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Fat Cat Creations Marketing Research

Autor:   •  February 22, 2012  •  Case Study  •  621 Words (3 Pages)  •  1,015 Views

Page 1 of 3

1.0 Introduction

Fat Cat Creations is an American company which has more than twenty years of experience in making raku pottery. It produces hanging raku cat ornaments. Each cat ornament is created individually and personally designed. Fat Cat Creations will sell its ceramic cats in galleries and at arts andcraft festivals in the whole country, as well as nationally on the Fat Cat Creations website.

Ceramic art is a popular attraction of art and craft galleries and festivals. There are approximately 2,000 galleries of USA that carry ceramic art. It is estimated that, annually, over 30 million shoppers visit these arts and craft festivals. These galleries and festivals represent millions of dollars in sales for ceramic artists.

In addition, Fat Cat Creations established a website where customers could directly buy the hanging raku cat ornaments online.

Fat Cat Creations will offer customers a series of happy hanging Fat Cat ceramics that will come in assorted colors. Each Fat Cat piece will be unique and designed by the owner of Fat Cat Creations.

2.0 Marketing Research

2.1 Products

Fat Cat Creations designs hanging raku cat ornaments. Each cat ornament is made individually and personally designed. The cat ornaments can be bought individually, or in groups of three or five.

Fat Cat Creations offers five cat faces:

••Grinning Cat

••Kissing Cat

••Laughing Cat

••Smiling Cat

••Sleeping Cat

The cats also come in a variety of glaze colors:

••Red

••Teal

••Blue

••Honey

••Gold

••Silver

••Pink

2.2 Market Analysis

Ceramic art is a popular attraction of art and craft galleries and festivals. There are

approximately 2,000 galleries that carry ceramic art. Annually, over 30 million shoppers visit these arts and craft festivals. These galleries and festivals represent millions of dollars in sales for ceramic artists.

Most importantly, it is through festivals and galleries that customers can be introduced to the artist's website where pieces can be purchased directly. This opens the artist's product to millions of potential customers. A recent survey reported that 30% of festival shopper shave purchased art on

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