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Last update: March 16, 2015
  • International Marketing Launch of an Electric / Hybrid Car by a French Manufacturer in the U.S

    International Marketing Launch of an Electric / Hybrid Car by a French Manufacturer in the U.S

    Introduction In today's competitive environment, developing an international marketing strategy is common and used by many companies to open business perspective, remain competitive and fulfill customer needs across the globe. According to Catero and Ghauri (1999) International Marketing is the flow of a company's good to consumers in more than one nation with the objective of profit. International marketing allows enlarging the company's target and increase the number of potential customers and probable sales. Nevertheless,

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    Essay Length: 4,452 Words / 18 Pages
    Submitted: July 23, 2012 Autor: peter
  • Madras Refineries Case Analysis

    Madras Refineries Case Analysis

    Refineries Limited Madras Refineries Limited produces lube based stock and refines crude oil into petroleum products and sulphur for its only customer Indian Oil Corporation Limited. Their inventory management system is a classic example of Just-in-Time Inventory process on which they base their competitive strategy. Some of the challenges faced in this industry are mentioned below, 1. It is very critical to maintain sufficient crude stocks throughout the year as refineries cannot operate below a

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    Essay Length: 1,036 Words / 5 Pages
    Submitted: July 24, 2012 Autor: renu.s_7
  • Analysis of Apple Inc. Business Strategic Unit (ipad Unit)

    Analysis of Apple Inc. Business Strategic Unit (ipad Unit)

    Analysis of Apple Inc. business Strategic Unit (iPad unit) Contents Introduction 2 1. Strategic position of Apple Inc 2 1.1 Competitive strategic position 2 1.2 Strategic group mapping 4 2. External drivers of change affecting Apple's Strategic Business Unit 5 2.1 PEST Analysis 5 2.1.1 Political and legal drivers 5 2.1.2 Economic factors 5 2.1.3 Socio-cultural factors 6 2.1.4 Technology 6 2.1.5 Legal factors 7 2.1.6 Environment 7 2.2 Five Forces Model 8 2.2.1 Threat

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    Essay Length: 4,067 Words / 17 Pages
    Submitted: July 24, 2012 Autor: moto
  • Chapter Analysis

    Chapter Analysis

    Brief overview of the chapter outlines: Chapter 1 (Introduction to OM) : It introduces the individuals with operational management. This chapter summarizes the entire functions and the components of OM which are described in details in the later chapters. Chapter 2 (Competitiveness, Strategy and Productivity): The competitive advantages in operation over the competitors, production strategy, and details about productivity are discussed in this chapter. The strategies and policies for which a equilibrium is created between

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    Essay Length: 508 Words / 3 Pages
    Submitted: July 24, 2012 Autor: moto
  • Party Plate Proposal

    Party Plate Proposal

    To all of our employees: Our company is thinking about making a better change for our company. As of right now we are using Microsoft Excel to do all of our business matters in and we are looking to convert our company into using Microsoft Access. There are many differences between Access and Excel this you will learn while you start working with the program. However they do seem to have one thing in common:

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    Essay Length: 299 Words / 2 Pages
    Submitted: July 25, 2012 Autor: embarrassed24
  • Marketing Case

    Marketing Case

    We are all consumers composed of different cultural, social, and economical backgrounds, the goal of marketing is to take differences and provide a common ground creating a sense of need, want and desire for a product, by engaging and evoking emotion in the consumer – as opposed to simply attracting our attention. Emotions are the way in which our brains encode things of value, for example examining this year Chrysler Super Bowl commercial; this commercial

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    Essay Length: 406 Words / 2 Pages
    Submitted: July 25, 2012 Autor: peter
  • Treaty Analysis Assignment

    Treaty Analysis Assignment

    Treaty Analysis Assignment Adams-Onis Treaty The two major disputes in the Adams-Onis Treaty were the dispute over the Southern boundary with Spanish Florida and over the Seminole Indians who helped runaway slaves and raided U.S. settlements. Each country compromised in the treaty. Spain gave East Florida to the United States. The U.S. paid five million dollars of claims against Spain and gave up all of their claims to modern-day Texas. The Adams-Onis Treaty did improve

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    Essay Length: 336 Words / 2 Pages
    Submitted: July 25, 2012 Autor: peter
  • Starbucks Case Analysis

    Starbucks Case Analysis

    Starbucks Case Analysis Marketing Management Abstract Starbucks has seen great growth and profit since it's inception in 1987. They have grown internationally as well as add thousands of stores stateside. For a number of reasons, Starbuck's started showing signs of weakness in 2007. This paper will go over the events that led to the problems as well as things that could have been done to prevent themselves. It will also go over ways the company

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    Essay Length: 1,548 Words / 7 Pages
    Submitted: July 27, 2012 Autor: rita
  • Sales, Marketing and Support the Complete Reframing Story

    Sales, Marketing and Support the Complete Reframing Story

    SALES, MARKETING AND SUPPORT THE COMPLETE REFRAMING STORY Introduction This assignment will continue the reframing analysis on my appointment as Director and changes to the Division of Sales, Marketing and Support (S&M) in 2011. The company set a goal at the time of my appointment “to be a $20 million dollar company and to become a world class company within 5 years”. To achieve this goal I saw my role and that of the Division

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    Essay Length: 3,453 Words / 14 Pages
    Submitted: July 27, 2012 Autor: jsimonetta
  • Blackberry Internal Analysis

    Blackberry Internal Analysis

    Diversified Communication Services By: Kelsey Andersen Ryan Bildtt Eva Collins Tyler McCurry Colin Swanson 2nd Industry Report Pacific Lutheran University School of Business BUSA 499 - Capstone Spring 2009 Industry Value Chain 5. 2. 9. 1. Research & Development: This is where the starting point is. New ideas are thought up in this phase and from here they are put into action. 2. Metal, plastic, and chips are the starting point for a new phone

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    Essay Length: 3,882 Words / 16 Pages
    Submitted: July 28, 2012 Autor: viki
  • Marketing Plan for Microsoft Vista

    Marketing Plan for Microsoft Vista

    Marketing Plan for Microsoft Windows Vista Table of Contents Background Overview 3 Market Analysis 3 2.1 SWOT Porters Five Forces Target Market & Objectives 13 Positioning Statement 17 Marketing Mix Strategy Product Strategy Price Strategy Place Strategy Promotion Strategy Coordination with Other Business Functions Sales Forecasts and Budgets Contingency Plans Reference Background Overview Market Analysis – swot and porters - Terence Target Market and Objectives Home users Based on the report from US Census Bureau,

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    Essay Length: 4,674 Words / 19 Pages
    Submitted: July 28, 2012 Autor: jon
  • Financial Analysis of an Arco Gas Station

    Financial Analysis of an Arco Gas Station

    Financial Analysis of an ARCO Gas Station Gasoline prices have risen to an extremely high price throughout the nation, while California is left with some of the highest prices. Meanwhile, oil companies are making record profits. We will be discussing where the money is going and what types of profits a local gas station can expect to see by using a local ARCO as a case study. There are more than 1,300 ARCO-branded sites that

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    Essay Length: 689 Words / 3 Pages
    Submitted: July 28, 2012 Autor: apmduenas
  • Marketing Plan (outline and Concentration)

    Marketing Plan (outline and Concentration)

    MARKETING PLAN FOR ______________________ i) Table of contents (5 marks) ii) Executive Summary (5 marks) 1. Current Marketing Situation (Market Summary) ( 20 marks) • Situational analysis (presents relevant background data on sales, costs, the market, competitors, and the various forces in the macro-environment). o Who is the target market (target market analysis)? o How is the market defined, how big is it, and how fast is it growing (market growth analysis)? o What are

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    Essay Length: 276 Words / 2 Pages
    Submitted: July 29, 2012 Autor: Isfree
  • Internet Technology and Marketing

    Internet Technology and Marketing

    BILL AND MELINDA GATES FOUNDATION Bill and Melinda Gates foundation is a not-for-profit organization dedicated to raising public awareness and generating legislation and other efforts in the fight against poverty, lack of education, and disease (“Bill Gates”, 2011). PRODUCT INFORMATION Their foundation is teaming up with partners around the world to take on some tough problems. They deal with extreme poverty and poor health in developing countries and the failures of America’s education system. They

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    Essay Length: 1,957 Words / 8 Pages
    Submitted: July 29, 2012 Autor: karldgreen
  • Eng 221 Request for Proposal

    Eng 221 Request for Proposal

    August 30, 2010 Mr. Smith XYZ Computer Company 789 Main St. St. Louis, MO. 314922 Dear Mr. Doe, XYZ Computer company is issuing a Request for a Proposal (RFP) for training of all employees in the use of the industry Microsoft Office software. Background: XYZ Computer Company is a third party customer support center. Contracting company's include Dell, HP, and Charter Communications. Support centers are located in St. Louis, Mo, and our headquarters in Chicago,

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    Essay Length: 626 Words / 3 Pages
    Submitted: July 29, 2012 Autor: rita
  • External & Internal Environmental Analysis

    External & Internal Environmental Analysis

    External & Internal Environmental Analysis Riding a motorcycle is one of passion and history; many who ride a motorcycle associate it with being free and call it the modern day horse which is linked back to the days of the cowboy. The world motorcycle market is very competitive. Some of the largest motorcycle manufactures are Yamaha, Suzuki, Honda and Harley Davidson generally have financial and marketing resources that are substantially greater than the smaller manufactures.

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    Essay Length: 1,339 Words / 6 Pages
    Submitted: July 29, 2012 Autor: DarcyD
  • Situation Analysis

    Situation Analysis

    Students are to select a product (goods or service), and with appropriate approval from their tutor prepare a Situation Analysis of the environment which their product operates in. As a guide you should include the following: 1. Company Mission. The overall guiding vision of the company, or what this company stands for. 2. Company Objectives. Corporate objectives to be achieved over the next 12 months. (These are different to product objectives - refer to the

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    Essay Length: 1,051 Words / 5 Pages
    Submitted: July 30, 2012 Autor: peter
  • Analysis of an Article R.E. Alfred Hitchcock

    Analysis of an Article R.E. Alfred Hitchcock

    “Fashion Dreams: Hitchcock, women and Lisa Fremont” published in reputable journal called literary film quarterly in the year 2000 by John Fawell, who is a lecturer at Boston University, authored a novel concerning works of Hitchcock, in light of all of this one could assume that the content is both reliable and well-researched, and originates from a relatively contemporary source. Briefly, although the article doesn’t address this, I feel it is important to enlighten you

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    Essay Length: 959 Words / 4 Pages
    Submitted: July 30, 2012 Autor: foreverago
  • Marketing Mix

    Marketing Mix

    Marketing Mix Marketing involves many avenues in which to study. Marketing mix plays and important role to. Marketing mix’s role is to combine different tools to satisfy the consumer’s and to help the company to obtain the goals the company has set. The marketing mix is the set of four P’s, which are product, price, place, and promotion. The four P’s are adjusted just to the right combination that will serve the needs of the

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    Essay Length: 1,409 Words / 6 Pages
    Submitted: July 31, 2012 Autor: sheshe32
  • Marketing Plan for Petronas Dagangan

    Marketing Plan for Petronas Dagangan

    Contents 1 Summary 1 2 Problem statement 2 2.1 Primary Problem 2 2.2 Secondary Problem 3 3 Analysis 4 3.1 Market Geographic 4 3.2 Market Needs 6 3.3 Market Trends 6 3.4 Market Growth 7 3.5 SWOT Analysis 7 4 Strategic Alternative 7 4.1 Alternative 1: Continue investment in Research and Development (R&D) 7 4.2 Alternative 2: Global entrance strategy 8 4.3 Alternative 3: Expand their distribution channel 8 4.4 Alternatives 4: Promotion and advertising

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    Essay Length: 2,495 Words / 10 Pages
    Submitted: July 31, 2012 Autor: shinz
  • Apple's Ipad Marketing

    Apple's Ipad Marketing

    The issue that Apple is facing is to determine how to continue its sustained success into the upcoming decade while remaining at the forefront of technological releases and withstanding continuous pressure from its competitors. In the last decade, however, Apple has expanded into a very innovative company that specializes in much more than just computers. Apple has few successes and failures when come to their products. Apple's successful products are IPhone, ITunes and MacBook. IMac

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    Essay Length: 1,961 Words / 8 Pages
    Submitted: July 31, 2012 Autor: viki
  • Critical Analysis of Araby

    Critical Analysis of Araby

    Life isn’t always a bed of roses. It’s not some fantasy wherein you always get what you want. It’s not an empty road that you can walk over as you please. Life is… what you make it. During your journey, it is inevitable that you will experience a few bumps and obstacles. However, the choice is always yours, whether you will push through with it, or give up and be left to rot. The narrator

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    Essay Length: 694 Words / 3 Pages
    Submitted: August 2, 2012 Autor: axell95
  • Mgmt 355 - Proposal Case

    Mgmt 355 - Proposal Case

    MGMT 355 (on-line) Report Objective: This component of the course is intended for you develop your sensitivity to, and first-hand understanding of the operational aspects of a business and their relevance to various features of the final product like, quality, value, market-competitiveness etc.. What is expected: You are expected to conduct an in depth field study of the operations of a small business or medium sized business (or a product department of a large business)

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    Essay Length: 631 Words / 3 Pages
    Submitted: August 2, 2012 Autor: Sowthpaw09
  • Swot Analysis of American Home Products

    Swot Analysis of American Home Products

    SWOT ANALYSIS STRENGTHS * The company had an almost debt-free balance sheet and growing cash reserves. At the end of 1980, AHP had almost no debt and a cash balance equal to 40% of its net worth. Being debt-free gives AHP an advantage in pricing that competitors will find challenging. * AHP had a commendable marketing expertise in their prescription drugs. Because of this, they are the preferred choice of consumers over their competitors. *

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    Essay Length: 368 Words / 2 Pages
    Submitted: August 4, 2012 Autor: peter
  • Analysis of Obesity Crisis

    Analysis of Obesity Crisis

    Malaysia leads the prevalence of obesity among Southeast Asian countries. According to Malaysia Shape of the Nation (MySoN) study in 2010, the mean BMI for the men and women population was 25.62±4.73 kg/m2 and 26.63±5.72 kg/m2 respectively. This result shows that 34.2% were overweight and 20.4% were obese made up from 43% of adults, 20% of teenagers and 26% of primary schoolchildren based on WHO criteria for BMI. Obesity is highly associated with chronic and

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    Essay Length: 325 Words / 2 Pages
    Submitted: August 4, 2012 Autor: simba

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