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Last update: February 17, 2019
  • Article Review: Marketing Growth Strategies

    Article Review: Marketing Growth Strategies

    In researching for this paper, I found many articles demonstrating the four particular growth strategies mentioned in the book, Marketing Management. The majority of the articles that I selected demonstrate successful strategies with limited negative outcomes. During this exercise, I have gathered many new and exciting ideas that I plan to use in my personal business plan for my garage door business. The next few paragraphs will demonstrate how actual businesses have used market penetration

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    Essay Length: 1,155 Words / 5 Pages
    Submitted: November 10, 2011 Autor: rita
  • While Business Model Is Not the Same as Strategy - the Latter Is Undeniably Pivotal to the Former

    While Business Model Is Not the Same as Strategy - the Latter Is Undeniably Pivotal to the Former

    1. INTRODUCTION Business model and strategy are no doubt very important to the existence of any organization, whether profit oriented or nonprofit oriented. For profit oriented the former and the latter when utilized brings about sustainability and desired profit, while for nonprofit oriented organization like Heriot-Watt University as stated above the two work hand in hand to provide desired result which will be in line with the organizations goal, the purpose of which the nonprofit

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    Essay Length: 2,647 Words / 11 Pages
    Submitted: November 14, 2011 Autor: andrey
  • Seasonal Promotion Plan

    Seasonal Promotion Plan

    Beautiful autumn is breezing in; we will bring something special to our valued customers. -Mushroom – Matsutake Mushroom is specially imported from the state of origin of North America, which every Matsutake itself have with high nutritional value. As a premier Japanese restaurant, we are now offering a special seasonal set menu of gourmet mushroom creations from 1 Oct to 31 Dec. The main theme of this menu promotion is "Seasonal Mushrooms with Japan Specialties"

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    Essay Length: 354 Words / 2 Pages
    Submitted: November 14, 2011 Autor: antoni
  • Beliefs About How to Get Promoted - Beliefs for Promotion

    Beliefs About How to Get Promoted - Beliefs for Promotion

    Beliefs About How to Get Promoted Wenqi Han and Daehee Choi UMEI 013 II July 27 2011 Everybody has a dream for their own life. A person may want to get a stable job. Another person may vaguely want just a better life. Whatever we want, we have to succeed in our work. How can we succeed in our work? In other words, how can we get promoted in our job? Everybody wants to know

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    Essay Length: 1,285 Words / 6 Pages
    Submitted: November 14, 2011 Autor: viki
  • The Motivation Strategies of Jungle Nepal Wildlife Resort

    The Motivation Strategies of Jungle Nepal Wildlife Resort

    The motivation strategies of Jungle Nepal Wildlife Resort,Chitwan Nepal At the foot hill of Himalayas, Chitwan National Park is Nepal's oldest, nation park and UNESCO world heritage sites .One of the last populations of single-horned Asiatic rhinoceros lives in the park, which is also one of the last refuges of the Bengal tiger. Situated outside national park near Rapti river, Jungle Nepal wildlife resort was establish in 1991 with mission to provide unforgettable wildlife adventure

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    Essay Length: 341 Words / 2 Pages
    Submitted: November 15, 2011 Autor: moto
  • An Analysis of the Operation Model and Pricing Strategy of Airline Industries

    An Analysis of the Operation Model and Pricing Strategy of Airline Industries

    Application of Game Theory in Airline Network Industries An analysis of the operation model and pricing strategy of airline industries Ying Qiao, Wenjia Wang, Shengyang Xu 2011/9/5   Catalog Abstract 1 Keywords 1 Presumption 2 Model of the game 2 1. Introduction 2 2. Static game 2 3. Dynamic game with perfect information 4 Solution 7 1. Static game 7 2. Dynamic game 8 Conjecture 9 Reference 9 Abstract We apply game theory into a

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    Essay Length: 1,243 Words / 5 Pages
    Submitted: November 16, 2011 Autor: moto
  • Vmeph's Strategy

    Vmeph's Strategy

    Every organization has its orientation which is considered as a business philosophy, and decides all activities during its operation. Different from sales, product, or production orientation, marketing orientation does not start the whole process with the product. A marketing oriented organization will has three major components. They are customer orientation, competitor focus, and cross-functional coordination. First, satisfying and developing the number of loyal customer are the crucial things the company must cares about. In general,

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    Essay Length: 252 Words / 2 Pages
    Submitted: November 16, 2011 Autor: peter
  • Company Marketing Strategy Analysis

    Company Marketing Strategy Analysis

    Introduction. For the success of any business entity, it has to strategically manage its affairs. Strategic management basically gives an organization competitive advantage and hence increases their levels of returns. It is the management that is charged with the strategic planning of the organization. This can be achieved via the proper and effective coordination of the functions of management. Strategic management also enables a firm to contain the level of competition in the market and

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    Essay Length: 947 Words / 4 Pages
    Submitted: November 17, 2011 Autor: thejamac
  • Dhl Global Investment Strategy

    Dhl Global Investment Strategy

    DHL October 18 2011 Should DHL stay investing time, energy, money, and effort to gain USA Market share in the Logistics' industry? We believe they should NOT! To find out why…… read on…… IMS-Global Business 6204 – Fall 2011 Group Project   Table of Contents Introduction: 2 LOGISTIC MARKET BACKGROUND – 2 BACKGROUND OF USA MARKET 4 INTRODUCE US COMPEITTION – 5 Overview 5 Exhibit 1 5 USPS- 6 Fed-EX- 6 UPS - 8 Small

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    Essay Length: 6,142 Words / 25 Pages
    Submitted: November 19, 2011 Autor: viki
  • What Are the Cons of the Firm's Strategy of Hiring Replacement Workers?

    What Are the Cons of the Firm's Strategy of Hiring Replacement Workers?

    What are the cons of the firm's strategy of hiring replacement workers? Based on a sample of thirty-five large strikes in the U.S. and twenty-one small strikes in New York from 1984 to 1988, Gramm (1991) reconfirms that strike durations are much longer when permanent replacement workers are hired. Replacement workers as defined by Wikipedia "is a term that refers to persons employed to replace workers who are on strike, recently sacked or otherwise lost."

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    Essay Length: 1,279 Words / 6 Pages
    Submitted: November 19, 2011 Autor: viki
  • Yoshinoya’s Current Strategy

    Yoshinoya’s Current Strategy

    Yoshinoya’s current strategy is to maintain market share by offering low price menu items to remain competitive, and at the same time concentrate on market expansion. While global competitors like McDonalds and Yum Brands are expanding through franchising, Yoshinoya fully owns and operates all of its outlets. This strategy has left Yoshinoya with higher operating costs and increasing operational risks evidenced by the increase in its debt to equity ratio and simultaneous decrease in its

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    Essay Length: 789 Words / 4 Pages
    Submitted: November 20, 2011 Autor: iships
  • Marketing Strategies for Perodua - Fairness Research of Higher Education of China

    Marketing Strategies for Perodua - Fairness Research of Higher Education of China

    According to the "Fairness research of Higher Education of China," researcher released statistics results, from 1998 to 2002, the number of college girls in China's universities increases 3 times and the proportion of total student population increased from 38.31% to 43.95%. According to the labor and social security administration department's survey of 62 cities, 67% of employers have made gender restrictions, or clearly stipulated that women cannot pregnant in the employment period. In year 2005,

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    Essay Length: 575 Words / 3 Pages
    Submitted: November 21, 2011 Autor: simba
  • What Is the Role of Supplier Relationships in Ikea's Strategy?

    What Is the Role of Supplier Relationships in Ikea's Strategy?

    6. What is the role of supplier relationships in IKEA.s strategy? In many ways, this question gets at the heart of IKEA.s competitiveness and its ability to be innovative. IKEA makes very few products internally and relies almost totally on its network of hundreds of suppliers. These collaborative long-term partnerships with suppliers are rooted deeply in IKEA.s corporate history, and the character of these ties has become part of the culture. It is through the

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    Essay Length: 524 Words / 3 Pages
    Submitted: November 22, 2011 Autor: rita
  • Strategy Management Walmart and K Mart

    Strategy Management Walmart and K Mart

    Business Level Strategy Wal-Mart and K-Mart - Wal Mart focus on Cost leadership - K Mart focus on Cost leadership and Product Differentiation 2. Business level strategy and the reasons Business level strategy Wal-mart Cost Leadership - The largest US. Corporation in sales. It can produce high volumes of production. Fixed costs are spread over a larger number of units of the product or service, resulting in a lower unit cost. - Squeezing suppliers to

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    Essay Length: 625 Words / 3 Pages
    Submitted: November 24, 2011 Autor: simba
  • Strategies for Sustainable Competitive Advantage in Consumer Durable Industry

    Strategies for Sustainable Competitive Advantage in Consumer Durable Industry

    My dissertation report entitled "Strategies for sustainable competitive advantage in consumer durable industry" mainly deals with various strategies that the large business house pursue in order to be ahead of their competitors. The project mainly tries to identify the strategies followed by SAMSUNG, LG, ONIDA VIDEOCON and WHIRLPOOL to establish their monopoly in the market of consumer durable goods. The project also tries to identify the minds of the Indian customers. Both primary as well

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    Essay Length: 1,288 Words / 6 Pages
    Submitted: November 25, 2011 Autor: mj_gemini
  • Organisational Theory - What Is Strategy?

    Organisational Theory - What Is Strategy?

    What is strategy? Strategy according to Chandler is "the adoption of courses of acton and the allocation of resources necessary to achieve the organisation's goals". Differences between strategy and tactics Strategy: - strategetig decisions establish general purpose and direction of the enterprise and the methods by which they will be achieved. Tactic: - tactical decisions are day-to-day decisions associated with implementing plans and operating the enterprise. Differences between strategy and goal Strategy: - strategy refers

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    Essay Length: 438 Words / 2 Pages
    Submitted: November 26, 2011 Autor: simba
  • French and Australian's Wine and Generic' Business Strategies

    French and Australian's Wine and Generic' Business Strategies

    Case study of French and Australian's wine and Generic' business strategies. Competitive Strategies is concern how a strategic business achieve a competitive advantage is an advantage over competitors gained by offering consumers greater value, either by means of lower prices or by providing greater benefits and service that justifies higher prices. Strategy Clock is a model used in marketing to analyse the competitive position of a company in comparison to the offerings of competitors. As

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    Essay Length: 954 Words / 4 Pages
    Submitted: November 26, 2011 Autor: andrew
  • Easy Jet Strategy - Ryanair

    Easy Jet Strategy - Ryanair

    Easy Jet Part 1 Easy jet is a good example of no-frill stragedy. Easy jet is not just persuing a cost-leadership stratigy but it is based on being a no-frills company. There are bigger competitors in its industry such as, RyanAir. Is easyjet as cost efficient as RyanAir and what would happen if they decide to compet on a head-on basis (so far they havn't). in a sense easy jet is trying to differentiate itsef

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    Essay Length: 475 Words / 2 Pages
    Submitted: November 26, 2011 Autor: jon
  • The Ryanair Strategy

    The Ryanair Strategy

    The Ryanair Strategy Below is an interesting article by the Independent newspaper about the criticism by the Office of Fair Trading calling the airline "puerile and childish" over its charging policy. What I find interesting about this whole calamity presently facing the "budget" airline industry are the reasons why Ryanair seems to be continually losing the battle for positive public perceptions, when rivals such as Easyjet or BMI do not seem to suffer to the

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    Essay Length: 1,051 Words / 5 Pages
    Submitted: November 27, 2011 Autor: viki
  • Promotion and Penetration of Kidswear Brand in India

    Promotion and Penetration of Kidswear Brand in India

    Kids wear sector has emerged as one of the biggest industries in the world. Experts have pointed out that children are becoming leading consumers of garments, footwear and other related products. However, no matter how lucrative, it is not a child's play to manage kidswear business. Within India, managing a profitable kids wear business with skyrocketing rentals is quite a daunting task. With the emergence of kids as an independent consumer, the kidswear market is

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    Essay Length: 295 Words / 2 Pages
    Submitted: November 28, 2011 Autor: andrey
  • Potential Strategies for Hsbc's Entry into China's Rural Banking Sector

    Potential Strategies for Hsbc's Entry into China's Rural Banking Sector

    1. Introduction Compared to the deterioration of America and Europe economic situation due to the financial crisis in 2008, China's domestic demand has grown dramatically in recent times. China has replaced Japan as the secondary largest economy so multinational companies are fighting to enter China's market to obtain the dominant position. According to Yung (2011), in retail banking, foreign lenders are optimistic about China since the investment industry of Chinese market has remained open for

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    Essay Length: 1,717 Words / 7 Pages
    Submitted: November 28, 2011 Autor: andrew
  • Coca-Cola Marketing Strategies

    Coca-Cola Marketing Strategies

    Coca-Cola Marketing Strategies Product; In order for an organization to be successful it needs to have a well-defined marketing mix. The marketing mix consists of the four P’s; product, place, price, promotion . Product is defined as “everything, both favorable and unfavorable, that a person receives in exchange”. The Coca-Cola Company’s products consist of beverage concentrates and syrups, with the main product being the finished beverages . Coca-Cola’s products can be viewed as both business

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    Essay Length: 1,661 Words / 7 Pages
    Submitted: November 29, 2011 Autor: Yancky
  • Promotional Activities Task Sheet

    Promotional Activities Task Sheet

    Applied A2 level Business Vocational Unit 10 Unit Title PROMOTIONAL ACTIVITIES How you will be assessed • You need to acquire core knowledge of how businesses combine promotional activities, such as advertising and personal selling, into a promotional mix and of how these choices are vital to the success of a promotional campaign. • You will need to consider how promotional activities are designed to alter customer attitudes, and investigate how the cost of promotional

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    Essay Length: 734 Words / 3 Pages
    Submitted: December 1, 2011 Autor: viki
  • Nike Company Marketing Strategy and the Differences Between Different Culture

    Nike Company Marketing Strategy and the Differences Between Different Culture

    1. Introduction It has been acknowledged, business environment has became more complex. As a result, an increasing number of companies or organisations have paid more attention on their business strategies, of which marketing strategy could be one of the most vital tactics. In addition, if companies or organisations want to get high performance in this complex environment, an excellent marketing strategy could help them to occupy a big marketing share. Furthermore, the marketing strategy also

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    Essay Length: 2,480 Words / 10 Pages
    Submitted: December 1, 2011 Autor: pisceso
  • A Promotional Activity Is Integrated to Achieve Marketing Objectives

    A Promotional Activity Is Integrated to Achieve Marketing Objectives

    A promotional activity is integrated to achieve marketing objectives From my view, Vinamit is directing to its main objective that are leading the quality of product. The company always tries to create best quality products by using the high technologies in production although the company can afford high cost. It is quite clearly that the products of Vinamit in Vietnamese market usually are priced higher than the similar others. In fact, that Vinamit is known

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    Essay Length: 346 Words / 2 Pages
    Submitted: December 3, 2011 Autor: wongmy

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