Mm 522 - Marketing Plan

MM522 – Marketing Management

MP First Draft

Marketing Plan

Gary Myers

DeVry University

Despite today's market, countless business owners are finding ways to survive the economic storm and keep their businesses profitable. The gut instinct for many is to look for ways to cut costs internally by trimming headcount, salary or employee hours, or seeking ways to reduce production costs or improve efficiency. Some business owners, though, could benefit from considering business expansion. I believe that Candle &7 Soap is one of those businesses that will benefit from expansion. Today's men and women are being far more cautious with the items they purchase. Recent recalls on toothpaste, mouthwash, medications, and many food items have caused alarm among American households. People are beginning to wonder what will be next-our shampoo, facial cleaners, and soaps? As a result, natural, organic products are beginning to sell in record numbers.

Unfortunately, there are plenty of natural, handmade soap and candle alternatives on the market as well as the online market. Yet, I believe that Candle & Soap Co. can take advantage of marketing their current products, not only to near bye targeted market, but market their products by offering it online. Of course we all know that everyone has bought a candle and of course soap, there will be a lot of competition if Candle & Soap Co. decides taking that step of faith in marketing their products live on the web. It will not only be competition with the online market but with brand name soaps and candles sold on the local shelves of near bye drugstores and supermarket stores. There are brand name soaps for example, like Aveno, that claim to be all natural and good for the skin. What Candle & Soap Co. has more than the ordinary candles and soaps, it offers a line of unique homemade soaps and candles that will appeal to consumers.

The variety of soap available in shops and stores is endless. Many commercial soaps contain chemicals and perfumes that can irritate the skin. If skin is easily irritated and is sensitive to fragrance or simply prefer to know what ingredients are going into your skincare products then that is where the market for soap is broaden and defined. The soap market is a large market and it does not get smaller if looking for a more natural soap. There are so many brands and online soaps that claim to be all natural. Talking with my daughters pediatric in the past years eczema has been increasing in babies and children. I know this because my two daughters suffer from eczema. Eczema is the over dryness of one's skin and it gets pretty ugly if not treated with proper products. It took