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Last update: February 15, 2015
  • Divine Chocolate’s Business Model. Can This Model Be Successful in the Market Conditions of the 21st Century?

    Divine Chocolate’s Business Model. Can This Model Be Successful in the Market Conditions of the 21st Century?

    Divine Chocolate’s business model. Can this model be successful in the market conditions of the 21st century? Introduction Chocolate has become a fast-growing favourite food in the world. It is produced from cocoa which is mostly grown in regions located close within the equator. Ivory coast is the world’s largest cocoa growing country supplying 40% of the world. In the process of making chocolate, many manufacturers of chocolate face several environmental, economic and ethical difficulties.

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    Essay Length: 1,727 Words / 7 Pages
    Submitted: October 26, 2016 Autor: Honoured Chambwera
  • Marketing Generational Case Study

    Marketing Generational Case Study

    Case 3: Generational Marketing and Social Media CASE ASSIGNMENT & CASE SUBMISSION FORMS: Student Name: _______________________________ Part 1: Generational Characteristics. [50 points] The table below has space for 10 demographic and psychographic characteristics that can be used by marketers distinguish among these 3 generations. Eight characteristics have been identified; you must identify 2 others. Complete the information for each characteristic & generation; make sure to provide source of data in the table (if appropriate). CHARACTERISTIC

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    Essay Length: 2,321 Words / 10 Pages
    Submitted: November 13, 2016 Autor: neesy
  • Ethics Business Studies

    Ethics Business Studies

    NAME: WONG FUI YUN UB NUMBER: 14032066 MODULE TITLE: ETHICS IN BUSINESS AND SOCIETY MODULE CODE: MAN0812M MODULE LECTURER: MR DARWIN JOSEPH TITLE OF COURSEWORK: AN ETHICAL DILEMMA, PRODUCING TOYS – CHILD’S PLAY? WORD COUNT: 999 WORDS DATE OF SUBMISSION: 4TH AUGUST 2016 ________________ Introduction Kantian deontology, also known as duty-based ethics, consists a Greek word, ‘deon’ meaning duty, was introduced by a great philosophers Immanuel Kant, states that activities must be guided by universalizable

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    Essay Length: 1,125 Words / 5 Pages
    Submitted: November 27, 2016 Autor: Claudia Wong
  • Busi 2208 Marketing Case Analysis: Fitbit

    Busi 2208 Marketing Case Analysis: Fitbit

    Executive Summary Fitbit, as a company that started with clip-on activity trackers that was used to record the number of steps and calories consumption, is currently occupying big market share in wearable devices market. Fitbit offers many devices that differ from functions and designs. The strength and reason of success are based on devices’ thoughtful functions. The functions show care, openness, compatibility, advance, commitment and convenience. In recent years, many companies such as Apple, Samsung,

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    Essay Length: 5,819 Words / 24 Pages
    Submitted: December 7, 2016 Autor: NeilGill
  • Benjy’s Business Case Study

    Benjy’s Business Case Study

    Benjy’s Business case study Sumeet Aggarwal: 38451 1. Analyze the state of Benjy’s business using Porters 5 forces. Rivalry among Players: There are many firms of different sizes competing in this industry environment. * Large number of Brick and Mortars electronic firms in the retail market * Large number of Online firms in the retail market * High aggressiveness of electronic retail firms to get the market share. * Great pressure on Profitability. * Higher

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    Essay Length: 563 Words / 3 Pages
    Submitted: December 20, 2016 Autor: sumeet
  • Benjy’s Business Case Study

    Benjy’s Business Case Study

    Benjy’s Business case study Sumeet Aggarwal: 38451 1. Analyze the state of Benjy’s business using Porters 5 forces. Rivalry among Players: There are many firms of different sizes competing in this industry environment. * Large number of Brick and Mortars electronic firms in the retail market * Large number of Online firms in the retail market * High aggressiveness of electronic retail firms to get the market share. * Great pressure on Profitability. * Higher

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    Essay Length: 563 Words / 3 Pages
    Submitted: December 20, 2016 Autor: sumeet
  • Multi-Level Marketing, What Businesses Can Do?

    Multi-Level Marketing, What Businesses Can Do?

    Anh Nguyet Nguyen Writing Problem-Solution Dec 11th, 2015 Multi-level Marketing, What Businesses Can Do? According to Emily Maltby and Angus Loten (2012), in the article “Fewer Start-Ups? Depends Whom You Ask,” “approximately 543,000 businesses get started each month” (para 15). In the beginning, new businesses are unable to compete with large companies in the form of marketing and advertising. In general, multi-level marketing is the fastest way for smaller companies to bring products to consumers.

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    Essay Length: 1,286 Words / 6 Pages
    Submitted: December 21, 2016 Autor: Nguyet Nguyen
  • Understanding the Business of Private Tutorial Center of Froebel’s Kiddie Camp: A Case Study

    Understanding the Business of Private Tutorial Center of Froebel’s Kiddie Camp: A Case Study

    CHAPTER I INTRODUCTION AND ITS BACKGROUND INTRODUCTION Starting a preschool tutorial center takes time and patience since you'll need to navigate government guidelines and regulations for childcare facilities and interacting with kids. But this can be a rewarding business option for individuals who enjoy spending time with children and teaching in an early childhood environment. Preschool tutorial centers may start small and then expand to include additional children, teachers or facilities over time. http://smallbusiness.chron.com/start-up-preschool-tutorial-center-12625.html Nowadays,

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    Essay Length: 1,092 Words / 5 Pages
    Submitted: January 3, 2017 Autor: Charisseanne
  • Information Technology Support for Business

    Information Technology Support for Business

    Content Content Task 1 Task 1: Introduction 1.1 – History of Internet 1.2 – What is Internet, how does it works 1.3 – Internet in Malaysia 1.4 – How internet change us 1.5 – The Way We See Things 1.6 – The Way We Think 1.7 – The Way We Connect 1.8 – The Way We Communicate Task 1: Conclusion Task 1: References Task 2 2.1 - Introduction 2.2 – What is mobile devices 2.3

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    Essay Length: 3,238 Words / 13 Pages
    Submitted: January 15, 2017 Autor: Ronnie Hiing
  • Marketing Strategy of a Services Business

    Marketing Strategy of a Services Business

    Marketing Services Executive Aircraft Services ________________ Macintosh HD:Users:christellebbos:Desktop:ExecutiveAircraftSvs_biglogo.png TABLE OF CONTENTS About the Company…………………………………………………………………………………page 3 Services Offered………………………………………………………………………………………page 3-5 Services Marketing Mix……………………………………………………………………………page 6-7 * 7Ps……………………………………………………………………………………………….page 6 * Core Product…………………………………………………………………………………page 6 * Supplementary Services………………………………………………………………...page 6 * Flowchart of the Service………………………………………………………………...page 7 Competition……………………………………………………………………………………………..page 8 * Emerald Jet……………………………………………………………………………………page 8 * Cedar Jet………………………………………………………………………………………..page 9 * Imperial Jet……………………………………………………………………………………page 10 Blueprinting Services……………………………………………………………………………….page 11 Service Recovery……………………………………………………………………………………...page 12 Services Marketing Triangle………………………………………………………………………page 13 Services Marketing Strategies.…………………………………………………………………..page 14 Jay Customer Incidents……………………………………………………………………………..page 14 The Servicescapes Model…………………………………………………………………………..page 15

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    Essay Length: 1,323 Words / 6 Pages
    Submitted: January 16, 2017 Autor: ChristelBL
  • Case Study I – Is Social Business Working Out?

    Case Study I – Is Social Business Working Out?

    Case Study I – Is Social Business Working Out? Florida Tech BUS5460 Management Information Systems 5/8/2016 ________________ The case study, Is Social Business Working Out?, is a discussion on the challenges of adopting a business social network and provides two examples in NASA Goddard Space Flight Center and Red Robbin that ended up at opposite ends of realizing a business social network for their organizations. Although social network tools account for 20% of online activity,

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    Essay Length: 1,577 Words / 7 Pages
    Submitted: January 16, 2017 Autor: Mark Dietrich
  • Case Study for Information Systems

    Case Study for Information Systems

    MGT 205-001 Information Systems Instructor: Asish Satpathy, Ph.D., MBA Case 1 Beijia Fan 861246229 Jiaxuan Liu 861309418 Xiaobin Cai 861241399 Yuchuan Liang 861312682 Jang Kyun Cho 861312205 2-13.List and describe the technologies used in this case study. 1). Global Positioning System (GPS) satellite-based navigation systems. The GPS computer receives signals from earth-orbiting satellites to track each piece of equipment’s location and where it has gone. The system issues instructions for hoses to deliver precise amounts

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    Essay Length: 1,116 Words / 5 Pages
    Submitted: January 17, 2017 Autor: jiaxuan1018
  • The Analysis Study of Marketing Fevicol from India to Japanese Market Based on Marketing Mix Strategies

    The Analysis Study of Marketing Fevicol from India to Japanese Market Based on Marketing Mix Strategies

    MBA 523: International Marketing The Analysis Study of Marketing Fevicol from India to Japanese Market Based on Marketing Mix Strategies Section: S16N70 Written by: Pratik R Bhatia Yuan Mi This report is submitted in partial fulfillment of the requirements of the course International Marketing MBA 523, Spring 2016 Faculty of Management Vancouver Island University Nanaimo, BC, Canada (April 04, 2016) ________________ Summary The report provides an analysis study of introducing Fevicol, the top selling adhesive

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    Essay Length: 4,228 Words / 17 Pages
    Submitted: January 23, 2017 Autor: wushizhong2000
  • 3m Marketing Case Study

    3m Marketing Case Study

    SHORT CASELETS 3M 3M is an industrial giant that is well known for its innovative practices. With consistent regularity, the company introduces numerous new products each year, and adds successful new divisions. It is interesting to see how a project gets started at 3M. Let us suppose someone working in the product development group in a division comes up with an idea. He first does the normal thing by going to the direct boss to

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    Essay Length: 1,911 Words / 8 Pages
    Submitted: March 4, 2017 Autor: Kumara raja
  • Motivating and Engaging Employees for Better Business. a Virgin Media Case Study

    Motivating and Engaging Employees for Better Business. a Virgin Media Case Study

    Virgin Media Case Study In its most basic sense, motivation is the need or desire to do something. Our individual experiences and circumstances shape our desires and needs, and these differences shape our motivation, and determine what we will be motivated to pursue. In a business setting, each day, an employee comes to work with a particular reason, or motivation, to be there. For some people, a place of employment offers financial security and social

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    Essay Length: 1,095 Words / 5 Pages
    Submitted: April 17, 2017 Autor: guchi bangz
  • Mkt 5321 - Marketing Information Systems

    Mkt 5321 - Marketing Information Systems

    James Gregory Mkt 5321 Marketing Information Systems (MIS) and Marketing Research Systems (MRS) are similar in that both systems are data driven approaches to analyze and intelligently make better marketing decisions to benefit the firm. However, although they are both marketing research approaches, they do have several differences and are used to execute on different agendas. A Marketing Information System (MIS) is similar to a database of relevant marketing information that is collected and stored

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    Essay Length: 1,089 Words / 5 Pages
    Submitted: April 23, 2017 Autor: jgreg86
  • Business Marketing Plan

    Business Marketing Plan

    Marketing Plan Types of Research Interviews Interviews are a good source of primary research and allow you to get the exact information you want for your business’s knowledge and understanding of their target markets opinions. In terms of my business “SO FRESH”, the interview process will ensure that I get the information needed to make my business successful, it is vital that I record every part of this process either by writing it down or

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    Essay Length: 546 Words / 3 Pages
    Submitted: May 5, 2017 Autor: fazxo
  • Marketing Global Case Study

    Marketing Global Case Study

    Good evening, my name is Yoshi and today I will be discussing case study 16.1 “Volkswagon aims for the top” (Next slide). To begin today’s presentation, I will introduce the case with a brief overview which identifies the critical facts and relevant information of the case. In this, I will address Volkswagen’s company background, their strategic elements of competitive advantage, the implications of past global expansions and, finally, their product strategy and their effects on

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    Essay Length: 2,339 Words / 10 Pages
    Submitted: May 26, 2017 Autor: yoshiQ
  • Bus312 Allstate Case Study (marketing)

    Bus312 Allstate Case Study (marketing)

    Bus. 312. Allstate: Bringing Mayhem to the auto insurance advertising wars. Due April 4, 2017 Team 5. Garrett O’Connor, Tiffany Winters, Westin Millard, Jeff Kim, Julian Garcia. Through their clever “Mayhem” advertising campaign, Allstate has put a contemporary, attention-grabbing twist on the company’s long standing slogan, “You’re in good hands with Allstate”, helping to position the brand as a superior alternative to price-oriented competitors. Mayhem doesn’t just describe the Allstate campaign, it characterizes the entire

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    Essay Length: 1,394 Words / 6 Pages
    Submitted: June 16, 2017 Autor: Kenneth Chandler
  • Marketing Management- Dogfight over Europe Case Study

    Marketing Management- Dogfight over Europe Case Study

    DOGFIGHT OVER EUROPE: RYANAIR (A) Ryanair is a newly established airline with one year of experience under its belt of flying passengers between Waterford and Gatwick airport. The founders of Ryanair are the two brothers, Cathal and Declan Ryan, who feel the 14-seat turboprop that flies on this route has established itself well. They now wish to commence service between Dublin and London, and have announced the same. However, this is reputedly one of the

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    Essay Length: 1,607 Words / 7 Pages
    Submitted: July 23, 2017 Autor: sree29m
  • A Study of Marketing Models of Fast Fashion Brand

    A Study of Marketing Models of Fast Fashion Brand

    A study of Marketing Models of Fast Fashion Brand A Thesis Presented to the Faculty of Binhai School of Foreign Affairs Tianjin Foreign Studies University In Partial Fulfillment Of the Requirements for the Degree Bachelor of Arts By Jiang Yun December, 2016 Contents Abstract(in Chinese) I Abstract(in English) II I. Introduction 1 II. Literature review 2 2.1 The definition of Fast fashion 3 2.2 The development of the Fast Fashion 6 III.The marketing strategy

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    Essay Length: 3,800 Words / 16 Pages
    Submitted: July 23, 2017 Autor: sunnyai114
  • Marketing 741 - Mountain Dew Case Study

    Marketing 741 - Mountain Dew Case Study

    Alternative Selection: Which two advertisements should Mountain Dew select? Kenan-Flagler Business School NAME Marketing 741 SECTION Executive Summary I recommend that Mountain Dew selects the Cheetah and Bohemian Rhapsody ads as the two scored the highest on the 4 criteria. Case Analysis Developing Criteria for Communications Assessment The first dimension of criteria on which we should judge the advertisements is the appeal to target audiences. Mountain Dew wants to appeal to a younger audience, particularly

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    Essay Length: 1,276 Words / 6 Pages
    Submitted: September 24, 2017 Autor: Gregory Bantista
  • Business Case Study of Apple

    Business Case Study of Apple

    CHAN Michael Kai Yau (UID: 3035283156) 1. Background Information Apple has received criticisms about the unethical practices of its supply chain. The violation of labour rights and environmental pollution are consequences of Apple’s failure in monitoring its outsourced production. The harm in reputation and subsequent loss in profit have therefore urged Apple to take on Corporate Social Responsibilities (CSR) within its supply chain. 1. Key Issues of Apple’s Supply Chain 1. Violation of Labour Rights

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    Essay Length: 878 Words / 4 Pages
    Submitted: October 1, 2017 Autor: Michael Chan
  • Association for the Study of International Business

    Association for the Study of International Business

    Association for the Study of International Business E1 陈鑫柯 CHEN XINKE 1409853U-B011-0128 1. Steps: (1) The content hosted on your website must consist primarily of scholarly articles - journal papers, conference papers, technical reports, or their drafts, dissertations, pre-prints, post-prints, or abstracts. But content such as news or magazine articles, book reviews, and editorials is not appropriate for Google Scholar; (2) Documents larger than 5MB, such as books and long dissertations, should be uploaded to

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    Essay Length: 629 Words / 3 Pages
    Submitted: November 8, 2017 Autor: xinke chen
  • Importance of Marketing in Business World

    Importance of Marketing in Business World

    Importance of Marketing in Business World and Challenge of Marketers Today By FONG Jia Ling “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners, and society at large” (Boone and Kurtz, 2013:7). Undoubtedly, businesses cannot survive without marketing. Today, Malaysia’s recruitment market is expected to see strong hiring of sales and marketing professionals (Jayaram, 2016). The job post related such as

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    Essay Length: 2,411 Words / 10 Pages
    Submitted: December 5, 2017 Autor: Jia Ling

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