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5,785 Marketing Study Bachelor Business Information Free Papers: 151 - 175 (showing first 1,000 results)

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Last update: February 15, 2015
  • Bribery in Global Business Case Study

    Bribery in Global Business Case Study

    Name: Trang Than HUID: 702414994 April 22nd, 2017 Case 3: Managing the Risks of global Bribery in Business A. What are the differences between the provisions of the United States Foreign Corrupt Practices Act and the United Kingdom Bribery Act? Application: FCPA has narrower area of application than Bribery Act of UK (covers international environment and applies for broader area than FCPA). Facilitation Payments: FCPA allows facilitation payments to support companies in case of hardship

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    Essay Length: 559 Words / 3 Pages
    Submitted: January 20, 2018 Autor: TrangThan
  • Google Prediction Markets Case Study

    Google Prediction Markets Case Study

    PREDICTION MARKETS AT GOOGLE CASE STUDY -Hrishabh Ashok Sobti Google was founded by Larry Page and Sergey Brin in 1998 as an Internet search engine company, and quickly grew popular as it displayed most relevant search results compared to other search engines - so much so that by March of 2007, “to Google” had become a verb meaning “to search for information on the Internet”. In 2007, five googlers(google’s employees) – Cowgill, Kirnos, Banks, Friedman

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    Essay Length: 781 Words / 4 Pages
    Submitted: March 13, 2018 Autor: hasobti
  • Tip Top Markets Case Study

    Tip Top Markets Case Study

    CASE STUDY 2: Tip Top Markets Executive Summary Case acquaints us with Tip top market, which is a popular chain supermarket located in the Southeastern of the United States. This is one of the most famous stores which provide various types of food to the customers every day. However, at a particular store, Karen martin who is the administrator of the organization, found out a huge number of complaints and suggestions from customers on Tuesdays.

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    Essay Length: 1,194 Words / 5 Pages
    Submitted: March 30, 2018 Autor: Đàm Tùng
  • A Correlational Study on the Implementation of a Strategic Plan Via Strategic Management and Its Effect on the Competitivity, Sustainability and Profitability of a Business

    A Correlational Study on the Implementation of a Strategic Plan Via Strategic Management and Its Effect on the Competitivity, Sustainability and Profitability of a Business

    Strategic Planning and Management A correlational study on the implementation of a strategic plan via strategic management and its effect on the competitivity, sustainability and profitability of a business. Name: Matthue Prescott Student Number: 315200959 Course Title: Research Methods for Business Course Code : MGMT 2063 E-tutor : Natalia Parris Course Coordinator: Karima Mohammed Date Submitted: 18th November 2017. ABSTRACT The study investigated the impact of strategic management and planning on the competitive advantages, sustainability

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    Essay Length: 4,868 Words / 20 Pages
    Submitted: April 10, 2018 Autor: Matters Presco
  • A2i (access to Information) Case Study

    A2i a2i (short for access to information) helps government officials analyze and redesign workflows within and between ministries in order to optimize end-to-end processes and automate non-value-added tasks (Chowdhury,Anir.(2017).Dhaka. Retrieved from http://a2i.pmo.gov.bd.). It is a part of Vision 2021, which was initiated by Bangladesh Awami League party before they won the National Elections of 2008. A2i anomaly looks like a program to digitize Government services. But it does is way more than that. A2i is

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    Essay Length: 1,265 Words / 6 Pages
    Submitted: July 3, 2018 Autor: arman noor
  • Karaoke Business Meeting in Relevance to International Marketing

    Karaoke Business Meeting in Relevance to International Marketing

    Start and participate in a peer based discussion first introducing yourself to the class (i.e. 1 paragraph - name, major, likes, hobbies, work, etc.) and then discuss some aspect of at least one of the 4 articles for the course objectives topic in the discussion board forum focusing on their relevance to international marketing. Your initial post should be made by the second day of the discussion, with responses to posts by others following before

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    Essay Length: 744 Words / 3 Pages
    Submitted: July 5, 2018 Autor: Zia Ur Rehman
  • Business Marketing - Contemporary Business Issues

    Business Marketing - Contemporary Business Issues

    BUSINESS STUDIESMARKETING Examine contemporary business issues to: * Explain why goods and services are central to both marketing and operations * Operations manager needs to determine how to make the product or provide service * Marketing determines the appearance of the product and its functions + communicates with the market * Operations function produces the goods and/or service * Operations relies on marketing to market research so they can produce a product that

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    Essay Length: 19,930 Words / 80 Pages
    Submitted: July 24, 2018 Autor: KaiLi Chen
  • Mgm Market Strategy Case Study Analysis

    Mgm Market Strategy Case Study Analysis

    Market Strategy Group 5 Q1.) Do you think treating each property (MGM, Grand, Bellagio, Treasure Island, etc. as an independent profit center is the right approach to manage the MGM mirage group? Why? Ans)Yes, treating each property as an independent profit center is the right approach to the MGM Mirage group. The amount of Data collected at MGM is huge, MGM strongly relies on analytics, operations and marketing to get a deeper understanding of their

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    Essay Length: 977 Words / 4 Pages
    Submitted: August 28, 2018 Autor: Sourav_king
  • A Marketing Business Game Report

    A Marketing Business Game Report

    A Marketing Business Game Report 11 April, 2018 Estephany Arauz-Marin Chloe Matuga Robert Niemi Camille Nonn Yan Pang Michael Sennott Nan Wang Linruo Zhang ________________ Short Description: The first location for our new restaurant will be in Paris, with a second location to be opened in the near future in New York. These two extremely apparent locations will help our restaurant gain an international backing more quickly and will allow our brand to spread more

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    Essay Length: 4,176 Words / 17 Pages
    Submitted: October 24, 2018 Autor: Steph Arauz
  • Prince Tennis Marketing Case Study

    Prince Tennis Marketing Case Study

    Qianhe Zhang Prince tennis case Dr. G Marketing 1a. work for success: massive use of social media especially by younger consumers, it facilities advertisement and brand awareness; higher tennis participation makes Prince Tennis to have more sales and more potential customers; 1b. work against success: Prince tennis needs to continue working on innovating its product to meet the needs of all levels of tennis players; different kind of players have different needs about tennis equipment,

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    Essay Length: 536 Words / 3 Pages
    Submitted: November 26, 2018 Autor: Qianhe (Jennifer) Zhang
  • Tip Top Markets Case Study

    Tip Top Markets Case Study

    City University of Seattle Case #2 Tip Top Markets Evelina Trevino Garcia Executive summary This case is about one regional chain supermarket in the United States “Tip Top Market”. Karen Martin is the manager of one of the stores and she noticed that there has been a lot of complaints especially on Tuesdays. Karen collected the complaint records from the store’s customer-service desk to know about these complaints. Because of these complaints Karen decided to

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    Essay Length: 576 Words / 3 Pages
    Submitted: December 9, 2018 Autor: Evelina TRV
  • Identifying Target Customer for a Startup Business: Russian Herbal Tea Case Study in Taiwan

    Identifying Target Customer for a Startup Business: Russian Herbal Tea Case Study in Taiwan

    «IDENTIFYING TARGET CUSTOMER FOR A STARTUP BUSINESS: RUSSIAN HERBAL TEA CASE STUDY IN TAIWAN» Abstract. This paper is aimed to identify target customer and utilizing the results of the analysis to create an appropriate product strategy for a startup business. The main object of the case study was chosen to be Russian herbal tea as a new product for Taiwanese tea market. The data is collected from a focus group interview and prior marketing survey

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    Essay Length: 1,806 Words / 8 Pages
    Submitted: March 27, 2019 Autor: Anna Gerchikova
  • Business Plan Research Market Segmentation

    Business Plan Research Market Segmentation

    Market segmentation the market is segmented towards households that earns less than $30,000 a year. Especially family in need of help for a healthy eating habit or struggling to provide the right nutrition to their family. Market size. The Healthy food retail store will open its operation in several areas where low income families lives. We feel that this reasonable since that is our main target. We will offer quality products at reasonable price that

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    Essay Length: 347 Words / 2 Pages
    Submitted: April 2, 2019 Autor: Xia23
  • Cisco Market Strategy Case Study

    Cisco Market Strategy Case Study

    Over time, Cisco has developed and altered its strategy to suit the changing environments. Initially cisco has a strategy to develop the technology inhouse and be the first in the market. They aimed to grow market share by direct sales and customer focus. Due to the rapid changes in technology in the 1990’s, Cisco’s management realized the importance of keeping ahead of the curve. They soon realized that they lacked the resources to build the

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    Essay Length: 387 Words / 2 Pages
    Submitted: April 9, 2019 Autor: jazzyj111
  • Mk 5113 Cases in Marketing Management & Strategy - Shoes for Moos: Case Study

    Mk 5113 Cases in Marketing Management & Strategy - Shoes for Moos: Case Study

    Group Velocity 27thJanuary 2019 Shoes for Moos: Case Study 1 https://lh6.googleusercontent.com/01rAaEwmXGLJVKGCAN1DYimPWVauOp3-xxVMm2rgrUNNH4iHr_5Lf797c_tRA6MGdi2DCukGkhPceGFHwnVHqsYsbDLtYEFej5Twk0JSyAp73eIyA6KcE83xaAaTGMI04Dt6oNYg MK5113: Cases in Marketing Management & Strategy Submitted to: MacDara Hosty Word Count - 1200 Submitted by: Vikash Kumar Singh 18234890 Tarundeep Singh 18234200 Sohini Mitra 18232530 Hita Prem 18231194 27 January 2019 PROBLEM STATEMENT Jim Wells found out that cows had foot infections due to which the milk production was affected. He then went on to create ‘Shoes for Moos’ which was a

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    Essay Length: 1,320 Words / 6 Pages
    Submitted: April 22, 2019 Autor: Tarundeep Singh
  • Marketing Research Study Guide

    Marketing Research Study Guide

    Marketing Research EXAM: 1 QUESTION FROM EACH PART No pre-testing slide 2-283 Skip 345, 346 No part 28 Not relevant: Statistical tests Structure of research report ON EXAM: Types of errors Familiarize yourself with mini cases (total of 2-3) Causality Coding is important, but no software Sampling is important Measurements, scales etc Descriptive statistics, central tendency how to measure etc. Be familiar with titles of slides, they will be key indicators for what they are

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    Essay Length: 11,575 Words / 47 Pages
    Submitted: April 28, 2019 Autor: celinen
  • Apple Inc Marketing Case Study

    Apple Inc Marketing Case Study

    History In 1970s, a pair of courageous colleges students; Steve Jobs and Steve Wozniak decided to step out from a normal human life cycle, and built their first product- Apple I - instead of studying in college. With all the difficulties and challenges, starting from worked in Garage to was kicked out from own company, to revitalized the dying companies and to face global imitations (See Exhibit 1), Steve Jobs managed to go through all

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    Essay Length: 1,068 Words / 5 Pages
    Submitted: June 17, 2019 Autor: sparkiiez
  • Starbucks Marketing Case Study

    Starbucks Marketing Case Study

    1.Background: Starbucks, founded in 1971, is a multinational chain coffee shop in the United States and the largest chain coffee shop in the world. In addition to selling coffee, Starbucks also sells drinks such as tea and drinks, as well as snacks such as sandwiches and pastries. Starbucks'global stores are structured according to different market conditions. At present, there are four modes of cooperation: sole proprietorship, joint venture, licensing agreement and authorized operation. 2.Discuss the

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    Essay Length: 1,571 Words / 7 Pages
    Submitted: August 31, 2019 Autor: Lily923
  • Marketing Analysis of a Booster Juice Location

    Marketing Analysis of a Booster Juice Location

    Booster Juice Assignment Background: We are Sarah and John Matthews, a young couple from Regina, SK and are looking to buy into the Booster Juice franchise. We have a location in mind, but are uncertain of whether it would be profitable in the area. The location we wish to have our store in is down town Regina. Project objectives: The objectives of the project are to survey, and analyze data collected from surveys conducted near

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    Essay Length: 334 Words / 2 Pages
    Submitted: February 28, 2011 Autor: andrey
  • Case Study World Co's Supply Chain Management

    Case Study World Co's Supply Chain Management

    ASSIGNMENT 1 1. Compare Worldco's supply chain practices to those of most apparel manufacturers? Apparel in japan was more of based upon uncertain demand and short lifecycles.The major difference s between apparel retailing in the US and Japan was that of product variety and cost of real estate.Apparel retailing in japan mainly focused on keeping the gross margins high,inventory turns flexible(Small batch lots/required based) and quickly responding to market signals.The Gross margins in Us on

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    Essay Length: 740 Words / 3 Pages
    Submitted: February 28, 2011 Autor: jon
  • Apple Inc Case Study

    Apple Inc Case Study

    Apple Computer Inc. an american computer technology company ignited the personal computer industry in the 1976 with its invention of "Apple I" which at the time was the first personal computer, this kicked off a new era for future computer companies to come. Apple Computer Inc. leads todays industry with its sleek modern design which targets mainly the newer generation with its revolutionized iPhone 4‘s, iMac's and many other unique products that captured the heart

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    Essay Length: 330 Words / 2 Pages
    Submitted: February 28, 2011 Autor: simba
  • The Social Responsibility of a Business Is to Increase Its Profits - Milton Friedman

    The Social Responsibility of a Business Is to Increase Its Profits - Milton Friedman

    The author in his article has stated that only people can have responsibilities and that there is no such thing as "social responsibility" of a business. A corporation is considered as an artificial person and therefore shall have artificial responsibilities. The individuals who are responsible are the businessmen, who can be individual proprietors or corporate executives. A corporate executive is employed by the owners of the business and his responsibility is to conduct the business

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    Essay Length: 701 Words / 3 Pages
    Submitted: February 28, 2011 Autor: antoni
  • Amazon Kindle Marketing Project

    Amazon Kindle Marketing Project

    Amazon Kindle Marketing project Peter Kollar January 30th, 2011 INTRODUCTION E-book reader is electronic device that is designed for reading digital books; main advantage is readability, portability, storage and long battery life. Concept of electronics' book readers were with us for good number of years, but none of the companies could bring to market solid and affordable device. In later 2007 "Amazon introduced its Kindle the e-book reader… [this device] uses electronic ink technology to

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    Essay Length: 1,013 Words / 5 Pages
    Submitted: February 28, 2011 Autor: antoni
  • Case Study: Intel Corporation: Branding an Ingredient Executive Summary

    Case Study: Intel Corporation: Branding an Ingredient Executive Summary

    Case Study: Intel Corporation: Branding an Ingredient Executive Summary Chapter One- Background Information Intel Corporation started in 1968 by the creation of Robert Noyce and Gordon Moore, and Andy Groove joined the corporation near the very start. The beginning of the firm's focus was to make semiconductor computer memory. In the early 1970's, the company already experienced serious competition. From the beginning of the company, Intel realized the importance of partnering with computer companies. The

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    Essay Length: 1,338 Words / 6 Pages
    Submitted: February 28, 2011 Autor: moto
  • The Boeing Company Marketing Plan

    The Boeing Company Marketing Plan

    A marketing outline for The Boeing Company. Market share, SWOT analysis, Short term v. Long Term, Environmental analysis, Reccommendations Boeing is the world's leading aerospace company and the largest manufacturer of commercial jetliners and military aircraft combined. It was founded in 1916 by William Boeing as Pacific Aero Products Company and changed its name to The Boeing Airplane Company in 1918. Boeing has continued to grow ever since. It has a vast product line ranging

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    Essay Length: 2,090 Words / 9 Pages
    Submitted: March 1, 2011 Autor: viki

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