Procter and Gamble (p&g) Marketing Case Study.

Procter and Gamble (P&G) marketing case study.

Introduction

Procter and Gamble is the one of the finest multinational company in U.S.A. Procter & Gamble dealing with various businesses. It deals with various consumer products, like, pharmaceuticals, cleaning Supplies, Personal care, and pet supplies. It covers up maximum number of consumer affordable products, and the business stand one of the multinational company in America (Dyer, Dalzell and Olegario). P&G brands are prolifically sold across 180 different countries, to 4.2 billion all around the world. This company has spread its business all over the world and the company brand value is also very high, and popular.

Analysis Framework

P& G Company have the business framework to look after. They deal with several countries, with maximum number of branches to look after the framework. To manage and monitor the huge business company most important thing is need that a right and conceptual framework. Currently P& G has the recognize innovator in business world. With the right framework business this company placing 132 products on the top 25 pacesetters list.

To establish this large set up business, companies have the marketing concept right. Marketing is the most important part in business. In recent world marketing has the vital part to enlarge the business. Marketing now divide in tow part in recent days. As the company objective is connecting more people by satisfying them. So it also has some clear objective to research on particular filed, and their work. Objectives are which how much marketing engaging the U.K. consumers and around the world. In recent days individuals are getting so busy that they cannot afford much time to spend some time in stores (Galbraith). Networking marketing has huge impact in business in recent days. So it is important to build a stronger social marketing power, so that sales can effect with that, and as well as to connect more face to –face marketing network to connect the business product with everyone. And as we know P&G Company mostly deals consumer affordable goods, so marketing is very important to grow the business. We discuss more about digital marketing in this case study.

Marketing Rule and Policy

Marketing is the essential part in sales, to enlarge the sales marketing have to do for the business. Without marketing business sales can’t grow. In marketing have some rules and policy to be maintained. Firstly in digital marketing maintained the internet rules and policy, that providing data in network sites are highly confidential and strictly maintained by the group of people who are engaging for this work.

Encourage senior scientist and their managers from business units develop individual relationships with the customer, and attract the people.

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