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Last update: February 21, 2020
  • What Factors Lead Social Media Users to Prefer one Twitter Post over Another?

    What Factors Lead Social Media Users to Prefer one Twitter Post over Another?

    WHAT FACTORS LEAD SOCIAL MEDIA USERS TO PREFER ONE TWITTER POST OVER ANOTHER? Name: Course: Institution: Tutor: Date: Data and discussion Social media is a form of technology and with its changing nature, businesses and marketers find themselves deliberating on what social media sites to use and which of them will be most beneficial to the company (Newberry, 2016). Marketers and business people know that social media is the best marketing strategy that will best

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    Essay Length: 625 Words / 3 Pages
    Submitted: March 2, 2017 Autor: Joan Gakii
  • Social Media and Its Effects on Plastic Surgery

    Social Media and Its Effects on Plastic Surgery

    Jan M. Dolalas March 2, 2017 I have a question, have you ever taken a selfie, looked at it for 5 minutes and started wishing you had a decent nose, smaller forehead or slimmer face or flawless skin? Sort of like Liza Soberano’s or Kylie Jenner’s mirror selfies. Yes, I can relate, in fact, we all have those moments. Next, who here has thought of undergoing plastic surgery or lasers to get rid of stubborn

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    Essay Length: 890 Words / 4 Pages
    Submitted: March 9, 2017 Autor: Jan Dolalas
  • Social Media

    Social Media

    Lastly, the firm will minimize cost and save time by using social media as the marketing system. According to Kaplan and Norton, a company need to build up a vision by using the 4 perspectives of balance scorecard. Financial perspectives of balance scorecard indicate whether the company’s strategy, implementations and execution are contributing to bottom-line improvement. For this perspective company need to control their operating cost such as choosing wisely the most cost-effective marketing system.

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    Essay Length: 804 Words / 4 Pages
    Submitted: March 9, 2017 Autor: yaytouch
  • Black Propaganda in Social Media

    Black Propaganda in Social Media

    Because the practice of black propaganda in social media induces manipulation and partisan politics, it must be countered by acknowledging fake social media accounts, preventing powerful people from controlling media, and knowing the manipulative methods that are used by propagandists. Countering black propaganda in social media must be practiced by people to lessen the spread of false information. First, by acknowledging the fake accounts used in social media, it can help raise awareness to people

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    Essay Length: 762 Words / 4 Pages
    Submitted: March 19, 2017 Autor: joshuastacey
  • Facebook Is the Most Used Social Media Platform in Malaysia Student

    Facebook Is the Most Used Social Media Platform in Malaysia Student

    Facebook is the most used social media platform by Malaysian students Nowadays, many social media platform is commonly used by Malaysian students such as Facebook, Instagram and WhatsApp. Facebook is the most efficient medium for people around the global make communication. It has many interesting posts and videos cause many Malaysian students difficult to stand out from it. Therefore, the most used social media platform by Malaysian students is Facebook. Firstly, Facebook is the “place”

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    Essay Length: 303 Words / 2 Pages
    Submitted: October 14, 2017 Autor: 薇 丽
  • A Deadly Sin, Which Is Promoted by Social Media

    A Deadly Sin, Which Is Promoted by Social Media

    Lukanina Veronika EAP 1851 03.25.17 Research Proposal A deadly sin, which is promoted by social media According to the data provided by the University of Gothenburg, eating has been seen like social activity through the history of relationship between people and food. One of the most prominent social actions is the “food boom” in social networks. There are a lot of representatives of this community and they are heavily divided along different lines. The name

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    Essay Length: 840 Words / 4 Pages
    Submitted: October 29, 2017 Autor: Nikulya
  • The Ethical Practice of Using Social Media to Monitor Employees

    The Ethical Practice of Using Social Media to Monitor Employees

    Running Head: Ethical Practices of Monitoring Employees The Ethical Practice of using Social Media to monitor Employees By: Clarissa Idos Florida State College at Jacksonville Table of Contents Abstract3 Impact of Ethics in Communication 3 Great Impacts on Productivity4 Poor impacts on Productivity4 Importance of Ethics in Business5 Rightly Impacted5 Wrongly Impacted5 Discussion6 Conclusion6 References7-8 Abstract In today’s world, there are a multitude of ways for people to stay interconnected with each other through the

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    Essay Length: 1,259 Words / 6 Pages
    Submitted: November 12, 2017 Autor: CIdos
  • The Effects of an Informal Brand Communication Style in Social Media

    The Effects of an Informal Brand Communication Style in Social Media

    MKTG5370 SEMINAR: SOCIAL MEDIA MARKETING TEXAS A&M UNIVERSITY-CORPUS CHRISTI SUMMER MINIMESTER I 2017 Assignment1 – Article summary and critique Summary Outline: Key Points: The effects of an informal brand communication style in social media on the brand trust for familiar brands: Here this point helps to demonstrate the use of informal style in social media may raise the trust on customers with what they are familiar. Characteristics of informal language: Based on pilot study there

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    Essay Length: 781 Words / 4 Pages
    Submitted: February 13, 2018 Autor: sreejavemu
  • Social Media Hijacking People

    Social Media Hijacking People

    Social Media Hijacking People After reading this article, I can recall some stuff going on during the start of 2009 and then forth. I didn’t watch much news then, and even less now, however I have the tip of the iceberg at least. This article helped get the part below the water, and a few things popped out here more than others. How Democracy through social media is being toyed with and heavily poked

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    Essay Length: 483 Words / 2 Pages
    Submitted: March 5, 2018 Autor: Yoshiclash
  • The Impact of Social Media upon the Herald Sun Newspaper in Australia

    The Impact of Social Media upon the Herald Sun Newspaper in Australia

    Student ID:28372689 Serial Number:MEB628 Class:AMJ Title: The impact of social media upon the Herald Sun Newspaper in Australia Serial Number:MEB628 Student ID Number:28372689 Class: AMJ ________________ The recent technological developments of social media has changed the way people interact in Australia. According to Dreyer (2012) and Nielsen (2014), social media is being used by the online population which accounts for approximately 1.2 billion people around the world, and almost more than 60% of them connect

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    Essay Length: 1,340 Words / 6 Pages
    Submitted: April 10, 2018 Autor: TacyXT
  • The Influence of Social Media on Umbrella Movement

    The Influence of Social Media on Umbrella Movement

    Research Project Proposal Research Project Proposal The Influence of Social Media on Umbrella Movement CCT310 Instructor: Tracey Bowen Name: Tian Meng Student Number: 999577729 Date submitted: Nov. 5th.2014 Background and Research question: Hong Kong, officially know as Hong Kong Special Administrative Region of the People’s Republic of China, is the most important trade centre and financial centre in the world. Hong Kong was established as a colony of the British Empire after the First Opium

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    Essay Length: 1,841 Words / 8 Pages
    Submitted: September 27, 2018 Autor: Tian Meng
  • Communicating Via Social Media (facebook, Instagram, Etc.) and Face to Face

    Communicating Via Social Media (facebook, Instagram, Etc.) and Face to Face

    Why does a person go bankrupt? When a person has a debt of RM50,000 or more, the debtor will declare his bankruptcy. In recent years, the number of bankruptcies under the age 35 in Malaysia has risen year after year. The reasons for these young people's bankruptcy are mainly due to the inability to repay credit card debt, personal loans, car loans and housing loans. According to the data, 37% of the youth lives overrun,

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    Essay Length: 613 Words / 3 Pages
    Submitted: September 30, 2018 Autor: 源 传
  • Sociological Toolbox Social Media

    Sociological Toolbox Social Media

    Week 1: Sociological Toolbox: - Theory - Methods – evidence and data that we think reflects the social world - Concepts and constructs – using the proper terminology and recognizing differences in people’s definitions (class, race, etc.) and how these concepts help us organize our social lives - Master categories – the particular ways we find how society is organized, structured, categorized and placed within that structure, how resources are allocated, who has been given

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    Essay Length: 1,197 Words / 5 Pages
    Submitted: January 21, 2019 Autor: Jessies
  • A Look into the Mass Audience Concept: Changing Mass Audiences Through Social Media and the Internet

    A Look into the Mass Audience Concept: Changing Mass Audiences Through Social Media and the Internet

    Allison Ehrhart Professor Murray Forman Media Audiences 1/30/2013 A Look Into the Mass Audience Concept: Changing Mass Audiences Through Social Media and the Internet “A mass is unified by a common object of attention,” (Webster and Phalen, 7) but that does not mean that a mass shares a common experience while giving attention to that object. While masses are still brought together through a specific medium, the mass audience concept is incredibly dated. Webster and

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    Essay Length: 1,406 Words / 6 Pages
    Submitted: July 3, 2019 Autor: Allie Ehrhart
  • Social Marketing

    Social Marketing

    Social Marketing: The systematic use of influence technology to achieve behavioral change to increase social good, when the marketplace alone cannot achieve that change. Used to increase good behaviors or decrease bad ones. Social marketing for society as a whole as well as the benefit of the consumer. Behavior Change: stop a bad behavior / Reduce a bad or overindulged behavior (eat fewer calories, save 10% of your income) / increase a good or underindulged

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    Essay Length: 914 Words / 4 Pages
    Submitted: April 14, 2011 Autor: rita
  • An Analysis of Cause-Related Marketing Implementation Strategies Through Social Alliance: Partnership Conditions and Strategic Objectives

    An Analysis of Cause-Related Marketing Implementation Strategies Through Social Alliance: Partnership Conditions and Strategic Objectives

    Assignment 13- Journal Article Critique Authors' names: Liu, Gordon and Ko, Wai-wai Title of article: An Analysis of Cause-Related Marketing Implementation Strategies Through Social Alliance: Partnership Conditions and Strategic Objectives Title of Journal: Journal of Business Ethics, 100.2 , 2011, 253-281 As the Green movement strongly emerges and dominates the media attention as the new "right thing to do" and companies in the United States of America and all over the world realizing how important

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    Essay Length: 931 Words / 4 Pages
    Submitted: September 24, 2011 Autor: antoni
  • Marketing Ethics - King’s Glory Education

    Marketing Ethics - King’s Glory Education

    King’s Glory Education (KGE), one of the largest education corporations in Hong Kong, is a Cram school that offers secondary school students tutorial classes. It mainly focuses on two major local public examinations, namely Hong Kong Certificate of Education Examination (HKCEE) and Hong Kong Advanced Level Examination (HKALE), and teaches students the techniques of answering questions in the examinations. Despite the huge profit this institution generated, its marketing activity is often being criticized as unethical

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    Essay Length: 851 Words / 4 Pages
    Submitted: March 24, 2012 Autor: kaster102
  • Whole Foods Market - Corporate Social Responsibility

    Whole Foods Market - Corporate Social Responsibility

    Whole Foods Market Corporate Social Responsibility (CSR) policies are fully implemented in their core values, and those values influence the company’s marketing strategies and daily operations. The six core values are “Selling the highest quality of natural and organic products available, Satisfy and entertain their customers, Support the company’s team members happiness and excellence, Create wealth through profits & growth, Invest in communities and the environment, and last create continuous win-win partnerships with suppliers (Whole

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    Essay Length: 306 Words / 2 Pages
    Submitted: April 26, 2012 Autor: jusvj1
  • Media and Marketing Communications

    Media and Marketing Communications

    Media and Marketing Communications Assignment - Farm Tours Ireland Integrated Marketing Communications Plan Group 2 (FISAG): Damien Sweeney (4BC3 11537987) Theo Bianchi (Visiting from France 14102566) Melody Amponsah (3BC1 11170212) Ciara Shaughnessy (4BC6 11339411) Leah Mc Inerney (3BC1 12453878) Report Format 1.) Executive Summary - Farm Tours Ireland current market offering 2.) Environmental Analysis - Potential of the Market - Identifying Primary Competition - SWOT Analysis of Farm Tours Ireland 3.) Audience Understanding / Identifying

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    Essay Length: 4,602 Words / 19 Pages
    Submitted: February 25, 2015 Autor: leahmc94
  • Angelo King Marketing

    Angelo King Marketing

    Background 1. Case Background Angelo King founded a motor-hotel (motel) in 1970’s built on service, quality, world class facilities and state of the art housekeeping. In 1986, Angelo King retired and began his humanitarian works; this prompted the family to assess their business model as well. Upon his retirement, his son, Archie King, led the expansion of the business into various locales in Metro Manila and pioneered the transformation of Victoria’s Court with the help

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    Essay Length: 1,049 Words / 5 Pages
    Submitted: April 26, 2015 Autor: JBW22
  • Social Responsibility in the Media

    Social Responsibility in the Media

    Social Responsibility in the Media Name HUM/176 Barbara H. Foyil, Ph.D. March 15, 2014 Social Responsibility in the Media I believe information media does have a certain amount of social responsibility. Their first responsibility is to make sure the information they are publishing is accurate. The media has the ability to either do great harm or be a very helping hand, so not damaging someone or something’s reputation with false information is paramount. However accidents

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    Essay Length: 285 Words / 2 Pages
    Submitted: June 9, 2016 Autor: BeerWitchy
  • Corporate Social Responsibility - a Critical View to the Market and Education System from a Consumer Perspective

    Corporate Social Responsibility - a Critical View to the Market and Education System from a Consumer Perspective

    HEC Montreal, Fall semester 2016 Corporate Social Responsibility A critical view to the market and education system from a consumer perspective Corporate Social Responsibility (CSR) has become an important part in business and most companies especially located in developed industries practiced already a long time with it. Currently, the pressure from the society, pointing at consumers, becomes bigger. Consumers do not only want the product, but they also do care about the process of manufacturing

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    Essay Length: 1,462 Words / 6 Pages
    Submitted: December 10, 2016 Autor: Sanne Foekens
  • The Use of Media on Artist Marketing in Music Industry

    The Use of Media on Artist Marketing in Music Industry

    The Use of Media on Artist Marketing in Music Industry The Use of Media on Artist Marketing in Music Industry —From the Perspective of History, Market , Consumer Motive and Related Strategies Author : Yicong Zhao Abstract The research addresses the problem of how to make better artist marketing in one specific media market especially in relation to the comparison within different models of media market. Under the general systems of media disciplines and social

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    Essay Length: 2,418 Words / 10 Pages
    Submitted: December 2, 2017 Autor: Yicong Zhao
  • The Man Who Loved Flowers by Stephen King

    The Man Who Loved Flowers by Stephen King

    Maja Nykjær Andersen, 2k19 Sct. Knuds Gymnasium 11/09-2016 ”The Man Who Loved Flowers” “The Man Who Loved Flowers” is a short story by Stephen King and was first published in 1977. The story is about a man who struggles with distinguishing his past from the present and how his mind reacts to the things that happens around him. The story takes place in 1963 in New York on a beautiful evening in May – “The

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    Essay Length: 930 Words / 4 Pages
    Submitted: April 15, 2018 Autor: majs03
  • Internet Marketing Plan - Pandora Media, Inc.

    Internet Marketing Plan - Pandora Media, Inc.

    Internet Marketing Plan: Pandora Media, Inc. MKT 352 C1 Spring 2018 Enrique Quijano Charles de Guzman Rajeshwari Jidewar Keri Rowen ________________ Executive Summary Company Overview Pandora Media, Inc. (Pandora) is an online streaming music service in the United States that offers listeners a personalized radio experience. Pandora’s comprehensive music analysis system, the Music Genome Project, is designed to create unique stations based on each user’s taste and continually evolve and adapt based on the listener’s

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    Essay Length: 2,217 Words / 9 Pages
    Submitted: May 23, 2018 Autor: htoro1

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