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Last update: March 16, 2015
  • The Strategic Planning - Differences of International and Domestic Market Planning

    The Strategic Planning - Differences of International and Domestic Market Planning

    Introduction The strategic marketing planning of any business can be summarised in to three broad components like 1. The analysis of its micro and macro environments like its potential customers, its competitors, the economic, political and the technological standing etc 2. The analysis and interpretation of the company's broad activity with respect to its marketing mix 3. The analysis of its marketing system; like marketing research, objectives etc [William C. Taylor and Alan M. Webber]

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    Essay Length: 2,860 Words / 12 Pages
    Submitted: March 8, 2011 Autor: moto
  • Indian Forging Industry Analysis

    Indian Forging Industry Analysis

    Indian Forging Industry Analysis The Indian Forging Industry has emerged as a major contributor to the manufacturing sector of the Indian economy. The impact and changes in Indian Automobile Industry is directly proportional to the Indian Forging Industry, so Forging Industry is often referred as backbone to the Automobile Industry, while the automotive industry is the main customer for forgings the industry's continuous efforts in upgrading technologies and diversifying product range have enabled it to

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    Essay Length: 1,103 Words / 5 Pages
    Submitted: March 8, 2011 Autor: jon
  • Marketing Strategy of Vodafone in India

    Marketing Strategy of Vodafone in India

    INTRODUCTION- VODAFONE ESSAR Vodafone Essar in India is a subsidiary of Vodafone Group Plc and commenced operations in 1994 when its predecessor Hutchison Telecom acquired the cellular license for Mumbai. Vodafone Essar now has operations in 23 circles with over with over 85.82 million customers**. Vodafone has partnered with the Essar Group as its principal joint venture partner for the Indian market. Vodafone Essar is owned by Vodafone 67% and Essar Group 33%. The company

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    Essay Length: 4,159 Words / 17 Pages
    Submitted: March 8, 2011 Autor: rita
  • Case Analysis of Entreprenuership

    Case Analysis of Entreprenuership

    Discussion Questions Q1: Why was Menderes Akdag the ideal choice to lead 1-800-PetMeds?? What do you think would you have happened If Dr.Marc Puleo, 1-800-PetMed's founder, would have reminded at the helm of the company himself? A1: AKdag was the former president of Lens express, one of the first companies to sell contact lens on the internet .He has experienced the exact problem that 1-8oo-petMeds was experiencing and hence he has access to additional know

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    Essay Length: 1,250 Words / 5 Pages
    Submitted: March 8, 2011 Autor: andrey
  • Chem-Med Company Ratio Analysis

    Chem-Med Company Ratio Analysis

    Solution Case # 02: Question # 1: Year 2005 2006 2007 2008 2009 Sales 3051 3814 5340 74 10466 Sales Growth 25% 40% 40% 40% Sales growth for the year 2006 is 25% where as the sales growth projected for the year 2007, 2008 and 2009 is 40%. Question # 02: Year 2005 2006 2007 2008 2009 Income 766 1150 1609 1943 2903 Income Growth 50.13% 39.91% 20.76% 49.41% Income growth in the year 2006

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    Essay Length: 753 Words / 4 Pages
    Submitted: March 8, 2011 Autor: Antonio
  • Situation Analysis of Aquaculture Industry in China

    Situation Analysis of Aquaculture Industry in China

    2. Situation Analysis 2.1 Overview of Aquaculture Industry and Aqua feed market China is growing its aquaculture annually but the growth from the fisheries segment is in downward trend. The China government is favor to aquaculture segment and there are limited resources from sea catching. The aquatic product from aquaculture segment in 2008 was reported at 33,950,000 Mt compared to fisheries aquatic product of 14,650,000 Mt. (China Agriculture Ministry, 2009). The growth of aquaculture and

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    Essay Length: 1,636 Words / 7 Pages
    Submitted: March 8, 2011 Autor: Antonio
  • Financial Proposal Contruction Manager

    Financial Proposal Contruction Manager

    Introduction - The Board of Directors of Shooting Star Telecommunications, hereinafter referred to as Shooting Star, is seeking proposals from qualified construction and design consultant firms, hereinafter referred to as the Construction Manager, to provide construction management services for the construction of the Addition and Renovation to the Shooting Star Telecommunication Office Headquarters located at 3320 Shooting Star Drive, as described below. Understanding the Objectives - Shooting Star Telecommunications is a progressive telecommunications company employing

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    Essay Length: 368 Words / 2 Pages
    Submitted: March 8, 2011 Autor: simba
  • Defining Marketing

    Defining Marketing

    Defining Marketing Defining marketing: "According to The American Marketing Association offers the following formal definition: Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders" (Kotler & Keller, 2009,. p. 5) The definition can be distinguished between a social and managerial definition, which shows the role that marketing plays in our society. An

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    Essay Length: 292 Words / 2 Pages
    Submitted: March 8, 2011 Autor: andrey
  • Search Engine Marketing

    Search Engine Marketing

    The purpose of this document is to analyze Search Engine Marketing Techniques and the different ways to get your website to show up on Internet search engine results pages. Search Engine Marketing, or SEM, is the process of marketing a website via search engines. After thoroughly researching SEM, I determined that there are three main strategies: 1. Search Engine Optimization (SEO) 2. Pay-Per-Click advertising (PPC) 3. Paid Inclusion SEO - is the process of improving

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    Essay Length: 3,591 Words / 15 Pages
    Submitted: March 8, 2011 Autor: moto
  • Character Analysis of Dill in to Kill a Mockingbird

    Character Analysis of Dill in to Kill a Mockingbird

    Dill is everything about children. Firstly, he had never been serious. Dill is always wondering about Boo Radley and what to play in the next minute. The only part in the book where Dill showed a sign of understanding the society was at the trial: he cried, because Mr. Gilmer's tone was unpleasant. Though for a second there, Dill realizes the discrimination towards Tom Robinson from Mr. Gilmer, he cried, which is a sign of

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    Essay Length: 531 Words / 3 Pages
    Submitted: March 8, 2011 Autor: jon
  • Strategic Management Analysis - Hong Leong Banking Group

    Strategic Management Analysis - Hong Leong Banking Group

    1.0 Introduction 1.1 Overview Globalization and rapid development in information and communication technology has resulted in continuous changes to the business and commercial world. Organizations have to create strategic moves in order to adapt and take advantages from change. According to Lamb (1984), "Strategic management is an ongoing process that evaluates and controls the business and the industries in which the company is involved; assesses its competitors and sets goals and strategies to meet all

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    Essay Length: 1,213 Words / 5 Pages
    Submitted: March 8, 2011 Autor: peter
  • Colgate Palmolive Marketing Case

    Colgate Palmolive Marketing Case

    This recommends that the new super-premium Precision toothbrush be launched as a niche product on February 10, 1993. Implementation will take place within 120 days of approval. A niche launch strategy will result in a 17.3% increase in firm-wide profitability by the second year (See pro forma income statement and accompanying assumptions in Exhibits 1). In 1991, Colgate-Palmolive (CP) was number one in the US toothbrush market. However, CP is not represented in the most

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    Essay Length: 638 Words / 3 Pages
    Submitted: March 8, 2011 Autor: antoni
  • Hansen's Beverage Company Analysis

    Hansen's Beverage Company Analysis

    EXECUTIVE SUMMARY Japan, specifically Osaka, has been identified as a very lucrative market. It is in Hansen's Beverage Company's best interest to pursue a pilot program in the city of Osaka. Hansen's will test two product lines: fruit juice and tea. Both would be positioned as high-end, healthy, and fun-to-drink beverages. Our target audience is comprised of 15-30 year old, males and females. Japanese youth are interested in and open to experiencing products imported from

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    Essay Length: 2,068 Words / 9 Pages
    Submitted: March 8, 2011 Autor: andrew
  • Atv Dealership Analysis

    Atv Dealership Analysis

    We are considering whether or not to open an all terrain vehicle (ATV) dealership in Regina, Saskatchewan. The All Wheels Motorsports website has been viewed as an example for the consideration of this venture. Our target market will be the avid outdoorsman, farms, ranches, construction companies, golf course maintenance, land surveying companies, and everything in-between. Economic Environment: According to Enterprise Saskatchewan "forecasters are predicting continued economic growth for 2010." It would appear that Saskatchewan has

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    Essay Length: 451 Words / 2 Pages
    Submitted: March 8, 2011 Autor: rita
  • Bpo Analysis in India

    Bpo Analysis in India

    Introduction Business process outsourcing (BPO) is a broad term referring to outsourcing in all fields. Generally, outsourcing can be defined as – an organisation entering into a contract with another organisation to manage one or more of its business processes. A BPO differentiates itself by either putting in new technology or applying existing technology in a new way to improve a process. Most of the time, it is the delegation of one or more IT-intensive

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    Essay Length: 2,243 Words / 9 Pages
    Submitted: March 8, 2011 Autor: Antonio
  • Hr Policies and Practices in Training Needs Analysis Area of Kazakhstani Companies

    Hr Policies and Practices in Training Needs Analysis Area of Kazakhstani Companies

    Introduction Each day each company faces a lot of people, consumers with different questions about production, about workstation and quality. All companies should have great service to encourage them and attract. Service plays an important role in every business. That's why Training Needs Analysis is needed. TNA is an effective way to identify any gap between the skills your business needs and those your employees have. It involves gathering information to identify areas where your

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    Essay Length: 3,783 Words / 16 Pages
    Submitted: March 8, 2011 Autor: andrew
  • Ethical Issues in Marketing

    Ethical Issues in Marketing

    · Run the Analyzing Ethical Issues in Marketing simulation. What type of ethical dilemmas did you encounter when you had to make key decisions in the simulation? How did these dilemmas affect the decisions you made? The main issue I encountered in the Ethical Issues Simulation was finding that balance between social responsibility and profits. In each scenario, I was faced with an option to make the best decision for the company or for the

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    Essay Length: 549 Words / 3 Pages
    Submitted: March 8, 2011 Autor: andrew
  • Mkt640-0903a-02 - Manageial Approach to Marketing

    Mkt640-0903a-02 - Manageial Approach to Marketing

    MKT640-0903A-02 Type your Paper Title A Managerial Approach to Marketing Project Type: Unit 1 Individual Project July 26, 2009 Abstract NOTE: no indentation is required. The next page will be an abstract; "a brief, comprehensive summary of the contents of the article; it allows the readers to survey the contents of the article quickly" (Publication Manual, 2001). The length of the abstract should be xx words (x sentences) depending on the length of the body

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    Essay Length: 1,305 Words / 6 Pages
    Submitted: March 8, 2011 Autor: andrey
  • Porter Diamond Analysis - Restau Ltd

    Porter Diamond Analysis - Restau Ltd

    RESTAU LTD. COUNTRY: FRANCE PROJECT: NEW RESTAURANT TARGET MARKETS: RUSSIA/ SOUTH AFRICA 1) Introduction Our investment project deals with the establishment of a French restaurant in either Russia or South Africa. That means, that we are going to compare the markets of two target cities, Moscow and Johannesburg. That also means, that we have chosen the option "production" in the field of services. We first want to introduce the framework of our business through describing

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    Essay Length: 1,695 Words / 7 Pages
    Submitted: March 8, 2011 Autor: moto
  • Marketing Strategy for Citycell Alap

    Marketing Strategy for Citycell Alap

    Marketing Strategy for CityCell ‘Alap' 1.0 Introduction 1.1 Origin of the Report The course instructor of Consumer Behavior, Mr. Syed Munir Khasru assigned us to develop a report on a particular product and design its marketing strategies with respect to the dynamics of Consumer behavior. We decided to work on the CityCell Digital's latest package – ‘Alap'. 1.2 Objectives The main objective of this research is to find out the strategies to successfully establish and

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    Essay Length: 3,196 Words / 13 Pages
    Submitted: March 8, 2011 Autor: moto
  • Coca-Cola Accounting - Ratio Analysis & Liquidity Ratios

    Coca-Cola Accounting - Ratio Analysis & Liquidity Ratios

    Ratio Analysis Liquidity Ratios Current Ratio: Over the past five year's Coca Cola company has had a current ratio hovering around .9 – 1.3. This ratio gives us an idea of the company's ability to pay back its short-term liabilities with its short term assets. A higher current ratio means that a company is more capable of paying its obligations. In 2006, 2007, and 2008 Coca Cola had a current ratio which was less then

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    Essay Length: 4,130 Words / 17 Pages
    Submitted: March 8, 2011 Autor: andrey
  • Relationship Marketing in Content of Malaysia

    Relationship Marketing in Content of Malaysia

    Relationship involves at least two persons and this relationship must be build consistently. Relationships will only happen where they respect each other and what each other brings to the relationships, thereby it will increase their contribution to the overall value of the relationship (Batterly, 2004). Relationship marketing is a kind of strategy that fosters customer loyalty, interaction and long-term engagement; it does not happened between a business and customer, as well as supplier, competitors, etc.

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    Essay Length: 704 Words / 3 Pages
    Submitted: March 8, 2011 Autor: simba
  • Process for Conducting a Make/buy Analysis

    Process for Conducting a Make/buy Analysis

    Process for Conducting a Make/Buy Analysis Number: 580-SP-0-01 Approved By: (signature) Effective Date: July 24, 2009 Name: John T. Donohue Expiration Date: July 24, 2014 Title: Chief, SED Responsible Office: 580/Software Engineering Division (SED) Asset Type: Sub-process Title: Process for Conducting a Make/Buy Analysis PAL Number: 2.1.1.1 Purpose This document describes the tasks to be followed when evaluating whether to make or buy a software system or component. It also contains specific guidance for the

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    Essay Length: 647 Words / 3 Pages
    Submitted: March 8, 2011 Autor: peter
  • Importance of Marketing

    Importance of Marketing

    Importance of Marketing Many organizations may think little of marketing or may not be aware of the clear advantages of this successful tool. Various definition of marketing is readily available so one can at least have an idea of what marketing incorporates. As one reviews this paper, three definitions of marketing with one being personal will be available. Based on these definitions, an explanation of the importance of marketing in organizational success will be provided.

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    Essay Length: 1,129 Words / 5 Pages
    Submitted: March 8, 2011 Autor: viki
  • The Value Relevance of Fair Value Accounting to Market Returns

    The Value Relevance of Fair Value Accounting to Market Returns

    Around the world, financial statements are prepared to be interpreted by internal and external users. Traditionally, the view on accounting and its role differ around the world1. This variation can be due to culture, legal or economic reasons. Traditionally there is a difference between the Anglo-Saxon parts of the world and continental Europe. To generalize, accounting regulations in the Anglo-Saxon countries is focused on informing outside investors, giving grounds for investment decisions. The regulations in

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    Essay Length: 290 Words / 2 Pages
    Submitted: March 8, 2011 Autor: moto

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