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  • Business Plan - Travel Agency

    Business Plan - Travel Agency

    Travel agency Although their are numerous online travel services a traditional Travel agent is as much an important part of the trip as comfort is to traveling! The role of a travel agent has been increasing with the times and today most people are dependent on them for executing most of their travel plans so that they can rest easy and just enjoy their trip. It is the responsibility of the travel agent to help

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    Essay Length: 503 Words / 3 Pages
    Submitted: March 28, 2011 Autor: viki
  • Market Analysis

    Market Analysis

    Market analysis Our company is a mobile phone accessory website with a sale of covers, screen protectors, batteries and chargers, etc. The final target of our company is to capture almost one hundred percent market share among those people who are outdoor enthusiasts. In terms of the analysis, it reveals the strengths, weaknesses, opportunities and threats which are going to be analyzed by the usage of SWOT analysis (Hollensen & Svend, 2003). Firstly, our company

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    Essay Length: 1,857 Words / 8 Pages
    Submitted: March 29, 2011 Autor: jon
  • International Business

    International Business

    Suggested Solutions to Questions 1. In the intensely competitive global automotive industry, what factors provide comparative advantage to nations? Give some examples of natural advantages and acquired advantages that nations possess in this industry. Comparative Advantage: (Country advantage) The relative efficiency with which a country can produce a particular product or service, compared to other countries. Examples: ◘ Saudi Arabia- oil ◘ Brazil- coffee ◘ Australia- wool ◘ United Kingdom- financial services ◘ Automotive industry:

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    Essay Length: 2,224 Words / 9 Pages
    Submitted: March 29, 2011 Autor: rita
  • Marketing: Britvic Case Study

    Marketing: Britvic Case Study

    QUESTION 1 Choose one of the Britvic's brands. What are the core, actual, and augmented product benefits of the brand? From the passage, we can see that the Britvic Soft Drink has developed truly global operations. Britvic offers different brands on 200,000 locations in 50 countries (page 278, para 3, line 4) ranging from carbonated to non-carbonated soft drinks. These include Pepsi, 7Up, Tango, Robinsons, Purdeys, Fruit Shoot, J20, Gatorade, Ame, R Whites, drench, Idris,

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    Essay Length: 796 Words / 4 Pages
    Submitted: March 29, 2011 Autor: antoni
  • Marketing Strategy

    Marketing Strategy

    2. Background In the past few decades, educational institutes have focused primarily on providing knowledge from books. Mark Twain once said, "I never let my schooling interfere with my education" (Grothe, 2004). This clearly shows that, he was not satisfied with his schooling. Hence, he differentiates education from schooling, as it is understood traditionally across the globe. But, as time passed by, the definition for education has changed relatively. Recently, education sector not only focuses

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    Essay Length: 1,232 Words / 5 Pages
    Submitted: March 29, 2011 Autor: andrew
  • Mobile Phone Market

    Mobile Phone Market

    Mobile phone Market. The mobile market section includes not only where you can produce and sell the mobile phones, It also involves the operators that provide the cellular network needed for the mobile phones. The operators existance in any country depends on the licences given for cellular networks in the country. For example, the United States Market has many cellular network companies. These companies where selected based on limited entry regulations made by the U.S

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    Essay Length: 432 Words / 2 Pages
    Submitted: March 29, 2011 Autor: jon
  • Netflix - World's Largest online Movie Rental Business

    Netflix - World's Largest online Movie Rental Business

    Issues and Problems: Netflix has grown to become the world's largest online movie rental business. As the case states the company has more than 6 million members and over 100,000 titles for consumers to rent. Netflix revolutionized the way in which customers consume and enjoy movies at home or on the PC. The business model and competitive strategy of Netflix, however, has some points of strengths and weakness and most certainly opportunities and threats. It

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    Essay Length: 1,232 Words / 5 Pages
    Submitted: March 29, 2011 Autor: simba
  • Pursuing a Master's Degree in Business Administration

    Pursuing a Master's Degree in Business Administration

    Pursuing a Master's Degree in Business Administration Many believe that obtaining a Master's degree in Business Administration (MBA) will expediently increase career opportunities and increase salaries. They see an MBA degree as the fastest way to climb the corporate ladder (Gupta, Saunders, & Smith, July 2007). Although an MBA degree could put one on the fast track, according to Graduate Management Admissions Council (GMAC) Survey, employers are seeking candidates with at least three years of

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    Essay Length: 256 Words / 2 Pages
    Submitted: March 29, 2011 Autor: Antonio
  • Analysis for Barco Case - Market and Competitive Position

    Analysis for Barco Case - Market and Competitive Position

    Barco's general strategy? As a small company, Barco generally compete by carving out a market on the basis of its R&D strength and product quality. They focus on top-of-the-line products in niche markets. The general strategy contains three elements: first, leadership in complementary niche market; Second, strong commission in R&D; Third, expand its international presence in sales, product development and production. Market and competitive position Barco N.V. was one of the top three worldwide manufacturers

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    Essay Length: 451 Words / 2 Pages
    Submitted: March 29, 2011 Autor: peter
  • Implications of Economic Decline on the Marketing Industry for Hotels

    Implications of Economic Decline on the Marketing Industry for Hotels

    The tourism Industry in has been hit very hard by the current global recession with all areas declining during 2009 and deteriorating in comparison with the previous year. Inbound and outbound tourism flows both saw double-digit decreases, while domestic tourism was also down as a lot of people cannot afford to go abroad in the present climate . These decreases had a effect on all tourism service providers as overall demand fell reductions in demand

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    Essay Length: 908 Words / 4 Pages
    Submitted: March 29, 2011 Autor: moto
  • Coffee International Business (vietnam Road Map)

    Coffee International Business (vietnam Road Map)

    1. PRODUCT SELECTED FOR EXPORT:COFFEE Coffee is a popular brewed drink prepared from roasted seeds, commonly called coffee beans, of the coffee plant. They are seeds of coffee cherries that grow on trees in over 70 countries. Green unroasted coffee is one of the most traded agricultural commodities in the world. Due to its caffeine content, coffee often has a stimulating effect on humans. Today, coffee is one of the most popular beverages worldwide. An

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    Essay Length: 9,861 Words / 40 Pages
    Submitted: March 29, 2011 Autor: Antonio
  • Doing Business in the Middle East: Kuwait

    Doing Business in the Middle East: Kuwait

    Table of contents 1.0 introduction 2.0 Kuwait economy 3.0 Kuwait ethical issues 4.0 International relations 4.1 Kuwait and the US 4.2 Kuwait and its neighbours 5.0 Global organisations membership 5.1 Arab Fund for Economic and Social Development (AFESD) 5.2 Organisation of the Petroleum Exporting Countries (OPEC) 5.3 Permanent Court of Arbitration (PCA) 6.0 The future- Kuwait 7.0 References 1.0 introduction The state of Kuwait was settled by Arab Tribes in the early 18th century and

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    Essay Length: 3,341 Words / 14 Pages
    Submitted: March 29, 2011 Autor: moto
  • Case Analysis: Social Responsibility and Business Ethics

    Case Analysis: Social Responsibility and Business Ethics

    BHP Billiton Background BHP Billiton is one of the largest mining companies in the world. It was formed by a merger between the Broken Hill Proprietary Company (now BHP Billiton Limited) and the Anglo-Dutch Billiton plc (BHP Billiton Plc) in 2001. Until 30 June, 2009, BHP Billiton has 40,900 employees in over 100 operations in 25 countries. In the financial year of 2009, BHP Billiton has reached revenue of 50.2 billion US dollars, which results

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    Essay Length: 2,817 Words / 12 Pages
    Submitted: March 30, 2011 Autor: Antonio
  • Starbucks Marketing Strategy

    Starbucks Marketing Strategy

    The purpose of this marketing plan is to introduce a new product to Starbucks Coffee, which will lead to a new clientele without loosing the existing one, therefore, increasing their profits. The new product to be introduced will be Teeccino Coffee, which is an herbal coffee that I many already adore. If you're a coffee aficionado then you probably won't like it, however, the purpose of this product is to attract non coffee drinkers to

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    Essay Length: 2,882 Words / 12 Pages
    Submitted: March 30, 2011 Autor: Antonio
  • Business Letter Ford

    Business Letter Ford

    January 19, 2011 Receiver's name Receiver's address Dear Sir/Madam Ford's expansion in India and China and development of the order-to-delivery system In the times of economical recession, I am proud to inform you that Ford Motor Co. is registering one of the highest quarterly operating profits in 6 years. This positive result is due to the higher or funds allocated for advertising and rebranding, as well as thanks to the effort that our employees put

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    Essay Length: 377 Words / 2 Pages
    Submitted: March 30, 2011 Autor: andrey
  • Kraft Foods Marketing Plan

    Kraft Foods Marketing Plan

    Kraft Foods Marketing Plan Team D Craig Bishop, Sarah Houle, Veronica Rogers, Jamie Turner and Serena Weems Marketing/MKT421 March 28, 2011 Instructor Creig Foster Marketing Plan Kraft Foods Overview Kraft Foods is the number one food company in the United States and the second largest food company in the world. Kraft's beginnings date back to 1903 in Chicago as a wholesale cheese business delivering its products with a rented horse and wagon. Presently headquartered in

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    Essay Length: 1,337 Words / 6 Pages
    Submitted: March 30, 2011 Autor: simba
  • Marketing

    Marketing

    Although there are many different definitions of marketing, but all of these can summarize as the following points: 1) Marketing is an integrated business management process which is run through the whole process of business activities. 2) Marketing is to meet the customer needs and wants as the center to organize business operating activities, by satisfying the customer demand and building the relationship with customer to achieve business goals. 3) Marketing is base on the

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    Essay Length: 278 Words / 2 Pages
    Submitted: March 31, 2011 Autor: andrey
  • Zenith Pet Food Inc - Market Attractiveness and Potential

    Zenith Pet Food Inc - Market Attractiveness and Potential

    Zenith Pet Food, Inc. produces Show-Circuit, a high-quality dog food made only from the best ingredients, proven to keep top performing show dogs in the best of health and a luxurious coat (Kerin & Peterson, 2007). Priding itself on freshness and quality, Show-Circuit will be available frozen to maintain freshness. Evident in the blend of 85% fresh meat and 15% premium cereal, quality is very important to Zenith. Presently, the established market base of kennel

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    Essay Length: 1,630 Words / 7 Pages
    Submitted: March 31, 2011 Autor: simba
  • Bureaucracy: Is This Concept Still Applicable to the Business Organization of the 21st Century

    Bureaucracy: Is This Concept Still Applicable to the Business Organization of the 21st Century

    he concept of bureaucracy was initially formulated in the early 1900-ies by the German sociologist Max Weber. The characteristics of a rational bureaucracy are: 1. A clear division of labor, which leads to the emergence of highly qualified specialists in each position. 2. A hierarchy of levels of management in which each lower level is controlled by the parent and is subordinated to it. 3. The presence of an interconnected system of generalized formal rules

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    Essay Length: 425 Words / 2 Pages
    Submitted: March 31, 2011 Autor: jon
  • Marketing - Whirlpool Acquired Maytag in 2006

    Marketing - Whirlpool Acquired Maytag in 2006

    I. Executive Summary a. Synopsis b. Major aspects of the marketing plan Introduction Maytag began its business and produced farm equipment in 1893 by Parsons Band Cutter and Self Feeder Company. In 1904, the company became the largest thresher and feeder machine manufacturer in the world by launching safety features for their products since farm accidents were very common. The introduction of the new washing machine was made in 1907. After years of developing its

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    Essay Length: 707 Words / 3 Pages
    Submitted: March 31, 2011 Autor: peter
  • Business Management and Leadership

    Business Management and Leadership

    Abstract This is a paper is written in the form of an advertisement/application for a managerial position. As per the outline of instructor Paul Sam I will give a description of what we will be looking for in a manager to fill this position. AMERICAN SHOE SOURCE INTERNATIONAL *MANAGER POSITION AVAILABLE* ALL SUCCESSFUL CANIDATES MUST POSESS THE FOLLOWING SKILLS TO BE CONSIDERED FOR EMPLOYMENT. Company Statement: We are an equal opportunity employer, dedicated to providing

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    Essay Length: 683 Words / 3 Pages
    Submitted: March 31, 2011 Autor: moto
  • Cjus P200 - the State Legislature Is Considering a Proposal to Decriminalize All Drug Possession and Use offenses

    Cjus P200 - the State Legislature Is Considering a Proposal to Decriminalize All Drug Possession and Use offenses

    P200 Sample Essay Exam The state legislature is considering a proposal to decriminalize all drug possession and use offenses. Proponents argue that drug use is a personal choice and that drug use is best controlled by providing the public with information about the negative effects of drug use. They also cite the disparity in controlling drugs, noting that many prescription drugs (and alcohol) are just as harmful, if not more so, than many illegal drugs,

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    Essay Length: 300 Words / 2 Pages
    Submitted: March 31, 2011 Autor: viki
  • Marketing - Dany Bahar

    Marketing - Dany Bahar

    Marketing is a concept done by marketers for the market therefore this article relates well with what had been taught during class as there are many similarities with the marketing strategies used by Dany Bahar for the Lotus automobile company. Firstly, he uses the 3 spaces of product, service, and idea. The product would mainly be the Lotus sports car although he is diversifying the company to sell other products like clothing lines and branded

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    Essay Length: 1,399 Words / 6 Pages
    Submitted: March 31, 2011 Autor: antoni
  • The Marketing Analysis of Vtion Technology Company in China

    The Marketing Analysis of Vtion Technology Company in China

    The Vtion Group is one of the leading providers of wireless data card solutions for mobile computer and internet use via wireless networks in the People's Republic of China. Vtion Wireless Technology AG, the holding company of the Vtion Group, headquartered in Frankfurt am Main, is planning an Initial Public Offering on the Prime Standard of the Frankfurt Stock Exchange. Subject to a positive market environment, the IPO is planned by the end of the

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    Essay Length: 1,162 Words / 5 Pages
    Submitted: March 31, 2011 Autor: antoni
  • Evaluate the Japanese Market for Toys "r" Us

    Evaluate the Japanese Market for Toys "r" Us

    Q1. Evaluate the Japanese market for Toys "R" Us. In the position of Toys "R" Us, Japanese was very fascinating place market for them. Economy of Japanese is rapidly increased by 1980s. And also Japanese's birth rate is decreased as their life styles changed, such changes make possible to Japanese parents focus on their children who relatively less number then the past. So they can spend on their money to extra culture life for their

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    Essay Length: 711 Words / 3 Pages
    Submitted: April 1, 2011 Autor: moto

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