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Last update: March 16, 2015
  • Marketing Analysis of a Booster Juice Location

    Marketing Analysis of a Booster Juice Location

    Booster Juice Assignment Background: We are Sarah and John Matthews, a young couple from Regina, SK and are looking to buy into the Booster Juice franchise. We have a location in mind, but are uncertain of whether it would be profitable in the area. The location we wish to have our store in is down town Regina. Project objectives: The objectives of the project are to survey, and analyze data collected from surveys conducted near

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    Essay Length: 334 Words / 2 Pages
    Submitted: February 28, 2011 Autor: andrey
  • Marketing Analysis - All About Sweets (aas)

    Marketing Analysis - All About Sweets (aas)

    EXECUTIVE SUMMARY All About Sweets (AAS) is a star up tea and bakery retail establishment located in Ermita Manila. AAS expects to catch the interest of a regular loyal customer base with its broad variety of tea and pastry products. AAS aims to offer its products at a competitive price to meet the demand of the middle to higher income local market area residents and tourist. PRODUCT OFFERING AAS offers a broad range of tea

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    Essay Length: 417 Words / 2 Pages
    Submitted: March 14, 2011 Autor: peter
  • Market Analysis

    Market Analysis

    Market analysis Our company is a mobile phone accessory website with a sale of covers, screen protectors, batteries and chargers, etc. The final target of our company is to capture almost one hundred percent market share among those people who are outdoor enthusiasts. In terms of the analysis, it reveals the strengths, weaknesses, opportunities and threats which are going to be analyzed by the usage of SWOT analysis (Hollensen & Svend, 2003). Firstly, our company

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    Essay Length: 1,857 Words / 8 Pages
    Submitted: March 29, 2011 Autor: jon
  • The Marketing Analysis of Vtion Technology Company in China

    The Marketing Analysis of Vtion Technology Company in China

    The Vtion Group is one of the leading providers of wireless data card solutions for mobile computer and internet use via wireless networks in the People's Republic of China. Vtion Wireless Technology AG, the holding company of the Vtion Group, headquartered in Frankfurt am Main, is planning an Initial Public Offering on the Prime Standard of the Frankfurt Stock Exchange. Subject to a positive market environment, the IPO is planned by the end of the

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    Essay Length: 1,162 Words / 5 Pages
    Submitted: March 31, 2011 Autor: antoni
  • Executive Meeting - Marketing Manager Proposal

    Executive Meeting - Marketing Manager Proposal

    MARKETING MANAGER PROPOSAL I agree with these new outlet develop in Petaling Jaya. As we know, we offer the catering service, so its vary to other product especially in marketing plan, financial and production. MARKETING PLAN Marketing manager must identify when any opportunity and problem have. I need to give attention how to solve some problem about market environment and must make decision about which programs to execute. The sales force must execute the sales

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    Essay Length: 730 Words / 3 Pages
    Submitted: April 9, 2011 Autor: viki
  • Mktg 111 - Market Analysis

    Mktg 111 - Market Analysis

    MKTG 111 – Portfolio Assignment Description This project requires you to complete a number of assignments on the marketing of a consumer product in Canada. This includes (1) a detailed review of a product's marketing practices, (2) a critical assessment of its marketing programs, and (3) recommended changes to the marketing mix. You instructor will assign a topic and you will work in groups of 3 to complete the required project. Assignments will be completed

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    Essay Length: 1,302 Words / 6 Pages
    Submitted: April 14, 2011 Autor: andrey
  • Slanket Case Study: Marketing Analysis

    Slanket Case Study: Marketing Analysis

    Summary Slanket has been operating business since January 2006 and has been experiencing steady growth in revenues since its conception. However the entrance of competitors has prevented Slanket from realizing forecasted revenues. At present, the most important goal for Slanket is to increase global revenues and the main impediment to achieving this goal is low consumer awareness of the Slanket. The best solution for achieving the above goal therefore is to pursue Direct Response Television

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    Essay Length: 579 Words / 3 Pages
    Submitted: October 4, 2011 Autor: kronicalist
  • The Hershey Company Marketing Analysis

    The Hershey Company Marketing Analysis

    KGA # 1 Marketing Analysis: Hersheys Carla Garcia MKT# 100 KGA Prof. Lloyd B. Adams Hershey’s: The Hershey Company (1894) Business Mission Statement “The Hershey Company's marketplace extends globally from the furthest reaches of our supply chain to the lives of the consumers who enjoy our products. We are committed to dealing fairly and ethically with all parties and at all points of that value chain. We work hard to ensure the responsible and sustainable

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    Essay Length: 675 Words / 3 Pages
    Submitted: February 15, 2012 Autor: karla06032010
  • Country / Market Analysis

    Country / Market Analysis

    International marketing Assessment item 1: Country / Market Analysis S0218425 SEUNGHWAN MOON 30-8-2011   W TABLE OF CONTENS List of Table and Chart 2 Executive summary 3 Facts and analyze 3 About UK 3 Overall Beverage Market in UK 4 Beer market in UK 4 Market share 7 UK Beer consumption 7 Trends 10 Marketing examples of UK beer Companies 12 Recommendation 14 References 15 LIST OF TABLE & CHART Table & Chart 1 Alcohol

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    Essay Length: 3,972 Words / 16 Pages
    Submitted: August 13, 2012 Autor: seunghwa
  • Market Analysis of Oxo

    Market Analysis of Oxo

       I choose to do analysis, evaluation and market recommendation about OXO kitchen utensil. Analysis: 1,Product: The kitchen utensil produced by OXO Co. is similar to the the kitchen utensil which produced by other company. I mean just from the basic functions' view. But on the other hand, the kitchen utensil produced by OXO Co. are more focus on the detail. For example of a bottle opener for the red wine, the basic structure is almost

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    Essay Length: 829 Words / 4 Pages
    Submitted: October 14, 2012 Autor: nbyyderek
  • Philadelphia Phillies Market Analysis

    Philadelphia Phillies Market Analysis

    Philadelphia Phillies Market Analysis A baseball franchise is more than just a team; it’s a business in an extremely competitive market, with a limited number of participants. Nonetheless, teams that have a winning record are the ones that will stand out the most and can leverage a winning season to create a venue of income that can assist with branding that must be addressed and or created to ensure that “the team” becomes an icon

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    Essay Length: 1,659 Words / 7 Pages
    Submitted: November 13, 2012 Autor: maple
  • Almaza Marketing Analysis

    Almaza Marketing Analysis

    I. Historical Background Less than a century ago, 5 men bonded by brotherhood and friendship sailed on a journey to brew Lebanon’s first beer ever; Michael Jabre, Antoine Comaty, Asaad Jabre and Panayoti Anghelopoulo. Little did they know the fruit of their friendship would be later on shared and enjoyed by millions of friends. It is in the early 60’s that the Brewery’s true expansion began. Driven by passion and in quest of excellence, Michael

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    Essay Length: 1,917 Words / 8 Pages
    Submitted: November 23, 2012 Autor: mimicracra961
  • Economic and Market Analysis

    Economic and Market Analysis

    At Citi we are committed to providing quality research coupled with independent ideas. In economic, equity, quantitative, and fixed income research, Citi is a global leader. In Australia and New Zealand our research team is highly regarded for combining global expertise with a wealth of local knowledge. Citi Investment Research & Analysis's award-winning equity analysts provide comprehensive research reports on more than 200 local companies. Globally we cover some 3,000 securities in 51 countries. Our

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    Essay Length: 919 Words / 4 Pages
    Submitted: January 3, 2013 Autor: ynhi
  • The Marketing Analysis

    The Marketing Analysis

    Training institution is a significant part in Chinese education system. A recent survey shows that, there is a 2,500 billion Yuan ($385 billion) in Chinese education market. Chinese saving surplus is already reached about 100,000 billion Yuan ($15,385 billion), including 10% education investment. Statistics show that forty five countries’ official language is English, there are 3% people in the world speaking English, about % TV shows are using English, 80% scientific and technical information is

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    Essay Length: 297 Words / 2 Pages
    Submitted: February 10, 2013 Autor: shushu
  • Direct Buy Marketing Analysis

    Direct Buy Marketing Analysis

    Referral Program Learning how new clients find out about your company is an important component of a marketing program. Referrals are one of the best ways to gain new clients and one of the least expensive ways to do it. Referral systems are critical for success of a company and are undeniably a successful form of advertising. Referrals require less money than major marketing campaigns and have the potential to drive in quality prospects. Referral

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    Essay Length: 2,171 Words / 9 Pages
    Submitted: March 2, 2013 Autor: patrickstence
  • Starbucks in Fair Trade Coffee Network: Marketing Analysis Project

    Starbucks in Fair Trade Coffee Network: Marketing Analysis Project

    Starbucks in Fair Trade Coffee Network: Marketing Analysis Project PEI-CHI YUN Marketing Theory, Dr. Eric Wynstin Waltson October 2012 In this generation, there are many companies working in global market. Especially, economies are becoming a global sharing market. Coffee store are ethically minded customers and a lot of people in many countries that enjoy the coffeehouse for relaxing. Additionally, Fair trade is also representing an important new approach to alleviating poverty in the global marketing

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    Essay Length: 2,379 Words / 10 Pages
    Submitted: April 17, 2013 Autor: fly60121
  • Russian Standard Vodka - Market Analysis: Target Analysis

    Russian Standard Vodka - Market Analysis: Target Analysis

    Market analysis: Target analysis The target in the US would be quite different of the Russian one. In fact, people consume Vodka in the US primarily in groups, on premise or during parties while Russians' consumption is home-based, usually during meals. The other difference with the Russian market is that Americans aim to associate Vodka with other beverages for a sweater taste while in Russia, it is common to drink it straight. The US premium

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    Essay Length: 2,634 Words / 11 Pages
    Submitted: November 3, 2013 Autor: andrey
  • Almaza Marketing Analysis

    Almaza Marketing Analysis

    Almaza through its strategy of maintaining a good communication with its target market uses advertising which is an effective tool to achieve its objective. Almaza became the Lebanese’s best friend as it survived all the ups and downs of the country and is still standing tall. Their marketing campaigns are always related directly to Lebanon (summer and winter campaigns, political campaigns, historical campaigns…) Regardless of the occasion, Almaza’s advertising campaigns always give the feel that

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    Essay Length: 280 Words / 2 Pages
    Submitted: May 2, 2014 Autor: nana123
  • Goodyear Tire and Rubber Company - Market Analysis

    Goodyear Tire and Rubber Company - Market Analysis

    Market Analysis Paper The Goodyear Tire and Rubber Company is in a monopolistic competition market class as it possesses “the four distinguishing characteristics of monopolistic competition [which] are: many sellers, differentiated products, multiple dimensions of competition, [and] easy entry of new firms in the long run” (Colander, 303). Globally, there are approximately 150 tire manufacturers totaling $180 billion in sales. Of these, the top five manufacturers account for 50 percent of the market (Bridgestone [Japan],

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    Essay Length: 1,339 Words / 6 Pages
    Submitted: October 12, 2014 Autor: tjbarlow
  • Ikea’s Global Marketing Analysis

    Ikea’s Global Marketing Analysis

    de montfort university city univeRsity of hong kong Part-Time BA (Hons) Business Administration and Management Cohort: January 2014 Module Title: International Marketing (Module code: BAMG 2103) Assignment Topic/ Title: IKEA’s Global Marketing Analysis Name of Instructor: DR. KENNETH K. KWONG Name of Student: CHEUK YIN TONG TAMMY (DMU Student No.P13014xxx) CHOW FUNG KUEN HEIDI (DMU Student No.P13014125) LEE KAI WING CALVIS (DMU Student No.P13014xxx) LI SING HUNG MAXIM (DMU Student No.P13014278) LOK HIU CHEONG (DMU

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    Essay Length: 4,602 Words / 19 Pages
    Submitted: March 15, 2015 Autor: carlos6lhc
  • Goodwill Marketing Analysis

    Goodwill Marketing Analysis

    I have personally not heard of Goodwill stores. But, being a college student, I do shop at thrift store locations once in a while. I think the biggest benefit for companies that promotes used clothes is that, it is cheap and that the concept of a thift store benefits the society. Mostly, I would go buy a pair of jeans, or normal everyday t-shirt than I can wear to work or college. Generally, for one

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    Essay Length: 995 Words / 4 Pages
    Submitted: April 25, 2015 Autor: a91p
  • Micro and Macro Environment: Marketing Analysis of Airasia

    Micro and Macro Environment: Marketing Analysis of Airasia

    Q1 – Actors of Micro Environment Company Name Airasia Berhad Competitors 1. Malindo Air http://www.malindoair.com/ 2. FlyFirefly Sdn Bhd http://www.fireflyz.com.my/ 3. Tiger Airways Singapore Pte Ltd http://www.tigerair.com/sg/en/ 4. SilkAir (Singapore) Private Limited http://www.silkair.com/SAA-flow.form?execution=e4s1 Suppliers 1. Airbus SAS (supplies Airbus) Intermediaries 1. Expedia, Inc. (Agent Intermediaries) 2. CIMB Group (Finance Intermediaries) Customers 1. Families 2. Business travellers Public 1. The Star (Media Publics) 2. Pilots and Air Steward (Internal Publics) 3. Line Corporation (Media Publics) ________________

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    Essay Length: 1,405 Words / 6 Pages
    Submitted: October 4, 2015 Autor: Hilary Ven
  • Wrigley Company Market Analysis

    Wrigley Company Market Analysis

    1. In the abstract, what does Dobrynin hope to accomplish with her active-investor strategy? 2. What is the nature of Wrigley’s business? Is this a healthy, growing company? What would a major recapitalization of Wrigley signal to investors? 3. What will be the effect of issuing $3 billion in new debt and using the proceeds to pay a dividend or to repurchase shares on: 1. Wrigley’s market value per share? 2. Wrigley’s number of outstanding

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    Essay Length: 1,794 Words / 8 Pages
    Submitted: October 13, 2015 Autor: Maksi Ppak
  • Starbucks Marketing Analysis

    Starbucks Marketing Analysis

    MARKETING STRATEGIES OF STARBUCKS Marketing Strategies of Starbucks Veronica Cruz, Deborah Owo, Ariel Thomas, Brooke White Texas A&M University-Commerce ________________ Table of Contents Executive Summary (Veronica Cruz) Situation Analysis (Deborah Owo) 4 Industry Sector Description 4 SWOT Analysis 5 Target Market Analysis (Ariel Thomas) 6 Marketing Mix (Brooke White) 8 Product Strategy (Product Mix) 8 Pricing Strategy 8 Distribution Plan 8 Promotional Message 9 Media Plan 9 Promotion & Advertising Plan 9 Positioning Strategy 10

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    Essay Length: 7,566 Words / 31 Pages
    Submitted: October 18, 2015 Autor: Veronica Cruz-Miranda
  • Fashion Marketing Dissertation Proposal

    Fashion Marketing Dissertation Proposal

    21 August 2015 Ya-Hsin Hsiao Research topic Our research topic is celebrity fashion lines and endorsement with celebrities’ own design ideas and analysis. Celebrity endorsement has been widely used at marketing communications in fashion industry to support the corporations’ images (Erdogan, 1999). Sales and net profit could be increased through celebrity endorsement marketing strategy, leading to a higher recall of the product, a better image, and a positive influence on the attitude of consumers

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    Essay Length: 669 Words / 3 Pages
    Submitted: January 19, 2016 Autor: yahsinhsiao12

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