Ikea’s Global Marketing Analysis
Autor: carlos6lhc • March 15, 2015 • Essay • 4,602 Words (19 Pages) • 1,223 Views
de montfort university
city univeRsity of hong kong
Part-Time
BA (Hons) Business Administration and Management
Cohort: January 2014
Module Title: International Marketing[pic 1]
(Module code: BAMG 2103)
Assignment Topic/ Title: IKEA’s Global Marketing Analysis
[pic 2]
Name of Instructor: DR. KENNETH K. KWONG
[pic 3]
Name of Student: CHEUK YIN TONG TAMMY (DMU Student No.P13014xxx)
CHOW FUNG KUEN HEIDI (DMU Student No.P13014125)
LEE KAI WING CALVIS (DMU Student No.P13014xxx)
LI SING HUNG MAXIM (DMU Student No.P13014278)
LOK HIU CHEONG (DMU Student No.P13014281)
TSANG Yuyu (DMU Student No.P13014xxx)
WONG WAI LAM (DMU Student No.P13014415)[pic 4]
Group No.: 4[pic 5]
Date of Submission: 1 July 2014[pic 6]
TABLE OF CONTENT
SECTION 1 : Introduction of Globalization …………………………………………… 3
SECTION 2 : The Firm Global Market Environment (Maxim & Yuyu)……..……… 4
2.1 Political factors……………………………………………............…………… 4
2.2 Economic factors………………………………………….…………………… 4
2.3 Social & cultural factors……………………………………………………….. 5
2.4 Technological factors………………………………………………………….. 6
SECTION 3 : Global Opportunities & Challenges (Tammy)………………………….. 7
3.1 Global opportunities…………………………………………….……………… 7
3.2 Global challenges…………………………………..………………................... 8
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