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Last update: February 12, 2015
  • "could've Had a V8" Advertisement Case Study

    "could've Had a V8" Advertisement Case Study

    1. Current Advertising a. Observations About The Current Advertising By Your Brand "Could've Had A V8" advertising campaign with a new twist to motivate people to get more vegetables in their diets. "Long Live Vegetables" features real people, over the age of 60, who all have two things in common – they're extraordinarily active for their age, and they drink V8 100% vegetable juice nearly every day. What media are used to currently advertise your

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    Essay Length: 1,027 Words / 5 Pages
    Submitted: April 7, 2011 Autor: antoni
  • Advertising Case

    Advertising Case

    Today more and more businesses are interested on global marketing because many businesses are expanding business into globalization or international therefore Global marketing is getting more popular, The global marketing is to provide an understanding of the factor which had led the growth of internationalism and globalization, produce a description of the major concepts and themes the subject of global marketing is based and also describe what is involved in planning for global marketing. This

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    Essay Length: 306 Words / 2 Pages
    Submitted: September 11, 2011 Autor: antoni
  • Ghd Company - Twisted Fairytales - Advertisement Case Study

    Ghd Company - Twisted Fairytales - Advertisement Case Study

    In the text, the company GHD have produced a hair straightner advert featuring the themes of ''twisted fairytales,'' the advertising campaign features the narrative structure and connotations of traditional fairytales, but with a post-modern twist. The first shot includes an establishing shot. Establishing shots are widely used at the beginning of a moving text to create the setting and the atmosphere, this gives the viewer a clear indication of what to expect and what emotion

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    Essay Length: 964 Words / 4 Pages
    Submitted: November 24, 2013 Autor: moto
  • Advertisements Case

    Advertisements Case

    Advertisements of toys and fast foods are obstacles to children’s physical and mental development, and, at the same time, cause loss of time and money of parents." Today's commercials on mass media especially on TV deftly capture public attention towards the target product. Defiantly , the influence of adverts on young viewers is much more than adult watchers. Youth are passionated to obtain toys and fast foods by commercials and it's deterioration for parents' revenue.

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    Essay Length: 300 Words / 2 Pages
    Submitted: November 24, 2013 Autor: Shahoo
  • Advertising Case

    Advertising Case

    Since I’m not from United States, I don’t really know the similarities and differences in shopping habits, food preferences, income levels, home ownership, number of children in the family, and so on. That is why I will compare two different cities from my country, Colombia. The two cities I’m going to compare are Cali, my hometown, and Bogota, which is the capital of the country. Shopping habits Bogota is a city with almost 9 million

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    Essay Length: 496 Words / 2 Pages
    Submitted: March 9, 2014 Autor: jmerazo
  • Scotch Whisky Case Study - Localizing Advertising Campaigns in Emerging Markets

    Scotch Whisky Case Study - Localizing Advertising Campaigns in Emerging Markets

    Scotch Whisky Case Study Localizing Advertising Campaigns in Emerging Markets: Diageo, Pernod Ricard and other marketers of global spirits brands are localizing advertising campaigns in emerging markets. This is because, as mentioned in the case, "different messages are needed to reflect different environments" (Keegan & Green, 2013). When these global spirits brands are localized they can focus on how that particular audience will perceive the key message being communicated to them. Target markets in emerging

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    Essay Length: 1,144 Words / 5 Pages
    Submitted: November 23, 2013 Autor: andrew
  • Obhr Case Stusy

    Obhr Case Stusy

    OBHR 428 a. I have heard and observed so many instances of cheating by students at Purdue University. Each semester, I at least come across two to three instances of cheating that are either observed by me or heard through my friends. These instances take place not only during the exams but also in various other forms such as in project submissions, online homework, solved past papers and essays etc. Over 10 to 15 instances

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    Essay Length: 662 Words / 3 Pages
    Submitted: February 25, 2011 Autor: Antonio
  • Case Study World Co's Supply Chain Management

    Case Study World Co's Supply Chain Management

    ASSIGNMENT 1 1. Compare Worldco's supply chain practices to those of most apparel manufacturers? Apparel in japan was more of based upon uncertain demand and short lifecycles.The major difference s between apparel retailing in the US and Japan was that of product variety and cost of real estate.Apparel retailing in japan mainly focused on keeping the gross margins high,inventory turns flexible(Small batch lots/required based) and quickly responding to market signals.The Gross margins in Us on

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    Essay Length: 740 Words / 3 Pages
    Submitted: February 28, 2011 Autor: jon
  • Apple Inc Case Study

    Apple Inc Case Study

    Apple Computer Inc. an american computer technology company ignited the personal computer industry in the 1976 with its invention of "Apple I" which at the time was the first personal computer, this kicked off a new era for future computer companies to come. Apple Computer Inc. leads todays industry with its sleek modern design which targets mainly the newer generation with its revolutionized iPhone 4‘s, iMac's and many other unique products that captured the heart

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    Essay Length: 330 Words / 2 Pages
    Submitted: February 28, 2011 Autor: simba
  • Case Study: Intel Corporation: Branding an Ingredient Executive Summary

    Case Study: Intel Corporation: Branding an Ingredient Executive Summary

    Case Study: Intel Corporation: Branding an Ingredient Executive Summary Chapter One- Background Information Intel Corporation started in 1968 by the creation of Robert Noyce and Gordon Moore, and Andy Groove joined the corporation near the very start. The beginning of the firm's focus was to make semiconductor computer memory. In the early 1970's, the company already experienced serious competition. From the beginning of the company, Intel realized the importance of partnering with computer companies. The

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    Essay Length: 1,338 Words / 6 Pages
    Submitted: February 28, 2011 Autor: moto
  • Charlie Long Case Memo

    Charlie Long Case Memo

    Charley Long is a truck driver, the 18-wheeler variety. He works for Fishy Co, a seafood company in Mobile, Alabama, and drives a company truck. Charley's job entails leaving Mobile at 4:00PM each day (5 days per week) and delivering fresh fish to restaurants and wholesale fish distributors in Mississippi and Louisiana. His last stop, in Lafayette, Louisiana, is generally around 12:00 Midnight. It normally takes Charley about five hours to get back to Mobile.

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    Essay Length: 973 Words / 4 Pages
    Submitted: March 1, 2011 Autor: viki
  • Harley Davidson Strategic Case Analysis

    Harley Davidson Strategic Case Analysis

    My presentation of the analysis of this case would be very specific and to the point. I would relate to certain broad strategy areas and describe them in enough depth to help understand the concept, without going into the complete details. Post analysis of the Harley Davidson turn-around, I see the activities and planning involved by the entire management team, to be somewhat as highlighted below. I would also link these aspects with an (I)

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    Essay Length: 746 Words / 3 Pages
    Submitted: March 1, 2011 Autor: viki
  • America online Case Study

    America online Case Study

    Week 4 Additional Case Study: America Online, Inc. Question 1: Prior to 1995, why was America Online (AOL) so successful in the commercial online industry relative to its competitiors CompuServe and Prodigy? Answer: America Online was more successful due to the pricing rate structure. The rate structure that AOL offers is relatively easier to understand and anticipate. It offers cheaper standard pricing. America Online charged the customers a monthly fee of $9.95 for access to

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    Essay Length: 609 Words / 3 Pages
    Submitted: March 8, 2011 Autor: rita
  • Dell Working Capital Case

    Dell Working Capital Case

    1. Ststement of Problem Dell is anticipating growth of 50% in 1997 and expects to beat the industry growth forecast. With this in mind we need to analyse how best we can arrange funding to support this growth. 2. Statement of Facts and assumptions: A few facts - Dell has been successful in sustaining competitive advantage and maintaining profitability for the following reasons: 1.    It maintains the lowest inventory of FGI and WIP as it

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    Essay Length: 1,054 Words / 5 Pages
    Submitted: March 8, 2011 Autor: viki
  • Case Analysis of Entreprenuership

    Case Analysis of Entreprenuership

    Discussion Questions Q1: Why was Menderes Akdag the ideal choice to lead 1-800-PetMeds?? What do you think would you have happened If Dr.Marc Puleo, 1-800-PetMed's founder, would have reminded at the helm of the company himself? A1: AKdag was the former president of Lens express, one of the first companies to sell contact lens on the internet .He has experienced the exact problem that 1-8oo-petMeds was experiencing and hence he has access to additional know

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    Essay Length: 1,250 Words / 5 Pages
    Submitted: March 8, 2011 Autor: andrey
  • United Beverage Case Study

    United Beverage Case Study

    United Beverage's first product, Gangbuster Interactive Beverages was succeed in the beverage market and reached wide brand recognition. These years, Gangbuster's sales seems stable. The month profit was almost the same for every month. Paul Diaz came up one innovative idea to expend United Beverage's market and development. After team discussion, they had three opinions to develop the product in the future. One is invest in Gangbuster, maintain the stable sales. Another is develop a

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    Essay Length: 290 Words / 2 Pages
    Submitted: March 8, 2011 Autor: antoni
  • Google Case Memo - Culture at Google

    Google Case Memo - Culture at Google

    Google Case Memo 1. Culture at Google a. Diagnose the culture at Google. From the material provided, I believe that Google has a very unique culture that can be thought of as a very strong customer-responsive culture. Their company motto is "Don't be Evil" which exemplifies their goal of developing products in the best interest of the customer. Although they deal with their customers in a virtual world, they have increased customer satisfaction through their

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    Essay Length: 2,132 Words / 9 Pages
    Submitted: March 8, 2011 Autor: andrew
  • Glass Menagerie - Jim Case

    Glass Menagerie - Jim Case

    In high school, Jim was basically your all around nice guy. He was friendly to everyone, and an example of this is that he called Laura "Blue Roses". He was being friendly when he nicknamed her that, but otherwise they didn't really talk to each other. That was basically under the only circumstances that they actually talked. The only reason that Jim asked Laura what was the matter in the first place, was because she

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    Essay Length: 589 Words / 3 Pages
    Submitted: March 8, 2011 Autor: jon
  • Ramsey Stockwell Case Study

    Ramsey Stockwell Case Study

    Ramsey Stockwell 1. What are the major issues in this case? The major issues that surround the Ramsey Stockwell case start with the practices of the upper level management. Ramsey Stockwell, the vice president of production, is where some of the issues originate from. Since he is the person who is in control of the product that comes and goes from the company, it is his role to inform other members of management what is

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    Essay Length: 1,196 Words / 5 Pages
    Submitted: March 8, 2011 Autor: antoni
  • Colgate Palmolive Marketing Case

    Colgate Palmolive Marketing Case

    This recommends that the new super-premium Precision toothbrush be launched as a niche product on February 10, 1993. Implementation will take place within 120 days of approval. A niche launch strategy will result in a 17.3% increase in firm-wide profitability by the second year (See pro forma income statement and accompanying assumptions in Exhibits 1). In 1991, Colgate-Palmolive (CP) was number one in the US toothbrush market. However, CP is not represented in the most

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    Essay Length: 638 Words / 3 Pages
    Submitted: March 8, 2011 Autor: antoni
  • Lukoil Case Study

    Lukoil Case Study

    LUKOIL CASE STUDY: THEORIES AND INSTITUTIONS- TRADE AND INVESTMENT 1. What theories of trade help to explain Russia's position as an oil exporter? • Natural & Acquired Advantage: 15 more reserves than Saudi Arabia • Similarity Theory: Trade mostly with neighboring countries, former members of Soviet Union. • Porter Diamond Theory: National competitive advantage, with favorable demand, factor conditions, related & supporting industries and strategy. • Interventionist, merchantilism, PLC theories do not apply. 2. How

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    Essay Length: 275 Words / 2 Pages
    Submitted: March 8, 2011 Autor: viki
  • Deutsche Allegemeinversicherung (dav) Case Study

    Deutsche Allegemeinversicherung (dav) Case Study

    Case Abstract Deutsche Allegemeinversicherung (DAV) was a global leader in the insurance industry, writing nearly DM 48 billion in premiums in 1996 in over 32 countries. Its strengths were the breadth of its products which included health, property, and life insurance in addition to its disability income protection. Managers in other firms throughout the industry attributed DAV's success to two key factors: sound, traditional insurance management; and outstanding customer service. Its exceptional group of risks

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    Essay Length: 3,389 Words / 14 Pages
    Submitted: March 8, 2011 Autor: antoni
  • Buildingblocks International Case - Reasons for Not Closing the Deal

    Buildingblocks International Case - Reasons for Not Closing the Deal

    Reasons for Not Closing the Deal  Firms hadn't seen the obvious benefits. The profit companies were seeking maximum earnings for sure. They typically disbursed grants to not-for-profit organizations not only just for charity but also to build high reputation in communities. This kind of investment would bring extra return especially to public corporations. In this case, it seemed that helping children in developing countries was not that attractive to these corporations although it was

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    Essay Length: 582 Words / 3 Pages
    Submitted: March 8, 2011 Autor: andrew
  • Budgetary Challenges Posed by Ageing Populations - the Case of Italy

    Budgetary Challenges Posed by Ageing Populations - the Case of Italy

    In the coming decades, the size and age-structure of Europe's population will undergo dramatic changes due to low fertility rates, to increasing life expectancy and the retirement of the baby-boom generation. Ageing populations present major economic, budgetary and social challenges and have a significant impact on growth. In terms of the economic and monetary union, the long-term sustainability of public finances is vital and Member States have to address pressures to increase public spending that

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    Essay Length: 261 Words / 2 Pages
    Submitted: March 8, 2011 Autor: andrew
  • Super Bowl Advertising 2011 - the Networks and the Audience

    Super Bowl Advertising 2011 - the Networks and the Audience

    SUPERBOWL ADVERTISING: THE GOOD, THE BAD, THE MONEY, AND THE BENEFITS By Ashley Jumpp Part A The Networks and the Audience There are only three networks that are licensed to show the Super Bowl game. The license is included in the overall package for the NFL season. The broadcast networks that are licensed to show the Super Bowl game are, NBC, CBS, and Fox Network. These three network conglomerates, along with other smaller stations, have

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    Essay Length: 1,308 Words / 6 Pages
    Submitted: March 8, 2011 Autor: andrey

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