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Last update: February 17, 2019
  • Silver Ships - Company Overview & Strategy

    Silver Ships - Company Overview & Strategy

      COMPANY OVERVIEW & STRATEGY Silver Ships, established in 1985, is a company born out of the innovative and entrepreneurial spirit of founder Mike McCarty. For 25 years, Silver Ships has created custom designed small to medium-size vessels, competing in the military and workboat industry. To date, the company has seen great success: it has sold more than 1,500 boats, retained a strong balance sheet, and seen substantial growth. Revenues increased from $5.7 million in

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    Essay Length: 5,513 Words / 23 Pages
    Submitted: December 7, 2011 Autor: ksingh34
  • Rewards and Recognition Strategy

    Rewards and Recognition Strategy

    In a world characterized by increased global competition, and a rapidly changing business environment, companies and organization are forced to continuously reevaluate how they work. Research shows that employee compensation can account for as much as 70-80 percent of companies cost, but also show that the value of a company’s human capital can significantly affect the market value of the company. Studies also show that managers see non-monetary reward and recognition systems as very effective

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    Essay Length: 295 Words / 2 Pages
    Submitted: December 9, 2011 Autor: akhiljain019
  • Strategy for the Base of the Pyramid Case

    Strategy for the Base of the Pyramid Case

    Strategy for the base of the pyramid case 1. What are the more attractive industries for the base of the pyramid? Answer: the more attractive industries for the base of the Pyramid are many. One of them is the apparel industry, as the author states in the case that Arvin Mills introduced Ruf and Tuf jeans in India, which is now defeats global brands such as Levi's because it targets the consumers at the base

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    Essay Length: 328 Words / 2 Pages
    Submitted: December 13, 2011 Autor: zukita85
  • Project Finance Strategies

    Project Finance Strategies

    T o o l k i t  f o r P u b l i c - P r i v a t e P a r t n e r s h i p s i n r o a d s & H i g h wa y s 55 Module 1 Module 2 Module 2 : Key components Updated march 2009 Finance For some road projects which are tolled, a gap exists between

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    Essay Length: 5,019 Words / 21 Pages
    Submitted: December 16, 2011 Autor: mbby2k
  • International Marketing Strategies of Marks and Spencer

    International Marketing Strategies of Marks and Spencer

    International Marketing strategies of marks and spencer. Dessertation on the above topic. Various marketing strategies used by marks & spencer in domestic and internationl market. SWOT which is strengths and weakenss are internal resources of the company and Opportunities and threats external resouces affecting the performance of the company. Strategic marketing - Segmentation, targeting, postiioning. Retail evnviroment in UK and other countries for comparison Literature review on any marketing strategies - marketing mix -4p which

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    Essay Length: 272 Words / 2 Pages
    Submitted: January 1, 2012 Autor: jpachpol
  • Mpm 703 - Business Strategy Report

    Mpm 703 - Business Strategy Report

    MPM703 Business Strategy and Analysis Trimester 3, 2011 Assignment Business Strategy Report Group or individual submission This assignment may be completed either as a group submission (up to 5 people) or as an individual assignment (one person only). Either way, you must sign up in one of the group assignment spaces on DSO. Marking will be done without regard to whether the assignment was a group or individual submission. In other words an individual assignment

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    Essay Length: 431 Words / 2 Pages
    Submitted: January 16, 2012 Autor: seanzxk
  • Brand Growth Strategies

    Brand Growth Strategies

    According to the text, there are four strategies to brand growth: 1) New Brand Strategy – this option is administered if the company introduces a new brand name and new product class. Johnson & Johnson Services, Inc employed this strategy with their "Family of Companies" which cater to consumer health care, medical devices and diagnostics, and pharmaceuticals. (Johnson & Johnson) 2) Brand Extension Strategy – this option is administered if the company has an existing

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    Essay Length: 283 Words / 2 Pages
    Submitted: January 19, 2012 Autor: Mo
  • Evaluate New Balance's Current Operations Strategy. What Are the Key Decisions Implicit in This Strategy?

    Evaluate New Balance's Current Operations Strategy. What Are the Key Decisions Implicit in This Strategy?

    New Balance is the big five sneaker companies in the world. Comparing to other big five, including Nike, Adidas, and Reebok, it has its specific operations strategy. In fact, the idea of ‘Keeping unique’ is what they insist from the day one of its business. New balance emphasize on values of fit, performance, and manufacturing. It builds a distinct culture in its network internally and externally. The owners of New Balance would like to differentiate

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    Essay Length: 283 Words / 2 Pages
    Submitted: January 31, 2012 Autor: sweetmichellefu
  • Cluster Strategies - Highlands and Islands Enterprise

    Cluster Strategies - Highlands and Islands Enterprise

    CLUSTER STRATEGIES Highlands and Islands Enterprise (from Danny Mackinnon, 2000) The HIE / LEC network came into operation in 1991, taking over from the HIDB. The change introduced substantial changes to the structure and practice of regional economic development by establishing LECs as local employer-led bodies. Members of the LEC boards are appointed on the basis of their knowledge/experience rather than as representatives of any particular organisation or interest. Two thirds of the LEC board

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    Essay Length: 3,545 Words / 15 Pages
    Submitted: February 2, 2012 Autor: antoni
  • How Is M&s Recruitment and Selection Strategy Linked to Its Human Resources Strategy?

    How Is M&s Recruitment and Selection Strategy Linked to Its Human Resources Strategy?

    • How is M&S recruitment and selection strategy linked to its human resources strategy? In general, a strategic approach to HRM involves the designs and implementations of a set of internally consistent policies and practices that ensure a firm's human capital to contribute to the achievement of its business objectives. Fundamental to the strategic HRM perspectives, there is an assumption that firm performance is influenced by the set of HRM practices a firm has in

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    Essay Length: 1,217 Words / 5 Pages
    Submitted: February 3, 2012 Autor: Antonio
  • Long Term Strategy of Harley Davidson

    Long Term Strategy of Harley Davidson

    1. Thoroughly read the case study. This goes without saying. You might also want to add to your knowledge by supplementing the case material with your own literature and internet searches for further information. 2. Before tackling any case questions given to you it is sensible to prepare your own COPRPORATE AND/OR INDUSTRY FACTSHEETS. These sheets should include: a summary of the core business activities; a brief corporate and industry history; key milestones; emerging trends;

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    Essay Length: 325 Words / 2 Pages
    Submitted: February 5, 2012 Autor: andrey
  • Organisation Strategies

    Organisation Strategies

    Albinger and Freeman, (2000) highlight the key important issues in CSR activities related to employees are participation and benefits of employees, special training and education facilities, family programs, no discrimination in hiring, job and strict equity policies, involving in long-term business planning, code of conduct implementation, performance evaluations, support of diversity can effects positively in terms of employee commitment and satisfy their needs (Maignan and Ferrell, 2001). Castelo et al., (2006) describe the CSR activities

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    Essay Length: 662 Words / 3 Pages
    Submitted: February 5, 2012 Autor: andrey
  • Fundamentals of Marketing - Marketing Strategy Development

    Fundamentals of Marketing - Marketing Strategy Development

    It is imperative to understand and know your customers desires and needs in defining segmentation and before starting a marketing strategy. This information is an important aspect in recognizing the best results in finding a niche in marketing where profitability can be unlocked. A value proposition that is established creates a difference between you the competition and allows you to acquire client loyalty which builds longevity and success for your business.   Marketing Strategy Development

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    Essay Length: 273 Words / 2 Pages
    Submitted: February 5, 2012 Autor: mstroziergreene
  • How Perceived Benefits Impact Pricing Strategies

    How Perceived Benefits Impact Pricing Strategies

    In general pricing evaluations are hard and complicated to make. The decision makers must consider all the pricing strategies and propose their tactics. Setting the strategy means finding the correct prices for a new or existing product according to market and consumer’s acceptance. The plan must fallow with different tactics about changing prices over a period of time. Some times the emphasis on price is not significant because consumers care more about the real value

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    Essay Length: 320 Words / 2 Pages
    Submitted: February 6, 2012 Autor: writer56
  • Red Bull - Promotion

    Red Bull - Promotion

    In order to penetrate the market, Red Bull gave out free drinks to encourage product trial since Mr. Kraihamer (Sales and Marketing Director) believed that the customers decide for themselves after trying the product, and all Red Bull needed to do was to be at the right place for the right audiences. The early adopters of Red bull were clubbers and dancers who used the drink to stay energized at late night parties. It was

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    Essay Length: 269 Words / 2 Pages
    Submitted: February 7, 2012 Autor: peter
  • Harvey Norman's Marketing Strategies

    Harvey Norman's Marketing Strategies

    Executive Summary: Harvey Norman, a main brand name under Harvey Norman Holding Limited, is an Australian Retailer Giant that comprises of Electrical, Computers & Communication, Furniture and Home Improvements etc. It was established by Gerry Harvey and Ian Norman in October 1982.Harvey Norman stores operate on a global scale, with 166 stores based all over Australia and 68 in other countries i.e. Ireland, New Zealand, Slovenia, Singapore and Malaysia. Computers and Electronics is a booming

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    Essay Length: 1,605 Words / 7 Pages
    Submitted: February 8, 2012 Autor: sad_ash1628
  • Crm Strategy for Blue Star Company

    Crm Strategy for Blue Star Company

    Part 2 CRM strategy for Blue Star Company CRM refers to the management of present customers, potential clients and future sales goal. It uses various methods and tools to organize, manage and coordinate business steps, especially the sales activities, marketing and technical support. Anyway, the purpose of CRM is to seek, attract and retain customers. In addition, CRM can cultivates customer loyalty and reduce marketing and service cost. In the daily management of customers, companies

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    Essay Length: 877 Words / 4 Pages
    Submitted: February 9, 2012 Autor: antoni
  • Nike Segmentaion Strategy

    Nike Segmentaion Strategy

    Nike's "Swoosh" logo is one of the most recognizable in the world. To become one of the most well known companies, Nike understands that every customer has different tastes and chooses products for different reasons (Stonehouse, 2008). Marketing strategies can be broken down into different strategies to help reach potential customers. The strategies are geographic, psychographic, demographic, and behavioral. Nike's geographic segmentation is broken down from nations all the way down to neighborhoods. The reason

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    Essay Length: 1,336 Words / 6 Pages
    Submitted: February 12, 2012 Autor: jon
  • Communicating Value Via Promotion! - You Decide

    Communicating Value Via Promotion! - You Decide

    Week 6: Communicating Value via Promotion! - You Decide William E. Taylor Marketing Management Professor -Martha Buxton 1) The strategic moves the company makes have implications across the three key functions — finance, marketing, and operations. For the marketing Director the concerns would be promotion based activity about the increment of the sales, the advertisement will be depended. The sales and local region will matter a lot for this plan. The concern and question would

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    Essay Length: 921 Words / 4 Pages
    Submitted: February 12, 2012 Autor: antoni
  • Johnson and Johnson - Diversification Strategy Recommendations

    Johnson and Johnson - Diversification Strategy Recommendations

    TO: All Johnson & Johnson Board Members FROM: Jamila Washington, Diversification Analysis DATE: December 23, 2011 SUBJECT: Diversification Strategy Recommendations This memo was put into place to recognize the components of Johnson & Johnson Incorporated's diversification strategy and recommend possible suggestions for improvement. This will be applied to their daily routine and assist in the functioning and growth of the establishment and assist with its long and short term goals. Johnson and Johnson's Diversification Strategy

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    Essay Length: 1,011 Words / 5 Pages
    Submitted: February 13, 2012 Autor: andrew
  • Strategy Case

    Strategy Case

    A. Strategy # 1: creating self-determination. My specific actions: first I will wake up early in the morning, pray and after that, take my shower and also get dress. And after words I will go outside to feel the freshness of the earth. B. Strategy # 2: organizing my class courses. My specific actions: I will take all my class courses that am taking, and put them in another. I will also arrange my book

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    Essay Length: 295 Words / 2 Pages
    Submitted: February 17, 2012 Autor: antoni
  • The Impact of Ethnic Diversity on the Ladies Professional Golf Association: A Case Study of Anheuser-Busch and Its Sponsorship Objectives and Strategies

    The Impact of Ethnic Diversity on the Ladies Professional Golf Association: A Case Study of Anheuser-Busch and Its Sponsorship Objectives and Strategies

    J. Andrew Choi J. Andrew Choi, PhD, is an assistant professor of sport management at the University of San Francisco. His research interests include sport sponsorship, brand management, and ethnic marketing. Abstract Between January 2001 and November 2009, players of Asian descent won nearly 30% of the 287 LPGA-sanc- tioned tournaments held during the period. By contrast, only 15 years ago (in 1995), an Asian player won only one of the 37 LPGA tournaments held

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    Essay Length: 5,195 Words / 21 Pages
    Submitted: February 17, 2012 Autor: andrew
  • Formulation Strategy

    Formulation Strategy

    The process by which a firm's managers evaluate the future prospects of the firm and decide on appropriate strategies to achieve long-term objectives is called strategic planning. The basic means by which the company competes – its choice of business or businesses in which to operate and the ways in which it differentiates itself from its competitors – is its strategy. The global strategic formulation process, as part of overall corporate strategic management, parallels the

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    Essay Length: 394 Words / 2 Pages
    Submitted: February 19, 2012 Autor: andrey
  • Strategy Template

    Strategy Template

    2. CURRENT SITUATION a) Who are we as a division? b) What are our touchpoints? c) How are we currently serving our customers? d) What are our mandated responsibilities? e) What are our informal mandates? (expectations from customers) f) What is the purpose statement of the broader organisation? g) How does this strategic plan support those broader organisational goals? h) What are our strengths? (experienced staff, technical skills, monopoly, etc) i) What are our weaknesses?

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    Essay Length: 441 Words / 2 Pages
    Submitted: February 20, 2012 Autor: moto
  • Reliance Global Strategy

    Reliance Global Strategy

    Reliance Industries Competitive Advantage: • Vertical Integration Strategy: From trading yarn to providing yarns and fiber for spinning and setting up PTA plant to enter into petrochemicals. Then integrating petrochemicals for oil refining and gas production, the integration process was the differentiation factor for RIL. • Capacity increases and technology acquisition: RIL always targeted at generating large volumes and equipping with latest technology. • Yes these practices are sustainable because such integration easily helps to

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    Essay Length: 354 Words / 2 Pages
    Submitted: February 21, 2012 Autor: andrey

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