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Branding & Advertising

Autor:   •  April 4, 2011  •  Case Study  •  10,460 Words (42 Pages)  •  1,342 Views

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MARKETING OF SERVICES REPORT

BRANDING & ADVERTISING

SUBMITTED BY:

PRANOTI PANDEY- A1806507035

SUBMITTED TO:

Mr. Nitin Garg

Lecturer

AMITY INTERNATIONAL BUSINESS SCHOOL, NOIDA

AMITY UNIVERSITY – UTTAR PRADESH

ACKNOWLEDGEMENT

We express our sincere gratitude to our faculty guide Mr. Nitin Garg, for his able guidance, continuous support and cooperation throughout our project, without whom the present work would not have been possible.

Pranoti Pandey

Payal Marwaha

Dhruv Dudeja

Adarsh Awana

EXECUTIVE SUMMARY

This report was commissioned to examine:

• Advertising as a marketing vehicle and useful for drawing the attention of people towards a specific product/ service/ manufacturer or a Brand.

• The role Branding in promoting the products of a company.

The report draws attention to the fact that:

Advertising is an activity or a process while advertisement is a specific piece of communication appearing in press, radio or TV.

According to the American Marketing Association advertising is defined as

"Any paid form of non –personal presentation and promotion of ideas, goods or services by an identified sponsor".

According to David Potter

"The only institution we have for instilling new needs, for

...

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