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The Digital Marketing Plan for the Printed Paper Cup Company

Autor:   •  April 17, 2016  •  Research Paper  •  3,999 Words (16 Pages)  •  639 Views

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The Digital Marketing Plan for The Printed Paper Cup Company

Table of Contents

1.        Introduction        

2.        Overview of Company        

3.        Situational Analysis        

3.1        Digital marketing efforts so far        

3.2        Environmental analysis with a SWOT Summary        

3.3        Other business mission and organizational management        

4.        Digital Marketing Strategy Development        

4.1        Marketing objectives        

4.2        Market targeting and techniques        

4.3        Market segmentation and segmenting techniques        

4.4        Identification of revenue and expenditure        

5.        Digital Marketing Mix        

5.1        4Ps analysis        

5.2        Specific strategic decisions        

6.        Implementation Plan and Balanced Scorecard        

6.1 Action plan        

6.2        Time schedule and Gantt chart        

6.3        Balanced Scorecard        

7.        Control and Evaluation of Implementation        

7.1        Key Performance Indicators (KPI)        

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