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Analysis of Marketing Research Activities of Banglalink

Autor:   •  December 3, 2011  •  Research Paper  •  1,217 Words (5 Pages)  •  1,168 Views

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METROPOLITAN UNIVERSITY

ASSIGNMENT

ON

ANALYSIS OF MARKETING RESEARCH ACTIVITIES OF BANGLALINK

Submitted To:

Taharat Newaz

Lecturer

Department of Business Administration

Metropolitan University, Sylhet.

Submitted By:

Sarmin Aktar Tauhida

ID No: 082-116-019

BBA 15th Batch

Metropolitan University, Sylhet -3100

Date of Submission: 03rd December, 2012

Table of content

Serial Topic Page nos.

EXECUTIVE SUMMERY…………………………………… 05

1.0 METHODOLOGY………………………………………….…. 01

2.0 TELECOMMUNICATION HAS A GREAT ROLE IN

MODERN ECONOMY AND SOCIETY…………….............. 02

2.1 Telecommunication… …. ….. ……………… …… 02

2.2 What Telecommunication Marketing Is………….. 02

2.3 Mobile Phone Scenario in Bangladesh………….. 02

3.0 JOURNEY OF BANGLALINK...………………………………. 03-04

4.0 COMPANY BACKGROUND………………………………… 05-06

5.0 COMPETITOR INFORMATION…………………............. 08

5.1 SWOT Analysis (Strength)…………………………. 07

5.2 SWOT Analysis (Weakness)……………………… 09

5.3 SWOT Analysis (Opportunity)……………………. 11

5.4 SWOT Analysis (Threats)…………………………. 10

6.0 OFFERING PRODUCTS OF BANGALINK…….........… 12-21

6.1 Pre-Paid Products…………………………………… 12

6.1.1 Ladies, first………………………………….. 13

6.1.2 Desh………………………………………….. 15

6.1.3

...

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