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Marketing Analysis - All About Sweets (aas)

Autor:   •  March 14, 2011  •  Case Study  •  417 Words (2 Pages)  •  2,291 Views

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EXECUTIVE SUMMARY

All About Sweets (AAS) is a star up tea and bakery retail establishment located in Ermita Manila. AAS expects to catch the interest of a regular loyal customer base with its broad variety of tea and pastry products. AAS aims to offer its products at a competitive price to meet the demand of the middle to higher income local market area residents and tourist.

PRODUCT OFFERING

AAS offers a broad range of tea all from high quality. AAS caters to all of its customers by providing each customer tea products made to suit customer, down to the smallest detail.

The bakery provides freshly prepared bakery and pastry products at all times during business operations. Five to seven batches of bakery and pastry products are prepared during the day to assure fresh baked goods are always available.

THE MARKET

AAS wants to establish a large regular customer base, and will therefore concentrate business and marketing on local residents, which will be dominant target market. This will establish a healthy, consisitent revenue base to ensure stability of the business. AAS aims to offer high quality tea and pastry products at competitive price to meet the demand of the middle to higher income local market area residents and tourist.

ALL ABOUT SWEETS KEY TO SUCCESS

 Providing the highest quality product with personal customer service

 Competitive pricing

TARGET MARKET

AAS focuses on the middle and upper income markets. These market segments consume the majority of tea and pastry products.

 Local

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