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Last update: February 21, 2020
  • Is There Ethnic Discrimination in the U.K Market for Small Business Credit Against Black People?

    Is There Ethnic Discrimination in the U.K Market for Small Business Credit Against Black People?

    Is there Ethnic Discrimination in the U.K Market for Small Business Credit against Black People? Introduction Discrimination is the act where one is making a distinction in favour or against an individual by segmenting them in categories of age, gender, colour, religion, sexuality or disability. The first Discrimination Act that was placed in England to give everyone equal opportunities was the Race Discrimination Act in 1976. "Racial discrimination defines a person by referencing them in

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    Essay Length: 1,433 Words / 6 Pages
    Submitted: March 8, 2011 Autor: jon
  • Marketing Management - Youcan Group

    Marketing Management - Youcan Group

    Executive summary This report is one real practice to feel the situation of business battlefield. Under the assignments' requires that we try to do the corporation with Youcan Foods International Ltd to help them design the plan to entry the global market. In this report, we are simple describe the Youcan's general situation to introduce what services or products they can provide into the market. At the following we provide the mission and vision of

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    Essay Length: 793 Words / 4 Pages
    Submitted: March 8, 2011 Autor: andrew
  • B2b Marketing

    B2b Marketing

    Ind Mkt(1-2) BUSINESS (B2B) MARKETING BASIC PRINCIPLES OF CONSUMER MARKETING ARE EQUALLY APPLICABLE TO BUSINESS MARKETING. 1. COMPANIES CAN OUTPERFORM COMPETITION IF THEY CAN MOVE FROM A PRODUCT AND SALES ORIENTATION TO A MARKETING PHILOSOPHY. 2. THE KEY IS TO DEVELOP A SUPERIOR VALUE PROPOSITION AND SUPERIOR VALUE DELIVERY SYSTEM. 3. TOTAL QUALITY IS THE KEY TO VALUE CREATION AND CUSTOMER SATISFACTION. BUSINESS MARKETING IS THE BACKBONE OF THE HIGH STANDARD OF LIVING ENJOYED BY

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    Essay Length: 659 Words / 3 Pages
    Submitted: March 8, 2011 Autor: jon
  • Marketing Mix

    Marketing Mix

    A marketing mix is a combination of marketing tools that are used to satisfy customers and company objectives. Consumers often call the marketing mix "the offering." It is controlled by the following variables often referred to as the four Ps in marketing: * Product * Price * Place (Distribution) * Promotion By using variations of these four components you have the ability to reach multiple consumers within your target market. For many a product is

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    Essay Length: 289 Words / 2 Pages
    Submitted: March 8, 2011 Autor: peter
  • Nestle Malaysia Marketing Strategy

    Nestle Malaysia Marketing Strategy

    Table of Contents Introduction 2 Company Background 2 Objective 3 Vision 3 Mission 3 Internal and External Micro Environment 4 Marketing Environment of Nestle 4 Internal Environment 4 Micro Environment 4 Macro Environment 7 Key success Factors 8 SWOT Analysis 9 Strengths 9 Weakness 9 Opportunities 10 Threats 10 Strategic Trust 11 Marketing Mix (7 Ps) for Nestle Malaysia 14 Action Plan 16 Income Statement 17 References 18   Introduction In this research work the

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    Essay Length: 4,332 Words / 18 Pages
    Submitted: March 8, 2011 Autor: moto
  • Trends in Server Market - Smaller Drivers Way into Servers

    Trends in Server Market - Smaller Drivers Way into Servers

    Smaller drivers way into servers SAS 2.5 inch drives are finding their way into servers for both high performance as well as higher capacity. The Seagate Constellation is one example of a small form factor that offers 1 Tb of space. "Despite declarations that the hard disk drive is dead, what is alive is the industry's evolving movement towards small form factor 2.5 inch fast SAS as well as high-capacity SAS drives complimented by some

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    Essay Length: 316 Words / 2 Pages
    Submitted: March 8, 2011 Autor: andrey
  • Marketing Research - Diet Pepsi

    Marketing Research - Diet Pepsi

    Diet Pepsi is a low-calorie carbonated cola, introduced in 1964 as a variant of Pepsi-Cola with no sugar.[1] Its current formula in the United States contains only the artificial sweetener aspartame. The current Canadian formulation contains both aspartame (124 mg/355 ml) and acesulfame potassium (32 mg/355 ml)[citation needed]. Pepsi does not list on its United States labeling the exact amount of aspartame/Nutrasweet present. In some European countries, Diet Pepsi is known as Pepsi Light. This

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    Essay Length: 284 Words / 2 Pages
    Submitted: March 8, 2011 Autor: peter
  • Examine and Assess the Role of the Mass Media (print or Electronic) in Your Country

    Examine and Assess the Role of the Mass Media (print or Electronic) in Your Country

    The term "Mass Media" refers to the different methods used to disseminate facts, opinions, entertainment and other information. These forms include newspapers, magazines, banners and billboards, cinema, films, radio, television, the World Wide Web, books, CDs, DVDs, videocassettes and computer games. They combine different culturally diverse institutions and people with varying visions, purposes and methods and perform a multiplicity of functions, all of major significance for a healthy society. The Mass Media encompasses all forms

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    Essay Length: 1,740 Words / 7 Pages
    Submitted: March 8, 2011 Autor: antoni
  • The Crucible by Arthur Miller

    The Crucible by Arthur Miller

    The Saver, John Proctor The Crucible was written by Arthur Miller about the Salem Witch trials that took place around the 1690's. Miller writes about the tragedy that led many innocent people to the gallows. One of the main characters, John Proctor, is in his 30's, married to Elizabeth Proctor, and lives just outside the town of Salem. He is a well respected man of his community until his affair with Abigail Williams. He is

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    Essay Length: 957 Words / 4 Pages
    Submitted: March 8, 2011 Autor: jon
  • Hamlet - a Great King

    Hamlet - a Great King

    There are many words that come to mind when describing a king. Some words may be intelligent, rational, just, trustworthy, wit, and honorable. The duty of a king is to stand up for the country by making the best decisions possible. A country can not be strong without a strong king. These traits are especially needed for a king in the play Hamlet, by William Shakespeare. When examining the actions of Hamlet despite his dreadful

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    Essay Length: 960 Words / 4 Pages
    Submitted: March 8, 2011 Autor: Antonio
  • Marketing - Hera Ltd - a Singapore-Based Company

    Marketing - Hera Ltd - a Singapore-Based Company

    1. EXECUTIVE SUMMARY HERA Ltd is a Singapore-based company that will be carrying a new line of baby and toddler shoes, PreschooliansTM, in the Singapore market. The company has obtained exclusive distribution rights from the US owners of PreschooliansTM to sell the product in Singapore. With that, HERA Ltd has decided to be both a distributor and a retailer in the local market. At present, PreschooliansTM shoes are only available via the PreschooliansTM website as

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    Essay Length: 7,483 Words / 30 Pages
    Submitted: March 8, 2011 Autor: andrew
  • Good Practice or Bad Judgement by the Social Worker

    Good Practice or Bad Judgement by the Social Worker

    Kayla Manninen Assignment # 1: Good practice or bad judgement by the social worker? February 15, 2011 SCENARIO # 1- Principle IV: The Social Work and Social Service Record: 4.2.3 and 4.2.4 The principle involved in scenario 1 is, "Principle IV: The Social Work and Social Service Record." I believe that this scenario involves the above principle because it involves the storing of clients files. I believe there is an obvious infraction present in this

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    Essay Length: 2,404 Words / 10 Pages
    Submitted: March 8, 2011 Autor: moto
  • Marketing Department

    Marketing Department

    Marketing Department is a department to help a firm or company to meet the marketing process, an exchange process, which means the firm offer their products and services to the customers and then the customers give the payment to the firm. It is also a bridge to help the firm or company to identify and anticipate what the market (customer) needs and wants, one of the main departments which help profit-making. A Marketing Department would

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    Essay Length: 1,249 Words / 5 Pages
    Submitted: March 8, 2011 Autor: moto
  • Marketing Strategy and Launch Plan for Citibank Credit Cards in Asia Pacific

    Marketing Strategy and Launch Plan for Citibank Credit Cards in Asia Pacific

    Marketing Strategy and Launch Plan for Citibank Credit Cards in Asia Pacific Product and service overview Citibank should launch a credit card in Asia Pacific. The credit card offering should focus on Citibank's existing market with an emphasis on the middle-income segment. The credit card will be priced at a premium to match the company's existing products and services. It should be introduced as one card with a single set of features. The U.S dollar

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    Essay Length: 1,176 Words / 5 Pages
    Submitted: March 8, 2011 Autor: moto
  • The Piggy Market

    The Piggy Market

    Dave Neil, co-owner of The Piggy Market announced today that he won't be bringing The Piggy and its locally-sourced artisan food to the Feast of Fields this year. The event, organized by the Ottawa chapter of the Canadian Organic Growers confused some of its supporters last month when it announced that Loblaws would be its key sponsor. "Feast of Fields celebrates what is grown locally in a City of Ottawa fashion," says Neil, "Loblaws takes

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    Essay Length: 352 Words / 2 Pages
    Submitted: March 8, 2011 Autor: jon
  • Powers and Influence of Mass Media

    Powers and Influence of Mass Media

    Powers and influence of Mass Media Mass Communication is the process by which a complex organization with the aid of one or more machines produces and transmits public messages that are directed at large, heterogeneous, and scattered audience. It is the end product of more than one person. Think about how a newspaper put together. Because the new technological systems have brought even greater speed, complexity, and power to affect human life than in the

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    Essay Length: 402 Words / 2 Pages
    Submitted: March 8, 2011 Autor: andrew
  • Marketing of Oréal

    Marketing of Oréal

    Massey Ferguson Case Instructions:  Prepare a typed solution of no more than seven pages  Use the questions below as a guide to your answer. The solution must be a recommendation. Don't answer them mechanically, nor necessarily in order.  On the first page of your solution state: o the names and student numbers of your group members in alphabetical order o the name of the course (Advanced Corporate Finance) and the case (Massey

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    Essay Length: 335 Words / 2 Pages
    Submitted: March 8, 2011 Autor: viki
  • Multiple Approach: A Better Understanding of Organisational Social Structure

    Multiple Approach: A Better Understanding of Organisational Social Structure

    Multiple Approach: A Better Understanding of Organisational Social Structure. In this essay, I will show how having multiple perspectives can enhance the understanding of organisational social structures. I will do this by firstly talking about how the modernist, symbolic interpretive and postmodernist came about, and what are its ontological and epistemological differences. I will then discuss their approaches to organisational social structure. Lastly, I show how the perspectives have highlighted the detrimental effects of an

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    Essay Length: 2,190 Words / 9 Pages
    Submitted: March 8, 2011 Autor: antoni
  • Marketing Plan - Rainbow Toppings by Starbucks

    Marketing Plan - Rainbow Toppings by Starbucks

    Starbucks is launching the new product, "Rainbow Toppings". An important factor regarding a new product is the identification of the segmentation criteria affecting the target market. Creating and analyzing the most accurate target market will increase the chances of success for a new product. The type of consumers ultimately purchasing the new product will be clearer and will be discussed more in detail. Factors and trends that will be a force in influencing these targeted

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    Essay Length: 1,661 Words / 7 Pages
    Submitted: March 8, 2011 Autor: moto
  • Impact of Media Advertisement on Life Insurance with Reference to Coimbatore City

    Impact of Media Advertisement on Life Insurance with Reference to Coimbatore City

    The insurance industry is one of the fastest growing industries in our country. Life insurance insures life through the long-term contract, while non-life insurance ensures fixed and movable assets on short-term basis, normally on a one year renewable term. Advertising plays a very important role in modern business. Due to excessive specialization, mass production and competition, advertising has become an indispensable activity in business. It is growing as a backbone of modern national and international

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    Essay Length: 314 Words / 2 Pages
    Submitted: March 8, 2011 Autor: rita
  • Internet Marketing - O2 Phone Network Company

    Internet Marketing - O2 Phone Network Company

    1. P2- Describe how your two chosen organisations use internet marketing to improve their profitability. Businesses use marketing to advertise their business and make the organisation popular. Businesses have to use many marketing techniques to increase the sales. Internet marketing is the one of the ways that businesses use to boost the sales and profitability. Coca cola use internet marketing to advertise all the products they have which is drinks. O2 is a phone network

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    Essay Length: 647 Words / 3 Pages
    Submitted: March 8, 2011 Autor: andrew
  • Manufacturing Consent: The Political Economy of The Mass Media

    Manufacturing Consent: The Political Economy of The Mass Media

    Manufacturing Consent: the Political Economy of the Mass Media When you don't get consent, you create consent. That's the basic idea that Naom Chomsky is trying to drive home through his revolutionary book ‘Manufacturing Consent- The political economy of Mass Media'. It is an analysis of the news media as business. The question that the book posses in general was that, ‘Is media doing the job of collecting opinions or creating opinions?' Chomsky's analysis concludes

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    Essay Length: 952 Words / 4 Pages
    Submitted: March 8, 2011 Autor: viki
  • Consumer Perception on Green Marketing

    Consumer Perception on Green Marketing

    Consumer Perception on Green Marketing It is now accepted that the environment is more than just a passing fad. Surveys and opinion polls around the world have shown that environmental issues sit high on the public agenda; a 1991 opinion poll showed that 85 per cent of the citizens of the industrialized world believe that the environment is the number one public issue (Carson and Moulden, 1991). Some environmental problems have been linked to individual

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    Essay Length: 866 Words / 4 Pages
    Submitted: March 8, 2011 Autor: simba
  • Rural Marketing

    Rural Marketing

    Q1- Is Shri Subramaniam a typical farmer? No, Shri Subramaniam is not a typical farmer. He is a member of DCS as his subsidiary occupation is Dairying. He is a graduate from Tamil Nadu Agricultural University. He has an experience of 5 years working with the agricultural department as an extension officer. He was eager to practice modern technology on his farm. He grew high yielding crops like varieties of paddy and groundnut and intended

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    Essay Length: 370 Words / 2 Pages
    Submitted: March 8, 2011 Autor: antoni
  • International Marketing: Standardization of the Marketing Mix

    International Marketing: Standardization of the Marketing Mix

    International marketing and global marketing refers to marketing companies run by transatlantic or through national borders. This strategy uses an extension of the techniques used in the company's main country. International marketing uses strategies of promotion, and one of the elements of activities on the market is the marketing mix. Marketing mix is a marketing theory, based on four main "coordinates" of marketing planning: -product (product or service: product range, quality and properties of the

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    Essay Length: 880 Words / 4 Pages
    Submitted: March 14, 2011 Autor: andrey

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