A Proposal to Establish an E Business to Market Free Term Papers
3,476 A Proposal to Establish an E Business to Market Free Papers: 76 - 100 (showing first 1,000 results)
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The Strategic Planning - Differences of International and Domestic Market Planning
Introduction The strategic marketing planning of any business can be summarised in to three broad components like 1. The analysis of its micro and macro environments like its potential customers, its competitors, the economic, political and the technological standing etc 2. The analysis and interpretation of the company's broad activity with respect to its marketing mix 3. The analysis of its marketing system; like marketing research, objectives etc [William C. Taylor and Alan M. Webber]
Rating:Essay Length: 2,860 Words / 12 PagesSubmitted: March 8, 2011 -
Marketing Strategy of Vodafone in India
INTRODUCTION- VODAFONE ESSAR Vodafone Essar in India is a subsidiary of Vodafone Group Plc and commenced operations in 1994 when its predecessor Hutchison Telecom acquired the cellular license for Mumbai. Vodafone Essar now has operations in 23 circles with over with over 85.82 million customers**. Vodafone has partnered with the Essar Group as its principal joint venture partner for the Indian market. Vodafone Essar is owned by Vodafone 67% and Essar Group 33%. The company
Rating:Essay Length: 4,159 Words / 17 PagesSubmitted: March 8, 2011 -
Business Statistics
From the research conducted it was found that the customers with a balance greater than $100,000 did not conduct their banking in the morning, rather, in the afternoon. This conclusion can be made by the use of the techniques, of descriptive analysis and hypothesis testing. In this example it was noted that a two tailed test was needed as the statistical hypothesis was directionless, meaning the alternate hypothesis can be either greater than or less
Rating:Essay Length: 466 Words / 2 PagesSubmitted: March 8, 2011 -
Financial Proposal Contruction Manager
Introduction - The Board of Directors of Shooting Star Telecommunications, hereinafter referred to as Shooting Star, is seeking proposals from qualified construction and design consultant firms, hereinafter referred to as the Construction Manager, to provide construction management services for the construction of the Addition and Renovation to the Shooting Star Telecommunication Office Headquarters located at 3320 Shooting Star Drive, as described below. Understanding the Objectives - Shooting Star Telecommunications is a progressive telecommunications company employing
Rating:Essay Length: 368 Words / 2 PagesSubmitted: March 8, 2011 -
Defining Marketing
Defining Marketing Defining marketing: "According to The American Marketing Association offers the following formal definition: Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders" (Kotler & Keller, 2009,. p. 5) The definition can be distinguished between a social and managerial definition, which shows the role that marketing plays in our society. An
Rating:Essay Length: 292 Words / 2 PagesSubmitted: March 8, 2011 -
Search Engine Marketing
The purpose of this document is to analyze Search Engine Marketing Techniques and the different ways to get your website to show up on Internet search engine results pages. Search Engine Marketing, or SEM, is the process of marketing a website via search engines. After thoroughly researching SEM, I determined that there are three main strategies: 1. Search Engine Optimization (SEO) 2. Pay-Per-Click advertising (PPC) 3. Paid Inclusion SEO - is the process of improving
Rating:Essay Length: 3,591 Words / 15 PagesSubmitted: March 8, 2011 -
Colgate Palmolive Marketing Case
This recommends that the new super-premium Precision toothbrush be launched as a niche product on February 10, 1993. Implementation will take place within 120 days of approval. A niche launch strategy will result in a 17.3% increase in firm-wide profitability by the second year (See pro forma income statement and accompanying assumptions in Exhibits 1). In 1991, Colgate-Palmolive (CP) was number one in the US toothbrush market. However, CP is not represented in the most
Rating:Essay Length: 638 Words / 3 PagesSubmitted: March 8, 2011 -
Ethical Issues in Marketing
· Run the Analyzing Ethical Issues in Marketing simulation. What type of ethical dilemmas did you encounter when you had to make key decisions in the simulation? How did these dilemmas affect the decisions you made? The main issue I encountered in the Ethical Issues Simulation was finding that balance between social responsibility and profits. In each scenario, I was faced with an option to make the best decision for the company or for the
Rating:Essay Length: 549 Words / 3 PagesSubmitted: March 8, 2011 -
Mkt640-0903a-02 - Manageial Approach to Marketing
MKT640-0903A-02 Type your Paper Title A Managerial Approach to Marketing Project Type: Unit 1 Individual Project July 26, 2009 Abstract NOTE: no indentation is required. The next page will be an abstract; "a brief, comprehensive summary of the contents of the article; it allows the readers to survey the contents of the article quickly" (Publication Manual, 2001). The length of the abstract should be xx words (x sentences) depending on the length of the body
Rating:Essay Length: 1,305 Words / 6 PagesSubmitted: March 8, 2011 -
Marketing Strategy for Citycell Alap
Marketing Strategy for CityCell ‘Alap' 1.0 Introduction 1.1 Origin of the Report The course instructor of Consumer Behavior, Mr. Syed Munir Khasru assigned us to develop a report on a particular product and design its marketing strategies with respect to the dynamics of Consumer behavior. We decided to work on the CityCell Digital's latest package – ‘Alap'. 1.2 Objectives The main objective of this research is to find out the strategies to successfully establish and
Rating:Essay Length: 3,196 Words / 13 PagesSubmitted: March 8, 2011 -
Business Strategy for Coffee
i. Executive summary 1.0 General Business description 1.1 Business concept 1.2 Vision statement 1.3 Mission statement 1.4 key success factor 1.5 Capital requirement 2.0 Product and services 2.1 Product description 2.2 Service description 3.0 Marketing plan 3.1 Market size 3.2 Target market 3.3 Market statistics and trends 3.4 Competitive environment 3.5 Swot analysis 3.6 Business risks 4.0 Marketing plan 4.1 Pricing strategy 5.0 Operation plan 5.1 Milestones 5.2 Operational support systems 6.0 Human resource plan
Rating:Essay Length: 928 Words / 4 PagesSubmitted: March 8, 2011 -
Relationship Marketing in Content of Malaysia
Relationship involves at least two persons and this relationship must be build consistently. Relationships will only happen where they respect each other and what each other brings to the relationships, thereby it will increase their contribution to the overall value of the relationship (Batterly, 2004). Relationship marketing is a kind of strategy that fosters customer loyalty, interaction and long-term engagement; it does not happened between a business and customer, as well as supplier, competitors, etc.
Rating:Essay Length: 704 Words / 3 PagesSubmitted: March 8, 2011 -
E-Business Application Development for a Nike Concept Store
Introduction This project is an E-Business application development for a Nike Concept Store, so the application should be able to support and guide the user about the Nike products in the store. This application has five main pages which include; Home, Nike Men, Nike Women, Nike Kids, and Contact us page. The home page is simply about the Nike store and it introduces the user to the Nike products. The Nike Men is the second
Rating:Essay Length: 409 Words / 2 PagesSubmitted: March 8, 2011 -
Importance of Marketing
Importance of Marketing Many organizations may think little of marketing or may not be aware of the clear advantages of this successful tool. Various definition of marketing is readily available so one can at least have an idea of what marketing incorporates. As one reviews this paper, three definitions of marketing with one being personal will be available. Based on these definitions, an explanation of the importance of marketing in organizational success will be provided.
Rating:Essay Length: 1,129 Words / 5 PagesSubmitted: March 8, 2011 -
The Value Relevance of Fair Value Accounting to Market Returns
Around the world, financial statements are prepared to be interpreted by internal and external users. Traditionally, the view on accounting and its role differ around the world1. This variation can be due to culture, legal or economic reasons. Traditionally there is a difference between the Anglo-Saxon parts of the world and continental Europe. To generalize, accounting regulations in the Anglo-Saxon countries is focused on informing outside investors, giving grounds for investment decisions. The regulations in
Rating:Essay Length: 290 Words / 2 PagesSubmitted: March 8, 2011 -
Business Ethics - Why Good People Do Bad Things
FROM THE DESK OF WENDY HARPER CONFIDENTIAL ADVICE TO CHARLES MARK RE: PENASCO PENSION ISSUE November 17, 2010 Charles – As promised in our telephone conversation on 15 November, I am providing you with my views on PENASCO's pension crisis. This memo includes the background research that I conducted in advance of our conversation, and at the end details what I believe the company should do to overcome some of the shortfalls described. 1. Why
Rating:Essay Length: 1,892 Words / 8 PagesSubmitted: March 8, 2011 -
Business Policy - Strategic Management Approach
Personal Reflections: The strategic management approach has to be top-down. Although the bottom line of a company may have very good ideas about taking the business to the next level, it is only the top-management that can make provisions to implement those ideas, while encouraging all the employees to think about ways in which they could make the business sustainable. Business processes sometimes will have to be re-engineered in order to implement the outcomes of
Rating:Essay Length: 855 Words / 4 PagesSubmitted: March 8, 2011 -
Business Environment
Business environment is a set of political, economic, social and technological (PEST) forces that are largely outside the control and influence of a business, and that can potentially have both a positive and a negative impact on the business. http://www.1000ventures.com/business_guide/business_environment.html The rules governing the four freedoms of movement – for goods, services, people and capital – are not, by themselves, sufficient to achieve the objectives of the Single Market. These objectives can be fully achieved
Rating:Essay Length: 333 Words / 2 PagesSubmitted: March 8, 2011 -
Marketing Management - Youcan Group
Executive summary This report is one real practice to feel the situation of business battlefield. Under the assignments' requires that we try to do the corporation with Youcan Foods International Ltd to help them design the plan to entry the global market. In this report, we are simple describe the Youcan's general situation to introduce what services or products they can provide into the market. At the following we provide the mission and vision of
Rating:Essay Length: 793 Words / 4 PagesSubmitted: March 8, 2011 -
B2b Marketing
Ind Mkt(1-2) BUSINESS (B2B) MARKETING BASIC PRINCIPLES OF CONSUMER MARKETING ARE EQUALLY APPLICABLE TO BUSINESS MARKETING. 1. COMPANIES CAN OUTPERFORM COMPETITION IF THEY CAN MOVE FROM A PRODUCT AND SALES ORIENTATION TO A MARKETING PHILOSOPHY. 2. THE KEY IS TO DEVELOP A SUPERIOR VALUE PROPOSITION AND SUPERIOR VALUE DELIVERY SYSTEM. 3. TOTAL QUALITY IS THE KEY TO VALUE CREATION AND CUSTOMER SATISFACTION. BUSINESS MARKETING IS THE BACKBONE OF THE HIGH STANDARD OF LIVING ENJOYED BY
Rating:Essay Length: 659 Words / 3 PagesSubmitted: March 8, 2011 -
Marketing Mix
A marketing mix is a combination of marketing tools that are used to satisfy customers and company objectives. Consumers often call the marketing mix "the offering." It is controlled by the following variables often referred to as the four Ps in marketing: * Product * Price * Place (Distribution) * Promotion By using variations of these four components you have the ability to reach multiple consumers within your target market. For many a product is
Rating:Essay Length: 289 Words / 2 PagesSubmitted: March 8, 2011 -
Nestle Malaysia Marketing Strategy
Table of Contents Introduction 2 Company Background 2 Objective 3 Vision 3 Mission 3 Internal and External Micro Environment 4 Marketing Environment of Nestle 4 Internal Environment 4 Micro Environment 4 Macro Environment 7 Key success Factors 8 SWOT Analysis 9 Strengths 9 Weakness 9 Opportunities 10 Threats 10 Strategic Trust 11 Marketing Mix (7 Ps) for Nestle Malaysia 14 Action Plan 16 Income Statement 17 References 18 Introduction In this research work the
Rating:Essay Length: 4,332 Words / 18 PagesSubmitted: March 8, 2011 -
Descriptive Proposal of the Goal - Book Review
The Goal This book is a management-oriented book which is written by Dr. Eliyahu Goldratt who is a business consultant. His Theory of Constraints has become a model for systems management. First, it was published in 1984, however has been revised and published every 10 years. It is commonly used in college courses and business world with a focus towards the Theory of Constraints. It aims to apply people these concepts in real life. It
Rating:Essay Length: 279 Words / 2 PagesSubmitted: March 8, 2011 -
The Extent to Which Hrm Practices Should Be Designed to Fit with the Business Strategy
Business Strategy can be defined as the direction in which an organization wishes to move and establishes the framework for action through which it intends to get there. The purpose of the strategy is to maintain a position of advantage by capitalizing on the strengths of the business and minimizing on the weaknesses. On the other part, According to Fisher, Schoenfeldt and Shaw (1999) Human Resource management involves all management decisions and practices that directly
Rating:Essay Length: 500 Words / 2 PagesSubmitted: March 8, 2011 -
Trends in Server Market - Smaller Drivers Way into Servers
Smaller drivers way into servers SAS 2.5 inch drives are finding their way into servers for both high performance as well as higher capacity. The Seagate Constellation is one example of a small form factor that offers 1 Tb of space. "Despite declarations that the hard disk drive is dead, what is alive is the industry's evolving movement towards small form factor 2.5 inch fast SAS as well as high-capacity SAS drives complimented by some
Rating:Essay Length: 316 Words / 2 PagesSubmitted: March 8, 2011