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The Boeing Company Marketing Plan

Autor:   •  March 1, 2011  •  Case Study  •  2,090 Words (9 Pages)  •  5,936 Views

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A marketing outline for The Boeing Company. Market share, SWOT analysis, Short term v. Long Term, Environmental analysis, Reccommendations

Boeing is the world's leading aerospace company and the largest manufacturer of commercial jetliners and military aircraft combined. It was founded in 1916 by William Boeing as Pacific Aero Products Company and changed its name to The Boeing Airplane Company in 1918. Boeing has continued to grow ever since. It has a vast product line ranging from aviation to airline support services. Additionally, Boeing designs and manufactures rotorcraft, electronic and defense systems, missiles, satellites, launch vehicles and advanced information and communication systems. They are a major service provider to NASA, Boeing also operates the Space Shuttle and International Space Station.

Boeing has a long tradition of aerospace leadership and innovation. They continue to expand their product line and services to meet emerging customer needs. In 1997 Boeing merged with McDonnell Douglas Corporation, making it the largest aerospace corporation in the world. Their growing range of opportunities includes adding state of the art products for their customers. Boeing's research power creates innovative design and technologically advanced products throughout all of their lines of business from commercial to military. In 2007 Boeing unveiled the latest member of its fleet, the Boeing 787 otherwise known as the Dreamliner. This will be the product that sets Boeing apart from its competitors.

Boeing is headquartered in Chicago, Illinois and employs more than 158,000 people around the world.

• October 1, 1881, William Boeing is born.

• 1910 - William E. Boeing buys shipyard in Seattle, which later becomes his first airplane factory

• 1917 - Boeing changes the name of Pacific Aero Products to the Boeing Airplane Co., making seaplanes for U.S. Navy

• 1933 - Boeing develops propeller-powered Model 247, the first modern passenger airliner

• 1938 - First flight of Boeing's Model 307 Stratoliner, the first high-altitude commercial plane, with pressurized cabin and four propeller engines

• 1952 - Birth of the commercial jet age with the introduction of British-designed de Havilland Comet

• 1954 - Boeing's jet-powered 707 prototype makes maiden flight, establishing basic configuration for future jetliners

• 1958 - Pan American World Airways starts trans-Atlantic 707 service between New York and Paris, revolutionizing intercontinental travel

• 1968 - Boeing single-aisle 737 enters service, goes on to


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