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Marketing Strategy of a Services Business

Autor:   •  January 16, 2017  •  Research Paper  •  1,323 Words (6 Pages)  •  711 Views

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Marketing Services

Executive Aircraft Services


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TABLE OF CONTENTS

About the Company…………………………………………………………………………………page 3

Services Offered………………………………………………………………………………………page 3-5

Services Marketing Mix……………………………………………………………………………page 6-7

  • 7Ps……………………………………………………………………………………………….page 6
  • Core Product…………………………………………………………………………………page 6
  • Supplementary Services………………………………………………………………...page 6
  • Flowchart of the Service………………………………………………………………...page 7

Competition……………………………………………………………………………………………..page 8

  • Emerald Jet……………………………………………………………………………………page 8
  • Cedar Jet………………………………………………………………………………………..page 9
  • Imperial Jet……………………………………………………………………………………page 10

Blueprinting Services……………………………………………………………………………….page 11

Service Recovery……………………………………………………………………………………...page 12

Services Marketing Triangle………………………………………………………………………page 13

Services Marketing Strategies.…………………………………………………………………..page 14

Jay Customer Incidents……………………………………………………………………………..page 14

The Servicescapes Model…………………………………………………………………………..page 15

New Segments to Target…………………………………………………………………………...page 16

Conclusion……………………………………………………………………………………………….page 17

References……………………………………………………………………………………………….page 18


About the Company

Executive Aircraft Services was founded in 1996 and is headquartered in Beirut.

It is the leader in private aviation services and operates out of the general aviation terminal at Rafic Hariri International Airport.

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