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Marketing Mix

Autor:   •  March 8, 2011  •  Essay  •  289 Words (2 Pages)  •  1,983 Views

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A marketing mix is a combination of marketing tools that are used to satisfy customers and company objectives. Consumers often call the marketing mix "the offering." It is controlled by the following variables often referred to as the four Ps in marketing:

* Product

* Price

* Place (Distribution)

* Promotion

By using variations of these four components you have the ability to reach multiple consumers within your target market.

For many a product is simply the tangible, physical entity that they may be buying or selling. In order to actively explore the nature of a product further, let's consider it as three different products - the CORE product, the ACTUAL product, and finally the AUGMENTED product. The CORE product is not the tangible, physical product, because the core product is the benefit of the product that makes it valuable to you. So with the car example, the benefit is convenience i.e. the ease at which you can go

Creating a successful marketing mix that will increase results often takes experimenting and market research. There are many methods that can be used, both in person and the use of impersonal presentations. The key is to not always depend on "one" mix always explore other avenues. The combining and coordination of these elements will be more effective than depending on one.

Affiliate Marketing: a process wherein a product or service developed by one entity is sold by other active sellers for a share of profits.[citation needed] The entity that owns the product may provide some marketing material (e.g., sales letters, affiliate links, tracking facilities, etc.); however, the vast majority of affiliate marketing relationships come from e-commerce businesses that offer affiliate programs.


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