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Marketing Research Ff

Autor:   •  March 18, 2011  •  Research Paper  •  6,943 Words (28 Pages)  •  1,411 Views

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Table of Contents

Question 1…………………………………………………………………………………………………………………………………Page 3

Question 2…………………………………………………………………………………………………………………………………Page 13

Question 3…………………………………………………………………………………………………………………………………Page 24

Question 4…………………………………………………………………………………………………………………………………Page 30

Question 5…………………………………………………………………………………………………………………………………Page 33

Question 6…………………………………………………………………………………………………………………………………Page 38

Question 7…………………………………………………………………………………………………………………………………Page 41

Appendix 1………………………………………………………………………………………………………………………………...Page 44

Appendix 2…………………………………………………………………………………………………………………………………Page 47

Appendix 3…………………………………………………………………………………………………………………………………Page 51

Question 1: Create appropriate charts (e.g. bar and pie) on the variables and report your initial insights to the Back Yard Barbeque (BYBBQ) management.

1.1 Respondents' FF (fast-food) selection patterns

The following tables, bar and pie graphs provide initial insights into how respondents select FF restaurants and what their consumption patterns are like. To discover FF selection patterns, such factors as speed of service, consistent food quality and menu variety have been considered.

Speed of Service

Frequency Percent Valid Percent Cumulative Percent

Valid Most Important 83 27.7 27.7 27.7

2nd Most Important 43 14.3 14.3 42.0

3rd Most Important 25 8.3 8.3 50.3

4th In Importance 43 14.3 14.3 64.7

5th In Importance 47 15.7 15.7 80.3

6th In Importance 24 8.0 8.0 88.3

Least Important 35 11.7 11.7 100.0

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