an idea of what marketing incorporates. As one reviews this paper, three definitions of marketing with one being personal will be available. Based on these definitions, an explanation of the importance of marketing in organizational success will be provided.

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    Essay Length: 1,129 Words / 5 Pages
    Submitted: March 8, 2011 Autor: viki
  • The Value Relevance of Fair Value Accounting to Market Returns

    The Value Relevance of Fair Value Accounting to Market Returns

    Around the world, financial statements are prepared to be interpreted by internal and external users. Traditionally, the view on accounting and its role differ around the world1. This variation can be due to culture, legal or economic reasons. Traditionally there is a difference between the Anglo-Saxon parts of the world and continental Europe. To generalize, accounting regulations in the Anglo-Saxon countries is focused on informing outside investors, giving grounds for investment decisions. The regulations in

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    Essay Length: 290 Words / 2 Pages
    Submitted: March 8, 2011 Autor: moto
  • Product Lifecycle Management

    Product Lifecycle Management

    Product lifecycle management Product lifecycle management (PLM) is a fairly new concept that involves lean thinking to maximize profit and eliminate waste. Product lifecycle management is also being utilized by some six sigma teams to evaluate current systems within an organization because PLM also was creating to produce continuous improvement throughout systems internal and external to supply chains. PLM is available and is effective because of the advances in technology. These advances in technology allows

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    Essay Length: 440 Words / 2 Pages
    Submitted: March 8, 2011 Autor: andrey
  • Is There Ethnic Discrimination in the U.K Market for Small Business Credit Against Black People?

    Is There Ethnic Discrimination in the U.K Market for Small Business Credit Against Black People?

    Is there Ethnic Discrimination in the U.K Market for Small Business Credit against Black People? Introduction Discrimination is the act where one is making a distinction in favour or against an individual by segmenting them in categories of age, gender, colour, religion, sexuality or disability. The first Discrimination Act that was placed in England to give everyone equal opportunities was the Race Discrimination Act in 1976. "Racial discrimination defines a person by referencing them in

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    Essay Length: 1,433 Words / 6 Pages
    Submitted: March 8, 2011 Autor: jon
  • Business Policy - Strategic Management Approach

    Business Policy - Strategic Management Approach

    Personal Reflections: The strategic management approach has to be top-down. Although the bottom line of a company may have very good ideas about taking the business to the next level, it is only the top-management that can make provisions to implement those ideas, while encouraging all the employees to think about ways in which they could make the business sustainable. Business processes sometimes will have to be re-engineered in order to implement the outcomes of

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    Essay Length: 855 Words / 4 Pages
    Submitted: March 8, 2011 Autor: Antonio
  • Finance Management

    Finance Management

    Additional Information: For the purpose of our analysis, we will compare France, which is member of the European Union and India, which is located in South East Asia. For Acme Corporation, which is looking to set up a Greenfield project in a foreign country, my choice would obviously be India as compared to France because of the tremendous business opportunity offered by Indian markets. In the last few years, India has emerged as one of

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    Essay Length: 816 Words / 4 Pages
    Submitted: March 8, 2011 Autor: simba
  • Cdo Creative Balance Sheet Risk Management: Value Creation?

    Cdo Creative Balance Sheet Risk Management: Value Creation?

    Traditional Securitization An originator repackages a pool of assets and sells them to a SPV that issues tradable securities and sell them to investors. Assets are removed from the originator's balance sheet through a true sale, hence their credit risk is transferred. However, if the originator goes bankrupt, the SPV will not be held liable and vice verse. Synthetic Securitization With synthetic securitizations assets still remain in the originators balance sheet, however; the risk associated

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    Essay Length: 491 Words / 2 Pages
    Submitted: March 8, 2011 Autor: andrew

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