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Last update: February 12, 2015
  • Goodlife Fitness - Case Study

    Goodlife Fitness - Case Study

    Goodlife Fitness – Case Study A. Situational Assessment / Environmental Scan Competitive Landscape: The health and fitness industry is very competitive, with different work out environments available, which can make it difficult to appeal to their target market. There are many different types of fitness settings such as home gyms, outside exercise options, alternative fitness classes such as hot yoga, community centres with free or inexpensive classes and of course, other fitness clubs. The Kitchener

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    Essay Length: 1,895 Words / 8 Pages
    Submitted: April 12, 2011 Autor: viki
  • Nascar Auto Racing Case Study

    Nascar Auto Racing Case Study

    NASCAR auto racing used to be one of the most popular shows on today's television, but before the opening day the 2010-2011 Nascar season the viewer ratings were down. Nascar is "losing some of its core fans, series officials have decided to embrace good-ol'-boy racing once again."(Bernstein) Some sources say that people have stopped watching nascar because of the safety requirements put into place. "Driver Tony Stewart was indignant when asked if Nascar was somehow

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    Essay Length: 465 Words / 2 Pages
    Submitted: April 12, 2011 Autor: rita
  • Management Case Study

    Management Case Study

    Management is simply defined as the art of managing people or getting things done by people. In this world of globalization, innovation and liberalization, strategies and policies for business operations are constantly changing. The business dynamics needs to be in sync with the competitive world. The business strategies that were considered to be the lifeline of every business few years back is now redefining itself to bring a revolutionary turn in business. Management, over the

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    Essay Length: 2,581 Words / 11 Pages
    Submitted: April 12, 2011 Autor: Antonio
  • Levi Strauss Company Case Study

    Levi Strauss Company Case Study

    Levi's Overview Levi Strauss & Co. (LS&CO.) strives to provide the world's casual workday wardrobe, inside and out. LS&CO., a top manufacturer of brand-name clothing globally, sells jeans and sportswear under the Levi's, Dockers, and Levi Strauss Signature names in more than 110 countries. It also markets men's and women's underwear and loungewear. Levi's jeans -- department store staples -- were once the uniform of American youth, but LS&CO. has been working to reconnect with

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    Essay Length: 5,888 Words / 24 Pages
    Submitted: April 12, 2011 Autor: simba
  • Ge Case Study - Challenges

    Ge Case Study - Challenges

    The challenge that GE is currently facing is to choose a right person to replace Jack Welch who stepped down from the CEO of GE on September 7, 2001. This has left a question weather GE would be able to sustain the success realized during the past twenty years under Welch leadership. Since Jack Welch became the CEO of GE in 1981, he has made a successful transition from a corporate model that was highly

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    Essay Length: 802 Words / 4 Pages
    Submitted: April 12, 2011 Autor: andrew
  • Tata Motors - Nano Case Study

    Tata Motors - Nano Case Study

    Tata Motors is planning to launch their cars in Europe. If to take a look on population of Europe, it is wide enough, because population in the most of the countries keeps growing. Just in European Union countries there are 497.8 millions people and their in year 2030 this number is predicted to be 527.7 millions. However Europe consists of many countries, some of them has large population, like Germany – 82 million or France

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    Essay Length: 626 Words / 3 Pages
    Submitted: April 13, 2011 Autor: viki
  • Cadbury Schweppes Case Study

    Cadbury Schweppes Case Study

    Case Overview This case discusses the future of the Cadbury Schweppes on the global arena of the confectionary and beverage market. Over the previous decades the company has made several acquisitions to complement its general confectionary business with expended definition, including chocolate, soft drinks, sugar confectionary, and gum. The company was looking into expansion in the market through acquiring another company, but there were uncertainties regarding if this decision is a proper one or not.

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    Essay Length: 734 Words / 3 Pages
    Submitted: April 13, 2011 Autor: peter
  • Cadbury Case Study

    Cadbury Case Study

    3/16/2009   TABLE OF CONTENT 1.1 BUSINESS OVERVIEW 1.2 MISSION STATEMENT 1.3 TRENDS 1.4 TARGETS 2 MARKET RESEARCH 2.1 TARGET CUSTOMERS AND CONSUMERS 2.2 TARGET CUSTOMER REQUIREMENTS 2.3 MARKET RESEARCH 3.1 COMPETITORS 3.2 DIFFERENCES FROM COMPETITORS 3.3 COMPETITIVE ADVANTAGE 3.4 UNIQUE SELLING POINT 4 MARKET STRATEGY 4.1 PRODUCT 4.2 PRICE 4.3 PLACE 4.4 PROMOTION 4.5 PROMTIONAL PLAN 5 PROPSED MARKETING PLAN 6 ACTION PLAN 7 SWOT ANALYSIS 8 CONCLUSION 1.1 Business over view Cadbury is

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    Essay Length: 2,812 Words / 12 Pages
    Submitted: April 13, 2011 Autor: jon
  • Kodak Case Study

    Kodak Case Study

    Kodak Case Study History With the growing popularity of internet and computer use in the early 1990's, Kodak was forced to make changes to keep up. Changing technologies, international competition, and inconsistent consumer behavior motivated Kodak to hire a new CEO, George Fisher, to lead the company and uphold the number one spot in consumer photography. The Event With the 1993 hire of the new CEO, George Fisher, came a new campaign. Fisher, and his

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    Essay Length: 467 Words / 2 Pages
    Submitted: April 13, 2011 Autor: simba
  • Acer Case Study

    Acer Case Study

    TORTS Roger Schechter [Korean Heritage revised by JWL 2007] * MBE: 34Qs including equitable remedies. INTRODUCTION A. Includes bonus subjects: 1. Personal property; 2. No-fault insurance; 3. Worker's compensation; 4. Equitable remedies. B. Law: prevailing majority (common law) rule. In NY portion, the law of the state of NY. But, NY tort law is not eccentric; basically similar to majority rule and distinction points are not important area. I. INTENTIONAL TORTS A. PRIMA FACIE CASE

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    Essay Length: 9,582 Words / 39 Pages
    Submitted: April 14, 2011 Autor: antoni
  • Antidepressants Case Study

    Antidepressants Case Study

    Antidepressants Just about everyone is diagnosed as being medically depressed; so just about everyone is on an antidepressant. Your neighbor, mother, father, sister, brother, husband/wife, girlfriend/boyfriend, daughter, sister, or even you might be on an antidepressant. Pharmaceutical companies con people into using antidepressants by advertising it as something that will make us normal or accepted by society. Studies have proven that antidepressants are ineffective, addictive and, accompanied by serious side effects. The illness does not

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    Essay Length: 1,502 Words / 7 Pages
    Submitted: April 14, 2011 Autor: andrey
  • Case Study: Ipod in Japan

    Case Study: Ipod in Japan

    Case Study: iPod in Japan 1. How has iPod’s marketing strategy played a key role in its success in Japan? The marketing strategy of Apple for iPod has played a key role in its success in Japan through product design, by limiting product supply, through focal advertising campaigns, and via effective store location and atmosphere. After a failed attempt in the 70’s, Apple approached its venture into the Japanese market with better knowledge and with

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    Essay Length: 1,193 Words / 5 Pages
    Submitted: April 26, 2011 Autor: jayfjay2003
  • McDonalds Case Study

    McDonalds Case Study

    [1] Explain how the environment has affected McDonald’s plans to discontinue offering supersized meals? As mentioned in the case, after McDonalds started offering supersized meals, there was public concern about fattening issues which mainly focused McDonalds’ primary products which were high in calories, fat content and carbohydrates. McDonalds was sued for the physical ailments that were brought about by obesity in many people, especially the young. Besides this, a documentary was made which centered the

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    Essay Length: 443 Words / 2 Pages
    Submitted: May 8, 2011 Autor: jovialleo_ui
  • Watch Market Case Study

    Watch Market Case Study

    When the watch market was becoming increasingly dominated by manufacturers in Japan, USA and Hong Kong, ETA introduced Swatch in 1984. It found a niche market and sold its watches as a fun and inexpensive chic brand that was geared towards outgoing and extroverted customers in the 15-29 age-group. This competitive advantage is under attacked by numerous competitors as this sector of the industry is fairly easy to enter. Swatch’s largely successful initiative to market

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    Essay Length: 342 Words / 2 Pages
    Submitted: May 16, 2011 Autor: leijx14
  • Case Study "nokia"

    Case Study "nokia"

    Case Study “NOKIA” I. Time Context and Setting 1993 and Finland (North of Europe) II. Point of View Taken Likka Raiskinen, Head of Entertainment and Media Business Unit III. Main Problem How to sustain the position as one of the world’s top seller of mobile phones in the world? IV. Sub-problems • To maintain superiority in the R & D (mobile technology) • To sustain the competition and market share in the mobile (GSM) •

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    Essay Length: 344 Words / 2 Pages
    Submitted: May 30, 2011 Autor: lmw42
  • Case Study: Capital Budgeting - Butler Lumber Company

    Case Study: Capital Budgeting - Butler Lumber Company

    Case Study: Capital Budgeting Butler Lumber Company Abstract Butler Lumber Company, a lumber retailer with a rapid growth rate, is faced with the problem of cash flow shortage. In order to support this profitable business, BLC needs a great amount of cash. The loan of $250,000 from Suburban National and a line of credit of up to $465,000 from Northrop National Bank are the two choices provided. After a brief review of the operation and

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    Essay Length: 3,058 Words / 13 Pages
    Submitted: June 21, 2011 Autor: soundhorizon
  • Torture Case Study

    Torture Case Study

    Torture can be described as physical or physiological pain given from one person to another with the intentions of gaining advantage over a person. Torture has been around for many centuries and is still put into practice today. Some countries use torture as a way to bring justice to their nation and others use it as a form of retribution. Even though people believe torture is appalling, some people still agree that it is needed

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    Essay Length: 282 Words / 2 Pages
    Submitted: June 28, 2011 Autor: kons3p77
  • Wal-Mart Case Study - Nafta

    Wal-Mart Case Study - Nafta

    Q#1: NAFTA is a treaty between Canada, Mexico & US, aimed to foster greater trade between the three countries. It eliminated the large number of tariffs on goods shipped between the three countries. Before NAFTA Wal-Mart was not successful in Mexico as it had to deviate from its business model, because of the tariffs it faced more costs, so its aim of providing customer with low prices was not met. In addition to this, poor

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    Essay Length: 760 Words / 4 Pages
    Submitted: July 3, 2011 Autor: fahadfareed
  • Polc Case Study

    Polc Case Study

    Introduction Management mostly focuses on the tactical activities, following the process of planning, organizing, leading and controlling. To solve the problems occurring in the organization effectively, managers need to implement the P-O-L-C function in the day-to-day realities of running an organization. As the division manager of Singapore Hamburger, it is important to get catch up in trying to analyze and understand a complete, clear rational for categorizing skills and practices. In other words, to realize

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    Essay Length: 2,051 Words / 9 Pages
    Submitted: July 11, 2011 Autor: kerenmartin
  • Walmart Case Study

    Walmart Case Study

    Executive Summary Wal-Mart is a massive retailer that originates its services in the U .S. it presents an immense selection of high-quality merchandises, friendly services, and attractive campaign like “Every Day Low Prices”. Sam Walton (1918-1992), the founder of Wal-Mart reveals that the company‘s basic strategy lies on its ability to provide products and services that customers want, they include a wide range of high-quality products , lowest price , convenience services , and a

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    Essay Length: 2,235 Words / 9 Pages
    Submitted: July 18, 2011 Autor: lynda
  • Strategies in the Performance of Directives: A Case Study of the Chinese Play - the Family

    Strategies in the Performance of Directives: A Case Study of the Chinese Play - the Family

    I. Introduction The speech act of Directives is a typical kind of speech act performed in the use of language. It is a face-threatening act in nature according to Searle’s description that they are attempts (of varying degrees) by the speaker to get the hearer to do something. Thus, often than not, a face-work is needed to initiate a relatively comfortable rhythm for conversation. In order to do the face-work, a certain strategies are necessary

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    Essay Length: 402 Words / 2 Pages
    Submitted: July 18, 2011 Autor: lill455
  • Negotiation Case Study

    Negotiation Case Study

    Negotiation is a long standing art which has developed into a major mode of decision making in all aspects of social, political and business life, even though there is always a feeling that it is no more than a substitute for direct, decisive action. In employment we have developed the institutions of collective bargaining as a means of regulating some parts of the employment relationship between employer and organised employees. The essence of the process

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    Essay Length: 1,124 Words / 5 Pages
    Submitted: July 19, 2011 Autor: msolivea1
  • Case Study Report: Air Asia

    Case Study Report: Air Asia

    Case Study Report: Air Asia In the current situation, globally almost everyone is suffering from the Global Financial Crisis. Globally it is accepted that, this is not the best time to involve in any business. On the other hand, budget airline; Air Asia Malaysia’s second largest National carrier proves that, this is the best time, with the success and expansion through the financial crisis (Ng, 2011). Air Asia is buying more aircrafts, expanding destination and

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    Essay Length: 416 Words / 2 Pages
    Submitted: July 20, 2011 Autor: pegyell
  • Business Ethics Case Study - Phillip Morris A.K.A. Marlboro Cigarettes

    Business Ethics Case Study - Phillip Morris A.K.A. Marlboro Cigarettes

    Background Information „X Although this report is focused around a single company, it should be noted that Marlboro is a subsidiary of Philip Morris USA. „X Philip Morris USA is regarded to be the largest cigarette manufacture in the United States. „X In 1999, one out of every six cigarettes was a Philip Morris Brand (History of Philip Morris Companies Inc.). That equates to 17% of the world market. „X Other brands under the Philip

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    Essay Length: 2,126 Words / 9 Pages
    Submitted: July 24, 2011 Autor: karanovb
  • Apple Case Study

    Apple Case Study

    Executive Summary This is a case study of Apple Computer Inc. information system management (ISM). In order to evaluate Apple’s ISM the case will first provide the initial background information as found in Baltzan and Phillips (2009). Next, using Apple’s website additional updates to the case will be provided. Using that information in addition to other sources, the following five questions will be addressed: 1. Would it be unethical for Apple to sell its iTunes

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    Essay Length: 535 Words / 3 Pages
    Submitted: July 24, 2011 Autor: nayblount

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