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Last update: February 15, 2015
  • Procter and Gamble (p&g) Marketing Case Study.

    Procter and Gamble (p&g) Marketing Case Study.

    Procter and Gamble (P&G) marketing case study. Introduction Procter and Gamble is the one of the finest multinational company in U.S.A. Procter & Gamble dealing with various businesses. It deals with various consumer products, like, pharmaceuticals, cleaning Supplies, Personal care, and pet supplies. It covers up maximum number of consumer affordable products, and the business stand one of the multinational company in America (Dyer, Dalzell and Olegario). P&G brands are prolifically sold across 180 different

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    Essay Length: 1,922 Words / 8 Pages
    Submitted: March 16, 2015 Autor: Aaron10
  • A Graduate Study Research Proposal Submitted to the College of Business and Accountancy of Palawan State University Puerto Princesa City, Palawan

    A Graduate Study Research Proposal Submitted to the College of Business and Accountancy of Palawan State University Puerto Princesa City, Palawan

    A COMPARATIVE STUDY BETWEEN PALAWAN STATE UNIVERSITY COLLEGE OF BUSINESS AND ACCOUNTANCY AND NATIONAL UNIVERSITY OF SINGAPORE BUSINESS SCHOOL IN RELATION TO ASEAN 2015 A GRADUATE STUDY RESEARCH PROPOSAL SUBMITTED TO THE COLLEGE OF BUSINESS AND ACCOUNTANCY OF PALAWAN STATE UNIVERSITY PUERTO PRINCESA CITY, PALAWAN IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE DEGREE OF MASTER OF ARTS IN MANAGEMENT STARLYN ATIENZA, MISHEL ANGIELIC G. CASTRO, MA. ED JOVELYN V. DE LOYOLA, YOLLY B. DEQUITO

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    Essay Length: 2,979 Words / 12 Pages
    Submitted: April 1, 2015 Autor: misha0207
  • The Business Marketing & Sales Plan

    The Business Marketing & Sales Plan

    Assignment 5 Marketing & Sales Plan Written Assignment 5: The Business Marketing & Sales Plan * Prepare a minimum of 3-Page document using the questions below as headings for your paper. Also prepare a PowerPoint that addresses each question. * Assignment 5 is due electronically to the instructor and all TAs by 5:00 PM on Friday, April 10th. Answer These Questions: 1. 2. 3. 4. USP Definition: * – Express your Unique Selling Proposition in

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    Essay Length: 524 Words / 3 Pages
    Submitted: April 8, 2015 Autor: patidiaze
  • Meredith: Thanks Good Marketing Information, Meredith Knows Women

    Meredith: Thanks Good Marketing Information, Meredith Knows Women

    Case Questions 1. Meredith’s marketing information system is its core capability. It is a massive database. Strength of the marketing information system is having produced the customer’s insights. This allows the company to understand the needs of the woman. This enables them to build relationships with their customers. On the other hand, a weakness of the marketing information system could be production problem. For example, you gather all the information about these women but

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    Essay Length: 341 Words / 2 Pages
    Submitted: April 30, 2015 Autor: Adija Brown
  • What Happens in a Market When Information Is Imperfect?

    What Happens in a Market When Information Is Imperfect?

    Amrit Bath Management Studies (Finance) Economics of Management 149027427 Mn1014 What happens in a market when information is imperfect? Introduction Markets are normally considered to have perfect information; perfect information that results in perfect competition. This notion assumes that participants of the market know the opportunities that are present in the market, as well as their respective prices. In addition, it is assumed that these participants have access to full information concerning the goods, or

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    Essay Length: 2,431 Words / 10 Pages
    Submitted: May 12, 2015 Autor: amritbath
  • A Market Research Study to Determine the Appropriate Marketing Mix for Traditional and online Courses

    A Market Research Study to Determine the Appropriate Marketing Mix for Traditional and online Courses

    CAMPUS CLASS OFFERINGS: A MARKET RESEARCH STUDY TO DETERMINE THE APPROPRIATE MARKETING MIX FOR TRADITIONAL AND ONLINE COURSES Prepared for Dr. Bob Ellis BUS 4250.20, William Carey University Prepared by Kerry Hudson Larry Rexford Julia Raynor Heather Cooper May 9, 2015 Team 1 BUS 4250.20, William Carey University Biloxi, MS May 9, 2015 Dr. Bob Ellis William Carey University Biloxi, MS Dear Dr. Ellis: As you have requested in the class syllabus and during class

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    Essay Length: 5,602 Words / 23 Pages
    Submitted: August 21, 2015 Autor: Heather West
  • Consumer Perceptions of Socially Responsible Consumption: Attitudes Among Chinese and German Business Students- a Comparative/ Contrastive Study

    Consumer Perceptions of Socially Responsible Consumption: Attitudes Among Chinese and German Business Students- a Comparative/ Contrastive Study

    Fachbereich Wirtschaftswissenschaften Studiengang International Management Fach- Sozial und Methodenkompetenz Bachelor Research Proposal Consumer perceptions of socially responsible consumption: Attitudes among Chinese and German business students- A comparative/ contrastive study Index 1 Title and Initial Statement of Research Question 2 Background 3 Statement of research objective 3.1 Primary research objective 3.2 Secondary research objective 3.3 Definition of terms 3.4 Detailed explanation of objectives 4 Research design and schedule 4.1 Approach 4.2 Methods of familiarisation: 4.3 Methods

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    Essay Length: 4,207 Words / 17 Pages
    Submitted: September 1, 2015 Autor: 6355864
  • Marketing Management - Blue Turtle Clothing Company Case Study

    Marketing Management - Blue Turtle Clothing Company Case Study

    Marketing Management COMM 2035 Module 10 Blue Turtle Clothing Company Case Study ________________ Executive Summary Carlie Melcher is owner of Blue Turtle Clothing Company (BTC), which began operations in May, 2003 with the opening of a seasonal clothing and accessories store in Sauble Beach, ON. BTC sold women’s casual and athletic clothing along with complementary products such as children’s clothing, accessories and emu oil. In addition to the store BTC distributed its clothing through two

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    Essay Length: 8,198 Words / 33 Pages
    Submitted: September 16, 2015 Autor: rduvell
  • Google Case Study Marketing

    Google Case Study Marketing

    Name: Madjeukou Teukeu Class: HRA Case: Google 1. Why did google change their selection process? How was the selection process changed? According to the case study, it has been proven that goggle changed their selection process for a couple of reasons. To begin with they switch their selection process because to accomplish their goals, to hire well rounded candidates who demonstrated abilities in the leadership, team work, and others not just those who did well

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    Essay Length: 441 Words / 2 Pages
    Submitted: September 17, 2015 Autor: 0045
  • A Research Study to Investigate the Effectiveness of Faith-Based Marketing

    A Research Study to Investigate the Effectiveness of Faith-Based Marketing

    FAITH MARKETING A Research study to investigate the Effectiveness of Faith-based Marketing (A Case Study of U.K Churches) Institution Name Course Tutor Date Chapter 1: INTRODUCTION The first chapter of the paper will present the thesis of the project by introducing it with a background of the current trends within marketing and justifies the relevancy of the research problem. In the next point, the purpose of the study is settled in order to build a

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    Essay Length: 9,911 Words / 40 Pages
    Submitted: September 24, 2015 Autor: kimaniizo
  • Application of Business Concepts to Case Study

    Application of Business Concepts to Case Study

    [430459146, Angela Sidoti, Wednesday 2-4pm] ASSESSMENT 2: Application of Business Concepts to Case Study Introduction Australia’s fitness industry has been developed steadily in recent years, and the growth of 24-hour gyms is remodelling the industry. Anytime Fitness and Jetts are among the best 24-hour gyms in Australia (D’Mello 2014). This report will describe and evaluate the business models of these two fitness clubs mainly using SWOT analysis, and draw a conclusion on which model is

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    Essay Length: 992 Words / 4 Pages
    Submitted: October 8, 2015 Autor: Xuanzhe Liu
  • Line Messaging Application - Case Study - Marketing Strategy Adapt to Changes in Culture.

    Line Messaging Application - Case Study - Marketing Strategy Adapt to Changes in Culture.

    “Shall we Line” – Case report written by范玉碧-楊喬誌-黃子玲-金茶怡 1. Overview about Line Line is a free messaging application which was introduced in June 2011. After 4 years, Line has owned 211 million users who active monthly, focusing in main markets such as Japan, Taiwan, Thailand, Indonesia and Spain. There are some milestones in its development which is described in following table: Time Event Details 2011 June Line started Free Message APP 2011 October Added voice

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    Essay Length: 1,228 Words / 5 Pages
    Submitted: October 19, 2015 Autor: Bich Pham Emerald
  • Cases for Practice - Marketing Colour – an Asian Paints Case Study

    Cases for Practice - Marketing Colour – an Asian Paints Case Study

    Cases for Practice Marketing Colour – An Asian Paints case study Paint Industry Paint product category is peculiar in many ways. Repainting frequency of 4 – 5 years and high cost of painting a home are the traits of a consumer durable category. However, requirement of a strong distribution system and lower consumer involvement are the traits of FMCG category. Consumers buy paint in containers whereas what they actually need a ‘painted surface’. In a

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    Essay Length: 2,274 Words / 10 Pages
    Submitted: October 31, 2015 Autor: Rajat Paul
  • Tip Top Market Case Study

    Tip Top Market Case Study

    OUANGO Wendrata Jean Bosco M69308 boscoouango@gmail.com Case 5 : Tip top Market 1. Analyse the data using the check sheet Complaints Date 06-01 06-08 06-15 06-22 06-29 07-06 07-13 07-20 07-27 total Store Problem III IIII III III II IIII II IIII IIII IIII IIII 40 Out Of Food Taste II IIII III IIII IIII II IIII IIII IIII II IIII IIII III IIII IIII 61 Food Problem IIII II IIII II IIII I IIII

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    Essay Length: 631 Words / 3 Pages
    Submitted: November 7, 2015 Autor: JEAN BOSCO Ouango
  • Business - Entering of a New Overseas Markets

    Business - Entering of a New Overseas Markets

    OGUACD1402 LECTURER: Mr Kevan Murphy ________________ Introduction This essay will examine the important for a business to assess the entering of a new overseas markets. Also explaining the process of evaluating overseas market, and evaluating risk at which starting a business in a country can affect the product. Furthermore linking a new product to an overseas country like Nigeria which has a lot of risk, must be evaluated before bringing in a new product into

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    Essay Length: 3,907 Words / 16 Pages
    Submitted: November 9, 2015 Autor: Ogunleye Wande
  • Financial Management - the Importance of Financial Information in Business

    Financial Management - the Importance of Financial Information in Business

    Activity 1 The Importance of financial information in business Financial information is an integral requirement for the businesses which is considered as backbone of the business management. Companies are able to achieve their financial goals based on the available financial information. The information which is presented in meaningful form in financial terms is normally available in the Profit and Loss Statement, Cash Flows Statement and Balance Sheet. Profit and Loss Statement shows the revenues and

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    Essay Length: 1,784 Words / 8 Pages
    Submitted: December 1, 2015 Autor: bilalayaz3rd
  • International Business Context - Cosmetics Market

    International Business Context - Cosmetics Market

    COURSEWORK BY ISABELLA ONITA STUDENT NUMBER: 14103503 INTERNATIONAL BUSINESS CONTEXT ________________ INTRODUCTION This report critically evaluates the situation in the cosmetic industry in the last five years (2010 – 2015). This report achieves this by using demand and supply curve, concept of price elasticity of demand and supply, excess supply and demand. In accordance to that the report discusses how these concepts and curves have affected the pricing strategy of L’Oreal. As well as discuss

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    Essay Length: 1,970 Words / 8 Pages
    Submitted: December 7, 2015 Autor: Isabella Onita
  • Marketing Management and the Critical Analysis Representing the Core Values and Applications Associated with the Health Care and Also in the Business Industry

    Marketing Management and the Critical Analysis Representing the Core Values and Applications Associated with the Health Care and Also in the Business Industry

    Assignment on Marketing Management ________________ Table of Contents Introduction Background of the Topic Understanding Competitive Advantage The way marketing philosophy and approach benefit the organization Anderson and Competitior Value Chain or the way it is being served Positioning nd differentiation can be improved Segmentation and Effectiveness Actions needed to be implemented Market Positioning, targeting and IMC Conclusion References ________________ Introduction This report is all about the marketing management and the critical analysis representing the core

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    Essay Length: 2,821 Words / 12 Pages
    Submitted: December 27, 2015 Autor: mhrokon7
  • Itm 470 - Information Security Management - Recommendation on Doing Business in Ireland

    Itm 470 - Information Security Management - Recommendation on Doing Business in Ireland

    Zachary Tanton Dr. Gordon Ramsey ITM 470 Information Security Management Recommendation on Doing Business in Ireland Table of Contents 1.0 Executive Summary 2.0 Introduction 2.1 Objective 2.2 Background Information 3.0 Analysis 3.1 Basic Organization of Company in the US 3.1.1 Privacy Position 3.1.2 Confidentiality Position 3.1.3 Business Ethics Position 3.1.4 EULA 3.1.5 Corruption Index 3.1.6 Internet Freedom & Government Control 3.2 Foreign Country 3.2.1 Privacy Position 3.2.2 Confidentiality Position 3.2.3 Business Ethics Position 3.2.4 EULA

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    Essay Length: 2,387 Words / 10 Pages
    Submitted: December 28, 2015 Autor: Zachary Tanton
  • Palm Computing Marketing Case Study

    Palm Computing Marketing Case Study

    https://fbcdn-sphotos-h-a.akamaihd.net/hphotos-ak-xpa1/v/t34.0-12/10937308_10204554505495364_920208695_n.jpg?oh=ca4d39e0f90d3837bb07b09abbad3e&oe=54B7B214&__gda__=1421336709_1da34ac9b267e7d0ae08aec0892bf981 PALM - Team Case Analysis IT Management Columbus Cohort, Team 6 Ann-Ina Olsen, Amina Parveen, Fabio Muroni, Jinyang Zhang, Li Wang, Simardeep Bhatia Introduction Palm Computing was established by Jeff Hawkins in January 1992, with support from venture capitalists and GRiD as parent company. Hawkins with Donna Dubinsky was responsible for the development of the tablet computer at GRiD systems and was working for a project named "Zoomer" under Tandy Corporation. But due to

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    Essay Length: 1,743 Words / 7 Pages
    Submitted: January 29, 2016 Autor: Gaurav Agarwala
  • Business Processes and Information Systems

    Business Processes and Information Systems

    Business Processes and Information Systems Business Processes and Information Systems Business Processes and Information Systems: Managing Information Systems Blanca D. Hernandez University of Phoenix ________________ Abstract With ever evolving technology advancing career moves and corporate decisions there is a great need for a shift in an organizations strategic thinking. Information systems is an essential part in a vast number of organizations today in a number of departments within each company from hiring employees, managing benefits,

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    Essay Length: 651 Words / 3 Pages
    Submitted: February 2, 2016 Autor: blancadhc
  • A Study on Strategic Approach to Global Markets

    A Study on Strategic Approach to Global Markets

    A Study on Strategic Approach to Global Markets In partial fulfilment of the requirements for Management 220 Strategic Planning Prepared by Louriane Mae Gallardo Ma. Francheska Kwan Lord John Luza Henry Ong Julianne Ruth Tan 27 January 2016 ________________ 1. Statement of the Problem How can LG Electronics manage to control local competition to maintain their standings in the emerging markets? 1. Objectives Generally, this study aims to provide a sound advice to LG Electronics

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    Essay Length: 917 Words / 4 Pages
    Submitted: February 5, 2016 Autor: Julianne Ruth Tan
  • Emirates National Oil Company - Sustainable Business Case Study

    Emirates National Oil Company - Sustainable Business Case Study

    Sustainable Business Case Study Emirates National Oil Company Emirates National Oil Company (ENOC) is a Dubai government owned corporation founded in 1993. ENOC is a multi-interest oil and gas group operating in Dubai and Northern Emirates in United Arab Emirates, though it is not operating in the state of Abu Dhabi, the largest among all emirates of the country. With its’ primary focus on developing both upstream and downstream activities in oil & gas sector

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    Essay Length: 795 Words / 4 Pages
    Submitted: February 29, 2016 Autor: algologics
  • E-Marketing Dji Case Study

    E-Marketing Dji Case Study

    IDS 518 E-Marketing DJI CASE STUDY Ritvik Raj Srivastava UIN: 652594939 1.a. Describe the "Customer Experience" that DJI’s Frank Wang Tao wanted DJI’s products to deliver in 2009 (when DJI chose to develop quad-copters). What were the key features and problems that Frank faced in delivering this customer experience? What factors needed to be considered in developing the first generation of DJI products in a start up company? What motivated Frank to shift from helicopter

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    Essay Length: 9,327 Words / 38 Pages
    Submitted: March 3, 2016 Autor: Ritvik Srivastava
  • A Study of Impact of Selected Marco Economic Variables on Indian Stock Market Index

    A Study of Impact of Selected Marco Economic Variables on Indian Stock Market Index

    For Office Use: Grade Dissertation Proposal A STUDY OF IMPACT OF SELECTED MARCO ECONOMIC VARIABLES ON INDIAN STOCK MARKET INDEX SUBMITTED TO Prof. Nirmal Soni By: Simranjeet Singh Chokdayat Roll No: - 141255 Section: - B Batch: MBA-FT (2014-2016) Institute of Management, Nirma University Date of Submission: 12th, October 2015 A Study of Impact of Selected Marco Economic Variables on Indian Stock Market Index Introduction One of the G-20 major economy, a member of BRICS

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    Essay Length: 3,482 Words / 14 Pages
    Submitted: March 8, 2016 Autor: schokdayat

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