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Research Activities in Terms of the Characteristics of Good Marketing Research

Autor:   •  September 24, 2011  •  Case Study  •  306 Words (2 Pages)  •  1,469 Views

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1. RESEARCH ACTIVITIES IN TERMS OF THE CHARACTERISTICS OF GOOD MARKETING RESEARCH.

Research Activities

1. Examine existing products / services: look at other similar products / services on the market:

* Can you learn from them?

* What do they do well?

* What do they do badly?

* How is your product going to be better than everything else that is available?

2. Examine your target audience: look at your target customers:

* What are their needs? A questionnaire is a good way of finding out what your customers want.

* You could also talk to someone who is an expert in this area. For example, if you are producing a piece of craft, how about talking to a successful craftsperson in your area? You might learn many valuable lessons.

3. Carry out a product demonstration: you could show your product to some of your target customers and ask them for feedback before you start selling it..

4. Keep an eye on the market: even after you begin selling, keep an eye on what is selling well and what is not selling for you.

* Perhaps you should drop the products that are not selling and concentrate on the ones that are?

* Ask your existing customers if there is anything else that they would like to buy from you.

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