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Promotional Strategies of Flipkart in India

Autor:   •  March 13, 2015  •  Term Paper  •  4,816 Words (20 Pages)  •  523 Views

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TERM PAPER REPORT

PROMOTIONAL STRATEGIES OF FLIPKART IN INDIA

SUBMITTED BY

ROHIL SINGH

B.COM (H)

ENROLLMENT NO-A7004613099

Under guidance of:

Faculty Guide

Dr. AZRA ISHRAT

Sr. Lecturer

ABS, Lucknow

(TERM PAPER IN PARTIAL FULFILMENT OF THE AWARD OF FULL TIME B.COM (H) (2012-14)

[pic 1]

AMITY BUSINESS SCHOOL

AMITY UNIVERSITY UTTAR PRADESH LUCKNOW

PROMOTIONAL STRATEGIES OF FLIPKART IN INDIA

CONTENTS

Serial Number

Chapter Number

Title

Page Number

1.

2.

3.

4.

5.

6.

7.

8.

                      9.

2

3

4

5

6

7

8

                       9    

Acknowledgement

Certificates

Synopsis

Introduction

Study Area

Company Profile

Research Methodology and Data Analysis

Conclusion

Bibliography

4

5

9

11

14

17

21

                                  25

26

                     

ACHNOWLEDGEMENT

First of all I would like to thank ‘Amity University Uttar Pradesh’ for giving me the opportunity to do report based study. Doing this project has enabled me to understand the gravity and the depth of the subject of my choice i.e., ‘Marketing’. I had a great time working on this project, and I learned quite a lot of thing about my topic, ‘Promotional Strategies of Flipkart in India’.

I would also like to thank my minor project faculty guide Dr. Azra Ishrat for guiding me throughout the course of my minor project and enabling me to understand the prerequisites for doing the study for my project.

In the end I would like to thank my father who helped me in my research work.

Rohil Singh

CHAPTER-2

CERTIFICATES

AMITY UNIVERSITY, NOIDA

---------------------------------------- AND CONFIDENTIALITY AGREEMENT

This AGREEMENT is between the office of the register Amity university Noida and ROHIL SINGH a student presently studying at the AMITY BUSINESS SCHOOL, Lucknow Campus

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