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Last update: February 21, 2020
  • Micro-Environment - the Market Size of Perodua

    Micro-Environment - the Market Size of Perodua

    Micro-environment Microenvironment consist of the actors close to the company that affects its ability to service its customers, the company, suppliers, marketing intermediaries, customer markets, competitors, and publics. Perodua has become a highly potential company due to its profitable microenvironment with low competing market, and increasingly wide demand in Malaysia as well as worldwide market. Markets The market size of Perodua is increasing throughout the year in Malaysia market since the company was established in

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    Essay Length: 4,675 Words / 19 Pages
    Submitted: March 28, 2011 Autor: jon
  • Market Analysis

    Market Analysis

    Market analysis Our company is a mobile phone accessory website with a sale of covers, screen protectors, batteries and chargers, etc. The final target of our company is to capture almost one hundred percent market share among those people who are outdoor enthusiasts. In terms of the analysis, it reveals the strengths, weaknesses, opportunities and threats which are going to be analyzed by the usage of SWOT analysis (Hollensen & Svend, 2003). Firstly, our company

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    Essay Length: 1,857 Words / 8 Pages
    Submitted: March 29, 2011 Autor: jon
  • Marketing: Britvic Case Study

    Marketing: Britvic Case Study

    QUESTION 1 Choose one of the Britvic's brands. What are the core, actual, and augmented product benefits of the brand? From the passage, we can see that the Britvic Soft Drink has developed truly global operations. Britvic offers different brands on 200,000 locations in 50 countries (page 278, para 3, line 4) ranging from carbonated to non-carbonated soft drinks. These include Pepsi, 7Up, Tango, Robinsons, Purdeys, Fruit Shoot, J20, Gatorade, Ame, R Whites, drench, Idris,

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    Essay Length: 796 Words / 4 Pages
    Submitted: March 29, 2011 Autor: antoni
  • Marketing Strategy

    Marketing Strategy

    2. Background In the past few decades, educational institutes have focused primarily on providing knowledge from books. Mark Twain once said, "I never let my schooling interfere with my education" (Grothe, 2004). This clearly shows that, he was not satisfied with his schooling. Hence, he differentiates education from schooling, as it is understood traditionally across the globe. But, as time passed by, the definition for education has changed relatively. Recently, education sector not only focuses

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    Essay Length: 1,232 Words / 5 Pages
    Submitted: March 29, 2011 Autor: andrew
  • Mobile Phone Market

    Mobile Phone Market

    Mobile phone Market. The mobile market section includes not only where you can produce and sell the mobile phones, It also involves the operators that provide the cellular network needed for the mobile phones. The operators existance in any country depends on the licences given for cellular networks in the country. For example, the United States Market has many cellular network companies. These companies where selected based on limited entry regulations made by the U.S

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    Essay Length: 432 Words / 2 Pages
    Submitted: March 29, 2011 Autor: jon
  • Analysis for Barco Case - Market and Competitive Position

    Analysis for Barco Case - Market and Competitive Position

    Barco's general strategy? As a small company, Barco generally compete by carving out a market on the basis of its R&D strength and product quality. They focus on top-of-the-line products in niche markets. The general strategy contains three elements: first, leadership in complementary niche market; Second, strong commission in R&D; Third, expand its international presence in sales, product development and production. Market and competitive position Barco N.V. was one of the top three worldwide manufacturers

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    Essay Length: 451 Words / 2 Pages
    Submitted: March 29, 2011 Autor: peter
  • Implications of Economic Decline on the Marketing Industry for Hotels

    Implications of Economic Decline on the Marketing Industry for Hotels

    The tourism Industry in has been hit very hard by the current global recession with all areas declining during 2009 and deteriorating in comparison with the previous year. Inbound and outbound tourism flows both saw double-digit decreases, while domestic tourism was also down as a lot of people cannot afford to go abroad in the present climate . These decreases had a effect on all tourism service providers as overall demand fell reductions in demand

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    Essay Length: 908 Words / 4 Pages
    Submitted: March 29, 2011 Autor: moto
  • Case Analysis: Social Responsibility and Business Ethics

    Case Analysis: Social Responsibility and Business Ethics

    BHP Billiton Background BHP Billiton is one of the largest mining companies in the world. It was formed by a merger between the Broken Hill Proprietary Company (now BHP Billiton Limited) and the Anglo-Dutch Billiton plc (BHP Billiton Plc) in 2001. Until 30 June, 2009, BHP Billiton has 40,900 employees in over 100 operations in 25 countries. In the financial year of 2009, BHP Billiton has reached revenue of 50.2 billion US dollars, which results

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    Essay Length: 2,817 Words / 12 Pages
    Submitted: March 30, 2011 Autor: Antonio
  • Starbucks Marketing Strategy

    Starbucks Marketing Strategy

    The purpose of this marketing plan is to introduce a new product to Starbucks Coffee, which will lead to a new clientele without loosing the existing one, therefore, increasing their profits. The new product to be introduced will be Teeccino Coffee, which is an herbal coffee that I many already adore. If you're a coffee aficionado then you probably won't like it, however, the purpose of this product is to attract non coffee drinkers to

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    Essay Length: 2,882 Words / 12 Pages
    Submitted: March 30, 2011 Autor: Antonio
  • Social Penetration Theory

    Social Penetration Theory

    Social Penetration Theory The social penetration theory was created by Irwin Altman and Dalmas Taylor as a way to predict the gradual progression of discloser in human communication. The social penetration theory is a set of layers that attempt to predict the slow process of going from strangers to the closest of companions. Social penetration is defined as, "the process of developing deeper intimacy thru mutual self-discloser and other forms of vulnerability"(Griffin). The theory states

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    Essay Length: 821 Words / 4 Pages
    Submitted: March 30, 2011 Autor: simba
  • Kraft Foods Marketing Plan

    Kraft Foods Marketing Plan

    Kraft Foods Marketing Plan Team D Craig Bishop, Sarah Houle, Veronica Rogers, Jamie Turner and Serena Weems Marketing/MKT421 March 28, 2011 Instructor Creig Foster Marketing Plan Kraft Foods Overview Kraft Foods is the number one food company in the United States and the second largest food company in the world. Kraft's beginnings date back to 1903 in Chicago as a wholesale cheese business delivering its products with a rented horse and wagon. Presently headquartered in

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    Essay Length: 1,337 Words / 6 Pages
    Submitted: March 30, 2011 Autor: simba
  • Social Anxiety: Cognitive Biases and Treatment Methods

    Social Anxiety: Cognitive Biases and Treatment Methods

    Social Anxiety: Cognitive Biases and Treatment Methods Social anxiety can be defined as the emotions behind the aim to avoid social situations (Leary & Kowalski, 1995). It is closely tied with shyness as Ledley and Heimberg (2006), suggest they consist of similar cognitive biases and the difference is not significantly evident. Individuals experiencing social anxiety fear negative evaluation and fear being unsuccessful in making a certain social impression that they desire (Schlenker & Leary, 1982).

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    Essay Length: 1,280 Words / 6 Pages
    Submitted: March 31, 2011 Autor: simba
  • Marketing

    Marketing

    Although there are many different definitions of marketing, but all of these can summarize as the following points: 1) Marketing is an integrated business management process which is run through the whole process of business activities. 2) Marketing is to meet the customer needs and wants as the center to organize business operating activities, by satisfying the customer demand and building the relationship with customer to achieve business goals. 3) Marketing is base on the

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    Essay Length: 278 Words / 2 Pages
    Submitted: March 31, 2011 Autor: andrey
  • Zenith Pet Food Inc - Market Attractiveness and Potential

    Zenith Pet Food Inc - Market Attractiveness and Potential

    Zenith Pet Food, Inc. produces Show-Circuit, a high-quality dog food made only from the best ingredients, proven to keep top performing show dogs in the best of health and a luxurious coat (Kerin & Peterson, 2007). Priding itself on freshness and quality, Show-Circuit will be available frozen to maintain freshness. Evident in the blend of 85% fresh meat and 15% premium cereal, quality is very important to Zenith. Presently, the established market base of kennel

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    Essay Length: 1,630 Words / 7 Pages
    Submitted: March 31, 2011 Autor: simba
  • Marketing - Whirlpool Acquired Maytag in 2006

    Marketing - Whirlpool Acquired Maytag in 2006

    I. Executive Summary a. Synopsis b. Major aspects of the marketing plan Introduction Maytag began its business and produced farm equipment in 1893 by Parsons Band Cutter and Self Feeder Company. In 1904, the company became the largest thresher and feeder machine manufacturer in the world by launching safety features for their products since farm accidents were very common. The introduction of the new washing machine was made in 1907. After years of developing its

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    Essay Length: 707 Words / 3 Pages
    Submitted: March 31, 2011 Autor: peter
  • Marketing - Dany Bahar

    Marketing - Dany Bahar

    Marketing is a concept done by marketers for the market therefore this article relates well with what had been taught during class as there are many similarities with the marketing strategies used by Dany Bahar for the Lotus automobile company. Firstly, he uses the 3 spaces of product, service, and idea. The product would mainly be the Lotus sports car although he is diversifying the company to sell other products like clothing lines and branded

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    Essay Length: 1,399 Words / 6 Pages
    Submitted: March 31, 2011 Autor: antoni
  • The Marketing Analysis of Vtion Technology Company in China

    The Marketing Analysis of Vtion Technology Company in China

    The Vtion Group is one of the leading providers of wireless data card solutions for mobile computer and internet use via wireless networks in the People's Republic of China. Vtion Wireless Technology AG, the holding company of the Vtion Group, headquartered in Frankfurt am Main, is planning an Initial Public Offering on the Prime Standard of the Frankfurt Stock Exchange. Subject to a positive market environment, the IPO is planned by the end of the

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    Essay Length: 1,162 Words / 5 Pages
    Submitted: March 31, 2011 Autor: antoni
  • How to Become a Social Entrepreneur

    How to Become a Social Entrepreneur

    One well-known contemporary social entrepreneur is Muhammad Yunus, founder and manager of Grameen Bank and its growing family of social venture businesses, who was awarded a Nobel Peace Prize in 2006.[10] The work of Yunus and Grameen echoes a theme among modern day social entrepreneurs that emphasizes the enormous synergies and benefits when business principles are unified with social ventures.[11] In some countries - including Bangladesh and to a lesser extent, the USA - social

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    Essay Length: 1,446 Words / 6 Pages
    Submitted: April 1, 2011 Autor: simba
  • Evaluate the Japanese Market for Toys "r" Us

    Evaluate the Japanese Market for Toys "r" Us

    Q1. Evaluate the Japanese market for Toys "R" Us. In the position of Toys "R" Us, Japanese was very fascinating place market for them. Economy of Japanese is rapidly increased by 1980s. And also Japanese's birth rate is decreased as their life styles changed, such changes make possible to Japanese parents focus on their children who relatively less number then the past. So they can spend on their money to extra culture life for their

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    Essay Length: 711 Words / 3 Pages
    Submitted: April 1, 2011 Autor: moto
  • Marketing Objectives of Companies

    Marketing Objectives of Companies

    Part 3: Marketing Objectives A. What are the corporate marketing objectives of the company? Dorel industries has invested in marketing with new advertising, media, and public relations agency partners and a multi-million dollar campaign planned this year to support their portfolio of brand all while maintaining the focus on ROI. This, combined with their focus on developing even stronger retailer partnerships on both the Mass and IBD sides, will produce new initiatives aimed at enhancing

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    Essay Length: 1,553 Words / 7 Pages
    Submitted: April 1, 2011 Autor: viki
  • Marketing Mix - G20 Company - Nutritional Enhancement Product

    Marketing Mix - G20 Company - Nutritional Enhancement Product

    Company Description: The name of our company is G20 and we are introducing a brand new weight training and nutritional enhancement product called the ‘Bfit'. Our headquarters are located in Oshawa, Ontario Canada and we are determined to become a market leader in the personal fitness and nutrition business sector. This is our companies first year of operations and currently have no sales data or figures regarding our products and services. We anticipate a great

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    Essay Length: 605 Words / 3 Pages
    Submitted: April 1, 2011 Autor: jon
  • Marketing Plan - Coca-Cola Company

    Marketing Plan - Coca-Cola Company

    The following marketing plan forms the basis for the introduction of an innovative new product by the Coca-Cola Company. The analysis allows us to outline the best strategies to follow for the achievement of the company's strategic goals. "Bubble Buzz" will be marketed as a unique functional drink while striving to reinforce the company's status as the leader in innovation and successful product launches. The marketing strategies will enable to reach a market size of

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    Essay Length: 6,402 Words / 26 Pages
    Submitted: April 1, 2011 Autor: moto
  • Marketing Kfc

    Marketing Kfc

    Marketing is the right product to the right customer, at the right place, at the right time and the right price through right communication and promotion. Marketing is often dynamic, challenging, and rewardign it can also be frustrating and even disappointing. But it is never dull. In KFC all the Marketing efforts (Product Planning, Pricing, Distribution and Promotion) are designed and combined in a coherent and consistent way. They have the updated knowledge of market

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    Essay Length: 435 Words / 2 Pages
    Submitted: April 2, 2011 Autor: jon
  • The Original Equipment Tire and the Replacement Tire Market

    The Original Equipment Tire and the Replacement Tire Market

    The tire industry is global in scope, and competitors originate, produce and market their product world wide in which Goodyear is the second largest producer, with Goodyear, Kelly-springfield, Lee and Douglas being its most well known brands among The tire industry divides into two end-use markets: The original equipment tire and The replacement tire market Original equipment tires are sold by tire manufacturers directly to automobile and truck manufacturers. One among the automobile is Honda

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    Essay Length: 268 Words / 2 Pages
    Submitted: April 3, 2011 Autor: antoni
  • McDonald's & and Burger King

    McDonald's & and Burger King

    Both McDonald's Corporations ("McDonald's) and Burger King Corporation ("Burger King") operate in the highly competitive and growing fast food industry. In a fierce battle to capture market share both companies operate in an environment of tight controls and clearly defined operations strategies. While McDonald's has opted to offer a standardized product to its customers, Burger King has attempted to capture market share by offering its customers the flexibility to customize. The advertising slogans, "Have It

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    Essay Length: 434 Words / 2 Pages
    Submitted: April 3, 2011 Autor: peter

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