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Last update: February 11, 2015
  • Sex in Advertisement and Its Effects on Females

    Sex in Advertisement and Its Effects on Females

    Sex in Advertisement and its Effects on Females Sex in advertising has been used for many decades to draw interest and increase the chance of a product purchase. This type of advertisement utilizes erotic images such as nude women, some sort of aphrodisiac phrases, or other sexual indications present through the media. The usage of such erotic images demonstrates to be very effective in marketing, in which they are appealing to many people, especially men.

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    Essay Length: 1,537 Words / 7 Pages
    Submitted: February 5, 2014 Autor: Aprilarcher1987
  • Super Bowl Advertising 2011 - the Networks and the Audience

    Super Bowl Advertising 2011 - the Networks and the Audience

    SUPERBOWL ADVERTISING: THE GOOD, THE BAD, THE MONEY, AND THE BENEFITS By Ashley Jumpp Part A The Networks and the Audience There are only three networks that are licensed to show the Super Bowl game. The license is included in the overall package for the NFL season. The broadcast networks that are licensed to show the Super Bowl game are, NBC, CBS, and Fox Network. These three network conglomerates, along with other smaller stations, have

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    Essay Length: 1,308 Words / 6 Pages
    Submitted: March 8, 2011 Autor: andrey
  • Sony Vaio - Appearance of Advertising

    Sony Vaio - Appearance of Advertising

    Sony Vaio we constantly see appearance of advertising . it becomes increasingly important part of our daily life. they are on television, radio, internet, magazines, books, or even on your car- a piece of paper-sometimes makes you shock, image it as a ticket. In the Past, people did know how to used advertise ting. For instance, many parts of Asia, Africa, and South America, they used wall or rock for commercial advertising form. the commercial

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    Essay Length: 739 Words / 3 Pages
    Submitted: March 8, 2011 Autor: Antonio
  • Aquarius Advertising Agency Organization Chart

    Aquarius Advertising Agency Organization Chart

    These sociometric data were gathered by a consultant who conducted a study of the patterns of formal and informal communication. Each intersecting cell of Aquarius personnel and the clients contains an index of the direct contacts between them. Although and account executive was designated to be the liaison between the clients and specialists within the agency, communications frequently occurred directly bewteen clients and specialists and bypassed the account executive. These direct contacts involved a wide

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    Essay Length: 479 Words / 2 Pages
    Submitted: March 8, 2011 Autor: antoni
  • My Experience at Nylf - Sex Selection

    My Experience at Nylf - Sex Selection

    This summer I attended a programed that was designed to introduce me to the world of medicine and to educate me on the ethical dilemmas that I will face as a physician. One of the assignments was to conduct research about a topic we were assigned within a group of four students, and after about 5 hours a debate would be held on all the topics. The twist was that we did not know which

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    Essay Length: 706 Words / 3 Pages
    Submitted: March 8, 2011 Autor: andrew
  • Impact of Media Advertisement on Life Insurance with Reference to Coimbatore City

    Impact of Media Advertisement on Life Insurance with Reference to Coimbatore City

    The insurance industry is one of the fastest growing industries in our country. Life insurance insures life through the long-term contract, while non-life insurance ensures fixed and movable assets on short-term basis, normally on a one year renewable term. Advertising plays a very important role in modern business. Due to excessive specialization, mass production and competition, advertising has become an indispensable activity in business. It is growing as a backbone of modern national and international

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    Essay Length: 314 Words / 2 Pages
    Submitted: March 8, 2011 Autor: rita
  • Comprehensive Sex Education Program

    Comprehensive Sex Education Program

    Sex Education Comprehensive sex education program that teaches adolescents about abstinence and contraception is the most efficient for young people. Sex education program that centers on persuading young people to stay abstemious can influence a considerable percentage to postpone sexual activity. A precise, fair sex education as well as information about contraception and condoms is an essential human right of youth. Such programs help the youth to reduce their threat of potentially negative results, such

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    Essay Length: 967 Words / 4 Pages
    Submitted: March 8, 2011 Autor: simba
  • Web Advertising - Web Advertising Structural and Functional Features

    Web Advertising - Web Advertising Structural and Functional Features

    CONTENT BIL. CONTENT PAGE NO. 1. Introduction 1.1 Introduction to web advertising 1.2 The growth in Web advertising 1.3 Online Advertisement Method 2 - 13 2. Online Advertising Method 2.1 Email Advertising 2.2 Types of Email advertising 2.3 Benefits and limitations 13 - 16 3. 3.0 Yahoo Mail : Email Advertising 3.1 Description on Yahoo Mail 3 4. Conclusion 5. Reference 1.0 INTRODUCTION 1.1 Introduction to Web Advertising The description of the web advertising structural

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    Essay Length: 4,756 Words / 20 Pages
    Submitted: March 17, 2011 Autor: moto
  • Advertising Importance in Our Lives

    Advertising Importance in Our Lives

    Advertising has long ago become an integral part of our lives. What once was a very rare thing nowadays is something we see everywhere and something that has become an outstanding "trade engine". To make this engine work contemporary businessmen try different kinds of advertising. The main trick is to have the advertisement in the place of a "mass concourse" of people. We all have observed how hard they try in getting our attention to

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    Essay Length: 2,469 Words / 10 Pages
    Submitted: March 20, 2011 Autor: Antonio
  • Advertising to Children - Attitude of a Child Towards Advertisements

    Advertising to Children - Attitude of a Child Towards Advertisements

    Executive Summary There has been a shift in the way our society thinks of children. There is three different children markets according to McNeal; the primary market, the influence market and the future market. Advertising to children has always been effective since advertising ever started. It is effective because researchers and advertisers in companies study the psychology of children. They study from their needs to their fantasy lives so understand how children will react to

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    Essay Length: 5,109 Words / 21 Pages
    Submitted: March 28, 2011 Autor: andrew
  • Diesel Stupid 19 Advertisement

    Diesel Stupid 19 Advertisement

    Diesel Stupid 19 An advertisement such as I Stupid has two purposed: to establish a brand image and personality and to cause potential customers who identify with this image to desire the product enough to buy it at a premium price in order to be associated with the brand. The ad is intriguing because of the attempt to link the negative personal characteristic of being stupid with the positive ones of being bold and brave.

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    Essay Length: 360 Words / 2 Pages
    Submitted: March 28, 2011 Autor: jon
  • Advertising and Promotion

    Advertising and Promotion

    Background "Pursuit the perfection, build the creditability" is the corporate spirit of Sinomax group. Adhering to this princple Sinomax put a lot of efforts in producing high-quality household products including pillow, mattress, topper and others. The new product designed by sinomax is an all weather wave mattress which is specially for baby. The features of the mattress is innovative air chamber design gives a pleasant airy and dry sleeping condition, especially good to use in

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    Essay Length: 2,158 Words / 9 Pages
    Submitted: March 29, 2011 Autor: moto
  • Branding & Advertising

    Branding & Advertising

    MARKETING OF SERVICES REPORT BRANDING & ADVERTISING SUBMITTED BY: PRANOTI PANDEY- A1806507035 SUBMITTED TO: Mr. Nitin Garg Lecturer AMITY INTERNATIONAL BUSINESS SCHOOL, NOIDA AMITY UNIVERSITY – UTTAR PRADESH ACKNOWLEDGEMENT We express our sincere gratitude to our faculty guide Mr. Nitin Garg, for his able guidance, continuous support and cooperation throughout our project, without whom the present work would not have been possible. Pranoti Pandey Payal Marwaha Dhruv Dudeja Adarsh Awana EXECUTIVE SUMMARY This report was

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    Essay Length: 10,460 Words / 42 Pages
    Submitted: April 4, 2011 Autor: andrew
  • Lies My Teacher Told Me Written by James Loewen

    Lies My Teacher Told Me Written by James Loewen

    James Loewen the author of Lies My Teacher Told Me: Everything Your American History Textbook Got Wrong debunks all the so-called truths of America's current grade school textbooks. From Christopher Columbus "discovering America" to our current Thanksgiving rituals, Loewen reveals to us that many of the facts that we were taught as children about our Nation's birth are absolutely wrong. It is these false truths that mold American youth into ethnocentric beings without teaching them

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    Essay Length: 997 Words / 4 Pages
    Submitted: April 5, 2011 Autor: jon
  • "could've Had a V8" Advertisement Case Study

    "could've Had a V8" Advertisement Case Study

    1. Current Advertising a. Observations About The Current Advertising By Your Brand "Could've Had A V8" advertising campaign with a new twist to motivate people to get more vegetables in their diets. "Long Live Vegetables" features real people, over the age of 60, who all have two things in common – they're extraordinarily active for their age, and they drink V8 100% vegetable juice nearly every day. What media are used to currently advertise your

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    Essay Length: 1,027 Words / 5 Pages
    Submitted: April 7, 2011 Autor: antoni
  • A Review of Research Between the Relationship of Underage Exposure to Alcohol Advertising and the Consumption of Alcohol

    A Review of Research Between the Relationship of Underage Exposure to Alcohol Advertising and the Consumption of Alcohol

    Method This study employed secondary research; using periodical databases and the open web to gather information. General sources used were ABI Inform, LexisNexis, OneFile, EBSCO, and Google Scholar. A variety of keywords and time periods were used to find valid information about the topic. When a general source stopped producing valid information keywords were either adjusted or a new general source was taken advantage of. See chart on next page for search methods. Search Methods

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    Essay Length: 1,468 Words / 6 Pages
    Submitted: July 19, 2011 Autor: jacarpenter
  • Advertising by Cafe Chokolade in Radio Mirchi

    Advertising by Cafe Chokolade in Radio Mirchi

    Radio Mirchi 98.3 FM is one of the most prominent radio channels in India. The Pune station of Radio Mirchi follows vernacular-based announcements and tunings in Marathi, Hindi and English being the languages to be broadcasted in. Cad B changed to ‘Café Chokolade’ was the buzz spread around. Cad B decided to renovate its brand image as ‘Café Chokolade,’ meaning chocolate in German. Cad B has undoubtedly become one of the most favorite places to

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    Essay Length: 268 Words / 2 Pages
    Submitted: August 29, 2011 Autor: aaychat
  • Outdoor Advertising Impact

    Outdoor Advertising Impact

    Introduction Outdoor advertising is oldest form of promotion, dating to prehistoric times. In recent years, vast arrays of out-of-home media have joined traditional outdoor posters to reach an increasingly mobile population. After reading this project you will understand: • Outdoor as a supplement to other media • Standardized posters are the minority of out-of home ads • The image of outdoor advertising • Measurement of the outdoor audience Newspaper advertising is valid for shorter time

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    Essay Length: 986 Words / 4 Pages
    Submitted: August 31, 2011 Autor: simba
  • Analysis of Two Advertisements

    Analysis of Two Advertisements

    A detailed 600 word analysis of your two advertisements where you compare/contrast any or all of the following: message or emotional "branding" (or the lack thereof); audience codes (genre codes); connotations/spin coming off language, color, images, models etc (and you can look up additional connotations in a dictionary or even on Google); how you fit or don't fit in with their audience choices; effectiveness (depends on audience). You can also think about fallacies (and future

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    Essay Length: 595 Words / 3 Pages
    Submitted: September 5, 2011 Autor: antoni
  • Advertising Theory

    Advertising Theory

    1) Advertising does not create materialism or excessive demand. Advertising is simply a process by which consumers receive information about the products and services provided by businesses. If consumers cannot practice safe spending and maintain self control over their wants and needs, then yes, advertising may tempt them into shopping compulsion overload. However, suggesting that advertising creates materialism is like saying, for example, that doctors are responsible for the addictive actions taken by pain pill

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    Essay Length: 526 Words / 3 Pages
    Submitted: September 8, 2011 Autor: kate.crimmins
  • Fake Advertisements

    Fake Advertisements

    Everywhere we go we see ads that target certain type of groups of people. First, let me discuss the two routes that ads or commercials use to persuade their consumer. First, we have the peripheral route to persuasion, which “occurs when people are influenced by incidental cues, such as a speaker’s attractiveness.” (Meyer’s eighth edition, pg. 249). Consumers are more likely to respond to an advertisement or other persuasive message in a peripheral manner if

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    Essay Length: 820 Words / 4 Pages
    Submitted: September 11, 2011 Autor: Ereni25
  • Advertising Case

    Advertising Case

    Today more and more businesses are interested on global marketing because many businesses are expanding business into globalization or international therefore Global marketing is getting more popular, The global marketing is to provide an understanding of the factor which had led the growth of internationalism and globalization, produce a description of the major concepts and themes the subject of global marketing is based and also describe what is involved in planning for global marketing. This

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    Essay Length: 306 Words / 2 Pages
    Submitted: September 11, 2011 Autor: antoni
  • The Effect of Advertising on the Facebook

    The Effect of Advertising on the Facebook

    The effect of advertising on the Facebook Management and Science University Marketing Management Lecturer: Prof.Dr.Ahasanul Haque Group number: 02 Mahyar Hosseini Movahed Hamid Jalalifakhr Abstract This group project details a study of Facebook users and their understanding of advertising on the site. Characteristics such as privacy, micro targeting, Facebook use, awareness, and reactions, were all important factors that influenced these responses. The objective of this study was to see how students from four universities in

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    Essay Length: 1,118 Words / 5 Pages
    Submitted: October 1, 2011 Autor: hamid
  • Guinness – "rhythm of Life – Evolution" Advertisement Analysis

    Guinness – "rhythm of Life – Evolution" Advertisement Analysis

    Guinness – "Rhythm of Life – Evolution" Advertisement Analysis Seeing vs. Hearing vs. Sensing Seeing – The advert is very rich in terms of imagery. It shows evolution as a backward story from the point an organism feels disgusted with the quality of water available to it to the time modern man feels greatly relieved by the quality of Guinness Beer. The advert is a strong visual treat covering modern man to the stone age

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    Essay Length: 1,042 Words / 5 Pages
    Submitted: October 15, 2011 Autor: rahulchawla
  • Advertising Is an Important Strategy

    Advertising Is an Important Strategy

    Assignment 1 Advertising is an important strategy and has a major influence on everyday life. Advertisers are not only using advertising to attract adults attention, but also using this method to children. In order to achieve this purpose of advertising, three main advertising techniques are used to create effective advertisements. 'Cartoon characters' are one popular technique used by advertisers. The term 'Cartoon characters' refers to advertisements which useing lovely animal animation and heroes of animation

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    Essay Length: 303 Words / 2 Pages
    Submitted: November 5, 2011 Autor: baobao88120

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