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Last update: March 19, 2019
  • Research Methods in Finance

    Research Methods in Finance

    Introduction This research is an event-time study of the OTC stocks that were listed over the period od 1966-1977 on the New York Stock Exchange (NYSE). This period was chosen because it covers an overview of the National Association of Securities Dealers Automatic Quotation (NASDAQ)'s communications system in the OTC market. During the pre-NASDAQ period, on average the stocks earned substantial abnormal positive returns in response to the listing announcements. Whie during the post-NASDAQ period,

    Essay Length: 1,170 Words / 5 Pages
    Submitted: July 31, 2012 Autor: andrew
  • Apple's Ipad Marketing

    Apple's Ipad Marketing

    The issue that Apple is facing is to determine how to continue its sustained success into the upcoming decade while remaining at the forefront of technological releases and withstanding continuous pressure from its competitors. In the last decade, however, Apple has expanded into a very innovative company that specializes in much more than just computers. Apple has few successes and failures when come to their products. Apple's successful products are IPhone, ITunes and MacBook. IMac

    Essay Length: 1,961 Words / 8 Pages
    Submitted: July 31, 2012 Autor: viki
  • Airasia Strategy Management

    Airasia Strategy Management

    Introduction I will introduce both industry and company I choose in this paper at the first place which are Low Cost Airline Industry and AirAsia Company. Industry Background Low Cost Airline Industry referring to the new type of airline carriers which providing cheaper fares than normal airline company, as fierce competition among airline industry, a number of small and medium airlines choosing to be lower fares as a selling point of advantages. A huge of

    Essay Length: 1,057 Words / 5 Pages
    Submitted: August 1, 2012 Autor: 709903119
  • Heineken Business Strategy Management

    Heineken Business Strategy Management

    1. Porter's five forces models are widely use to approach by companies as a tool for theirs industry structure analysis (Craig S. Fleisher, 2007). The competition faced by "Heineken Beer" versus its competitors is analysed with Porter's 5 forces model as to explain Heineken Beer competitive positioning and its strategic advantages. Despite of decline of the whole beer industry stays extremely competitive with number of large companies have multiple private label brands, which carry different

    Essay Length: 2,610 Words / 11 Pages
    Submitted: August 5, 2012 Autor: moto
  • International Business Management

    International Business Management

    EXECUTIVE MBA PROGRAM INTERNATIONAL BUSINESS MANAGEMENT Topic no. 1 Patrick L'Espoir Decosta, PhD Kraków 2012 Topic 1. The result of increasing globalization in the contemporary world is often the economic presence of the enterprises in many countries. When planning the location of its business unit in the selected country, the company must take into account the specific socio-economic conditions prevailing in it. This applies especially to countries located in other continents, other kinds of socio-cultural,

    Essay Length: 1,358 Words / 6 Pages
    Submitted: August 5, 2012 Autor: viki
  • Research Paper

    Research Paper

    this is a research paper which contains of the case study analysis and it helps the students for the review and the analysis....this is a case study about crown cork & seal in 1989 and we have to do analysis of the 5 force model of porters....this will help the case to get the review of all the five forces of porters review.....this case is very important to plan a corporate strategy and how to

    Essay Length: 252 Words / 2 Pages
    Submitted: August 5, 2012 Autor: rita
  • Research Summary Essay - Death of a Warrior

    Research Summary Essay - Death of a Warrior

    Violence and homicides have decreased since the 1990s. Miami crime statistics report an overall downward trend in crime based on data from ten years with violent crime decreasing and property crime decreasing. Based on this trend, the crime rate in Miami for 2012 is expected to be lower than in 2009. This improvement has been seen ever since the terrorist attack of September 11 on the twin towers of New York. Laws and violence control

    Essay Length: 1,006 Words / 5 Pages
    Submitted: August 5, 2012 Autor: cisco1212
  • Can Knowledge Management Systems Help Pfizer?

    Can Knowledge Management Systems Help Pfizer?

    Introduction In 1849, Charles Pfizer and Charles Erharts' dreams took shape. With $2500 dollars they had borrowed from Charles Pfizer's father they purchased their first modest red-brick building in Brooklyn, New York, with hopes and aspirations of producing chemicals not in existence so far in the US (Pfizer, 2002-07). They succeeded, and over time have expanded to what is now known as the world's largest research-based pharmaceutical firm, Pfizer. Pfizer is most commonly known today

    Essay Length: 2,786 Words / 12 Pages
    Submitted: August 6, 2012 Autor: Antonio
  • Startegic Management Accounting

    Startegic Management Accounting

      Tables of content Page No Introduction 03 Models and concepts affecting the pricing decision 03 Approaches to pricing 04 i. Cost–volume–profit analysis 05 ii. Cost plus mark-up pricing 07 iii. Target rate of return pricing 07 Standard costing and Variance analysis 08 The role of standard costing and variance analysis 12 Limitations of Standard Costing and variance analysis 12 Evaluation of Activity Based Costing system 13 Advantages of ABC system 17 Limitations of ABC

    Essay Length: 2,914 Words / 12 Pages
    Submitted: August 7, 2012 Autor: peter
  • Innovative Management

    Innovative Management

    Innovative Management Sony is a worldwide organization that has succeeded because of the corporation's persistent adherence to the four functions of management. Another attribute of their success is the company's superb efforts managing internal and external factors in different areas of business. Globalization, technology, diversity, innovation, and ethics are challenges that managed properly spur growth and increase profits. Dedicating resources to manage proactively challenges arising from globalization reduce negative long term effects that would require

    Essay Length: 1,333 Words / 6 Pages
    Submitted: August 7, 2012 Autor: antoni
  • Marketing of Spain Olive Oil to the Uk

    Marketing of Spain Olive Oil to the Uk

    The industry of olive oil is very competitive worldwide there are large manufactures of olive oil in Spain, Greece, and Italy, Spain olive oil is widely utilized, it was predicted that in 2008, quantity of produce olive oil will be in excess. This report aims to analyse and assess the international marketing of Spanish olive oil in the UK Market in terms of challenges and opportunities that the product faces In addition, it will focus

    Essay Length: 465 Words / 2 Pages
    Submitted: August 9, 2012 Autor: andrey
  • Marketing Case

    Marketing Case

    The furniture industry has suffered in the past couple of years due to the poor economic climate in South Africa. Therefore a market analysis should be done with regards to market analysis, (Jooste et al, 2009:p.51) states that "An important aim of a market analysis is to establish whether a market is an attractive proposition to current and potential participants." This is analyzed by using the following dimensions. Actual and potential market size The market

    Essay Length: 392 Words / 2 Pages
    Submitted: August 10, 2012 Autor: antoni
  • Target Market

    Target Market

    Bench target market. The Bench has evolve not only for their demographic customer but also other type of customer. The latest generation who practically use internet and this other target of Bench. They have diffrent products offer for diifrent type of cuatomer. They did not focus on they one target but the whole market. From men to women and baby's. even the households are one of their target. They also target the internet addict to

    Essay Length: 607 Words / 3 Pages
    Submitted: August 12, 2012 Autor: andrey
  • Improving Technology in Retail Management

    Improving Technology in Retail Management

    Improving Technology in Retail Management Technology has changed the way business and people communicate online and in the workplace. Businesses have found a way to gain a competitive edge by linking information systems into the global environment. Managers play a key role in providing the necessary training to employees, such as ethics and compliance. Although technology is a plus when handling business, technology can cause problems if the system goes down. This paper will discuss

    Essay Length: 476 Words / 2 Pages
    Submitted: August 12, 2012 Autor: patrinap79
  • Marketing Strategy Baby Diapers

    Marketing Strategy Baby Diapers

    Marketing Strategy Baby Diapers In most of asian countries, the usage of baby dipaers has been increasing in the last 10 years. But the product penetration is tsill under 60%, while in other developed countries, the baby diapers penetration already achieved 98%. The two important keys are education and purchasing power. One of the smart strategy that can be used as effective marketing strategy in asian countries is by educating the new moms to use

    Essay Length: 312 Words / 2 Pages
    Submitted: August 13, 2012 Autor: rita
  • International Marketing

    International Marketing

    MARKETING MANAGEMENT Marketing is all about creating, communicating and delivering customer value which in return satisfies both the organization and its all stakeholder. In the marketing the concept of establishing and maintaining a long term relationship with all customers either ordinary people or businesses is of the main importance. In creating and management of such relationships firms firstly must understand the needs and demands of different customer. COMPONENTS OF A HOLISTIC MARKETING PROGRAM Marketing is

    Essay Length: 1,541 Words / 7 Pages
    Submitted: August 13, 2012 Autor: moto
  • Country / Market Analysis

    Country / Market Analysis

    International marketing Assessment item 1: Country / Market Analysis S0218425 SEUNGHWAN MOON 30-8-2011   W TABLE OF CONTENS List of Table and Chart 2 Executive summary 3 Facts and analyze 3 About UK 3 Overall Beverage Market in UK 4 Beer market in UK 4 Market share 7 UK Beer consumption 7 Trends 10 Marketing examples of UK beer Companies 12 Recommendation 14 References 15 LIST OF TABLE & CHART Table & Chart 1 Alcohol

    Essay Length: 3,972 Words / 16 Pages
    Submitted: August 13, 2012 Autor: seunghwa
  • Marketing the Combo Machine

    Marketing the Combo Machine

    Abstract This paper ties many of the components of what will eventually become the Marketing Strategy for the Combo Machine. It will include all of the tools necessary to launch the product nationwide, to include the Objective, Mission Statement, Target Market, Competition, Product/Service Features, Core Strategy, and Marketing Mix: Communications & Promotion as well as the Pricing Strategy. Strategic Marketing Plan: The Combo Machine Introduction As we approach the final days prior to marketing the

    Essay Length: 3,715 Words / 15 Pages
    Submitted: August 14, 2012 Autor: moto
  • Using Hofstede Cultural Dimensions to Establish Durex Cross-Cultural Marketing

    Using Hofstede Cultural Dimensions to Establish Durex Cross-Cultural Marketing

    1. 1 THE BRAND BACKGROUND DUREX is an international subsidiary company which was founded by Stephen O' Kennedy and was registered in London in 1915. The DUREX condoms were distributed by the London Rubber Company (LRC) which was founded by L.A Jackson. LRC at that time were importing Germany based condoms among other health care products. LRC developed a consumer-based production portfolio in health and beauty products for the parent British company Seton Scholl London

    Essay Length: 4,487 Words / 18 Pages
    Submitted: August 15, 2012 Autor: viki
  • Reasons Behind the Acceleration of Market Complexity

    Reasons Behind the Acceleration of Market Complexity

    Marketing in the present business world plays a vital role in achieving a firm's goals. If a firm is making fewer or no profits from its current sales then this is the point where the marketing strategies are taken into considerations and with the help of which the company can achieve its goals. (Day, 2011) There have been different implications on managers for the development process of developing more adaptive marketing abilities. These are dependent

    Essay Length: 749 Words / 3 Pages
    Submitted: August 15, 2012 Autor: rita
  • Windows 8 Marketing Strategy

    Windows 8 Marketing Strategy

    Microsoft is the biggest player in OS market which series of Windows which have being gone along with the PC’s development. Its new Windows product that is Windows 8 is going to be launched in this October. A marketing plan is designed for promoting the new product Microsoft windows 8 globally that will be detailed in this paper. In this article, the current situation of the Windows 8, including the brief introduction about the company

    Essay Length: 957 Words / 4 Pages
    Submitted: August 15, 2012 Autor: bombydao
  • Operations Management

    Operations Management

    OPERATIONS: Value Addition Functions An operation may be defined "as the process of changing inputs into outputs thereby adding value to some entity".  Alteration refers to the change in form or state of inputs. Such a change may be physical as in any machine shop or press shop or assembly shop operation, or psychological as the feeling of comfort after getting cured from illness.  Transportation refers to the movement of the entity from

    Essay Length: 283 Words / 2 Pages
    Submitted: August 16, 2012 Autor: Sanjeev
  • Cloud Computing and Databases: A Research Paper on the Current Trends and Technologies

    Cloud Computing and Databases: A Research Paper on the Current Trends and Technologies

    1. WHY CLOUD COMPUTING According to [1], the world's information is doubling every two years, creating a staggering 1.8 Zetabytes of data by the end of 2011. More than 70 percent of all server worldwide would be virtualized by 2014. Current data will grow by 800% over the next five years. 70 percent of the companies in the world will have to modify their data centers in order to meet the increased power and cooling

    Essay Length: 2,110 Words / 9 Pages
    Submitted: August 18, 2012 Autor: antoni
  • Marketing Plan of Cadbury Choclate

    Marketing Plan of Cadbury Choclate

    Introduction Investment appraisal and Project appraisal is simply known as capital budgeting which focuses on long term investment decisions. Investment decisions involves acquisition of long- lived assets are often referred to as capital expenditure decisions because organizations require that capital expenses or capital funds to be expended to acquire additional resources. Most firms carefully analyze the potential projects in which they may invest to achieve benefits. There are several principles methods of evaluating capital projects

    Essay Length: 1,130 Words / 5 Pages
    Submitted: August 20, 2012 Autor: K.J.M.S.Sanjaya
  • Market Failure -- Cash for Clunkers

    Market Failure -- Cash for Clunkers

    In 2009, amidst the economic turmoil still lingering from the recession that began the year prior, the United States Federal Government started a stimulus program called the Car Allowance Rebate System (CARS), more popularly known as "Cash for Clunkers". The idea was simple: offer $3,500-$4,000 rebates to consumers for trading in their older model, gas guzzling, environmentally unfriendly automobiles for new, more efficient models. The program was expected to give a much needed boost to

    Essay Length: 2,190 Words / 9 Pages
    Submitted: August 20, 2012 Autor: moto

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