Ran Inc Global Marketing

Global Marketing

INTB 694W

University of Redlands

Dr. Xin Zhao

Country Notebook

China and Germany

Summary

RAN Inc. is 10 years old company that specialized in LED lighting. With our headquarter and manufacturing facility located in Riverside, California serving the Southern California market, we are looking to expand our LED business globally. In the last two years we have develop a new LED light product that will take our market beyond Southern California. The product is called “Moode Flash”.

Moodie Flash, is an innovative way for both men and woman to showcase their current mood publicly in a bar, restaurant or club setting. The idea behind Moodie Flash is to place an LED (flashing light device) underneath a cub, glass, and bottle and turn it on, to showcase a light that will engulf the drink, whether being in a bottle or glass. This light will flash in two different colors:

Red: stating that they are in a mood where they do not want to be bothered, and would rather be left alone

Green: stating that they are in a mood where they welcome company, for strangers to engage in conversation and interactivity

Yellow: stating that they want to be left alone, however, they can be approach.

This is an awareness device that allows users to set the tone of the night without getting into awkward conversations, arguments or being left embarrassed by not getting the reciprocation they sought from the person they were targeting. Moodie Flash comes and different shape and sizes to fit into any bottle, glass or shot glass. Moodie Flash can be rented for $4.99 an hour or can be purchased for $12.99. The purpose of this product is to make interaction in public places a lot more fun and interactive and allow people to break the ice in this corky fun way.

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