Branding & Advertising
Autor: andrew • April 4, 2011 • Case Study • 10,460 Words (42 Pages) • 2,007 Views
MARKETING OF SERVICES REPORT
BRANDING & ADVERTISING
SUBMITTED BY:
PRANOTI PANDEY- A1806507035
SUBMITTED TO:
Mr. Nitin Garg
Lecturer
AMITY INTERNATIONAL BUSINESS SCHOOL, NOIDA
AMITY UNIVERSITY – UTTAR PRADESH
ACKNOWLEDGEMENT
We express our sincere gratitude to our faculty guide Mr. Nitin Garg, for his able guidance, continuous support and cooperation throughout our project, without whom the present work would not have been possible.
Pranoti Pandey
Payal Marwaha
Dhruv Dudeja
Adarsh Awana
EXECUTIVE SUMMARY
This report was commissioned to examine:
• Advertising as a marketing vehicle and useful for drawing the attention of people towards a specific product/ service/ manufacturer or a Brand.
• The role Branding in promoting the products of a company.
The report draws attention to the fact that:
Advertising is an activity or a process while advertisement is a specific piece of communication appearing in press, radio or TV.
According to the American Marketing Association advertising is defined as
"Any paid form of non –personal presentation and promotion of ideas, goods or services by an identified sponsor".
According to David Potter
"The only institution we have for instilling new needs, for
...