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Last update: February 15, 2015
  • Business and Economics Case Study

    Business and Economics Case Study

    Group Assignment #1 Statistics II http://www.lisbonmarathon.pt/images/logos/patrocinios/Univ_Nova.png NOVA SCHOOL OF BUSINESS AND ECONOMICS Case Study 1 ________________ 1. As CEOs of a company trying to find the most suitable supplier to purchase raw materials, we will focus our decision on the amount of impurity that the material contains. In order to do that, we will base our criteria in the analysis of a consignment of raw materials from both supplier A and supplier B in terms

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    Essay Length: 710 Words / 3 Pages
    Submitted: March 17, 2016 Autor: Francisca OS
  • European Union Business Law Case Study

    European Union Business Law Case Study

    Case Study: Scenario Freaky GmbH, a German manufacturer of alcohol laced fruit drinks is one of only three main producers of this product within the EU, the other two being a French manufacturer La La Vroom and a Dutch manufacturer. Geldos. .Between them they supply the whole of the internal market with the exception of the UK. In the UK, Freaky is the only supplier of alcohol laced fruit drinks with their highly successful brand

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    Essay Length: 2,549 Words / 11 Pages
    Submitted: March 28, 2016 Autor: Cambria Lent
  • A Study on Emerging Price Trends and the Impact of E-Business on Smartphone Retailers in Pune Region

    A Study on Emerging Price Trends and the Impact of E-Business on Smartphone Retailers in Pune Region

    A Study on Emerging Price Trends and the Impact of E-business on Smartphone Retailers in Pune Region Karuna Bajaj Sadhu Vaswani institute of management studies for girls, Pune Tel No 9049080990 bajaj.karuna@gmail.com Abstract Online sale of goods, also termed as E-tailing has achieved unparalleled growth during past two years in India and the trend continues during the current year (FY 2014-15) as well. Rising interest in online shopping can be attributed to a multitude of

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    Essay Length: 2,575 Words / 11 Pages
    Submitted: March 29, 2016 Autor: karunabajaj
  • International Marketing Strategy Case Study – Azz Foods Azz

    International Marketing Strategy Case Study – Azz Foods Azz

    NTERNATIONAL MARKETING STRATEGY CASE STUDY – AZZ FOODS AZZ Foods are manufactured by AZZ Food Industries Sdn Bhd (private limited company) in Malaysia. The company was formed in 1980 to produce a range of ready prepared meals for a local market that was becoming more aware of, and favourably disposed towards, convenience foods. All AZZ Foods then and today are of authentic Asian culture – but with some major differences: 1. They are pre-packed ready

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    Essay Length: 977 Words / 4 Pages
    Submitted: April 7, 2016 Autor: Mango.123
  • Marketing Case Study - Dove

    Marketing Case Study - Dove

    Caitlin Wharton MKTG 3010 Dove Case Study 1. List 4 specific ways Dove® engaged customers through the Dove® Campaign for Real Beauty. Four specific ways Dove engaged customers was through a video advertising campaign promoting and supporting larger women, a fund that supported non-profits, a video advertisement involving young women and children, and an ad campaign using “regular” women to promote their new product. 1. Name all the promotion mix tools used in the Dove®

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    Essay Length: 1,075 Words / 5 Pages
    Submitted: April 18, 2016 Autor: cwharton
  • Marketing Strategies of German Automotive Industry with Case Studies Audi and Volkswagen

    Marketing Strategies of German Automotive Industry with Case Studies Audi and Volkswagen

    COLOGNE BUSINESS SCHOOL (CBS) Marketing Strategies of German Automotive Industry With case studies Audi and Volkswagen Term paper for Scientific Working Winter semester 2014/15 Lecturer Name: Mrs. Dafna Graf Ankit Jain B.A. International Business Student number: 1145500030 Table of Contents 1. Introduction 1 2. Marketing 1 2.1 Marketing Definition 1 2.2 Developing Marketing strategy to create customers 1 1. Marketing mix 2 1. Aspects that makes German Automotive brands successful in India 2 3.1 Marketing

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    Essay Length: 2,708 Words / 11 Pages
    Submitted: May 1, 2016 Autor: Ankit Jain
  • Marketing Information Systems and Research

    Marketing Information Systems and Research

    TOPIC THREE MARKETING INFORMATION SYSTEMS AND RESEARCH A Marketing Information System (MIS) consists of people, equipment, and procedures to gather, sort, analyze, evaluate and distribute needed, timely and accurate information to marketing decision makers. Marketing managers get information from 4 major sources: 1 Internal company records (also known as internal reporting system); 2 Marketing intelligence activities; 3 Marketing research; 4 Marketing decision support systems (MDSS) 1) Internal company records /internal reports Marketing managers rely on

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    Essay Length: 822 Words / 4 Pages
    Submitted: May 12, 2016 Autor: clarkson makau
  • Business Intelligence - Information Technology

    Business Intelligence - Information Technology

    Business Intelligence (BI) is the journey of raw data from source systems being transformed into relevant, usable information and knowledge. By using Business Intelligence, organizations have the power to transform data from multiple sources into accurate and consumable information. The main purpose of Business Intelligence is to enable the end users to make more intelligence decisions from the extracted data quickly and confidently. Therefore, business performance will be enhanced and improved. This paper focused on

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    Essay Length: 308 Words / 2 Pages
    Submitted: May 14, 2016 Autor: Siti Suhana
  • Purdy's Chocolate Mother's Day Marketing Campaign - Case Study

    Purdy's Chocolate Mother's Day Marketing Campaign - Case Study

    Purduy’s Chocolates Case Study Consumer Behavior – BMKT 364 Yasaman Nourani image1.png ________________ Introduction Market demand for the chocolate-related products has been rising in the recent years. 52 percent of Americans says chocolate is their favorite flavor. (Schwarcz, 2010) Chocolate contains minerals and antioxidants that can help reduce the risk of cancer and heart disease. (Biomed, 2011) Both of these factors are in favor of this feels-good food market. The US National Confectionary Association (NCA)

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    Essay Length: 1,072 Words / 5 Pages
    Submitted: May 14, 2016 Autor: Arian Hosseinzadeh
  • Case Study: Business Leaders

    Case Study: Business Leaders

    CASE ANALYSIS Howard Schultz Ebony Steward Excelsior College BUS 552 17 May 2016 Introduction In July of 2007 USA Today newspaper produced an article about some of America’s top business leaders over the years. In this analysis I will discuss the traits or characteristics most impressed me about a business leader that was name in the article, the CEO of Starbucks, Howard Schultz. I will also discuss why I would work want to work for

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    Essay Length: 2,197 Words / 9 Pages
    Submitted: May 18, 2016 Autor: ebonysteward
  • Ikea Case Study and Marketing Strategies

    Ikea Case Study and Marketing Strategies

    IKEA Case Study and Marketing Strategies in Singapore Table of Contents 1.0 Executive Summary 2.0 Ikea Company Profile 3.0 Ikea’s current segmentation bases and target markets 3.1 Geographic Segmentation and IKEA Target Markets 3.2 Demographic Segmentation and IKEA Target Markets 3.3 Psychographic Segmentation and IKEA Target Markets 3.4 Behavioral Segmentation and IKEA Target Markets 3.5 IKEA’s Positioning Strategy 4.0 Customer Value Provided by IKEA 4.1 Best Product Value Provided by IKEA 4.2 Best Service Value

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    Essay Length: 4,318 Words / 18 Pages
    Submitted: May 19, 2016 Autor: Fee Louvel
  • Case Study - Business Nego

    Case Study - Business Nego

    Claire BODEL Business Negotiation class Professor Hun-Joon Park 2016/05/17 Case study C.K. Claridge, Inc. Question 1 : What are the interests in this case of the various players in the Varacil market ? First and foremost, they are 3 main players in this case concerning the Varacil market : * Tolemite which had been awarded a patent for synthesizing Varacil. Tolemite was not an user and producer of Varacil, and then decided to offer the

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    Essay Length: 1,064 Words / 5 Pages
    Submitted: May 26, 2016 Autor: Clairette34
  • A Couple of Squares Marketing Case Study

    A Couple of Squares Marketing Case Study

    Definition of Success: IN ORDER TO SUCCEED IN ATTAINING $162,000 IN PROFIT IN 2013 AND SELL THE COMPANY IN 10 YEARS, A COUPLE OF SQUARES MUST ADDRESS THE FOLLOWING: In order to succeed in meeting their long term goal of $10m by 2022 to be able to sell the business, A Couple of Square must address the following: In order to succeed in meeting their long term goal of growing the company by 10 million

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    Essay Length: 2,608 Words / 11 Pages
    Submitted: May 28, 2016 Autor: trevor4evr
  • Information Technology in the Modern Business World

    Information Technology in the Modern Business World

    Information Technology in the Modern Business World Information technology (IT) is a career path I have focused on over the past five years of my life. While working toward a degree in management my decisions have consistently led me to pursue a career path in information technology. Being a network administrator for over three years and then being hired as an outside IT consultant gave me a unique perspective on both sides of IT involved

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    Essay Length: 2,072 Words / 9 Pages
    Submitted: May 29, 2016 Autor: zmolter
  • Business Law Study Guide

    Business Law Study Guide

    1. Can you be imprisoned for civil law? No, you can only be charged criminal 1. What’s the difference between ethical and legal rule? * Ethical Rule – what is right (depends on your personal view) and what is wrong? * Legal Rule – what follows the laws? What is legal? Have Sanctions where Ethical Rules do not 1. What’s the difference between sustenance law and procedural law? It’s wrong to rob a bank/ how

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    Essay Length: 3,565 Words / 15 Pages
    Submitted: June 5, 2016 Autor: jeffkn
  • Hong Kong Fmcg Market Case Study

    Hong Kong Fmcg Market Case Study

    PLYMOUTH UNIVERSITY & HKUSPACE Bachelor of Science (Honours) Business Management Hong Kong FMCG Market Analysis & Product Development Beverages Category Introduction According to Maslow’s Hierarchy of Needs (A.H. Maslow, 1943), it believed that physiological needs are the basic needs from the human such as water. In this assignment I would like to choose the soft drink sub-category, because the main structure of human body is more than 70% moisture, so that it would not stop

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    Essay Length: 2,884 Words / 12 Pages
    Submitted: July 8, 2016 Autor: chan peter
  • Acpana Business Systems Inc Csase Study

    Acpana Business Systems Inc Csase Study

    Frame the issue Acpana Business Systems Inc., a Canadian software development and backup-as-a-service provider located in Toronto, was founded in 2003 by Jamie Brenzel, Rob Schenkel and Tim Jewell. This company provides service through a core platform, Kinetic D, so that small and medium business could securely backup, restore and access their digital assets. Also, the customers who buy the products or service at this company can pay in US dollars only on its websites

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    Essay Length: 773 Words / 4 Pages
    Submitted: July 16, 2016 Autor: auihaha
  • Global Market Case Study

    Global Market Case Study

    Mingfeng Li MKTG 1110 6/22/16 Global Market Case Study—Mary Kay Question 1: Is Mary Kay an "international firm", a "multinational firm", or a "transnational firm" as defined in this course and based on its marketing strategy? Why? Based on the marketing strategy that Mary Kay utilizes, it is a multinational firm. The key field to differ an international firm from a multinational or transnational one is their marketing strategy. If a company is an international

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    Essay Length: 723 Words / 3 Pages
    Submitted: July 19, 2016 Autor: keith123
  • How Marketing Myopia Is Currently Viewed by Academics and Whether It Is Still Relevant to Today’s Business World

    How Marketing Myopia Is Currently Viewed by Academics and Whether It Is Still Relevant to Today’s Business World

    How marketing myopia is currently viewed by academics and whether it is still relevant to today’s business world How marketing myopia is currently viewed by academics and whether it is still relevant to today’s business world. A market is a place where the business gets recognition. Sometime the organization gets success but sometime they face failure due to wrong marketing phenomenon such as marketing myopia. It is a short sighted plan of marketing which leads

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    Essay Length: 1,093 Words / 5 Pages
    Submitted: August 18, 2016 Autor: Ranbir Singh
  • Business Opportunities in High Potential Developing Markets

    Business Opportunities in High Potential Developing Markets

    Case: Business opportunities in High Potential developing markets. Written analysis and communication I Submitted on 04th July, 2009 ________________ Letter of transmittal To Mr. David Sullivan, Vice president, sales From Alexandra Jones International division Date: 04th July, 2006 Attached report analyses the various alternatives for the expansion in the developing markets of Asia based on the criteria of timeliness, quality, capacity and scope of future growth. I recommend the acquisition of Quan thanh furniture, a

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    Essay Length: 2,231 Words / 9 Pages
    Submitted: September 5, 2016 Autor: Shubham Varshney
  • Faculty of Business Management and Professional Studies

    Faculty of Business Management and Professional Studies

    Faculty of Business Management and Professional Studies (FBMP) SEMINAR IN FINANCE GROUP PROJECT Project Title REPORT Subject Name SEMINAR IN FINANCE Subject Code FRS20503 Group Number No Name Matric No 1 SARANRAJ NAIDU A/L KALAISELVAN 012013050578 LECTURER MISS HARTINI Due Date 05/02/2016 Submission Date 05/02/2016 TRAITS TO BE SUCCESSFUL Date : 2nd February 2015 Time : 2pm – 5pm Venue: Lecture Theatre 714 ( MSU ) Topic : Traits to be Successful As a finance

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    Essay Length: 1,595 Words / 7 Pages
    Submitted: September 8, 2016 Autor: saranraj naidu
  • Emerging Technologies in the Global Business Market

    Emerging Technologies in the Global Business Market

    Thomas, Porter Emerging Technologies in the Global Business Market Jared Thomas and Alexa Porter Doctor Nikolaos Mykoniatis MARA 440 Texas A&M Galveston Abstract In this research paper, we will answer the question of what emerging technology will affect globalization most in the next decade. In order to solve this problem we must first understand how the history of technological advancement has shaped the world into a globalized society with complex and interlinked economies. The earliest

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    Essay Length: 5,635 Words / 23 Pages
    Submitted: October 10, 2016 Autor: Jared Thomas
  • To Obtain Information Regarding Student Perceptions About the Marketing Curriculam

    To Obtain Information Regarding Student Perceptions About the Marketing Curriculam

    1. Introduction There are various factors that students should consider when selecting marketing as a major at a higher education institution. The objective of this assignment is to obtain information regarding student perceptions about the marketing curricula. There are certain questions left unanswered that may be of importance to both students and researchers, namely; what students think should be part of the marketing curricula, who is responsible for marketing curricula, how students come to feel

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    Essay Length: 3,498 Words / 14 Pages
    Submitted: October 12, 2016 Autor: nushen
  • Datacorp Business Administration, Corporate Business and Control, Basic Course & Business Administration, Global Marketing

    Datacorp Business Administration, Corporate Business and Control, Basic Course & Business Administration, Global Marketing

    https://lh5.googleusercontent.com/21K_ilDAqdfEiCnYJ8xjfDnhpBM1U-PdmY0QNrNj5xHOCNFk33a1ES6efUpqoK4p2QPzarwK27KvmsGtAp1WUTuvhwhbuz3NeBPnka7Jyit1gmbh_hqSWMXZ4zUumZPN47kB-Egv ÖREBRO UNIVERSITY SCHOOL OF BUSINESS Business Administration Business Administration, Corporate Business and Control, Basic Course & Business Administration, Global Marketing Autumn 2016 B2B Marketing Week Assignment Group 25 Datacorp – An Executive Summary Mayer, Thomas - 960209 Nylander, Sebastian – 930719 Reimer, Miranda – 950912 Roumi, Saman - 951011 Relationships & Interactions in a Power/Dependence Perspective Datacorp is in a fairly simple network of actors, without any central figure, (see fig. 6.3 in Case

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    Essay Length: 1,693 Words / 7 Pages
    Submitted: October 13, 2016 Autor: Saman Roumi
  • Why It Is Important for Any Company to Have All Information About the Marketplace, Government and Customers Before Creating a Marketing Plan?

    Why It Is Important for Any Company to Have All Information About the Marketplace, Government and Customers Before Creating a Marketing Plan?

    Why it is important for any company to have all information about the marketplace, government and customers before creating a marketing plan? The marketplace is the economic system through which different companies compete with each other to sell products. If a company has information about the marketplace, they can better understand which competing products are already available to consumers, and potentially exploit their weaknesses in order to gain market share. They may also better understand

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    Essay Length: 284 Words / 2 Pages
    Submitted: October 14, 2016 Autor: Liz Storm

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