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Last update: February 15, 2015
  • Database - Systems Information Paper

    Database - Systems Information Paper

    Database is a very important source in a business and should be managed. In an information system management, business database is an important element. Taking a database approach requires a business to spotlight on data as a treasured source. A database consists of an organized collection of data for one or more uses, typically in digital form. One way of classifying databases involves the type of their contents, for example: bibliographic, document-text, statistical. Digital databases

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    Essay Length: 347 Words / 2 Pages
    Submitted: March 3, 2011 Autor: rita
  • The Categorical Imperative Confronts Modern Business

    The Categorical Imperative Confronts Modern Business

    The Categorical Imperative Confronts Modern Business Abstract: Immanuel Kant grounds moral judgement in the nature of the human being–the human being can see the universal in specific instances of life, and hence, is an embodied universal that needs to be treated as such. It is difficult, but not impossible, to reconcile Kant with modern capitalism and business. This paper attempts to see means whereby politics can realize Kant in practice, with a strong reference to

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    Essay Length: 2,522 Words / 11 Pages
    Submitted: March 8, 2011 Autor: Antonio
  • Business Law Strategic Considerations

    Business Law Strategic Considerations

    Kenny's mother sues Authorit-I for the damage caused by Cartman. Cartman was allegedly conducting business, but he was not expected by Authorit-I to conduct himself in the drunken negligent manner he did resulting in the death of Kenny. Authorit-I would be liable for these actions only if Cartman was acting within the scope of his authority as an employee. In this case, the negligent behavior was definitely not requested or authorized by Authroir-I, furthermore, it

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    Essay Length: 1,032 Words / 5 Pages
    Submitted: March 8, 2011 Autor: andrey
  • The Strategic Planning - Differences of International and Domestic Market Planning

    The Strategic Planning - Differences of International and Domestic Market Planning

    Introduction The strategic marketing planning of any business can be summarised in to three broad components like 1. The analysis of its micro and macro environments like its potential customers, its competitors, the economic, political and the technological standing etc 2. The analysis and interpretation of the company's broad activity with respect to its marketing mix 3. The analysis of its marketing system; like marketing research, objectives etc [William C. Taylor and Alan M. Webber]

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    Essay Length: 2,860 Words / 12 Pages
    Submitted: March 8, 2011 Autor: moto
  • America online Case Study

    America online Case Study

    Week 4 Additional Case Study: America Online, Inc. Question 1: Prior to 1995, why was America Online (AOL) so successful in the commercial online industry relative to its competitiors CompuServe and Prodigy? Answer: America Online was more successful due to the pricing rate structure. The rate structure that AOL offers is relatively easier to understand and anticipate. It offers cheaper standard pricing. America Online charged the customers a monthly fee of $9.95 for access to

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    Essay Length: 609 Words / 3 Pages
    Submitted: March 8, 2011 Autor: rita
  • Marketing Strategy of Vodafone in India

    Marketing Strategy of Vodafone in India

    INTRODUCTION- VODAFONE ESSAR Vodafone Essar in India is a subsidiary of Vodafone Group Plc and commenced operations in 1994 when its predecessor Hutchison Telecom acquired the cellular license for Mumbai. Vodafone Essar now has operations in 23 circles with over with over 85.82 million customers**. Vodafone has partnered with the Essar Group as its principal joint venture partner for the Indian market. Vodafone Essar is owned by Vodafone 67% and Essar Group 33%. The company

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    Essay Length: 4,159 Words / 17 Pages
    Submitted: March 8, 2011 Autor: rita
  • Business Statistics

    Business Statistics

    From the research conducted it was found that the customers with a balance greater than $100,000 did not conduct their banking in the morning, rather, in the afternoon. This conclusion can be made by the use of the techniques, of descriptive analysis and hypothesis testing. In this example it was noted that a two tailed test was needed as the statistical hypothesis was directionless, meaning the alternate hypothesis can be either greater than or less

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    Essay Length: 466 Words / 2 Pages
    Submitted: March 8, 2011 Autor: antoni
  • Marketing Research - Work Environment Proposal Essay

    Marketing Research - Work Environment Proposal Essay

    Introduction This report outlines a research plan for fulfilling the information needs of a small to midsize accounting company. The general purpose is to respond to perceived and identified problems and issues and to suggest appropriate research methods so more information can be provided. It is envisaged that the research will be of a very preliminary nature, with the outcome of delineating further areas for detailed concentration. Work environment The general accounting practice is located

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    Essay Length: 383 Words / 2 Pages
    Submitted: March 8, 2011 Autor: moto
  • Defining Marketing

    Defining Marketing

    Defining Marketing Defining marketing: "According to The American Marketing Association offers the following formal definition: Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders" (Kotler & Keller, 2009,. p. 5) The definition can be distinguished between a social and managerial definition, which shows the role that marketing plays in our society. An

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    Essay Length: 292 Words / 2 Pages
    Submitted: March 8, 2011 Autor: andrey
  • Search Engine Marketing

    Search Engine Marketing

    The purpose of this document is to analyze Search Engine Marketing Techniques and the different ways to get your website to show up on Internet search engine results pages. Search Engine Marketing, or SEM, is the process of marketing a website via search engines. After thoroughly researching SEM, I determined that there are three main strategies: 1. Search Engine Optimization (SEO) 2. Pay-Per-Click advertising (PPC) 3. Paid Inclusion SEO - is the process of improving

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    Essay Length: 3,591 Words / 15 Pages
    Submitted: March 8, 2011 Autor: moto
  • United Beverage Case Study

    United Beverage Case Study

    United Beverage's first product, Gangbuster Interactive Beverages was succeed in the beverage market and reached wide brand recognition. These years, Gangbuster's sales seems stable. The month profit was almost the same for every month. Paul Diaz came up one innovative idea to expend United Beverage's market and development. After team discussion, they had three opinions to develop the product in the future. One is invest in Gangbuster, maintain the stable sales. Another is develop a

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    Essay Length: 290 Words / 2 Pages
    Submitted: March 8, 2011 Autor: antoni
  • Ramsey Stockwell Case Study

    Ramsey Stockwell Case Study

    Ramsey Stockwell 1. What are the major issues in this case? The major issues that surround the Ramsey Stockwell case start with the practices of the upper level management. Ramsey Stockwell, the vice president of production, is where some of the issues originate from. Since he is the person who is in control of the product that comes and goes from the company, it is his role to inform other members of management what is

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    Essay Length: 1,196 Words / 5 Pages
    Submitted: March 8, 2011 Autor: antoni
  • Colgate Palmolive Marketing Case

    Colgate Palmolive Marketing Case

    This recommends that the new super-premium Precision toothbrush be launched as a niche product on February 10, 1993. Implementation will take place within 120 days of approval. A niche launch strategy will result in a 17.3% increase in firm-wide profitability by the second year (See pro forma income statement and accompanying assumptions in Exhibits 1). In 1991, Colgate-Palmolive (CP) was number one in the US toothbrush market. However, CP is not represented in the most

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    Essay Length: 638 Words / 3 Pages
    Submitted: March 8, 2011 Autor: antoni
  • Lukoil Case Study

    Lukoil Case Study

    LUKOIL CASE STUDY: THEORIES AND INSTITUTIONS- TRADE AND INVESTMENT 1. What theories of trade help to explain Russia's position as an oil exporter? • Natural & Acquired Advantage: 15 more reserves than Saudi Arabia • Similarity Theory: Trade mostly with neighboring countries, former members of Soviet Union. • Porter Diamond Theory: National competitive advantage, with favorable demand, factor conditions, related & supporting industries and strategy. • Interventionist, merchantilism, PLC theories do not apply. 2. How

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    Essay Length: 275 Words / 2 Pages
    Submitted: March 8, 2011 Autor: viki
  • Ethical Issues in Marketing

    Ethical Issues in Marketing

    · Run the Analyzing Ethical Issues in Marketing simulation. What type of ethical dilemmas did you encounter when you had to make key decisions in the simulation? How did these dilemmas affect the decisions you made? The main issue I encountered in the Ethical Issues Simulation was finding that balance between social responsibility and profits. In each scenario, I was faced with an option to make the best decision for the company or for the

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    Essay Length: 549 Words / 3 Pages
    Submitted: March 8, 2011 Autor: andrew
  • Deutsche Allegemeinversicherung (dav) Case Study

    Deutsche Allegemeinversicherung (dav) Case Study

    Case Abstract Deutsche Allegemeinversicherung (DAV) was a global leader in the insurance industry, writing nearly DM 48 billion in premiums in 1996 in over 32 countries. Its strengths were the breadth of its products which included health, property, and life insurance in addition to its disability income protection. Managers in other firms throughout the industry attributed DAV's success to two key factors: sound, traditional insurance management; and outstanding customer service. Its exceptional group of risks

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    Essay Length: 3,389 Words / 14 Pages
    Submitted: March 8, 2011 Autor: antoni
  • Executive Information Simulation - Teleswitches Company

    Executive Information Simulation - Teleswitches Company

    Executive Summary Organizational culture is the most difficult attribute of a company to change and can tend to persist and strengthen over time. Hofstede refers to it as the "software of the mind", and this is clearly evident when analyzing the culture present at Teleswitches during the Executive Information System (EIS) simulation that our group carried out. Numerous instances of power and politics within Teleswitches affected decisions made by our group, and it became apparent

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    Essay Length: 3,571 Words / 15 Pages
    Submitted: March 8, 2011 Autor: andrew
  • Mkt640-0903a-02 - Manageial Approach to Marketing

    Mkt640-0903a-02 - Manageial Approach to Marketing

    MKT640-0903A-02 Type your Paper Title A Managerial Approach to Marketing Project Type: Unit 1 Individual Project July 26, 2009 Abstract NOTE: no indentation is required. The next page will be an abstract; "a brief, comprehensive summary of the contents of the article; it allows the readers to survey the contents of the article quickly" (Publication Manual, 2001). The length of the abstract should be xx words (x sentences) depending on the length of the body

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    Essay Length: 1,305 Words / 6 Pages
    Submitted: March 8, 2011 Autor: andrey
  • Organizational Behavior - Hawthorne Studies

    Organizational Behavior - Hawthorne Studies

    1. Discuss the original purpose of the Hawthorne studies as opposed to what they ended up showing. Make a list of points illustrated by the Hawthorne Studies. The original purpose of the Hawthorne studies was to study the effects of lighting (or illumination) and worker productivity. Instead of showing a relationship between illumination and productivity, the study emphasized the importance of understanding human behaviors and attitudes. The study revealed that productivity or output is not

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    Essay Length: 777 Words / 4 Pages
    Submitted: March 8, 2011 Autor: andrey
  • Hawthorne Studies Largely About Improving Employee Morale

    Hawthorne Studies Largely About Improving Employee Morale

    This research essay will give a brief introduction to the Hawthorne studies followed by an analysis of the different experiments to show that the Hawthorne studies were largely about improving employees' morale instead of being genuinely committed towards improving employees' experience of work. Hawthorne studies also known as the Hawthorne experiments were conducted at the Western Electric Company's Hawthorne Works in Chicago. It involved a number of researchers from prestigious schools and one of them

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    Essay Length: 1,534 Words / 7 Pages
    Submitted: March 8, 2011 Autor: antoni
  • Marketing Strategy for Citycell Alap

    Marketing Strategy for Citycell Alap

    Marketing Strategy for CityCell ‘Alap' 1.0 Introduction 1.1 Origin of the Report The course instructor of Consumer Behavior, Mr. Syed Munir Khasru assigned us to develop a report on a particular product and design its marketing strategies with respect to the dynamics of Consumer behavior. We decided to work on the CityCell Digital's latest package – ‘Alap'. 1.2 Objectives The main objective of this research is to find out the strategies to successfully establish and

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    Essay Length: 3,196 Words / 13 Pages
    Submitted: March 8, 2011 Autor: moto
  • Business Strategy for Coffee

    Business Strategy for Coffee

    i. Executive summary 1.0 General Business description 1.1 Business concept 1.2 Vision statement 1.3 Mission statement 1.4 key success factor 1.5 Capital requirement 2.0 Product and services 2.1 Product description 2.2 Service description 3.0 Marketing plan 3.1 Market size 3.2 Target market 3.3 Market statistics and trends 3.4 Competitive environment 3.5 Swot analysis 3.6 Business risks 4.0 Marketing plan 4.1 Pricing strategy 5.0 Operation plan 5.1 Milestones 5.2 Operational support systems 6.0 Human resource plan

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    Essay Length: 928 Words / 4 Pages
    Submitted: March 8, 2011 Autor: rita
  • Relationship Marketing in Content of Malaysia

    Relationship Marketing in Content of Malaysia

    Relationship involves at least two persons and this relationship must be build consistently. Relationships will only happen where they respect each other and what each other brings to the relationships, thereby it will increase their contribution to the overall value of the relationship (Batterly, 2004). Relationship marketing is a kind of strategy that fosters customer loyalty, interaction and long-term engagement; it does not happened between a business and customer, as well as supplier, competitors, etc.

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    Essay Length: 704 Words / 3 Pages
    Submitted: March 8, 2011 Autor: simba
  • E-Business Application Development for a Nike Concept Store

    E-Business Application Development for a Nike Concept Store

    Introduction This project is an E-Business application development for a Nike Concept Store, so the application should be able to support and guide the user about the Nike products in the store. This application has five main pages which include; Home, Nike Men, Nike Women, Nike Kids, and Contact us page. The home page is simply about the Nike store and it introduces the user to the Nike products. The Nike Men is the second

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    Essay Length: 409 Words / 2 Pages
    Submitted: March 8, 2011 Autor: peter
  • Cost of Capital - West Coast Semiconductor Case Study

    Cost of Capital - West Coast Semiconductor Case Study

    Cost of Capital – Case 4A West Coast Semiconductor Case Study 1. a. Critique WCS' current method of estimating its before-tax cost of debt. Currently WCS determines its before-tax cost of debt by using the coupon rate on the most recent long term bond. This historical rate is not a good estimate for the before-tax cost of debt. The WACC is used primarily to make investment decisions, so the cost of new capital will be

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    Essay Length: 1,977 Words / 8 Pages
    Submitted: March 8, 2011 Autor: andrew

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