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Last update: February 12, 2015
  • China's Telecommunications Industry Case Study

    China's Telecommunications Industry Case Study

    It is important for organizations to consider the factors of their external macro-environment and internal industry anaysis before making business decisions. There are many factors affecting the strategies of firms. Indeed, environmental analysis must be continuous and feed all requirements of planning. Research by Johnson and Scholes (2002) refers an organization's external macro-environment is made up of four aspects, such as Political, Economic, Social and Technological factors (PEST). This framework is important because it focuses

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    Essay Length: 905 Words / 4 Pages
    Submitted: March 30, 2011 Autor: andrew
  • Us Airline Industry Case Study

    Us Airline Industry Case Study

    US Airline Industry Case Study 1. Introduction In the following article, we will analyze an industry that has been heavily criticized due to its inability to generate profits. The financial performance of the US airline industry has been somewhat of a roller-coaster over the past 20 years. It is an industry that has seen its structure change more than once, it has been regulated and deregulated yet it is still a challenging puzzle for many

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    Essay Length: 1,917 Words / 8 Pages
    Submitted: January 9, 2013 Autor: adamzapple
  • Crafton Industries Case Study

    Crafton Industries Case Study

    Austen Reichhold MBA - 8650: Strategic Marketing Management Channel Modification Analysis Crafton Industries, Inc. TO: Suzanne Goldman RE: Crafton Industries, Inc. Channel Modification Analysis Problem Statement: Analyze and present both strategic and economic advantages, disadvantages, and feasibility of abandoning Crafton Industries’ current wholesaler distribution network and developing a direct distribution channel to retail outlets and buying groups in the residential carpet and rug market. Situational Assessment: US floorcovering market is made up of a number

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    Essay Length: 1,762 Words / 8 Pages
    Submitted: April 4, 2016 Autor: Austen Stenson
  • Opportunity Analysis of Service Industry: Case Study on a Restaurant

    Opportunity Analysis of Service Industry: Case Study on a Restaurant

    Opportunity Analysis of service expansion of a Restaurant named “The Cart Company” Contents Chapter 1: Introduction Origin Objective Scope Research Problem Methodology Limitations Chapter 2: Literature Review Chapter 3: Company Profile Services Offered Chapter 4: Opportunity Analysis of the Alternatives Sunk Cost Opportunity Cost Opportunity Analysis Alternative 1: Gaming Café Start Up cost Projected Additional Monthly Costs Projected Monthly Sales Break Even Analysis Payback Period SWOT Analysis Alternative 2: Sports Café Start Up Cost Additional

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    Essay Length: 5,520 Words / 23 Pages
    Submitted: May 3, 2016 Autor: asad_nur95
  • The Qarshi Industries Case Study

    The Qarshi Industries Case Study

    Qarshi Abuzar Khalid Muhammad Abdur Rehman Muhammad Ali Muhammad Hasssaan Aslam Usama Mudassir Section L Presented to Ms. Rumessa Naqvi Business Communication Lahore School of Economics Acknowledgments This project report on Qarshi Industries Ltd has been written as a part of the course requirement of ‘Business Communication’. First of all, we would like to thank the authorities of Lahore School of Economics who gave us the chance to conduct and compile this research project.

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    Essay Length: 4,148 Words / 17 Pages
    Submitted: July 7, 2016 Autor: abuzarkhalid55
  • Malaysian Auto Industry Case Study Analysis & Recommendations

    Malaysian Auto Industry Case Study Analysis & Recommendations

    MALAYSIAN AUTO INDUSTRY CASE STUDY ANALYSIS & RECOMMENDATIONS The charts denotes the consumer’s perception of value for Money against Perception of Quality among car brands in Malaysia. Activity 1 You are to required to interpret the chart accordingly. The line graph above illustrates several Asian and Continental cars in Malaysia. The chart is drawn upon two different aspects which are value for money and overall good quality. These details are interpreted in percentage form. There

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    Essay Length: 870 Words / 4 Pages
    Submitted: March 29, 2017 Autor: Prassanth Rao
  • Martha McCaskey - the Seleris Associates Industry Analysis Case Study

    Martha McCaskey - the Seleris Associates Industry Analysis Case Study

    Martha McCaskey The Seleris Associates Industry Analysis Case Study John Hardin Chancellor University The Jack Welch Management Institute MBA 6120/0100 Dr. Galina Pildush Abstract For the past 18 months Martha McCaskey has been an exemplary performer with high integrity and been assigned as a project leader to a crucial high profile project named Silicon 6. Upon successful completion of Silicon 6, McCaskey has been promised a promotion to group manager. McCaskey is being pressured by

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    Essay Length: 3,408 Words / 14 Pages
    Submitted: April 3, 2011 Autor: moto
  • Competencies Expected by Construction Industry from Pass-Outs of Diploma Programme in Civil Engineering - a Case Study

    Competencies Expected by Construction Industry from Pass-Outs of Diploma Programme in Civil Engineering - a Case Study

    Construction industry is undergoing a booming phase these days. With a large number of MNCs having invested and many more are in the process of investing in India, infrastructural requirement has suddenly gone up many fold and that is why, Indian society has witnessed unprecedented boost in Construction industry in last five years or so. The demand of engineers, especially of Civil Engineers has gone up tremendously in last couple of years. To keep pace

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    Essay Length: 486 Words / 2 Pages
    Submitted: February 13, 2012 Autor: rita
  • Case Study of the United States Beer Industry

    Case Study of the United States Beer Industry

    1. The U.S. brewing industry has become more concentrated over the last two decades for several reasons. a. The consumption of beer has been slowly declining, in order for companies to gain market share, they have to take customers from other companies. This would then lead to some companies to go out of business due to the lack of customers. b. Brand loyalty also increased. Advertisement played a large role. Larger companies were able to

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    Essay Length: 296 Words / 2 Pages
    Submitted: June 12, 2013 Autor: vicki_ka
  • Aacsb Case Study - Global Automobile Industry

    Aacsb Case Study - Global Automobile Industry

    AACSB CASE REPORT GLOBAL AUTOMOBILE INDUSTRY 1. INTRODUCTION In this case we analyze a clearly consolidated industry, whose main players (the big three), have lost their importance. Actually, since they were used to be the kings of the US market and didn’t have any competitor that forced them to innovate, they have lost competitiveness during the years. In the 1990s, when Japanese and European brands entered the US market, they didn’t need a long time

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    Essay Length: 1,060 Words / 5 Pages
    Submitted: March 15, 2014 Autor: Ideoser
  • Ford and the Global Automobile Industry in 2012 Case Study

    Ford and the Global Automobile Industry in 2012 Case Study

    Ford and the Global Automobile Industry in 2012 Case Study Park University Ford and the Global Automobile Industry in 2012 Case Study The global automobile industry has developed under sturdy conditions. Since its inception, the industry has grappled with numerous challenges, among them competition between car companies, changes in consumer demands and economic crisis. Friedlaender, Winston and Wang (2011) argue that the automobile industry faced indecision over technology and design of cars in the early

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    Essay Length: 905 Words / 4 Pages
    Submitted: July 19, 2015 Autor: missunique
  • Bp and Consolidation of Oil Industry 1998-2002 Case Study

    Bp and Consolidation of Oil Industry 1998-2002 Case Study

    BP and the Consolidation of the Oil Industry, 1998-2002 – Case study Why are big oil companies vertically integrated? In oil and gas industry, the market is generally characterized by features of small number of buyers and sellers, frequent transactions, and high asset specificity and intensity. On top of the market, risk management, continuous growth of the companies, and regional restrictions were also playing parts on decisions making regarding to vertical integration. Combined with the

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    Essay Length: 1,122 Words / 5 Pages
    Submitted: October 23, 2015 Autor: wangwl1014
  • Spartan Industries, Inc Case Study

    Spartan Industries, Inc Case Study

    SPARTAN INDUSTRIES, INC 2200 Spring Arbor Road Jackson, Michigan 48138 USA DATE: February 5th, 2016 TO: William A. Bissell, General Manager, Jackson plant FROM: Ashish Gurung Assistant manager SUBJECT: Employee promotion Announcements Promotion has been tradition on the Spartan industries. The best employee is promoted annually. This time for promotion there are member from my division, and I am pleased to hear that. Promotion are one means of rewarding employees who have performed especially well.

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    Essay Length: 873 Words / 4 Pages
    Submitted: March 17, 2016 Autor: ashishgurung
  • Marketing Strategies of German Automotive Industry with Case Studies Audi and Volkswagen

    Marketing Strategies of German Automotive Industry with Case Studies Audi and Volkswagen

    COLOGNE BUSINESS SCHOOL (CBS) Marketing Strategies of German Automotive Industry With case studies Audi and Volkswagen Term paper for Scientific Working Winter semester 2014/15 Lecturer Name: Mrs. Dafna Graf Ankit Jain B.A. International Business Student number: 1145500030 Table of Contents 1. Introduction 1 2. Marketing 1 2.1 Marketing Definition 1 2.2 Developing Marketing strategy to create customers 1 1. Marketing mix 2 1. Aspects that makes German Automotive brands successful in India 2 3.1 Marketing

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    Essay Length: 2,708 Words / 11 Pages
    Submitted: May 1, 2016 Autor: Ankit Jain
  • Case Study – a Note on the Cuban Cigar Industry

    Case Study – a Note on the Cuban Cigar Industry

    Whether our club owe a duty of care to the customers? The principle that reasonable foreseeability of injury is necessary in any finding that a duty of care exists, just as in case ‘Donoghue v Stevenson’. The manufacturer Stevenson had actually failed to exercise reasonable care and his lack of care had caused Donoghue suffered shock and gastroenteritis. And the case Sennett v Hancock and Peters, a repair was liable to a pedestrian who was

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    Essay Length: 692 Words / 3 Pages
    Submitted: August 4, 2016 Autor: Zhou Yuan
  • Managing Industry Competitiveness: A Case Study of Iliad: Free Mobile to Challenge the French Mobile Incumbents

    Managing Industry Competitiveness: A Case Study of Iliad: Free Mobile to Challenge the French Mobile Incumbents

    MANAGING INDUSTRY COMPETITIVENESS: A CASE STUDY OF ILIAD: FREE MOBILE TO CHALLENGE THE FRENCH MOBILE INCUMBENTS. BY FUNMILOLA ELUDINI PROFESSOR S.YUTHAS SOUTHERN NEW HAMPSHIRE UNIVERSITY 1. Identify the key economic characteristics of the French Wireless/ telecom segment (U.S.SIC code 4813, UK SIC6110) of the communications services industry. French wireless or telecom segment is a telecommunication sector in the European member countries and possess the major economic characteristics. French wireless segment provides telecommunication network and services.

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    Essay Length: 1,782 Words / 8 Pages
    Submitted: December 18, 2016 Autor: mzphunmee
  • An Analysis of Brand Extensions in the Hospitality Industry - the Case Study of Giorgio Armani

    An Analysis of Brand Extensions in the Hospitality Industry - the Case Study of Giorgio Armani

    Executive Summary The study is an analysis of factors that influence the luxury brand extensions into the hospitality industry in China. The review of literatures identifies five factors that are later measured through hypothesis testing. The incentives and strategies for launching brand extensions from the product line to the service line are also explored. A mixed method was used in the collection of data which involved face to interviews with eight professionals from the hospitality

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    Essay Length: 5,574 Words / 23 Pages
    Submitted: May 3, 2018 Autor: Dennoz30
  • Case Study World Co's Supply Chain Management

    Case Study World Co's Supply Chain Management

    ASSIGNMENT 1 1. Compare Worldco's supply chain practices to those of most apparel manufacturers? Apparel in japan was more of based upon uncertain demand and short lifecycles.The major difference s between apparel retailing in the US and Japan was that of product variety and cost of real estate.Apparel retailing in japan mainly focused on keeping the gross margins high,inventory turns flexible(Small batch lots/required based) and quickly responding to market signals.The Gross margins in Us on

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    Essay Length: 740 Words / 3 Pages
    Submitted: February 28, 2011 Autor: jon
  • Apple Inc Case Study

    Apple Inc Case Study

    Apple Computer Inc. an american computer technology company ignited the personal computer industry in the 1976 with its invention of "Apple I" which at the time was the first personal computer, this kicked off a new era for future computer companies to come. Apple Computer Inc. leads todays industry with its sleek modern design which targets mainly the newer generation with its revolutionized iPhone 4‘s, iMac's and many other unique products that captured the heart

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    Essay Length: 330 Words / 2 Pages
    Submitted: February 28, 2011 Autor: simba
  • Case Study: Intel Corporation: Branding an Ingredient Executive Summary

    Case Study: Intel Corporation: Branding an Ingredient Executive Summary

    Case Study: Intel Corporation: Branding an Ingredient Executive Summary Chapter One- Background Information Intel Corporation started in 1968 by the creation of Robert Noyce and Gordon Moore, and Andy Groove joined the corporation near the very start. The beginning of the firm's focus was to make semiconductor computer memory. In the early 1970's, the company already experienced serious competition. From the beginning of the company, Intel realized the importance of partnering with computer companies. The

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    Essay Length: 1,338 Words / 6 Pages
    Submitted: February 28, 2011 Autor: moto
  • America online Case Study

    America online Case Study

    Week 4 Additional Case Study: America Online, Inc. Question 1: Prior to 1995, why was America Online (AOL) so successful in the commercial online industry relative to its competitiors CompuServe and Prodigy? Answer: America Online was more successful due to the pricing rate structure. The rate structure that AOL offers is relatively easier to understand and anticipate. It offers cheaper standard pricing. America Online charged the customers a monthly fee of $9.95 for access to

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    Essay Length: 609 Words / 3 Pages
    Submitted: March 8, 2011 Autor: rita
  • United Beverage Case Study

    United Beverage Case Study

    United Beverage's first product, Gangbuster Interactive Beverages was succeed in the beverage market and reached wide brand recognition. These years, Gangbuster's sales seems stable. The month profit was almost the same for every month. Paul Diaz came up one innovative idea to expend United Beverage's market and development. After team discussion, they had three opinions to develop the product in the future. One is invest in Gangbuster, maintain the stable sales. Another is develop a

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    Essay Length: 290 Words / 2 Pages
    Submitted: March 8, 2011 Autor: antoni
  • Ramsey Stockwell Case Study

    Ramsey Stockwell Case Study

    Ramsey Stockwell 1. What are the major issues in this case? The major issues that surround the Ramsey Stockwell case start with the practices of the upper level management. Ramsey Stockwell, the vice president of production, is where some of the issues originate from. Since he is the person who is in control of the product that comes and goes from the company, it is his role to inform other members of management what is

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    Essay Length: 1,196 Words / 5 Pages
    Submitted: March 8, 2011 Autor: antoni
  • Lukoil Case Study

    Lukoil Case Study

    LUKOIL CASE STUDY: THEORIES AND INSTITUTIONS- TRADE AND INVESTMENT 1. What theories of trade help to explain Russia's position as an oil exporter? • Natural & Acquired Advantage: 15 more reserves than Saudi Arabia • Similarity Theory: Trade mostly with neighboring countries, former members of Soviet Union. • Porter Diamond Theory: National competitive advantage, with favorable demand, factor conditions, related & supporting industries and strategy. • Interventionist, merchantilism, PLC theories do not apply. 2. How

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    Essay Length: 275 Words / 2 Pages
    Submitted: March 8, 2011 Autor: viki
  • Deutsche Allegemeinversicherung (dav) Case Study

    Deutsche Allegemeinversicherung (dav) Case Study

    Case Abstract Deutsche Allegemeinversicherung (DAV) was a global leader in the insurance industry, writing nearly DM 48 billion in premiums in 1996 in over 32 countries. Its strengths were the breadth of its products which included health, property, and life insurance in addition to its disability income protection. Managers in other firms throughout the industry attributed DAV's success to two key factors: sound, traditional insurance management; and outstanding customer service. Its exceptional group of risks

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    Essay Length: 3,389 Words / 14 Pages
    Submitted: March 8, 2011 Autor: antoni

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