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Last update: February 17, 2019
  • Silver Ships - Company Overview & Strategy

    Silver Ships - Company Overview & Strategy

      COMPANY OVERVIEW & STRATEGY Silver Ships, established in 1985, ...

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    Essay Length: 5,513 Words / 23 Pages
    Submitted: December 7, 2011 Autor: ksingh34
  • Rewards and Recognition Strategy

    Rewards and Recognition Strategy

    In a world characterized by increased global competition, and a rapidly changing business environment, companies and organization are forced to continuously reevaluate how they work. Research shows that employee compensation can account for as much as 70- ...

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    Essay Length: 295 Words / 2 Pages
    Submitted: December 9, 2011 Autor: akhiljain019
  • Strategy for the Base of the Pyramid Case

    Strategy for the Base of the Pyramid Case

    Strategy for the base of the ...

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    Essay Length: 328 Words / 2 Pages
    Submitted: December 13, 2011 Autor: zukita85
  • Project Finance Strategies

    Project Finance Strategies

    T o o l k i t  f o r P u b l i c - P r i v a t e P a r t n e r s h i p s i n r o a d s & H i g h wa y s 55 Module 1 Module 2 Module 2 : Key components Updated march 2009 Finance For some road projects which are tolled, a gap exists between

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    Essay Length: 5,019 Words / 21 Pages
    Submitted: December 16, 2011 Autor: mbby2k
  • International Marketing Strategies of Marks and Spencer

    International Marketing Strategies of Marks and Spencer

    International Marketing strategies of marks and spencer. Dessertation on the above topic. Various marketing strategies used by marks & spencer in domestic and internationl market. SWOT which is strengths and weakenss are internal resources of the ...

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    Essay Length: 272 Words / 2 Pages
    Submitted: January 1, 2012 Autor: jpachpol
  • Mpm 703 - Business Strategy Report

    Mpm 703 - Business Strategy Report

    MPM703 Business Strategy and Analysis Trimester 3, 2011 Assignment Business Strategy Report Group or individual submission ...

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    Essay Length: 431 Words / 2 Pages
    Submitted: January 16, 2012 Autor: seanzxk
  • Brand Growth Strategies

    Brand Growth Strategies

    According to the text, there are four strategies to brand growth: 1) New Brand Strategy – this option is administered if the company introduces a new brand name and new product class. Johnson & Johnson Services, Inc employed this strategy with their & ...

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    Essay Length: 283 Words / 2 Pages
    Submitted: January 19, 2012 Autor: Mo
  • Evaluate New Balance's Current Operations Strategy. What Are the Key Decisions Implicit in This Strategy?

    Evaluate New Balance's Current Operations Strategy. What Are the Key Decisions Implicit in This Strategy?

    ... , it has its specific operations strategy. In fact, the idea of ‘ ...

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    Essay Length: 283 Words / 2 Pages
    Submitted: January 31, 2012 Autor: sweetmichellefu
  • Cluster Strategies - Highlands and Islands Enterprise

    Cluster Strategies - Highlands and Islands Enterprise

    CLUSTER STRATEGIES Highlands and Islands Enterprise (from ...

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    Essay Length: 3,545 Words / 15 Pages
    Submitted: February 2, 2012 Autor: antoni
  • How Is M&s Recruitment and Selection Strategy Linked to Its Human Resources Strategy?

    How Is M&s Recruitment and Selection Strategy Linked to Its Human Resources Strategy?

    ... is M&S recruitment and selection strategy linked to its human resources strategy? In general, a strategic approach to ...

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    Essay Length: 1,217 Words / 5 Pages
    Submitted: February 3, 2012 Autor: Antonio
  • Long Term Strategy of Harley Davidson

    Long Term Strategy of Harley Davidson

    1. Thoroughly read the case study. This goes without saying. You might also want to add to your knowledge by supplementing the case material with your own literature and internet searches for further information. 2. Before tackling any case questions ...

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    Essay Length: 325 Words / 2 Pages
    Submitted: February 5, 2012 Autor: andrey
  • Organisation Strategies

    Organisation Strategies

    Albinger and Freeman, (2000) highlight the key important issues in CSR activities related to employees are participation and benefits of employees, special training and education facilities, family programs, no discrimination in hiring, job and strict ...

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    Essay Length: 662 Words / 3 Pages
    Submitted: February 5, 2012 Autor: andrey
  • Fundamentals of Marketing - Marketing Strategy Development

    Fundamentals of Marketing - Marketing Strategy Development

    It is imperative to understand and know your customers desires and needs in defining segmentation and before starting a marketing strategy. This information is an important aspect in recognizing the best results in finding a niche in marketing where ...

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    Essay Length: 273 Words / 2 Pages
    Submitted: February 5, 2012 Autor: mstroziergreene
  • How Perceived Benefits Impact Pricing Strategies

    How Perceived Benefits Impact Pricing Strategies

    ... must consider all the pricing strategies and propose their tactics. Setting the strategy means finding the correct prices ...

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    Essay Length: 320 Words / 2 Pages
    Submitted: February 6, 2012 Autor: writer56
  • Red Bull - Promotion

    Red Bull - Promotion

    In order to penetrate the market, Red Bull gave out free drinks to encourage product trial since Mr. Kraihamer (Sales and Marketing Director) believed that the customers decide for themselves after trying the product, and all Red Bull needed to do was to ...

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    Essay Length: 269 Words / 2 Pages
    Submitted: February 7, 2012 Autor: peter
  • Harvey Norman's Marketing Strategies

    Harvey Norman's Marketing Strategies

    Executive Summary: Harvey Norman, a main brand name under Harvey Norman Holding Limited, is an Australian Retailer Giant that comprises of Electrical, Computers & Communication, Furniture and Home Improvements etc. It was established by Gerry Harvey ...

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    Essay Length: 1,605 Words / 7 Pages
    Submitted: February 8, 2012 Autor: sad_ash1628
  • Crm Strategy for Blue Star Company

    Crm Strategy for Blue Star Company

    Part 2 CRM strategy for Blue Star Company CRM ...

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    Essay Length: 877 Words / 4 Pages
    Submitted: February 9, 2012 Autor: antoni
  • Nike Segmentaion Strategy

    Nike Segmentaion Strategy

    ... different reasons (Stonehouse, 2008). Marketing strategies can be broken down into different strategies to help reach potential customers. The strategies are geographic, psychographic, demographic, and ...

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    Essay Length: 1,336 Words / 6 Pages
    Submitted: February 12, 2012 Autor: jon
  • Communicating Value Via Promotion! - You Decide

    Communicating Value Via Promotion! - You Decide

    Week 6: Communicating Value via Promotion! - You Decide William E. Taylor Marketing Management Professor -Martha Buxton 1) The strategic moves the company makes have implications across the three key functions — finance, marketing, and operations. For the ...

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    Essay Length: 921 Words / 4 Pages
    Submitted: February 12, 2012 Autor: antoni
  • Johnson and Johnson - Diversification Strategy Recommendations

    Johnson and Johnson - Diversification Strategy Recommendations

    TO: All Johnson & Johnson Board Members FROM: Jamila Washington, Diversification Analysis DATE: December 23, 2011 SUBJECT: Diversification Strategy Recommendations This memo was put into place to recognize the components of Johnson & Johnson ...

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    Essay Length: 1,011 Words / 5 Pages
    Submitted: February 13, 2012 Autor: andrew
  • Strategy Case

    Strategy Case

    A. Strategy # 1: creating self-determination. My specific actions: first I will wake up early in the morning, pray and after that, take my shower and also get dress. And after words I will go outside to feel the freshness of the earth. B. Strategy # 2: ...

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    Essay Length: 295 Words / 2 Pages
    Submitted: February 17, 2012 Autor: antoni
  • The Impact of Ethnic Diversity on the Ladies Professional Golf Association: A Case Study of Anheuser-Busch and Its Sponsorship Objectives and Strategies

    The Impact of Ethnic Diversity on the Ladies Professional Golf Association: A Case Study of Anheuser-Busch and Its Sponsorship Objectives and Strategies

    J. Andrew Choi J. Andrew Choi, PhD, is an assistant professor of sport management at the University of San Francisco. His research interests include sport sponsorship, brand management, and ethnic marketing. Abstract Between January 2001 and November 2009 ...

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    Essay Length: 5,195 Words / 21 Pages
    Submitted: February 17, 2012 Autor: andrew
  • Formulation Strategy

    Formulation Strategy

    The process by which a firm's managers evaluate the future prospects of the firm and decide on appropriate strategies to achieve long-term objectives is called strategic planning. The basic means by which the company competes – its choice of business ...

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    Essay Length: 394 Words / 2 Pages
    Submitted: February 19, 2012 Autor: andrey
  • Strategy Template

    Strategy Template

    2. CURRENT SITUATION a) Who are we as a division? b) What are our touchpoints? c) How are we currently serving our customers? d) What are our mandated responsibilities? e) What are our informal mandates? (expectations from customers) f) What is the ...

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    Essay Length: 441 Words / 2 Pages
    Submitted: February 20, 2012 Autor: moto
  • Reliance Global Strategy

    Reliance Global Strategy

    ... Industries Competitive Advantage: • Vertical Integration Strategy: From trading yarn to providing ...

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    Essay Length: 354 Words / 2 Pages
    Submitted: February 21, 2012 Autor: andrey

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