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Last update: February 17, 2019
  • Promotion Strategy for Skycar

    Promotion Strategy for Skycar

    Promotion Strategy for Skycar Developing the promotional strategy for Skycar involves various steps which outline a procedure for developing an effective promotional strategy. These are: Deciding the elements of marketing mix This process involves taking some key decisions about who would be the target customers, and what message would be communicated to customers. 1. Segmentation: The Skycar could be used as a personal vehicle for top executives of High Net Worth companies or could be

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    Essay Length: 717 Words / 3 Pages
    Submitted: March 19, 2011 Autor: andrey
  • Promotional Strategies of Flipkart in India

    Promotional Strategies of Flipkart in India

    TERM PAPER REPORT PROMOTIONAL STRATEGIES OF FLIPKART IN INDIA SUBMITTED BY ROHIL SINGH B.COM (H) ENROLLMENT NO-A7004613099 Under guidance of: Faculty Guide Dr. AZRA ISHRAT Sr. Lecturer ABS, Lucknow (TERM PAPER IN PARTIAL FULFILMENT OF THE AWARD OF FULL TIME B.COM (H) (2012-14) E:\ipl\AMITY-Logo1.jpg AMITY BUSINESS SCHOOL AMITY UNIVERSITY UTTAR PRADESH LUCKNOW PROMOTIONAL STRATEGIES OF FLIPKART IN INDIA CONTENTS Serial Number Chapter Number Title Page Number 1. 2. 3. 4. 5. 6. 7. 8. 9.

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    Essay Length: 4,816 Words / 20 Pages
    Submitted: March 13, 2015 Autor: rohilsingh
  • Marketing Mix in Relation with Harvey Norman’s Promotional Strategy

    Marketing Mix in Relation with Harvey Norman’s Promotional Strategy

    26357097MEB584AMI Marketing Mix in relation with Harvey Norman’s promotional strategy Serial number: MEB584 Student ID: 26357097 Class: AMI Table of Contents Executive summary 1.0 Background Information 1.1 The Theory of Marketing Mix 1.2 Introduction of Harvey Norman 2.0 Elements of Marketing Mix 3.0 Harvey Norman’s promotional strategy 3.1 The utilization of Marketing Mix’s elements in Harvey Norman’s promotional strategy 3.2 Evaluation of Harvey Norman’s promotional strategy 4.0 Conclusion and Recommendations Reference List Executive summary The

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    Essay Length: 1,531 Words / 7 Pages
    Submitted: January 11, 2016 Autor: Shen Li
  • Promotion Strategy

    Promotion Strategy

    Lecture Outline for Promotion Strategy * Promotion Strategy involves effectively communicating to the intended audience * Strategic goals of marketing communication include: 1. Create awareness, 2. Build a positive image, 3. Identify prospects, 4. Build channel relationships, 5. Retain customers, 6. Inform customers, 7. Remind customers, and 8. Persuade customers. * Promotion Strategy includes developing plans around the promotion mix: advertising, sales promotion, public relations, & direct marketing. * Advertising – Paid non-personal communication. *

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    Essay Length: 349 Words / 2 Pages
    Submitted: January 27, 2016 Autor: tushita
  • Promotion Strategies: Target Market Selection and Brand Positioning

    Promotion Strategies: Target Market Selection and Brand Positioning

    PROMOTION STRATEGIES: TARGET MARKET SELECTION AND BRAND POSITIONING Strategies are sweeping guidelines that provide long term direction to the company. These are never changed casually unless there are dramatic changes and upheavals in the market. Eg. Mountain Dew chose to target young adults as their potential customers as its strategic target group, hence their advertising features high risk activities as it is presumed that the young and the young at heart group is more likely

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    Essay Length: 1,012 Words / 5 Pages
    Submitted: February 7, 2016 Autor: Akshay Agrawal
  • McDonald - Supply Chain Management and Promotional Strategies

    McDonald - Supply Chain Management and Promotional Strategies

    To: Melissa Wagner (manager) From: Stephen Norman (Assistant Marketing Manager) Date: November 23, 2015 Subject: Supply Chain Management and Promotional Strategies Current Challenges: Recently, McDonalds has been under fire from media. Poor performance and poor supply chain management has led to the departure of its CEO. McDonalds has been taken to civil court by environmental groups. Movies such as Super-Size Me and Fast Food Nation have created views that the corporation is promoting bad health,

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    Essay Length: 606 Words / 3 Pages
    Submitted: February 8, 2016 Autor: Stormin
  • Communication & Promotion Strategy

    Communication & Promotion Strategy

    Communication & promotion strategy: From the concept tests conducted across 400 users, 80% of them where in favor of buying the product when communicated that it is 35% more efficient in plague removal and gum disease prevention. 55% found it to be different and 77% found it to be better than their current toothbrush. In addition, Consumer segment comprises 46% therapeutic consumers who gives more preference to dental health. Colgate precision was developed to be

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    Essay Length: 633 Words / 3 Pages
    Submitted: September 25, 2016 Autor: Parth Vaswani
  • Promotion Strategies

    Promotion Strategies

    Promotions Strategies To obtain a strong position in the market, Maybank needs to give special prominence on effectual promotional activities. The existing of the product in the minds of customer can assist the bank to encourage higher demands of the products. The aspects of promotions include the ongoing activities of advertising, sales promotion, public relations, personal selling, direct mail and direct response advertising. In promotion, communication is the most important elements to spread information among

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    Essay Length: 499 Words / 2 Pages
    Submitted: April 13, 2017 Autor: Naz Irah
  • Rohm and Haas - Promotion and Distribution Strategy

    Rohm and Haas - Promotion and Distribution Strategy

    Recommendation Rohm and Haas needs to improve both its promotion and distribution strategy to realize the high growth potential of Kathon MWX. Currently, Rohm and Haas is relying on a push strategy to sell product, while they need to effectively implement apull strategy for success of Kathon MWX. The pull strategy is needed due to KathonMWX's low market awareness. To succeed, Rohm and Haas needs to focus on bolstering end-user awareness and education to increase

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    Essay Length: 2,353 Words / 10 Pages
    Submitted: March 17, 2011 Autor: viki
  • Organisational Strategies for Promoting Inclusive Environment for Differently-Abled

    Organisational Strategies for Promoting Inclusive Environment for Differently-Abled

    Organisational Strategies for promoting Inclusive Environment for Differently-abled (Exploring Organizational Strategies for an Inclusive environment for Differently-abled employees to promote Thought diversity and Innovation) A Literature Review submitted in partial fulfilment of the requirement for the Master of Arts in Organizational Development, Change and Leadership Deborpita Nandi - M2018OD012 Introduction There are estimated to be about a billion people with disability throughout the world. They are usually provided for by government welfare but the level

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    Essay Length: 1,718 Words / 7 Pages
    Submitted: July 20, 2019 Autor: Reema Nandi
  • Microsoft Corp Current Strategy

    Microsoft Corp Current Strategy

    According to Hanson et al. (2008, p.177) corporate-level strategy is," An action taken to gain a competitive advantage through the selection and management of a mix of businesses competing in several industries or product markets". If the corporate-level strategy is managed effectively, the strategy assists in enhancing the firm's strategic competitiveness whilst contributing to the ability to earn above-average returns. Consequently, the corporate-level strategies are managed in a global business environment in which is characterised

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    Essay Length: 666 Words / 3 Pages
    Submitted: February 28, 2011 Autor: jon
  • Marketing Strategy of Vodafone in India

    Marketing Strategy of Vodafone in India

    INTRODUCTION- VODAFONE ESSAR Vodafone Essar in India is a subsidiary of Vodafone Group Plc and commenced operations in 1994 when its predecessor Hutchison Telecom acquired the cellular license for Mumbai. Vodafone Essar now has operations in 23 circles with over with over 85.82 million customers**. Vodafone has partnered with the Essar Group as its principal joint venture partner for the Indian market. Vodafone Essar is owned by Vodafone 67% and Essar Group 33%. The company

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    Essay Length: 4,159 Words / 17 Pages
    Submitted: March 8, 2011 Autor: rita
  • Communication and Collaboration Strategy

    Communication and Collaboration Strategy

    Communication and Collaboration Strategy Communication and collaboration among individuals of different learning styles and personalities is significant not only in educational and professional settings but in the whole of society. Through learning how to effectively work together toward a common goal, it is possible to apply those skills to all aspects of life. Effective communication and collaboration will differ among individuals with different types of each because of different learning styles are often the result

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    Essay Length: 627 Words / 3 Pages
    Submitted: March 8, 2011 Autor: andrey
  • Starbucks Strategy

    Starbucks Strategy

    1. Describe the business problem in plain English. Starbucks Corp. (SBUX) plans to more than triple the number of stores it has in mainland China in the next five years. SBUX is trying to create a morning coffee ritual for Chinese consumers. Starbucks Corp. unveiled a new logo as it prepared to celebrate its 40th anniversary. 2. In your opinion, what has been the major cause(s) of this problem? First of all, we need to

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    Essay Length: 622 Words / 3 Pages
    Submitted: March 8, 2011 Autor: antoni
  • Marketing Strategy for Citycell Alap

    Marketing Strategy for Citycell Alap

    Marketing Strategy for CityCell ‘Alap' 1.0 Introduction 1.1 Origin of the Report The course instructor of Consumer Behavior, Mr. Syed Munir Khasru assigned us to develop a report on a particular product and design its marketing strategies with respect to the dynamics of Consumer behavior. We decided to work on the CityCell Digital's latest package – ‘Alap'. 1.2 Objectives The main objective of this research is to find out the strategies to successfully establish and

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    Essay Length: 3,196 Words / 13 Pages
    Submitted: March 8, 2011 Autor: moto
  • Walmart Strategy

    Walmart Strategy

    1. Evaluate Wal Mart's strategy in the discount retailing industry 2. Has Wal Mart attained a sustainable competitive advantage in the discount retailing industry? Wal Mart's strategy in the discount retailing industry is that they offer shoppers lower prices than anywhere else, and their goal is to keep retail prices low. This strategy of Wal Mart has made them one of world's largest retail stores. Sam Walton born in Oklahoma opened his first store in

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    Essay Length: 268 Words / 2 Pages
    Submitted: March 8, 2011 Autor: simba
  • Business Strategy for Coffee

    Business Strategy for Coffee

    i. Executive summary 1.0 General Business description 1.1 Business concept 1.2 Vision statement 1.3 Mission statement 1.4 key success factor 1.5 Capital requirement 2.0 Product and services 2.1 Product description 2.2 Service description 3.0 Marketing plan 3.1 Market size 3.2 Target market 3.3 Market statistics and trends 3.4 Competitive environment 3.5 Swot analysis 3.6 Business risks 4.0 Marketing plan 4.1 Pricing strategy 5.0 Operation plan 5.1 Milestones 5.2 Operational support systems 6.0 Human resource plan

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    Essay Length: 928 Words / 4 Pages
    Submitted: March 8, 2011 Autor: rita
  • Nestle Malaysia Marketing Strategy

    Nestle Malaysia Marketing Strategy

    Table of Contents Introduction 2 Company Background 2 Objective 3 Vision 3 Mission 3 Internal and External Micro Environment 4 Marketing Environment of Nestle 4 Internal Environment 4 Micro Environment 4 Macro Environment 7 Key success Factors 8 SWOT Analysis 9 Strengths 9 Weakness 9 Opportunities 10 Threats 10 Strategic Trust 11 Marketing Mix (7 Ps) for Nestle Malaysia 14 Action Plan 16 Income Statement 17 References 18   Introduction In this research work the

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    Essay Length: 4,332 Words / 18 Pages
    Submitted: March 8, 2011 Autor: moto
  • The Extent to Which Hrm Practices Should Be Designed to Fit with the Business Strategy

    The Extent to Which Hrm Practices Should Be Designed to Fit with the Business Strategy

    Business Strategy can be defined as the direction in which an organization wishes to move and establishes the framework for action through which it intends to get there. The purpose of the strategy is to maintain a position of advantage by capitalizing on the strengths of the business and minimizing on the weaknesses. On the other part, According to Fisher, Schoenfeldt and Shaw (1999) Human Resource management involves all management decisions and practices that directly

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    Essay Length: 500 Words / 2 Pages
    Submitted: March 8, 2011 Autor: peter
  • Fedex's Business Strategy

    Fedex's Business Strategy

    1. Historically how has IT played a central role in FedEx's business strategy and helped them achieve competitive advantage? FedEx used IT to help supporting its business strategy and achieve competitive advantage by offering value-added service, create switching cost, and reduce company labor cost. Value-added FedEx offered value-added service to customer. By being the first company that pioneers COSMOS the barcoding system to scan at each stage of delivery cycle, FexEx could tell location of

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    Essay Length: 371 Words / 2 Pages
    Submitted: March 8, 2011 Autor: Antonio
  • Malaysia Airline Strategy

    Malaysia Airline Strategy

    malaysia airline strategySpecifications MH direct service to KUL best air freight and best services Check best offer with us case by case, more choices to Malaysia here for you. BSI Group is an integrated international logistics enterprise with full logistical solution services. Our service scopes covers international and domestic air transport, FCL, LCL, bulk cargo transport, charter services, multi-mode transport, warehousing, distribution, customs brokerage, agency for cargo insurance, import and export business, etc. BSI Group's

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    Essay Length: 390 Words / 2 Pages
    Submitted: March 8, 2011 Autor: jon
  • History and Strategy of Bench

    History and Strategy of Bench

    History And Strategy Of Bench Manila, PHILIPPINES -- By some accounts, Bench's undisputed success in Filipino retail should come as a surprise. Their Chairman has a degree in interior design rather than an MBA. Their stores sell an improbable mix of items, such as bags of popcorn next to sports bras next to cologne. Yet the brand continues to dominate the Philippine retail market with 132 stores nationwide and 14 stores internationally. They've won countless

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    Essay Length: 1,240 Words / 5 Pages
    Submitted: March 8, 2011 Autor: andrew
  • Marketing Strategy and Launch Plan for Citibank Credit Cards in Asia Pacific

    Marketing Strategy and Launch Plan for Citibank Credit Cards in Asia Pacific

    Marketing Strategy and Launch Plan for Citibank Credit Cards in Asia Pacific Product and service overview Citibank should launch a credit card in Asia Pacific. The credit card offering should focus on Citibank's existing market with an emphasis on the middle-income segment. The credit card will be priced at a premium to match the company's existing products and services. It should be introduced as one card with a single set of features. The U.S dollar

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    Essay Length: 1,176 Words / 5 Pages
    Submitted: March 8, 2011 Autor: moto
  • Negotiation Strategy Analysis

    Negotiation Strategy Analysis

    Negotiation Strategy Analysis Every day, individual are in different negotiation meetings. A negotiator should have some king of strategy to have a successful plan in mind. Without some sort of strategy in place there will never be a resolution to the issue at hand. Both parties that are involved in any negotiation with a good strategy plan, ensures that both of those parties come out with a win-win situation rather than a winner-loser situation. During

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    Essay Length: 1,007 Words / 5 Pages
    Submitted: March 8, 2011 Autor: jon
  • Airasia Managing Strategy

    Airasia Managing Strategy

    1) AirAsia focuses on maintaining a cost advantage strategy. Critically assess how they achieve this advantage and discuss whether this strategy has been successful for the company? 2) Identify external factors that could impact on the ability of AirAsia to compete successfully in the Low Cost Carrier (LCC) industry. How far can they control these factors to manage/improve their industry position? 3) Based on your analysis, propose and justify strategic options for AirAsia moving forward.

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    Essay Length: 580 Words / 3 Pages
    Submitted: March 8, 2011 Autor: antoni

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