McDonald - Supply Chain Management and Promotional Strategies
Autor: Stormin • February 8, 2016 • Case Study • 606 Words (3 Pages) • 1,337 Views
To: Melissa Wagner (manager)
From: Stephen Norman (Assistant Marketing Manager)
Date: November 23, 2015
Subject: Supply Chain Management and Promotional Strategies
Current Challenges:
Recently, McDonalds has been under fire from media. Poor performance and poor supply chain management has led to the departure of its CEO. McDonalds has been taken to civil court by environmental groups. Movies such as Super-Size Me and Fast Food Nation have created views that the corporation is promoting bad health, bad environmental practices, and is serving bad tasting food.
McDonalds has not taken the way side to all of these claims. It has taken on its critics and is making substantial changes to both its practices and its communication. McDonalds has gone as far as creating a documentary film showing the sourcing and production processes. The trouble with bad reputations is that they aren’t easily forgotten and that’s what McDonalds need to focus on.
What can McDonalds do to improve:
The biggest challenge McDonalds is facing right now is how to get the middle class customers back in there stores. The problem is that there are so many other competitors that are known for their great supply chain management and healthy options that it’s hard to get them back. Below is a few things that McDonalds can do to rejuvenate sales and profits:
- Create a new healthy food options.
- Increase supplier relations
- Create a new order menu and increase customer service
Pest Analysis:
Political | Economical |
|
|
Social | Technology |
|
|
SWOT Analysis
Strengths | Weakness |
|
|
Opportunities | Threats |
|
|
Alternative Pro’s and Con’s
Creating a new menu and increase customer service | Create new health food options | Increase supplier relations |
Pros:
Cons:
| Pros:
Cons:
| Pros:
Cons:
|
Stakeholder’s impact
Stakeholders: | Creating a new menu and increase customer service | Create new health food options | Increase supplier relations |
Employees: |
|
|
|
Customers: |
|
|
|
Recommended Strategy:
After looking at the pros and cons of each alternative and after looking at how it affects the employees and consumers, I believe that McDonalds marketing strategy should be increasing supplier relations. McDonalds has been attacked by numerous environmental groups and people calling out McDonalds for their poor supply chain. So having yet another incident with their suppliers would be detrimental to the company. If they create a high level of quality and in a environmentally sustainable way it would create a fresh new look for the company.
...